Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. An online video platform can be used to host videos and measure their impact. Do you need a video platform that is more secure than YouTube?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Lenny's Newsletter

AUGUST 13, 2023

In today’s podcast, we discuss: • What exactly marketing technology is • What a Martech person can do for your business • When to hire a Martech person and what to look for • Austin’s favorite tools • Advice for doing attribution • Frameworks on tooling, systems, and building vs. buying • How to (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

SalesIntel

NOVEMBER 17, 2022

You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing Week’s survey found that most marketers are still segmenting their email campaign lists primarily by age and gender, even though those tactics come in at seventh and eighth place when measured for effectiveness. What’s exciting about BERT, is that it supports the mission of engagement marketing.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. This is because—no surprise—measuring your videos tends to help you increase your ROI.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

NOVEMBER 2, 2018

Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Sponsor: Marketo. Cost: TBA. Date: June 20-23, 2018. Location: Anaheim, California.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Measurement Is Always Important. What’s Next?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Digital marketing offers measurable ROI. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. measured by increases in direct web traffic and branded search visits). Video / YouTube. Digging into the results publicized in these case studies, what does B2B success look like? Objectives.

Social Media 100

Social Media Media Case Study Case Studies 100

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

APRIL 20, 2018

Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube. Can you accurately measure ROI ? Web personalization collects behavioral insights on each visitor, even the anonymous ones. Are you drawing in qualified leads?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

SnapApp

NOVEMBER 10, 2016

With an added dash of scarcity thrown in for good measure (this drink was only available for 5 days), this was a terrifyingly good marketing campaign. Marketo: 4 Spooky Errors that KILL Email Campaigns. To help me avoid this fate, Marketo welcomed me to download their Top Email Marketing Blunders e-book. Which I promptly did.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

FEBRUARY 13, 2020

Having a platform that makes it easy to manage and measure engagement with video is an important part of our marketing programs.”. When we put our standard two-minute product tour on YouTube, the process was simply a nightmare. million in revenue influenced by video within 12 months of implementing Vidyard. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 4, 2019

Skip YouTube. Remember: Test, experiment with, and measure different types of content. The post 7 Social Media Tips for Small Business Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Not ready to make videos? Don’t have time for blog writing? Tip #3: Simplify Content Creation.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Adobe Experience Cloud Blog

MAY 29, 2013

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Marketo has hosted 4 Hangout On Air’s over a period of two months. The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. Register for the Hangout here.

Lead Scoring 48

Lead Scoring Lead Ranking Google Thought Leadership 48

Vidyard

MAY 5, 2016

Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

So while newbies to this kind of marketing are still producing videos simply for video’s sake, true marketing strategists are busy measuring and optimizing. If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. video b2b'

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Engagio

NOVEMBER 29, 2018

Here’s Heidi: ( Watch the video in YouTube ). Or if you’re a large organization, when I was at Marketo, I had a team that was pure enterprise marketing and really all they did was Account Based marketing. Number three, and this is probably the hardest one for many of you, is really thinking about measurement.

Account Based Marketing 59

Account Based Marketing Demand Generation ABM Lead Ranking 59

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. .”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Marketo and Acquisio employ what they call the Inbound Marketing Multiplier : 1. Only by combining inbound marketing with these other techniques can you measure the return on your inbound efforts. Inbound marketing suffers from diminishing returns if you don’t supplement it with other strategies. An outbound marketing strategy.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. Once connected, lead disposition and pipeline conversion should be a more streamlined measurement. The MarTech landscape is vast and growing. Evaluate what you have already.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Customer Experience Matrix

JULY 16, 2009

Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Vidyard

FEBRUARY 13, 2020

Having a platform that makes it easy to manage and measure engagement with video is an important part of our marketing programs.” When we put our standard two-minute product tour on YouTube, the process was simply a nightmare. million in revenue influenced by video within 12 months of implementing Vidyard.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50