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Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Top Internet strategy, marketing and technology links for the week of April 27, 2013

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Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

Top Internet strategy, marketing and technology links for the week of March 31, 2012

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B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? GigaOM).

The Power of Being Recommended

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Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. Not only are the deals usually easier to seal, the customers usually are better.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Top Internet strategy, marketing and technology links for the week of May 19, 2013

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ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes

Top Internet strategy, marketing and technology links for the week of May 4, 2013

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Brand Driven Digital) How to Survive as a Modern Marketer  (Marketo) The post Top Internet strategy, marketing and technology links for the week of May 4, 2013 appeared first on Sazbean. Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes

Top Internet strategy, marketing and technology links for the week of November 5, 2011

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Why B2B Companies Should Use Foursquare (Marketo). Ways Commenting on Blogs Boosts Your Marketing Efforts (Marketo). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).

Top Internet strategy, marketing and technology links for the week of February 2, 2013

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Here are the top Internet strategy, marketing and technology links for the week of February 2, 2013… Social Media Strategy in 8 Steps  (Convince & Convert) 7 Reasons Your New Blog Visitors Bounce, and How to Stop Them  (ProBlogger) Get Social in Re-modeling Your Pitch to Consumers  (Socialnomics) Is Your Business Guilty of These 6 Blogging Mistakes? Mashable!) News & Notes

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Top Internet strategy, marketing and technology links for the week of May 26, 2012

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Chapman  (Marketo). Jeff Cohen Talks Social Media and Its Value in B2B Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Part I)  (Future Lab). CIO.com).

Top Internet strategy, marketing and technology links for the week of June 2, 2013

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Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes

Top Internet strategy, marketing and technology links for the week of June 16, 2012

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10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Own Your Niche and Remove the Fear of Internet Marketing  (Small Biz Trends).

Top Internet Strategy, Marketing & Technology Links – Week of June 11, 2011

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Social Media Shift Causing Ongoing ‘Sea Change’ in Revenue Process (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 11, 2011… Twitter’s Importance to SEO Seen As Growing (CIO). Twitter as Media: What Happens When Anyone Can Publish? NYTimes). Google: PR is Now an SEO Ranking Factor (Steve Rubel). News & Notes

Top Internet strategy, marketing and technology links for the week of June 23, 2012

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Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 23, 2012… Does big data mean big risks for businesses? GigaOM). What’s the “Right” Kind of  Blog Traffic? ProBlogger). Search and Social: How The Two Will Soon Become One  (Tech Crunch). Five Considerations For Social Command Centers  (Logic + Emotion). Danny Brown).

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Top Internet strategy, marketing and technology links for the week of March 30, 2013

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News & Notes

Top Internet strategy, marketing and technology links for the week of March 2, 2013

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Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes

Top Internet strategy, marketing and technology links for the week of October 30, 2011

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Sharing With Google+ Improves Marketing Effectiveness (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). SEO’s Three Stages of Keyword Success  (Small Business Search Management). Socialnomics).

Top Internet strategy, marketing and technology links for the week of February 23, 2013

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Top Internet strategy, marketing and technology links for the week of October 23, 2011

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch). Infographic: Social Media Sharing Trends  (Digital Buzz).

Top Internet strategy, marketing and technology links for the week of October 16, 2011

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Questions To Ask Yourself  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Twitter Business Guide  (Social Media Marketing). Taking Advantage of Social Media in the Workplace  (Social Times). SEOMoz).

Top Internet strategy, marketing and technology links for the week of February 9, 2013

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eConsultancy). News & Notes

Top Internet strategy, marketing and technology links for the week of January 26, 2013

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ProBlogger) Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic  (SEOmoz) From Promise to Performance: Measuring Facebook Success Beyond The Like  (All Facebook) Visual Storytelling: The Key Weapon to Content Marketing  (Search Engine Watch). News & Notes

Top Internet strategy, marketing and technology links for the week of December 1, 2012

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Top Internet strategy, marketing and technology links for the week of May 26, 2013

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Here are the top Internet strategy, marketing and technology links for the week of May 26, 2013… Viral Dove Campaign Becomes Most Watched Ad Ever (Mashable) Social Media: The Importance of Why (Sysomos) Inside Tumblr’s Massive Monetization Opportunity (Business Insider) Dropbox vs. Google Drive vs. Amazon vs. Skydrive: Which One Is Fastest? News & Notes

Facebook Works for B2B Too

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Marketo’s Jason Miller On Facebook For B2B: Why So Serious? facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you?

Top Internet strategy, marketing and technology links for the week of October 27, 2012

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eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes

Top Internet strategy, marketing and technology links for the week of May 19, 2012

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Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo). Marketing Metrics that Matter  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). How Do You Tailor Content to Different User Levels? ProBlogger). Future Lab).

Top Internet strategy, marketing and technology links for the week of April 14, 2012

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The CMO Guide to Inbound Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). Five Twitter Tips for B2B Marketers  (Marketing Profs). News & Notes

Top Internet strategy, marketing and technology links for the week of February 18, 2012

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Create a World of Marketing Automation Through Good Content—and Imagination (marketo). Here are the top Internet strategy, marketing and technology links for the week of February 18, 2012…  . Deals May Get You in the Door, but They Won’t Build Relationships (AdAge). Is Your Blog Doing Okay? ProBlogger). Why It’s Not Too Late to Start Using Social Media For Business (IdentityPR).

Top Internet strategy, marketing and technology links for the week of December 10, 2011

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Jon Miller Answers Your Questions: Reaching the Social Customer (Marketo). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). 10 Things About “Profitable Social Media” Book (Small Biz Trends). Silly Google+ Business Page Mistakes to Fix NOW (HubSpot).

The Ins and Outs of Marketing Automation Software

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number of different software is available in the market, ranging from HubSpot, Marketo, and Eloqua, each with their unique features and qualities. For marketing departments in B2B companies, the development of marketing automation software is a gift straight from the heavens. However, it may be difficult to understand which system to choose. What can Marketing Automation Software Do for You?

Tips for Effective Lead Generation

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Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices: There are a lot of philosophies and opinions on lead generation. Marketing Strategy Content marketing lead generation Marketing automation Marketo While we may have marketing to increase awareness or stay top-of-mind, the gold at the end of the rainbow is generating quality leads. Content marketing and communicating with customers via social channels are great ways to connect, but how do you leverage your efforts to generate leads?

Top Internet Marketing Strategy Links for the Week of January 20, 2014

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eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing

Internet Marketing Strategy Articles for the Week of February 10, 2014

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Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing

Why Phone Calls Are Important to Email Marketing Metrics

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Marketo has a great article with more detail on why phone calls are important and what metrics to look at… Inbound phone leads are different. (Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store.

Top Internet strategy, marketing and technology links for the week of March 16, 2013

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eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes

Top Internet strategy, marketing and technology links for the week of March 9, 2013

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Top Internet strategy, marketing and technology links for the week of January 5, 2013

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Small Biz Trends) The Do’s and Don’ts of Guest Posting for Major Blogs  (Daily Blog Tips) Internet Marketing Trends for 2013  (Small Biz Trends) The Trends That Will Shape Social Media in 2013  (Simply Zesty) How to Develop Great Content That Generates Demand  (Marketo) Maximizing Sales with Existing Clients  (Small Biz Trends) 5 Social Media Biz Strategies You’ll See This Year  (Mashable!)