[Marketo] 5 Steps to Social Media Leads with Content Marketing
Ideally you have a marketing automation platform (like Eloqua, Marketo, SilverPop, etc) in place that lets you nurture your new prospects with content tailored to their demographic profile and behavioral patterns, and helps prospects move along the buyers journey with content mapped to each stage. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?
FEBRUARY 19, 2011
EVERYTHING TECHNOLOGY MARKETING [Marketo] 5 Steps to Social Media Leads with Content Marketing