| | | WebMarketCentral | |  Marketo | 8 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL NOVEMBER 17, 2009 Marketing Automation Update: Manticore VII Released It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. | WEBMARKETCENTRAL SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. per 1,000 emails sent. per month. | | | | | |
| WEBMARKETCENTRAL SEPTEMBER 14, 2009  Best of 2008: Cool Web Tools, Part 3 Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year. | WEBMARKETCENTRAL AUGUST 4, 2009  How (and Why) to Do Lead Nurturing Right Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. | WEBMARKETCENTRAL MARCH 3, 2009  Marketo Releases Marketo Lead Management 3.0 Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 | WEBMARKETCENTRAL JANUARY 22, 2008  Best of 2007: Articles and Blog Posts on SEM Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and) well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit." | | | | | | | |
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WEBMARKETCENTRAL | FRIDAY, FEBRUARY 8, 2008  New White Paper on B2B Lead Nurturing
Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Close. The Win."). The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages. MORE >> -
WEBMARKETCENTRAL | WEDNESDAY, AUGUST 27, 2008 Briefly: My Interview with Jon Miller
Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless. So, if you'd like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you're here after all), check out Jon's interview MORE >>
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