Savvy B2B Marketing

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Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

Marketo – with their You Don’t Know Jack game. But Marketo took a different approach and reached out to the very creative folks at JellyVision to create an online marketing version of their popular “You don’t know Jack” game. Maybe you can create an online game, like Marketo did, or a fun videos, like Kinaxis did. How do we get noticed and offer something unique and different.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Carving the Perfect Email Subject Line – by @marketo. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy! Thinking of adding some videos into your content mix?

Savvy Week in Review - June 17

Savvy B2B Marketing

Marketo Email Campaign Keeps it Short and Sweet by @hjsewell. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe. Don't make this mistake.

A Demand Generation Primer by DemandCon Presenters Lesson 2

Savvy B2B Marketing

Jon Miller of Marketo stated “if you want names, go buy a phone book.” On Monday we ran the first post in this series clearing up the misconceptions between Demand Generation and Lead Generation. Do you want to know more? Is your organization struggling with Demand Generation strategies? As a Savvy reader use code SBDC11 when you register and you get 20% off!

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently.

Savvy Week in Review - August 19

Savvy B2B Marketing

Considerations to Help Tackle the Changing Nature of Buyer Behavior by Carol Fox via @marketo. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. Here's a great wrap up of some of our favorite posts this week. Hope you had a wonderful week, and we'll see you on the other side!

How to Create Remarkable B2B Content

Savvy B2B Marketing

If you're able to produce something entertaining, like this humorous video from Kadient or this witty interactive quiz from Marketo, great. With so much content online, it's getting harder to attract attention. Ideally you want to provide content that your readers find so valuable they talk about it and pass it along. But if not, don't worry. Here are some ideas to get your started.

Savvy Week in Review - July 20th

Savvy B2B Marketing

Six Steps to Keep Your Content Marketing Squeaky Clean – via @marketo. Only six more weeks to Labor Day, people. How's your summer going? Have you done all the things you wanted to do? Have you done any of them? We want you to have more time to enjoy the sunshine season. It'll only take you a few clicks to catch up with all the latest greatest from the B2B blogosphere.

Savvy Week in Review: June 29th

Savvy B2B Marketing

True Colors: What Your Brand Colors Say About Your Business [Infographic] – via @marketo. Summer is in full swing, but the bloggers don't seem to be taking much of a vacation. Even though the fourth of July is right around the corner (for those of us residing in the U.S.), our readers and Twitter streams are still overflowing with all kinds of B2B goodness. by @_AnnTran. Hope not!

Savvy Week in Review: May 2

Savvy B2B Marketing

Marketo delivers 30 pages of pure, unadulterated marketing activity fun If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy! Good Reads for B2B Marketing - Staple Yourself to a Lead via @ PointClearPD. wrap up of terrific reads for our wrap up. The B2B Website Audience Litmus Test by @ ardath421. Don't waste time designing your site for those who aren't likely to visit it. Which browsers are most people using?

Week in Review - Feb 15th

Savvy B2B Marketing

Introducing The Definitive Guide To Marketing Automation by @marketo. Well Marketo has brought the concept back to life (albeit without the band) and is offering an accompanying eBook to boot. Last week brought wintery chaos to many of the Savvy Sisters last week, but everyone weathered the blizzard without too much trauma (or drama). This week, the air has been full of hearts and cupids as Valentine's Day swooped in to warm up the tail end of winter. This week, we're back in the groove and the blogosphere seems bursting with extra goodness. Good stuff.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Week in Review - September 17th

Savvy B2B Marketing

The Three Rs of Content Marketing Optimization - by @inboundmarketer via @marketo Unsure what to do with your out of date content? It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast? This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Tweet

Savvy Week in Review - August 14

Savvy B2B Marketing

The Savvy Sisters The Difference Between Drip Marketing and Closed Loop Marketing - by @Marketo The folks at Marketo spell out the different approaches to nurturing prospects. Another week gone by, just like that. In case you didn't have enough blog reading time in your schedule, here's a recap of what caught our collective eye over the past seven days.

Savvy Week in Review - August 14

Savvy B2B Marketing

The Savvy Sisters The Difference Between Drip Marketing and Closed Loop Marketing - by @Marketo The folks at Marketo spell out the different approaches to nurturing prospects. Another week gone by, just like that. In case you didn't have enough blog reading time in your schedule, here's a recap of what caught our collective eye over the past seven days.

B2B Marketing Case Studies: Is Shorter Better?

Savvy B2B Marketing

For instance, I like how Marketo refers to their stories as "Success Snapshots." I was searching for some great examples of case studies, and I noticed something: the traditional 1 or 2 page case study wasn't as prevalent as I expected. Instead, more companies are featuring shorter, web-based blurbs. The whole section looks and feels robust. Related posts: Ho-Hum.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Savvy Week in Review - July 31

Savvy B2B Marketing

Understanding the effectiveness of your B2B newsletter - by @marketo Consider metrics beyond clicks that you should think about when measuing the effectiveness of your newsletter. Four Videos About Noise, Social, and Decency - by Seth Godin I'm including this one mostly because I like his quip that if you play all four at once, it sounds like a UN debate. " moments. Good stuff.

Savvy Week in Review - July 31

Savvy B2B Marketing

Understanding the effectiveness of your B2B newsletter - by @marketo Consider metrics beyond clicks that you should think about when measuing the effectiveness of your newsletter. Four Videos About Noise, Social, and Decency - by Seth Godin I'm including this one mostly because I like his quip that if you play all four at once, it sounds like a UN debate. " moments. Good stuff.

How Do You Compare to the Best Content Marketers?

Savvy B2B Marketing

If you want to understand the different approaches to nurturing prospects, read thist post by Marketo. Recently Michele Linn posted about the importance of mapping content to the buying cycle. Right after that, I came across an interesting report released by the Aberdeen Group, which explains how industry leaders approach lead management and demand generation. This is no surprise.

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

Marketing automation tools such as those from Eloqua, Genius.com, and Marketo can provide this insight and deliver the right content to a prospect. In its 7-part training series , Basho Technologies of Cambridge, MA outlines the skills that set sales professionals apart from their peers when it comes to closing deals. See this post by Michele Linn for a comprehensive list.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

Marketing automation tools such as those from Eloqua, Genius.com, and Marketo can provide this insight and deliver the right content to a prospect. When it comes to closing deals, a few characteristics set sales professionals apart from their peers. Instead, they do a lot of listening to understand what the prospect is up against or is trying to accomplish.

Are You Giving Your B2B Prospects Too Much Information?

Savvy B2B Marketing

Marketo recently published The Definitive Guide to Lead Nurturing , which I highly recommend for those thinking about starting a nurturing program as well as those who are experienced. The other week I was listening to the NPR show, Car Talk , and one of the callers explained that he often stops to ask for directions. " I'm also that person who hates too much detail with my directions.

GPS 2

Are You Giving Your B2B Prospects Too Much Information?

Savvy B2B Marketing

Marketo recently published The Definitive Guide to Lead Nurturing , which I highly recommend for those thinking about starting a nurturing program as well as those who are experienced. The other week I was listening to the NPR show, Car Talk , and one of the callers explained that he often stops to ask for directions. " I'm also that person who hates too much detail with my directions.

GPS 2

3 Ideas on How to Feature the Most Relevant Content on Your Website

Savvy B2B Marketing

If you are looking for a B2B company that does this well, check out Marketo (an example referenced by Doug). Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. As the content on B2B websites grow, we marketers have a real challenge on our hands: how do we best organize information so the right buyers can find the right information at the right time? Lots of great ideas for B2B marketers!

Savvy Speaks: Got a Newsletter? See How Yours Measures Up

Savvy B2B Marketing

Marketo has some good tips on designing emails for mobile users. It seems like these days EVERYONE sends out their own email newsletter (or eNewsletter). Some we look forward to all month, some we trash right away. Here’s a peek into how the Savvy Sisters counsel their own clients when it comes to creating a knock-em-dead newsletter. Stephanie Keep each issue focused on a theme and write a subject line that reflects it Segment your list so that you’re sending relevant content (e.g., informative article, tips, survey/survey results, download offer, etc.) Join the conversation!

How Do You Compare to the Best Content Marketers?

Savvy B2B Marketing

In a recent post, Marketo does a fine job of explaining the different approaches to nurturing prospects. Recently Michele Linn posted about the importance of mapping content to the buying cycle. Right after that, I came across an interesting report released by the Aberdeen Group, which provides information about how industry leaders approach lead management and demand generation. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise. This post from Junta42 provides a jumping off point.

Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology It’s All About The Customer – And Marketing Must Respond.

Memories of Marketo Summit 2016

Captora

Once again, Marketo Summit was a smashing success! Bravo to Marketo for an awesome event, we are already looking forward to next year! Check out the photo slideshow for more event highlights: Marketo Summit 2016 from Captora. The post Memories of Marketo Summit 2016 appeared first on Captora Blog. ToFu Marketo Summit martech SaaS

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. By that standard, predictive analytics is still far from overcrowded.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Sure enough, when I finally connected with Marketo SVP Products and Engineering Steve Sloan, he revealed that the mobile data is being managed through a new custom objects capability – one that Marketo didn’t announce prominently because they felt Marketing Nation attendees wouldn’t be interested. Well, maybe a little.)

Happy 10th Birthday, Marketo!

Modern B2B Marketing

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special. Here’s to the next 10! Modern Marketing b2b Consumer

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Marketo users will vote on finalists and the winners will be announced at the Marketo Marketing Nation Summit 2016 in May.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The real opportunity is with the friends and networks of those contacts.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

Marketo Goes to College

Modern B2B Marketing

Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Students will also have access to Marketo’s customer engagement platform to complete their assignments, and to practice the techniques they learn.

Join Infer at Marketo Summit 2016

Infer

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. The post Join Infer at Marketo Summit 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Optimizing marketing campaign efficacy.

Marketo Announces Japan Expansion

Modern B2B Marketing

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. Read the full press release on Marketo’s Japanese expansion here.

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I was reminded today of my own story of professional growth and development. I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

But the good folks at Marketo have taken a step in that direction with their latest enhancement, which they call an “engagement program”. The system will go through the content in this order during each execution (which Marketo calls a “cast”), and send each person the first item they have not already received. This is something Marketo might want to reconsider.

What Tomorrow's Marketers should Watch for at Marketo Summit 2016

bizible

Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. What this Year’s Marketo Summit Means For Marketing Technology. Going along with this year’s Marketo Summit theme we wanted to explore the firmographics of the sponsors and exhibitors to get a glimpse of where the future of marketing technology is heading. click to view larger).

We Should Be Asking: “Why Didn’t Marketo Raise More?”

It's All About Revenue

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on  marketing automation and related categories like revenue performance management. When it comes to Marketo’s funding, the question most observers will ask is: Why did they need to raise $50 million just one year after securing $25 million?