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JANUARY 12, 2010 [Marketo] Marketing Automation Trends for 2010
Manager, Inbound Marketing, Marketo. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions. The Contributors. and Web 3.0
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AUGUST 17, 2009 [Marketo] What is the ROI of Lead Management?
Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. Read them both! Lead Scoring.
DECEMBER 14, 2010 | LEADSLOTH
[Marketo] Why I’ve Joined Marketo
OCTOBER 15, 2010 | LEADSLOTH
[Marketo] Impressive Marketo User Summit
SEPTEMBER 30, 2010 | LEADSLOTH
[Marketo] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
AUGUST 26, 2010 | LEADSLOTH
[Marketo] Social Media & Marketing Automation
JANUARY 12, 2010 | LEADSLOTH
[Marketo] Marketing Automation Trends for 2010
OCTOBER 4, 2009 | LEADSLOTH
[Marketo] MarketingSherpa B2B Marketing Summit Boston
| | LEADSLOTH
OCTOBER 15, 2010 [Marketo] Impressive Marketo User Summit
At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Global Marketo Roll-Out. How Marketo Uses Marketo.
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DECEMBER 14, 2010 [Marketo] Why I’ve Joined Marketo
To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. Both of those are independent from Marketo, and done in my own time. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills.
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AUGUST 26, 2010 [Marketo] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And that’s exactly what Marketo announced. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Social Media ROI.
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JUNE 30, 2009 [Marketo] Inbound Marketing Automation
The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). This is an ROI chart that Marketo’s Jon Miller presented in the ‘ Secret Sauce for demand generation ‘ webinar. Or is it better to keep those tools separate?
LEADSLOTH | SUNDAY, OCTOBER 4, 2009 [Marketo] MarketingSherpa B2B Marketing Summit Boston
Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. This ensures that you get lots of real-life advice. But, that can easily be addressed: Classify the Topics. MORE >>
LEADSLOTH | TUESDAY, AUGUST 4, 2009 [Marketo] Measure Your ROI on Social Media Leads
At first I thought: “what’s new about that? , and Marketo wrote a post on an alternative way to create tracking links. The one feature I would like to add is the ability to associate links to specific campaigns, so you can see which lead sources were most effective for a particular campaign (Marketo’s approach covers this, but is not so easy to use). Tags: Social Media ardath albee campaign measurement genius.com gurl lead source marketing roi marketo tracking url url shortener visitor tracking Lead Source Measurement Needs Improvement. MORE >>
LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010 [Marketo] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. This gives a good indication of a prospect’s intent. MORE >>
LEADSLOTH | SATURDAY, MAY 16, 2009 [Marketo] Freelance Marketing Automation Consultant
have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then! MORE >>
LEADSLOTH | TUESDAY, AUGUST 11, 2009 [Marketo] B2B Pay Per Click Advertising
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. What is your take? MORE >>
- [Marketo] Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- [Marketo] Marketing Automation ROI: Efficiency or Revenue? LEADSLOTH | SUNDAY, AUGUST 30, 2009
- [Marketo] Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009