| | | Digital B2B Marketing | |  Marketo | 5 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING AUGUST 7, 2012  Become An Inbound Marketer Without Creating Content During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Content Social Media buffer content marketing inbound marketing marketo pingdomInbound marketing is all about your content, right? Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach. | DIGITAL B2B MARKETING FEBRUARY 21, 2012 20 B2B Marketers Losing their Brand on Pinterest However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. IBM Juniper CSC. CSC | | | | | |
| DIGITAL B2B MARKETING MAY 21, 2013  When Marketing Automation Is the Wrong Solution Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo 'You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. When Marketing Automation Is Unnecessary. | DIGITAL B2B MARKETING MARCH 14, 2013  Are Machines the Future of Marketing? Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watsonAre you ready? The Marketing Machines. Algorithmic Media Buying. | DIGITAL B2B MARKETING NOVEMBER 15, 2012  Marketing Automation’s Next Frontier: Madison Avenue This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoDisclosure: Demandbase is a client of my employer.] Not yet. | |
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