| | | Industrial Marketing Today | |  Marketo | 6 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY JUNE 14, 2012  Inbound Marketing won’t Boost Short-term Sales for Industrial Companies Here is an excellent infographic from Marketo ( @marketo ) that visually explains what inbound marketing is all about. Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. It is a long journey.”. Those are unrealistic expectations in my opinion. Be Patient! | INDUSTRIAL MARKETING TODAY FEBRUARY 12, 2012 Manufacturers Use Evaluation Kits for Effective Lead Nurturing Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%. Still not convinced? | | | | | |
| INDUSTRIAL MARKETING TODAY DECEMBER 7, 2010 B2B Lead Generation without Lead Nurturing is Doomed to Fail Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. B2B Lead Generation Industrial Marketing Strategies Sales Strategies Ardath Albee Brian Carroll Content Marketing Industrial Marketing lead nurturing Marketo Sales leadsHere’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. | INDUSTRIAL MARKETING TODAY OCTOBER 13, 2010 If You Want Better Leads, Set Your Content Free Jon Miller, VP Marketing, Marketo wrote in a recent post , “By eliminating the need for registration in order to gain access to your white papers, eBooks, and other valuable content, you remove the initial barriers to building relationships with prospects. I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of the Blue Turtles. What does that have to do with lead generation and content marketing? Trust me, there is a connection. Let me explain. David is not alone in voicing this opinion. | INDUSTRIAL MARKETING TODAY OCTOBER 7, 2010 Rules of B2B Lead Scoring – Who’s Hot, Who’s Not According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. | INDUSTRIAL MARKETING TODAY NOVEMBER 9, 2010 10 Helpful B2B Lead Scoring Resources From Marketo : Lead Scoring Success Kit. I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me. His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”. Great question! Lead scoring is a key component of marketing automation and a very effective tool for aligning sales and marketing. However, it is not an easy one to answer in a quick blog post. hope you find these resources helpful. on demand webinar). | | | | | | | |
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