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JUNE 23, 2009 Inbound Marketing & Marketing Automation
Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. But it can quickly get expensive.
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JANUARY 12, 2010 Marketing Automation Trends for 2010
Manager, Inbound Marketing, Marketo. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions. The Contributors. and Web 3.0
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DECEMBER 14, 2010 Why I’ve Joined Marketo
To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. Both of those are independent from Marketo, and done in my own time. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills.
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AUGUST 11, 2009 B2B Pay Per Click Advertising
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. What is your take?
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OCTOBER 15, 2010 Impressive Marketo User Summit
At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Global Marketo Roll-Out. How Marketo Uses Marketo.
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AUGUST 17, 2009 What is the ROI of Lead Management?
Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. Read them both! Lead Scoring.
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LEADSLOTH Social Media & Marketing Automation
| THURSDAY, AUGUST 26, 2010
Around the same time I got an email announcing Marketo
’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And that’s exactly what Marketo
announced. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? How useful is this? Is it easy for the vendors to implement? MORE >>
LEADSLOTH Pardot User Conference Proves They’re a Top Marketing Automation Vendor
| THURSDAY, SEPTEMBER 30, 2010
In May I attended Silverpop’s user conference, and the Marketo
and Eloqua user conferences are coming up in October. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. This gives a good indication of a prospect’s intent. MORE >>
LEADSLOTH MarketingSherpa B2B Marketing Summit Boston
| SUNDAY, OCTOBER 4, 2009
(booth 6). Marketo
(booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo
neolane pardot silverpop Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. This ensures that you get lots of real-life advice. But, that can easily be addressed: Classify the Topics. MORE >>
LEADSLOTH Marketing Automation ROI: Efficiency or Revenue?
| SUNDAY, AUGUST 30, 2009
One of the best examples is in Marketo
’s “Secret Sauce webinar. As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. That made me think: aren’t benefits either cost savings, or increased revenue? Marketing Automation Increases Revenue. The key marketing performance indicators suggested by SiriusDecisions are all related to revenue: Marketing sourced pipeline. Investment-to-pipeline. MORE >>
LEADSLOTH Measure Your ROI on Social Media Leads
| TUESDAY, AUGUST 4, 2009
At first I thought: “what’s new about that? , and Marketo
wrote a post on an alternative way to create tracking links. The one feature I would like to add is the ability to associate links to specific campaigns, so you can see which lead sources were most effective for a particular campaign (Marketo
’s approach covers this, but is not so easy to use). Tags: Social Media ardath albee campaign measurement genius.com gurl lead source marketing roi marketo
tracking url url shortener visitor tracking Lead Source Measurement Needs Improvement. MORE >>
- Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- Freelance Marketing Automation Consultant LEADSLOTH | SATURDAY, MAY 16, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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