The Point

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The post Observations from the 2017 Marketo Summit appeared first on The Point. What plays should I run?)

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Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

If you use a marketing automation platform such as Marketo , that software will track anonymous visitors to your Website by capturing their IP address and other information by means of a browser cookie. We recommend all marketers consult with legal counsel on how best to fully comply with GDPR. Let Visitors Opt-Out of Cookie Tracking.

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8 Questions to Ask Before Investing in Marketing Attribution

The Point

Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs). A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources? What do your leads and accounts look like?

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How Should I Market to Purchased Lists?

The Point

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. Outbound marketing is an imperative if your audience doesn’t know your brand, or that your type of solution exists, or that they even have a problem worth solving in the first place.

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