| | | Marketing Interactions | |  Marketo | 16 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS SEPTEMBER 29, 2011  B2B Websites NOT Great At Demand Gen Jon Miller from Marketo is cited in the survey as having studied the effects on the number of fields in a registration form. Marketo generates 1000’s of leads a month from their website and guess what: they don’t even ask for phone number on the registration form. Isn’t that interesting? Craig: There are two reasons. Thanks, Craig! | | | | | | |
| MARKETING INTERACTIONS AUGUST 6, 2009 Lessons Learned from Using Marketing Automation The executives interviewed used a variety of solutions including; Active Conversion, Aprimo, Eloqua, eTrigue, LoopFuse, Manticore Technology, Marketo, Market2Lead, Pardot and Silverpop Engage B2B (formerly VTrenz). There's a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. As the use of these systems is estimated at only 10% of the overall B2B market, these insights from the trenches will help both vendors and customers prepare for the best outcomes. Well done! | MARKETING INTERACTIONS OCTOBER 21, 2010 What Does Your Funnel Look Like? Jon Miller , from Marketo, showcases his funnel as the Revenue Cycle with a focus on not letting a lead idle at any stage, engaging in two-way dialogue and recycling at signs of a stall. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing. Focus.com - thanks to Craig Rosenberg and Sarah Miller - invited 14 Focus Experts to share their picture and definition of the B2B sales and marketing pipeline funnel. was very happy to be included in the fun! | MARKETING INTERACTIONS DECEMBER 21, 2010  B2B Marketing Stocking Stuffers & Holiday Cheer Next Up: The Definitive Guide to Lead Scoring by Marketo. Marketo puts out some great content and this guide presents you with more than 50 pages of "how to" information covering lead scoring from what it is to using it to improve your revenue cycles and align marketing and sales. Not Marketing the Website (Being invisible is not the goal). DRUM ROLL. Get Your Copy. | MARKETING INTERACTIONS NOVEMBER 29, 2009 27 Benefits from B2B Lead Nurturing Companies like Genius.com , Marketo , Manticore Technology , Silverpop , Eloqua — and others — are the engines behind nurturing programs. Many B2B marketers will tell you they have a nurturing program. If you ask them what benefits they hope to gain, they'll likely talk about the goals for the program in relation to the number of sales opportunity conversions or revenues produced from marketing-driven customer acquisition. In no particular order, here are 27 benefits that came to me off the top: Interest/Pain identification. Increased credibility (propensity to opt in). | | | | | | | |
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MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010 Webinar Q&A: Content is Marketing Currency
can say fantastic things about Genius.com, Manticore Technology, Marketo, Eloqua, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream. Today, I'd like to address some of the other questions that were asked during the Content is Marketing Currency Webinar sponsored by GoToWebinar. Guest blog posts on blogs read by your potential prospects. And it's paying off. MORE >> -
MARKETING INTERACTIONS | FRIDAY, OCTOBER 29, 2010  Wise and interesting words
Paraphrasing Jon Miller about using Marketo's RCA for his own company's marketing programs, "I went from being the arts and crafts guy to the revenue guy with my executive team." With Marketo RCA, now you'll know. This tool enables marketers to create a diagram view of their revenue cycle (funnel) within the Marketo platform. For example, in Marketo's model, once a prospect becomes a lead, sales has 7 days to move it forward or the lead will return to nurturing. Learn more about Marketo Revenue Cycle Analytics. MORE >> -
MARKETING INTERACTIONS | MONDAY, APRIL 27, 2009 How to Find New Customers - Combo Pack
According to Jon Miller at Marketo: If you don't nurture, you'll probably lose up to 90% of those inquiries who aren't ready to buy. Considering that Marketo now serves over 200 customers since they launched their product about a year ago, he knows quite a bit about this subject. If only 25% of inquiries are sales ready when they come through the door, what do you do with the other 75%? You nurture them, of course. But, if you manage them correctly, you'll convert up to 50% of them into opportunities. Now that's a healthy incentive for better lead management! MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 20, 2010  Key Content Marketing Trends & Predictions 2010
Hat tip and BIG thanks to Click Documents for pulling this together, and to Marketo for sponsoring! Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? Take a look at who's included: You're going to love the story that unfolds as you flip through each trend and prediction. You'll notice that some key themes begin to emerge across all the disciplines of the experts who contributed. MORE >> -
MARKETING INTERACTIONS | THURSDAY, MARCH 27, 2008  What does a leads score really mean? - Marketing Interactions
heard a great quote by Jon Miller at Marketo on a recent podcast. Ardath Posted by: Ardath Albee | March 29, 2008 at 09:20 PM You might want to listen to the Marketo podcast with Paul Dunay of the Buzz Marketing for Technology podcast and Jon Miller recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads. Main | Buyers Dont Distinguish Sales from Marketing » March 27, 2008 What does a leads score really mean? That said, it can be immensely useful. Youve given it a point score of 5. MORE >>
- Welcome to the Revenue Revolution! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Build Relationships ONE Step at a Time - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 1, 2008
- Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness MARKETING INTERACTIONS | TUESDAY, JUNE 9, 2009
- Marketo 3.0 Reinvents Marketing Automation (Again) in Support of Conversations MARKETING INTERACTIONS | TUESDAY, MARCH 3, 2009
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