Connect the Docs

Trending Sources

Annual Content Marketing Retreat 2012

Connect the Docs

Manticore Technology, Marketo, Eloqua, to name a few). I got a taste for how really difficult it is to understand what these platforms actually do, how they work, what are the cost structures, earlier this year when I was researching them in order to make recommendations to clients. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

How to measure ROI on creating and marketing content?

Connect the Docs

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Marketo's Modern B2B Marketing.

The B2B Marketing Manifesto

Connect the Docs

Marketo's Hold on to your little dog: The New B2B Marketing Manifesto. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity has very high standards in creating content. So, I was honored when Doug reached out to me to review the early draft of The B2B Marketing Manifesto. brilliant.

Does your B2B Marketing have Consistent Messages?

Connect the Docs

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Marketo's Modern B2B Marketing.

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently.

The Dawn of Content Strategy

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Joe writes one of the most popular content marketing blogs in the world. Listen.

Worry Less about being Heard

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Tom Scearce. Blog The Lord of The Leads Twitter TLOTL. " Worry less about being heard and more about helping buyers talk. 30 seconds? Focus.

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Tom Pick.

Campaigns to Conversations

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jessie Paul. Blog No Money Marketing Twitter jessie_paul. Over to you.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

The New Brand Investments

Connect the Docs

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Click and download FREE eBook from Marketo and ClickDocuments. Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jon Miller. Recommended Resources.

Social Media Goes Corporate

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We

Marketing is a Mindset

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

International Social Media Marketing

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? We asked Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?"

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

Social Media - Invest in relationships for the long run

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? David Alston. Blog Radian6 tweetpr Twitter davidalston. " David Alston's Marketing Prediction for 2010.

David

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Recommended Resources.

Craig

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Recommended Resources.

Lead Generation to Demand Generation

Connect the Docs

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Click and download FREE eBook from Marketo and ClickDocuments. How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010? Maria Pergolino.

B2B Marketing Trends for 2016

social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly.

B2B Content Marketing - Less is the New More?

Connect the Docs

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Marketo's Modern B2B Marketing.

Embrace True Nurturing Programs

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. We asked Ardath Albee "What are key marketing trends and predictions for 2010? Ardath Albee.

Content Takes Center Stage

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? What actions should marketers take in 2010?" Get Content.

Content Marketing for Small Business

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing. Newt Barrett.

B2C 2

Branding - What's Old is New Again!

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Human emotion drives buying decisions. Brands have a great part with driving these human emotions. We asked Anaezi Modu "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" REBRAND 100 is the highest global recognition for effective brand transformations at REBRAND.com.

B2Bs should get Serious about Social

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. "Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? Parker Trewin.

The Rise of Content in B2B Marketing

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young. Galen De Young's Marketing Action for 2010.

Do your Content have a Personality?

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff. Patsi Krakoff's Marketing Prediction for 2010. Over to you.

Understand the Full Buying Process of your Buyers

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders? What actions should marketers take in 2010?" Steve Woods.

Focus on Creating a Good Content Strategy

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jonathan Kranz.

Weekly Contest - Win a high-level website SEO review!

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0. To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Over to you.

Micro-fragmentation in Online Consumption

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Marketers are forced to explore smaller, more niche-focused online communities in order to empower passionate digital influencers to drive revenue and reduce costs. How should marketers stop being everything to everyone? We asked Andrew Davis "What are key marketing trends and predictions for 2010? Andrew Davis. Over to you.

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee's Tip. Patsi Krakoff.

Steve Woods

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? Sarah Mitchell. Over to you.

Jonathan

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? Sarah Mitchell. Over to you.

Patsi

Connect the Docs

Click and download FREE eBook from Marketo and ClickDocuments. Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? Sarah Mitchell. Over to you.