LeadSloth

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Impressive Marketo User Summit

LeadSloth

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Why I’ve Joined Marketo

LeadSloth

To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant.

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What is the ROI of Lead Management?

LeadSloth

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.

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Freelance Marketing Automation Consultant

LeadSloth

I have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress. See you then!

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Measure Your ROI on Social Media Leads

LeadSloth

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Tags: Social Media ardath albee campaign measurement genius.com gurl lead source marketing roi marketo tracking url url shortener visitor tracking. Lead Source Measurement Needs Improvement.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). On average every week Mike Pilcher publishes an interesting post. Again, let me know your suggestions for other blogs.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop. Manticore Technology (booth 2).

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