Fearless Competitor

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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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For instance, Marketo invested over a quarter of a million dollars in a social media testing program. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. What can I do?

Thank you, Marketo and Jill

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Thanks so much, Marketo and Jill. A new business has to start somewhere. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The B2B generation company Find New Customers started when. The incomparable Jill Konrath of Selling to Big Companies edited it for me. More and more are discovering our great content.

Why Writing Guest Posts Should Be Very Important to You

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And when you write a post for a very popular blog like Marketo , you get tons of audience. In fact, I now contribute a monthly guest post for the Marketo blog.). Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). Update: I’m now contributing monthly blog posts to Marketo!).

Marketo’s Definitive Guide to Lead Scoring

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That’s where lead scoring comes in and our friends at Marketo published The Definitive Guide to Lead Scoring. Marketo’s workbooks are famed for their simplicity and elegance and this an another great one. Keep in mind that Marketo also sponsored our highly acclaimed white paper, How to Find New Customers , which is a free “must-read.&# So go grab it now.

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently.

Marketo’s “Secret Sauce” Marketing Approach

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Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. believe every B2B marketing leader can learn a lot from this when they see how Marketo did it. Jon Miller.

The Awesome Power of Guest Posts in Content Marketing

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And when you write a post for a very popular blog like Marketo , you get tons of audience. Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). Guest posts not only bring links, they bring an audience for your content marketing. Here are a list of benefits compiled by Brian Clark on guest blogging.

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Marketing Strategy to Revenues and Social with three top marketing experts

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One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. One clip features Phil Fernandez, CEO of Marketo the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. Marketo CEO Phil Fernandez at Dreamforce: [link]. SalesOpShop TV description.

Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

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Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Patty Azzarello. You will learn in this show: Why working harder is a mistake. The critical need to develop good mentors.

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B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

How to Find New Customers – The Definitive Guide to BtoB Demand Generation

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Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. The folks from Marketo were making light of Marketo’s tendency to name all of their content “ The Definitive Guide To. How to Find New Customers.

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Top Challenges in B2B Content Marketing

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This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. The challenges include: Producing engaging content (36%).

The Definitive Guide to BtoB Demand Generation – How to Find New Customers

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In a recent meeting at my former employer,an Atlanta-based revenue marketing company, some folks from Marketo spoke about the series of content called “ The Definitive Guide to… ”  They joked that so many “definitive guides” have come out, that the next one might be named “The Definitive Guide to Definitive Guides.” How to Find New Customers.

Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

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Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. Patty Azzarello. You will learn in this show: Why working harder is a mistake. The critical need to develop good mentors. Why the job description is a snapshot in time and not your real guide. Patty is an executive with over 25 years of leadership experience.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV

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You also hear from Phil Fernandez of Marketo and the late great Steve Jobs of Apple too. In this really fun and exciting show from SalesOpShop, join Gerhard Gschwandtner, Jeffrey Hayzlett , David Raab and Jeff Ogde n for a fun and engaging discussion of marketing today. And Jeffrey Hayzlett was a guest on Marketing Made Simple TV. Gerhard Gschwandtner.

Who’s the Hero of our Story? – Part 2

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Attract new prospects with fun content – like the new Marketo coloring book. We recently wrote a post entitled Who’s the Hero of the Story? You are! The idea is simple. Salespeople are sick and tired of getting crappy leads from Marketing. So we’re championing every salesperson out there that’s expected to call on “bingo” leads, 98% of which are worthless.

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What’s the Biggest Challenge Facing Your Business Today?

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The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company. He’s wrong, but that is what he saw. Speak up.

The Best White Paper on B2B Demand Generation Ever Written!

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It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. Thank you so much!

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Some facts about Jeff Ogden

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also wrote a lot of marketing content including the white paper How to Find New Customers , which was originally sponsored by Marketo and edited by a top sales author (the one I met for breakfast). This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. Hope you like it. Adios.

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5 Reasons Your Company Should Be Blogging

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” I agree 100% with this and wish to share it with our readers, because I’ve been writing this blog for many years, which is on the Marketo Big List of B2B Blogs. Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.”

Who is the Hero of our Story? You are!

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They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. It’s harder and harder to meet with a real decision maker. You are!

Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices

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Already both Marketo and Docusign invited me to write guest posts for them, and I just finished the Docusign guest post.  I was also invited to guest post for Brandtelling. Guest Blogging is an ideal content marketing strategy and a key element in your sales lead generation programs. I’m reading the book How to Effectively Promote Your Content , by Brian Clark, @CopyBlogger.

To Make Marketing Automation Truly Hum, Look Beyond Software

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Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. This company, who was struggling to get value from their software, did not lack technical skills- they had Marketo knowledge in-house.

Account Based Marketing Overview – Jeff Sands of ITSMA on Marketing Made Simple TV

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She was also the keynote speaker at the recent Marketo Summit. In this episode of Marketing Made Simple TV, Jeff Sands of ITSMA sits down with show host Jeff Ogden to discuss what an Account Based Marketing program is and why companies need it. Jeff Sands. In this show, you’ll learn: How an account based marketing program can drive increased profitability. Don’t miss this show!

Highlights of this week’s best posts at the Fearless Competitor blog

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This post was featured at the blog of revenue marketing firm, Marketo, and is based on my Marketing Made Simple TV show with Courageous CEO, Robbin Phillips of Brains on Fire , the firm that did this project with the state of South Carolina.  It’s a great story and you should check it out. We’ll be sharing highlights of the week just passed. Heat some water and pour it in.

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The Next Big Thing in Marketing – Local Marketing

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Marketo went public. As an award-winning marketing expert, I think a lot about what’s next. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. I’ve been talking with a company called LocalVox in New York City and I’ve talked at length with co-founder and President, Trevor Sumner. He’s also a guest on Marketing Made Simple TV. Ironically, their tagline is Local Marketing Made Simple too. Local Marketing Made Simple. Marketing Made Simple TV. Filed under: Demand Generation.

Happy Birthday, sales lead generation company Find New Customers – belatedly

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Companies who want better results from software like Marketo, Silverpop or Eloqua. Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . And all of our great content is 100% free, so feel free to grab it today.

Weekend Summary of Highlights from the Fearless Competitor blog

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If you don’t know her, she was the keynote speaker at the recent Marketo Summit and she wrote a great book for executives called Rise: 3 Practical Steps to Advance Your Career, Stand Out as a Leader and Like Your Life. The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). Want to supercharge your WordPress blog?

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Content Marketing – How the Total Lack of Understanding Hurts Some Companies

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Their expensive and very good marketing automation platform, Marketo , went nowhere. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. And it finally outperforms paid search in month 19.

The Definitive Guide to Marketing Metrics by Marketo

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You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. strongly suggest you click on the image above, which takes you to the Marketo landing page to download this terrific new document.

The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation

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So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). Case in point, my guest post for Marketo – which is not even a week old – has been shared over 650 times. thank Marketo for making it look so nice.

3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group

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Jon Miller of Marketo asked this question of Carlos Hildago of the Annuitas Group in a Marketo blog article  (click underlined words for original article) and came up with three priorities which I wish to share with you. Data from Marketo showed that, while 1 out of 5 leads close with or without nurturing, nurturing delivers 3X better results with the other 4 out of 5.

Content Creators vs. Editors in B2B Marketing Today

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We’ve been helping them with sales lead generation , including  content marketing , lead nurturing , lead scoring and marketing strategy – especially since they are a Marketo client. We wrote How to Find New Customers  - the highly acclaimed white paper (originally sponsored by Marketo ). Content Creators. Content Editors. This is why. Content creators get things done.

The Marketo Revenue Rockstar event, NYC

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Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. As one of the fastest-growing companies in history, he shared some interesting facts on the huge role of marketing in Marketo. If you were as good as Marketo, Find New Customers would not exist.). Marketo spends 90 cents for every dollar spent in sales. There were also a good customer case study from a recent Marketo customer. Debbie Qaquish.