It's a slide show by Marketo, a marketing automation vendor. This is a Guest Post article on building a better Inbound Marketing Automation machine. There are some great definitions of the pieces of the puzzle you need and good explanations of why you need them. If you are going to be designing and then deploying an Inbound Marketing Automation system soon, the presentation is a great resource for a quick education. It covers using Social Media, qualifying leads, managing leads, and using marketing automation to nurture them around their buying-cycles. No related posts