Remove measurement

Industrial Marketing Today

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. There is no doubt in my mind that lead scoring does produce measurable benefits. By scoring and prioritizing your leads, sales can focus more on SQLs and winning more closes instead of wasting their time on nurturing MQLs.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo.

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Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Here’s why; unlike a one-off ad or direct mail campaign, inbound marketing requires assessment of your current marketing programs to identify weaknesses, developing a strategic plan of action, implementing tactics, auditing existing content to identify gaps, creating new content and repurposing old ones, tracking, measuring and refining the process.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

Jon Miller, VP Marketing, Marketo wrote in a recent post , “By eliminating the need for registration in order to gain access to your white papers, eBooks, and other valuable content, you remove the initial barriers to building relationships with prospects. He should know, he is the author of the bestseller “ New Rules of Marketing & PR.”.