| | | Biznology | |  Marketo | 3 articles |
| Page 1 of 1 | Previous | Next | BIZNOLOGY JULY 18, 2012 15 experts define Agile Marketing – Jep Castelein, Marketo. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. It’s a practice still seeking a single definition so I sought some expert opinions. Here is how 15 experts define Agile Marketing. 15 EXPERTS DEFINE AGILE MARKETING. – Gerry Murray, ICD. tability. | BIZNOLOGY MARCH 28, 2013  Push versus Pull Marketing: In B2B, You Need Both Marketo promotes it. Seth Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound Inbound marketing is all the rage today. Hubspot promotes it. Seth Godin promotes it. How wrong they are. | | | | | |
| BIZNOLOGY AUGUST 24, 2012  The Thorny Question of Marketing Attribution: Does It Apply to B2B? Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. Weighting. Modeling. | |
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