| | | Smashmouth Marketing | |  Marketo | 10 articles |
| Page 1 of 1 | Previous | Next | SMASHMOUTH MARKETING OCTOBER 20, 2010 Demand Gen Cloud: Funnels and Pipelines are Old School Matt Heinz , Principal at Heinz Marketing LLC Carlos Hidalgo , President of The Annuitas Group Jon Miller , Vice President of Marketing at Marketo Adam Needles , VP of Demand Generation Strategy at Left Brain Marketing Tom Scearce , Principal at Scearce Market Development Matt West , Director of Marketing at Genius.com Steve Woods , Chief Technology Officer of Eloqua. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. They jump around. | SMASHMOUTH MARKETING DECEMBER 8, 2010 Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness? That said, two great blogs: Marketo's Modern B2B Sales Blog - Marketo, the marketing automation company, has several blogs , but its Modern B2B Sales blog hits the mark. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Where do you turn? Definitely worth checking out. | | | | | |
| SMASHMOUTH MARKETING OCTOBER 6, 2010  Inbound Marketing Summit Speakers: Twitter List #IMS10 Maria Pergolino, Marketo. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link]. Alex Beauchamp, Citrix Online. alexthegirl. dmscott. | SMASHMOUTH MARKETING NOVEMBER 2, 2010 Election Day: SLMA's 50 Most Influential People in Sales Lead Management Dan Morefield - Leads360 Ken Murray - VanillaSoft Inc Bill Nussey - Silverpop Kirtan Patel - LeadOrganizer Joe Payne - Eloqua Jeff Pedowitz - The Pedowitz Group James Pennington - Anderson Direct Marketing Maria Pergolino - Marketo Barbara Pfeiffer - Nurture Institute Debbie Pierce - NitroMojo Eric Rabinowitz - Nurture Institute Sam Reese - Miller Heiman Inc. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely. | SMASHMOUTH MARKETING AUGUST 4, 2009  Lead Generation - Marketo's Definitive Guide To Lead Nurturing I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. What I found most useful were the examples of calculating the ROI of Lead Nurturing. | SMASHMOUTH MARKETING AUGUST 5, 2009  Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Hope you enjoy it and post some comments | | | | | | | |
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SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 15, 2009 CMO Club Demand Gen Roundtable
On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future. MORE >> -
SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 15, 2009 CMO Club Demand Gen Roundtable
On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya. The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future. MORE >> -
SMASHMOUTH MARKETING | THURSDAY, AUGUST 6, 2009  Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog
Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0 Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers? How does lead nurturing play a part in reaching these executive contacts? MORE >> -
SMASHMOUTH MARKETING | TUESDAY, AUGUST 4, 2009  Lead Generation - Marketo's Definitive Guide To Lead Nurturing
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Excerpt: "the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arning their business when they are ready. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read. MORE >>
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