SnapApp

MAY 16, 2016

The 2016 Marketo Summit was one for the record books. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco. Take a quick peak at how SnapApp’s trip to Marketo Summit went below. . .

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Marketo Advertising Agencies Impressions Event Marketing 48

SnapApp

APRIL 20, 2015

The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! Marketo CEO Phil Fernandez opened the conference with the belief that marketers need to listen more and have stronger two-way dialogues with their audiences. As I’m writing this post, in my red-eye flight haze, all I can do is smile.

Marketo 48

Marketo Conference Buzz Interactive Marketing 48

SnapApp

APRIL 17, 2014

The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit. Marketo believes in a ‘Marketing First’ world and announced their plans to become a Customer Engagement Platform. Marketing First. That means coordinated messaging and engagement across channels.

Marketo 48

Marketo Buyer's Journey Ideal Customer Profiles Press 48

SnapApp

AUGUST 25, 2014

Find out in a joint SnapApp and Marketo webinar. Discover how leveraging SnapApp and Marketo can help you deliver the right experience, to the right person at the right time. . . How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Through interactive content!

Top of Funnel 48

Top of Funnel Marketo Webinar Metrics Lead Scoring 48

SnapApp

OCTOBER 24, 2018

Let’s take a look at a couple ways Marketo and interactive content take your landing pages to another level to give your audience the visual and interactive experience they’re looking for, and the lead qualification you need to push leads to sales faster than the traditional approach. That’s where Marketo comes in. The best part?

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

SnapApp

AUGUST 30, 2017

this also happens to be why we are excited to become a Marketo Accelerate partner – love helping Marketo customers find better ways to create engaging content!). . What did we learn from Marketo’s report? SnapApp and Marketo. Want to learn more about how you can use SnapApp and Marketo together? A great example?

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

SnapApp

NOVEMBER 10, 2016

Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. To help me avoid this fate, Marketo welcomed me to download their Top Email Marketing Blunders e-book. Which I promptly did.

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Campaigns Planning Paid Search Agency Marketo 82

SnapApp

MAY 2, 2016

Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Here are a few of the things I’m most excited for as we prepare for Marketo’s big event.

Marketo 48

Marketo Communities CMO Opinions 48

SnapApp

JUNE 13, 2016

A few weeks ago, marketers from around the globe converged on Las Vegas for one of the largest marketing events of the year: Marketo Summit. Marketers are inspired by the Marketo Summit because of the energy, creativity, and innovation displayed by their peers, sponsors, and speakers alike.

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Peer-to-peer Video Marketing Marketo Conference 48

SnapApp

APRIL 3, 2014

Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! Join Us At The Marketo Summit! Are you also attending the Marketo Summit in April?

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Planning Marketo Eloqua Landing Pages 48

SnapApp

JANUARY 30, 2015

SnapApp’s integration with Marketo turned out to be critical to the success of this survey: After the visitor filled in over a dozen detailed multiple choice questions, SnapApp would take the data and submit it to Marketo. Marketo then would process the data and send out one of 16 customized reports to the visitor via email.

Customer Surveys 48

Customer Surveys Work Management Marketo Marketing Management 48

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

AUGUST 4, 2015

The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. The example Marketo showed was a travel company. In Boston, they did just that. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. It’s not about getting louder, it’s about getting smarter.

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Marketing Leads Leads Lead Marketing Qualified Leads 48

SnapApp

SEPTEMBER 11, 2015

We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Advanced Marketing Automation: Marketo. Earlier this year we launched smart forms for Eloqua, and now it’s Marketo’s turn! Responsive Design. We hope you think so too!

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

SnapApp

MAY 28, 2019

Say your company makes a software that integrates with HubSpot and Marketo. On average, half of the leads in any CRM system are not yet ready to buy , according to data from Marketo. So they need an effective way to disqualify leads that are not interested, ready, or able to invest in your product or service for any number of reasons.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

MAY 22, 2015

Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns. port right into HubSpot static lists. do both with Pardot! SalesForce Marketing Cloud. Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

OCTOBER 17, 2019

Marketo reports that 96% of visitors to your website are likely not ready to make a purchase. Once you have the basics in place to differentiate leads based on buying intent, you can set up nurture campaigns to make the case for your solution to prospects and learn more to further qualify them.

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Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

MARCH 10, 2015

Read On>> Marketo: The CMO Challenge: Personalized Conversations at Scale. This article from the Marketo blog shares Marketo CMO Sanjay Dholakia’s 5 principles for scaling personalization.

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CMO Marketo Social Networks Hubspot 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

FEBRUARY 4, 2016

Marketo: Winning, IPO’ing and Going UpMarket. Hear from Marketo’s CEO about how he and his co-founders were able to pull together the leading marketing automation company in the space, starting from their garage. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

SnapApp

SEPTEMBER 13, 2017

Well, we recently hosted a webinar with Marketo and our customer S&P Global Market Intelligence and heard from Senior Marketing Manager Michelle Patterson about how their marketing organization made the transition from volume to value focus. . . . Sound too good to be true? Figuring Out Where to Invest Finite Resources.

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

SnapApp

JUNE 13, 2013

What You Get Building upon our existing partner integrations, you can now elect to have question answer data appended and fed with leads into Marketo , HubSpot and ExactTarget - note this functionality already exists with our Eloqua Feeder integration.

Eloqua 48

Eloqua Lead Gen Marketo Hubspot 48

SnapApp

JANUARY 12, 2017

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

OCTOBER 21, 2015

Influitive has teamed up with the Engagement Engine itself, Marketo , to offer a webinar exploring how Engagement Marketing can help create a nation of fans and champions. If you’re struggling with this seeming dichotomy, you’re not alone.

Webinar Metrics 48

Webinar Metrics Marketo Marketing & Strategy Marketing Prospects 48

SnapApp

OCTOBER 12, 2018

Here you can see how Marketo segments behaviors into interest and intent categories for behavioral lead scoring. Read more about the counter-intuitive benefits of disqualifying leads. Segment your contacts. This underutilized practice can be incredibly effective when applied to this understanding of interest vs. buying intent.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

JULY 10, 2015

Read On>> Marketo: 5 Vital Strategies for a Successful Marketing Automation Implementation (@VeronicaOHolmes). This blog by Marketo provides 5 vital moves that get you ready for the road ahead by organizing your business. Adopting a marketing automation system can be a scary endeavor. However, there is no need to fear.

Marketo 48

Marketo Marketing Automation Services FAQ Custom Publishing 48

SnapApp

SEPTEMBER 25, 2013

Join Product Manager Caitlin Geissler and other SnapApp customers for this 30-minute, hands-on session and you’ll: Explore our integrated partnerships with Eloqua, ExactTarget, Hubspot, and Marketo. Learn how to make your data flow seamlessly from SnapApp into your marketing automation software.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Automation 48

SnapApp

MAY 9, 2016

This month is an especially busy one with a number of events SnapApp will be at, including: The Marketo Marketing Nation Summit. Be sure to stay tuned for updates from team SnapApp – we only have more and more exciting announcements and campaigns planned for late spring and into the summer. Brightcove Play. SeriusDecisions Summit.

Marketo 48

Marketo Class Rules Conference 48

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

SnapApp

FEBRUARY 3, 2016

Marketo: Winning, IPO’ing and Going UpMarket. Hear from Marketo’s CEO about how he and his co-founders were able to pull together the leading marketing automation company in the space, starting from their garage. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

SnapApp

OCTOBER 21, 2014

That’s why when Marketo asked me for my advice to other marketers, it was simple: try something new! Sure, some cool graphics can spice it up, but is this why you got into marketing in the first place? Probably not! Marketing Inspires – and Marketers Think Outside the Box!

Trade Show 48

Trade Show Lead Gen Landing Pages Marketo 48

SnapApp

JULY 17, 2015

Next up, we’ll be offering this kind of advanced integration with Marketo. Better yet, if prospects abandon your SnapApp before hitting the form, we’ll capture and deliver all partial data. Stay tuned! Copy & Convert. We’re always working on upgrades to make it even faster and easier to create interactive content in SnapApp.

Eloqua 48

Eloqua Marketing Automation Services Lead Scoring Lead Ranking 48

SnapApp

JUNE 11, 2019

In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. The truth is, sales and marketing teams can’t function without each other. Three Tips for Better Alignment.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59