Fearless Competitor

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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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For instance, Marketo invested over a quarter of a million dollars in a social media testing program. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. What can I do?

Thank you, Marketo and Jill

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Thanks so much, Marketo and Jill. A new business has to start somewhere. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The B2B generation company Find New Customers started when. The incomparable Jill Konrath of Selling to Big Companies edited it for me. More and more are discovering our great content.

Marketo’s Definitive Guide to Lead Scoring

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That’s where lead scoring comes in and our friends at Marketo published The Definitive Guide to Lead Scoring. Marketo’s workbooks are famed for their simplicity and elegance and this an another great one. Keep in mind that Marketo also sponsored our highly acclaimed white paper, How to Find New Customers , which is a free “must-read.&# So go grab it now.

Marketo’s “Secret Sauce” Marketing Approach

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Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. believe every B2B marketing leader can learn a lot from this when they see how Marketo did it. Jon Miller.

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B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Why Writing Guest Posts Should Be Very Important to You

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And when you write a post for a very popular blog like Marketo , you get tons of audience. In fact, I now contribute a monthly guest post for the Marketo blog.). Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). Update: I’m now contributing monthly blog posts to Marketo!).

To Make Marketing Automation Truly Hum, Look Beyond Software

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Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. This company, who was struggling to get value from their software, did not lack technical skills- they had Marketo knowledge in-house.

The Awesome Power of Guest Posts in Content Marketing

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And when you write a post for a very popular blog like Marketo , you get tons of audience. Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). Guest posts not only bring links, they bring an audience for your content marketing. Here are a list of benefits compiled by Brian Clark on guest blogging.

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The Best White Paper on B2B Demand Generation Ever Written!

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It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. Thank you so much!

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

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Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Patty Azzarello. You will learn in this show: Why working harder is a mistake. The critical need to develop good mentors.

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The Definitive Guide to Marketing Metrics by Marketo

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You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. strongly suggest you click on the image above, which takes you to the Marketo landing page to download this terrific new document.

Account Based Marketing Overview – Jeff Sands of ITSMA on Marketing Made Simple TV

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She was also the keynote speaker at the recent Marketo Summit. In this episode of Marketing Made Simple TV, Jeff Sands of ITSMA sits down with show host Jeff Ogden to discuss what an Account Based Marketing program is and why companies need it. Jeff Sands. In this show, you’ll learn: How an account based marketing program can drive increased profitability. Don’t miss this show!

Some facts about Jeff Ogden

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also wrote a lot of marketing content including the white paper How to Find New Customers , which was originally sponsored by Marketo and edited by a top sales author (the one I met for breakfast). This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. Hope you like it. Adios.

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How to Find New Customers – The Definitive Guide to BtoB Demand Generation

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Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. The folks from Marketo were making light of Marketo’s tendency to name all of their content “ The Definitive Guide To. How to Find New Customers.

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B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

The Definitive Guide to BtoB Demand Generation – How to Find New Customers

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In a recent meeting at my former employer,an Atlanta-based revenue marketing company, some folks from Marketo spoke about the series of content called “ The Definitive Guide to… ”  They joked that so many “definitive guides” have come out, that the next one might be named “The Definitive Guide to Definitive Guides.” How to Find New Customers.

Who’s the Hero of our Story? – Part 2

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Attract new prospects with fun content – like the new Marketo coloring book. We recently wrote a post entitled Who’s the Hero of the Story? You are! The idea is simple. Salespeople are sick and tired of getting crappy leads from Marketing. So we’re championing every salesperson out there that’s expected to call on “bingo” leads, 98% of which are worthless.

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What’s the Biggest Challenge Facing Your Business Today?

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The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company. He’s wrong, but that is what he saw. Speak up.

Content Creators vs. Editors in B2B Marketing Today

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We’ve been helping them with sales lead generation , including  content marketing , lead nurturing , lead scoring and marketing strategy – especially since they are a Marketo client. We wrote How to Find New Customers  - the highly acclaimed white paper (originally sponsored by Marketo ). Content Creators. Content Editors. This is why. Content creators get things done.

Content Marketing – How the Total Lack of Understanding Hurts Some Companies

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Their expensive and very good marketing automation platform, Marketo , went nowhere. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. And it finally outperforms paid search in month 19.

From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV

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You also hear from Phil Fernandez of Marketo and the late great Steve Jobs of Apple too. In this really fun and exciting show from SalesOpShop, join Gerhard Gschwandtner, Jeffrey Hayzlett , David Raab and Jeff Ogde n for a fun and engaging discussion of marketing today. And Jeffrey Hayzlett was a guest on Marketing Made Simple TV. Gerhard Gschwandtner.

Who is the Hero of our Story? You are!

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They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. It’s harder and harder to meet with a real decision maker. You are!

Content Marketing is the Fuel of Marketing Automation – Advice from Experts

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Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. And you need to map that content to titles, industry, products, buying stage and more. For most companies, it’s overwhelming. They feel it’s too much.

The Marketo Revenue Rockstar event, NYC

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Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. As one of the fastest-growing companies in history, he shared some interesting facts on the huge role of marketing in Marketo. If you were as good as Marketo, Find New Customers would not exist.). Marketo spends 90 cents for every dollar spent in sales. There were also a good customer case study from a recent Marketo customer. Debbie Qaquish.

5 Reasons Your Company Should Be Blogging

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” I agree 100% with this and wish to share it with our readers, because I’ve been writing this blog for many years, which is on the Marketo Big List of B2B Blogs. Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.”

Highlights of this week’s best posts at the Fearless Competitor blog

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This post was featured at the blog of revenue marketing firm, Marketo, and is based on my Marketing Made Simple TV show with Courageous CEO, Robbin Phillips of Brains on Fire , the firm that did this project with the state of South Carolina.  It’s a great story and you should check it out. We’ll be sharing highlights of the week just passed. Heat some water and pour it in.

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Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

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Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. Patty Azzarello. You will learn in this show: Why working harder is a mistake. The critical need to develop good mentors. Why the job description is a snapshot in time and not your real guide. Patty is an executive with over 25 years of leadership experience.

What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo

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In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management &# was actually coined by Eloqua.). “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. Find New Customers is one of few lead generation companies in New York. Quality leads matter.

The Simple Guide to Lead Nurturing

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Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. However, there is one important question I failed to answer in the slides.

Adios Marketo. It was fun!

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Marketo will always have a special place here at Find New Customers – they got us started. We said good-bye to Marketo recently, and a strange thing happened. These were delivered every month and a small check from Marketo came in the mail every month. Update: Marketo opens the wallet and pays BIG bucks for leads  (They’re paying $1,000 a lead now.

Happy Birthday, sales lead generation company Find New Customers – belatedly

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Companies who want better results from software like Marketo, Silverpop or Eloqua. Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . And all of our great content is 100% free, so feel free to grab it today.

The Next Big Thing in Marketing – Local Marketing

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Marketo went public. As an award-winning marketing expert, I think a lot about what’s next. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. I’ve been talking with a company called LocalVox in New York City and I’ve talked at length with co-founder and President, Trevor Sumner. He’s also a guest on Marketing Made Simple TV. Ironically, their tagline is Local Marketing Made Simple too. Local Marketing Made Simple. Marketing Made Simple TV. Filed under: Demand Generation.

Why Marketing Automation Software is like a set of nice golf clubs

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Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. This is epitomized by one of our former clients – a data security software company in the northeast that uses Marketo. I’ve been reading the Wall St. Expensive software only used for email marketing!

Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices

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Already both Marketo and Docusign invited me to write guest posts for them, and I just finished the Docusign guest post.  I was also invited to guest post for Brandtelling. Guest Blogging is an ideal content marketing strategy and a key element in your sales lead generation programs. I’m reading the book How to Effectively Promote Your Content , by Brian Clark, @CopyBlogger.

Great Slide by Marketo on how the world has changed

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Jon Miller , Founder and VP of Marketing at Marketo presented this slide. We thank Marketo and Jon for this great slide. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. It really sums up how the world has changed in B2B marketing. loved its simplicity and clarity. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. All leads, qualified or not, went to sales.

The Awesome Power of Lead Nurturing

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Keys to Successful Lead Nurturing – Executive Summary document (One of our Marketo clients used this extensively in crafting their lead nurturing programs.). “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll. “Lead nurturing moves the needle in B2B marketing.” ” – Jim Lenskold, the Lenskold Group. “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” ” (MarketingSherpa 2012). 09-21-2009 9:44 AM.

Weekend Summary of Highlights from the Fearless Competitor blog

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If you don’t know her, she was the keynote speaker at the recent Marketo Summit and she wrote a great book for executives called Rise: 3 Practical Steps to Advance Your Career, Stand Out as a Leader and Like Your Life. The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). Want to supercharge your WordPress blog?

How to turn a good white paper into a great lead generation piece

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We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. Great content or a great lead generation tool. What’s the difference?

Buying software is easy. Fixing lead generation is hard.

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SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. Last week’s show, Speak E.A.S.Y , was terrific.

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