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OCTOBER 17, 2011 [Marketo] Marketing Automation Blueprint - The Ultimate "How To" Guide
There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Also be sure to check out Tom talking about the impact LoopFuse made at Opsview in this video. Tough call? My challenge.
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FEBRUARY 24, 2012 [Marketo] Don't Hire - Automate!
In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. “We explored the usual players and quickly narrowed our choices down to Loopfuse and Marketo. Loopfuse was attractive because they had an entry level solution that was free to get started (remember we had a modest budget) and Marketo popular with some of our advisors. Marketing Automation adzerk marketoRead the whole thing. ” and we really love this one! ” Thanks!
AUGUST 9, 2013 | LOOPFUSE
[Marketo] Marketing Automation Adopted by Only 1% of Businesses
MAY 6, 2013 | LOOPFUSE
[Marketo] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
MAY 21, 2012 | LOOPFUSE
[Marketo] LoopFuse in the Marketing Automation Times [Podcast]
APRIL 9, 2012 | LOOPFUSE
[Marketo] So, what is Revenue Performance Management (and should you care)?
FEBRUARY 24, 2012 | LOOPFUSE
[Marketo] Don't Hire - Automate!
DECEMBER 30, 2011 | LOOPFUSE
[Marketo] Not another year end list
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APRIL 9, 2012 [Marketo] So, what is Revenue Performance Management (and should you care)?
Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. ” Blech…talk about heartache).
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AUGUST 9, 2013 [Marketo] Marketing Automation Adopted by Only 1% of Businesses
So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). 'Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits?
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NOVEMBER 7, 2011 [Marketo] 9 ways to make the case for marketing automation software
Marketo, for example, has developed a set of metrics and reports in their automation system that looks beyond traditional marketing metrics (clicks, opens, etc.) This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Let’s face it, nobody likes to buy software. Do the math. Don’t just talk about automating marketing. More email (not less).
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NOVEMBER 4, 2010 [Marketo] B2B Marketing: Where does the Funnel begin?
Marketing automation vendors such as Eloqua and Marketo, lack the ability to provide insight to marketers needing to view the entire funnel. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. Inbound Marketing alone will not cure a marketer’s ills. Tweet This! Share this on LinkedIn.
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LOOPFUSE | MONDAY, MAY 6, 2013 [Marketo] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. We participated in this research process with analyst Chris Fletcher but, much like last year, did not fit their criteria to be included (exclusive focus on large enterprise customers key among them) so LoopFuse was not covered in the final report. We would love you to try out LoopFuse here. MORE >>
LOOPFUSE | FRIDAY, DECEMBER 30, 2011 [Marketo] Not another year end list
Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing. Over the past few years we’ve spent a great deal of time explaining marketing automation, why it is important, and the huge value it delivers. Here’s to a happy, healthy, and prosperous 2012! MORE >>
LOOPFUSE | MONDAY, MAY 21, 2012 [Marketo] LoopFuse in the Marketing Automation Times [Podcast]
We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo. I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. We have a completely free version of the platform that is free to use as long as you like. Enjoy! MORE >>
LOOPFUSE | TUESDAY, FEBRUARY 10, 2009 [Marketo] Funded.
To Marketo and their overpriced Toy for Marketing Tots ™, and Eloqua, with their Techological Torture Device ™, I say, Get some coffee and try to stay awake. Funded. February 10th, 2009 by Roy Russo Since our founding in 2007 as the pioneer in marketing and sales automation, we’ve seen rapid adoption of our On-Demand (SaaS) platform across both large and small organizations. Two years later, we mark a significant point in our history, having secured a Series-A round from True Ventures , led by John Burke , and the addition of our new CEO, Sean Dwyer , to our ranks. LoopFuse ,Inc. MORE >>
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