Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. The report also does a “deep dive” into organic search, paid search, and social media metrics.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. How you decide to engage users through social media, evaluating your ROI is crucial. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth. This means you will be able to add RSS feeds of your favorite blogs and media. Activity #1: Set up and maintain a calendar.

Social Media 134

Social Media Activities Media Curation 134

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.

Social Media 91

Social Media Top of Funnel Lead Ranking Lead Scoring 91

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Consider the time and resources spent on research, writing, editing, and design. Content syndication lets you open branches across the digital landscape.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Marketing Automation Platforms Like Marketo and Pardot. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. But social media, paid advertising, and influencer marketing can also play important roles. A wide variety of content creators have set up their own Crowdcast channels, including Social Media Examiner. Is your information unique? WebinarNinja. Total reviews: 463.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Biznology

JANUARY 19, 2018

John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

JULY 27, 2023

We made the move to RevOps in about 2020 and I really dug into the research for that. I couldn’t find much good research online in 2020 — conflicting information everywhere — so I started interviewing people and I decided to turn that research into a book which I am really trying to finish this year!

Marketing Automation Services 89

Marketing Automation Services Advertising Agencies Work Management Hubspot 89

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

Social Media 113

Social Media SEO Media Lead Scoring 113

Oktopost

AUGUST 24, 2017

In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not … We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust.

Research 95

Research Marketo Marketing & Strategy Trust Marketing 95

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Adobe Experience Cloud Blog

JULY 5, 2018

And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run.

Business 134

Business Marketo Social Media Ideal Customer Profiles 134

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. Social media being the third-largest engagement channel just after email and website.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

KoMarketing Associates

AUGUST 24, 2017

According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. Previous research has shown that B2B marketers are growing to understand the demand for more enhanced customer experiences.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. In another scenario, we use progressive profiling on our Marketo forms to capture information over time.

Features 98

Features Marketo API Enterprise Management 98

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Adobe Experience Cloud Blog

MARCH 26, 2020

Mobile and digital connection through social media, smartphones, and other digital media have facilitated another dimension of interaction and connectedness for much of Generation Z. Pew Research Center findings show that about 45 percent of teens are online “almost constantly.”. Use the power of social media.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Mike_Stelzner Founder, Social Media Examiner . Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro. randfish Co-Founder of SparkToro .

Twitter 115

Twitter B2B Marketing B2B Thought Leadership DemandBase 115

Sprout Social

OCTOBER 21, 2016

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. SproutSocial #Brainstorm , #research , and connect with all holiday programs our brand is running #SproutChat pic.twitter.com/92YjSZnZFQ. A3b your #social media followers are actually in an exclusive club. Plan in Advance.

Social Media 85

Social Media Planning Media Marketing Analytics Tools 85

Vidyard

MAY 5, 2016

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. .” While this is a new capability, we expect it to become more sophisticated over time.”

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. How do they consume media? What types of media draws them in? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. Nontraditional Media Types to Consider. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Valasys

APRIL 15, 2024

Enabled by social media, intactness with prospective clients and curation, improving sales is fundamental to business growth. Advanced Solutions: For more complex needs, consider ActiveCampaign or Marketo. However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40