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WHAT WORKS - WHAT DOESN'T OCTOBER 12, 2010 Can PR Firms Find Gold in Marketing Automation Services? Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Lack of good content was cited by 32%, but that’s such blatant self-promotion I shouldn’t mention it. MORE >>	WHAT WORKS - WHAT DOESN'T APRIL 30, 2010 To Sell A Conference, Give Away Last Year’s “Takeaways” Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows MORE >>	RECENT POSTS OCTOBER 12, 2010 \| WHAT WORKS - WHAT DOESN'T Can PR Firms Find Gold in Marketing Automation Services? APRIL 30, 2010 \| WHAT WORKS - WHAT DOESN'T To Sell A Conference, Give Away Last Year’s “Takeaways”
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