KoMarketing Associates

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A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

KoMarketing Associates

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ). Eliana Vuijsje, Marketing Director at Adaptive Shield.

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Report: B2B Buyers Demand Enhanced Engagement from Marketers

KoMarketing Associates

According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process.

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57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017

KoMarketing Associates

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. Approximately 57 percent of U.S. Don’t let the disparities between U.S.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. Salesforce and Marketo Certification Programs (certification fees apply). Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. However, Marketo seems to have found a sweet spot by posting unique, comical and industry related graphics that professionals will find charismatic and even inspirational at times.

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