Industrial Marketing Today

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' Visit my website for more content on industrial marketing.].

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs).

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo.

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

From Marketo : Lead Scoring Success Kit. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. I hope you find these resources helpful. Note: Some of them do require you to register before downloading). Lead Scoring Cheat Sheet. Best Practices in Lead Scoring. on demand webinar).

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website.

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Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Here is an excellent infographic from Marketo ( @marketo ) that visually explains what inbound marketing is all about. If you have more brains than money, you should focus on inbound marketing. ” Guy Kawasaki ( @GuyKawasaki ), Former Chief Evangelist, Apple Co-Founder, Alltop.Com.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

Jon Miller, VP Marketing, Marketo wrote in a recent post , “By eliminating the need for registration in order to gain access to your white papers, eBooks, and other valuable content, you remove the initial barriers to building relationships with prospects. David is not alone in voicing this opinion.