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| Page 1 of 1 | Previous | Next | NUSPARK JANUARY 21, 2012  The B2B Lead Generation-Demand Generation Book “Hall of Fame” From the cofounder of Marketo, the fastest rising marketing automation platform, comes this ultimate guide and workbook on how to implement lead nurturing strategy and content that shortens sales cycles. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. Books are listed by funnel category. Ruth P. Stevens. Media. | NUSPARK MARCH 17, 2012  New Infographic: B2B Lead Generation & Content Marketing Trends Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. The State of Content Marketing, Outbrain. | | | | | |
| NUSPARK JULY 4, 2011 Marketing Automation- What’s the Fuss? New Book Sets the Record Straight Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The message has to promote content or demos on landing pages so that email capture can occur. | NUSPARK JULY 4, 2011 Marketing Automation- What’s the Fuss? New Book Sets the Record Straight Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The message has to promote content or demos on landing pages so that email capture can occur. | |
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