| | | ViewPoint | |  Marketo | 8 articles |
| Page 1 of 1 | Previous | Next | VIEWPOINT AUGUST 30, 2012  PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. It’s funny. | VIEWPOINT JULY 11, 2011 Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. | | | | | |
| VIEWPOINT APRIL 18, 2013  Good Reads for B2B Sales - Selling at Every Level Via Marketo B2B Marketing and Sales Blog. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams? Via Harvard Business Review online/HBR Blog Network. Via Selling Power Blog. | VIEWPOINT APRIL 26, 2013  Good Reads for B2B Marketing - Staple Yourself to a Lead Via Marketo. 'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Staple Yourself to a Lead. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via BtoB Magazine. | VIEWPOINT APRIL 28, 2011  Is Your Web-based Content Driving Away Sales Leads source: Marketo ). Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion. source: Google ). 65% of C-Suite executives conduct six or more work-related searches daily. | VIEWPOINT MAY 16, 2013  Good Reads for B2B Sales - Sales Intelligence with Google Via Marketo Blog. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Businesses should go deeper with data and create a competitive advantage, according to Bucholtz. | | | | | | | |
| -
VIEWPOINT | THURSDAY, MAY 10, 2012  PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising. MORE >> -
VIEWPOINT | THURSDAY, MAY 10, 2012  PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising. What can I do? MORE >>
| |
