Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

Originally published on Marketo Blog. Getting proactively involved in customer retention and working collaboratively with sales and customer success teams will help to remove that blindness and replace it with relevance that enables even better marketing strategies for customer acquisition.

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Achieving Maturity with Content Operations

Marketing Interactions

In 2005, HubSpot came along, followed by Marketo in 2006. Well, essentially it has. I remember back when just putting up a blog post once or twice per week was a novel approach to content marketing. Email marketing was a thing, but back then we were all pretty much broadcasting about our products and how great our companies were.