| | | Dianna Huff - B2B MarCom | |  Marketo | 2 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM JANUARY 5, 2013  Build Your New B2B Website with a Plan in Mind Infusionsoft, Marketo, etc.). In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. When you’re considering redoing a room, the first thing you do is call a contractor or an architect, and this person then asks you *lots* of questions in order to develop a plan. About Us. | DIANNA HUFF - B2B MARCOM APRIL 4, 2010  Consider Users When Adding PDFs to your B2B Website If you’re offering a number of reports or e-books on one page, the way Marketo does (and the way I do, too ), be sure to include a brief blurb with each offering — versus overwhelming people with a page of links. However, PDFs do have a few disadvantages. They’re harder to optimize than straight HTML files. And, companies often post links to PDFs without supporting text. | | | | | |
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