ViewPoint

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Chairs are Dead—and Other B2B Marketing Hogwash

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Note this quote from Marketo. Without chairs, what are you going to sit on? Without the phone, how are you going to sell? Even Inbound Proponents Understand the Importance of Outbound. Inbound, Outbound? They both sound pretty good, right? So, which is the ultimate approach? You’ve got it—it’s a healthy combination of both.

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Why Marketing Management Must Master Deep Digital Analytics

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White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Which must be true because it’s attributed to hundreds of leaders, authors, and athletes. You may also like: Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor. Does Marketing Own the Pipeline? About the Author.

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Internet Radio - Its Time Arrived Several Years Ago!

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That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. The SLMA Radio program, live on Thursday at 5 PM Pacific time, has broadcast 116 shows and 209 executive interviews.

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An Allbound Marketing Approach Closes Your Revenue Gaps

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Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” But obviously not enough. This number is proof that it will take outreach to engage your entire target market.

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Good Reads for B2B Sales - Sales Intelligence with Google

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Via Marketo Blog. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles. 3 Things Sales Leaders Must do to Stay in Sync with Their Sales Team.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

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Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. You can see a list here : on the SLMA Software Review.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

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Via Marketo. This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Build A Content Hub That Converts.

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