The Effective Marketer

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When Inbound Marketing Goes Wrong

The Effective Marketer

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. And, according to Marketo, outbound programs have their place in your marketing arsenal.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. How to Build and Operate a Content Marketing Machine , by SEOMoz. Grande Guide to Lead Nurturing , by Eloqua. I Have a Marketing Automation System, Now What? , by MarketingProfs. Happy automation!

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Measuring Marketing Effectiveness

The Effective Marketer

The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. .” Another consideration involves who you are reporting to. When analyzing results from your marketing efforts you have different stakeholders asking different kinds of questions. And it is spot on.

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Marketing Automation is More Than Technology

The Effective Marketer

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it).

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Content Marketing eBook and Infographics

The Effective Marketer

Content Marketing vs. Traditional Advertising , from Marketo. Also interesting to me was the amount of Infographics , especially ones related to marketing, that I came across during my research and that have been released just now. Here are some great Content Marketing Infographics you may enjoy. The Content Grid v2 , from Eloqua.

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What’s Wrong with Marketing Education?

The Effective Marketer

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

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