| | | InsightIQ Blog | |  Marketo | 3 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG DECEMBER 31, 2012  3 New Year’s Resolutions for Marketers Marketing Automation tools such as Neolane , Marketo , Unica , and Eloqua (just to name a few), allow you to create complex nurturing streams that will push your leads through the sales process, and keep track of their progress. Well, another year is in the books. How did 2012 turn out for you? And since the world didn’t end (thank goodness!), there is a future to look forward to. | INSIGHTIQ BLOG APRIL 1, 2011 Salesforce.com Acquisition of Radian6 The overarching question is whether this is the beginning of an entry of Salesforce.com into the consumer marketing (B2C) arena or if Salesforce.com will augment the B2B demand generation platforms like Neolane, Eloqua, Marketo and others. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. This was especially interesting following their recent investments in Hubspot and Seesmic and the acquisition of Jigsaw last year. Social media is becoming a key building block for a successful brand management and customer engagement strategies. | | | | | |
| INSIGHTIQ BLOG APRIL 1, 2011 Salesforce.com Acquisition of Radian6 The overarching question is whether this is the beginning of an entry of Salesforce.com into the consumer marketing (B2C) arena or if Salesforce.com will augment the B2B demand generation platforms like Neolane, Eloqua, Marketo and others. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. This was especially interesting following their recent investments in Hubspot and Seesmic and the acquisition of Jigsaw last year. Social media is becoming a key building block for a successful brand management and customer engagement strategies. | |
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