| | | Fifth Gear Analytics | |  Marketo | 4 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS FEBRUARY 10, 2012 The New Revenue Engine and the Role of Marketing Analytics Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team | FIFTH GEAR ANALYTICS JANUARY 6, 2012 How does one analyze the success of their marketing? [INFOGRAPHIC] Here's an interesting infographic from Marketo that breaks down some facts and figures about marketing you might find interesting. How does one intelligently analyze the success of their marketing programs? few things that stood out to me were: 87% of senior marketers don't feel they are confident in their ability to impact the sales forecast of their programs. This might suggest a deeper dive into some campaign and customer data to better understand it and use it for future campaigns. | | | | | |
| FIFTH GEAR ANALYTICS JULY 20, 2010  5 Ideas and More to Improve B2B Marketing Strategy Resources: Marketo Blog. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement. Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Hear your customers. Asking. Analyzing. Recycling leads. | FIFTH GEAR ANALYTICS NOVEMBER 15, 2011 Facts and Figures About Content Marketing I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing. Are you blogging about your business, your products, your services, your customers and your knowledge areas | |
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