| | | It's All About Revenue | |  Marketo | 3 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE NOVEMBER 16, 2011 We Should Be Asking: “Why Didn’t Marketo Raise More?” When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on marketing automation and related categories like revenue performance management. When it comes to Marketo’s funding, the question most observers will ask is: Why did they need to raise $50 million just one year after securing $25 million? | IT'S ALL ABOUT REVENUE APRIL 18, 2012 Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory For marketers whose social strategy centers on incentivized sharing – like sweepstakes and contests – the eventual Crowd Factory / Marketo offering could make sense. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Crowd Factory Demand Generation Eloqua marketing automation Marketoby Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. It also gives marketers options. | | | | | |
| IT'S ALL ABOUT REVENUE APRIL 8, 2011 Revenue Performance Management to Marketing Automation: What Facebook was to MySpace? think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. by Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. She’s got the three “S’s” down pat: She’s smart , speedy and social. While I might not always agree with her perspective, I always respect it — and admire the clarity with which she expresses it. Here’s what she had to say. That’s critical. | |
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