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JANUARY 5, 2011 [Marketo] The Importance of Buyer Personas to Lead-to-Revenue Management
When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation. Image by nicolasnova via Flickr. tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles.
JANUARY 5, 2011 | BUYEROLOGY
[Marketo] The Importance of Buyer Personas to Lead-to-Revenue Management
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