When to Use Marketo's Transition Rules
SmartBug Media
APRIL 13, 2020
Marketo has plenty of documentation of how to use transition rules , but when should you use them? As Marketo user Guy Goldstein put it , “An engagement program represents a series of related messages with a goal of driving a lead from one point to another in the funnel. Build based on persona. Here are four use cases.
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