| | | Earnest about B2B | |  Marketo | 3 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Source: Marketo ( [link] ). Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). And the FTSE 100 are just plain running scared of Twitter. | EARNEST ABOUT B2B OCTOBER 18, 2012  B2B gets Pinteresting Something Marketo Inc do well on their Pinterest page is showing viewers their lively corporate culture by pinning photos of smiling employees at different events such as office fancy dress days. The new contender. Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. | | | | | |
| EARNEST ABOUT B2B NOVEMBER 15, 2011 This is the week that was: When social media put its brakes on Luckily Marketo has already compiled the top 5 things you need to know about Google +. This week Marketo released its B2B benchmark report – examining the top challenges for B2B marketers as well as the best practices to overcome them… a lot of text to get through but well worth it. As the Christmas lights are turned on in Oxford street we look back at another eventful week. Italy joined Greece on the teetering edge of economic meltdown and Berlusconi finally agreed to give up his part-time job running the country. Or is it simply yet another social network to embrace and manage? | |
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