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JANUARY 20, 2010
2010 Content Marketing Trends and Predictions
FREE eBook from Marketo and ClickDocuments : ClickPredictions: Key Content Marketing Trends and Predictions for 2010. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are these new rules ? What is the future of content marketing? ” The answers are fantastic.
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APRIL 29, 2010
The Content Marketing Question: To Gate or Not To Gate?
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee's Tip. Patsi Krakoff.
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MAY 27, 2010
B2B Content Marketing - Less is the New More?
Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Marketo's Modern B2B Marketing.
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AUGUST 27, 2010
How should B2B content differ for Business and Technical Decision Maker?
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Tom Pick.
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JULY 6, 2010
Social Media Goes Corporate
Click and download FREE eBook from Marketo and ClickDocuments. Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We
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APRIL 26, 2010
B2Bs should get Serious about Social
Click and download FREE eBook from Marketo and ClickDocuments. "Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? Parker Trewin.
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