SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement. Results and Success.

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Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Is it, in fact, even possible to measure happiness? . Stop measuring the wrong things. Both are much talked about and sought after but rarely measured properly or even understood that well. What makes someone happy is often perceived as being subjective, and therefore difficult to measure.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

SmartBug Media

OCTOBER 29, 2020

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.

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Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If The audience size you need for an A/B test can vary from hundreds to hundreds of thousands depending on the amount of variation you want to measure. Understanding A/B Tests in Marketo.

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Marketo Conversion Rate Landing Pages Sample 95

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. There was no good way to measure the effectiveness of what brands were sharing. Create KPIs and Measure Outcomes.

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Tactics Lead Ranking ROAS Effectiveness 120

Adobe Experience Cloud Blog

AUGUST 15, 2019

Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels. To ensure successful ABX, you can’t just measure your campaign’s success after deployment.

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FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

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Marketo Personalization Marketing Qualified Leads MQL 52

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. How does your marketing measure up? #1: Overall, Marketo reports that 34% of marketers surveyed currently practice ABM.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SmartBug Media

APRIL 28, 2020

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. Know When Marketo Wait Steps Shine. First, measure twice and cut once. When are wait steps the right tool for the job?

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Marketo Efficiency Tips Trigger Marketing 66

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

In this post, I’ll use web content as an example to demonstrate how we can measure performance. Measure content performance by type. While measuring revenue contribution is a good baseline, in order to grow the number, we need to know more. Here are the first two steps: Report on high-level revenue contribution.

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Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

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Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 107

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. This way, you can split your goals into two buckets: Objective results: The measurable impact your event had on the business.

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Event Marketing ROI Lead Ranking Planning 134

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

The process is based on measuring and comparing the performance of one version versus another. Preparing to measure. Preparing to Measure. Having the new site live without the appropriate measurements is just as good as never launching it. Measuring ROI. Going Live. Tags and Tools.

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Marketing Websites Ad Building Business Work Management 134

Adobe Experience Cloud Blog

JANUARY 31, 2018

In the blog, I have identified five of the most essential video metrics to measure the success of your campaigns and utilize to move the needle for future video strategy. What metrics do you use to measure the success of your videos? Remember: some video platforms may not present all the five metrics we will examine.

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Video Marketing Landing Pages Click Rate Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. And how can you measure it? After measuring the performance of the campaign, you can start to look closely at specific channels. It’s clear marketing ROI is important. Cost per action.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. This post tackles some of the many ways we measure social media across these types of performance benchmarks. 30+ Ideas for Measuring Conversions on a B2B Website. 20+ Metrics for Measuring B2B SEO Performance.

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Social Media Budget Programs Media B2B 120

Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure.

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Marketo Eloqua Comparison Acquisitions 120

Oktopost

SEPTEMBER 22, 2022

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo.

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Eloqua Lead Ranking Transparency Marketo 174

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Is it, in fact, even possible to measure happiness? . Stop measuring the wrong things. Both are much talked about and sought after but rarely measured properly or even understood that well. What makes someone happy is often perceived as being subjective, and therefore difficult to measure.

Customer Satisfaction 64

Customer Satisfaction Tips SMS Thought Leadership 64

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association.

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Paper Webinar Metrics Marketo Demand Generation 120

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. These metrics are the most commonly measured by marketers. If you want to understand the health and performance of your paid ads, these are the metrics to measure. What is your true north?

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Lead Ranking Cost Per Click Lead Scoring CPC 134

The Effective Marketer

APRIL 19, 2012

A recent survey by CMO.com shows that fewer than 20% of marketing respondents have full confidence in what should be fundamental abilities, including measuring overall campaign effectiveness, how to allocate budget with ROI in mind, and communicating performance up to c-level executives. ” – CMO.com. And it is spot on.

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Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

The post Three Ways to Measure Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Here’s the full video, and be sure to come back for more insights from the next video in our Engagement Economy video series with theCUBE. Be sure to tell me in the comments!

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Marketing AI Blast Campaigns Thought Leadership Marketo 134

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Free to download.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Studies Automation 101

Adobe Experience Cloud Blog

NOVEMBER 13, 2017

Sales velocity is a measurement of how fast you’re making money. This blog will show you how to measure sales velocity and identify any bottlenecks that might be slowing down your sales process so you can start bringing in more revenue, faster. Have you been measuring sales velocity in your company? Time is money, after all.

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Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Adobe Experience Cloud Blog

MARCH 14, 2017

Live Video in 5 Steps: From Creation to Measurement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live Video in 5 Steps: From Creation to Measurement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Share your tips and tricks below!

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Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. These are the usual metrics for measuring your financial ROI.

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ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

JUNE 6, 2018

But knowing that content marketing is effective and measuring it are two very different things. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Choosing the right digital marketing metrics to measure is a four-step process: 1.

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Paid Search Agency Top of Funnel Planning Content Marketing 134

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100