| | | B2BMarketingSmarts | |  Marketo | 5 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS DECEMBER 8, 2010  4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation. | B2BMARKETINGSMARTS JUNE 6, 2012 B2B content marketing: Be noticed in this attention economy. A white paper I recently downloaded from Marketo, “From Creation to Conversion: Promoting Content to the Right Audience,” turned out to be one of the best guides I’ve read on B2B content marketing best practices. The paper provides all the step-by-step “must dos” for creating and using content properly in this “attention economy.” ” They call [.] B2B content marketing: Be noticed in this attention economy. is a post from: B2BMarketingSmarts. B2B Content B2B Lead Generation B2B Marketing Messaging B2B marketing Marketing Messaging | | | | | |
| B2BMARKETINGSMARTS JANUARY 27, 2011  B2B marketing automation: 3 essential considerations. Today there are 20+ vendors providing automation products and services, with Marketo and Eloqua being the leaders. How many B2B marketers out there are not using some kind of marketing automation? Plenty, I would guess. Yet the reasons to automate are overtaking the reasons not to. When they speak, people listen. Here are three issues to understand and consider when making the decision: 1. | B2BMARKETINGSMARTS MAY 19, 2010 Making B2B marketing personalization personal But how does relationship-building fit for the many B2B marketers who are using email systems such as Eloqua , Silverpop , and Marketo to automate their marketing communications to their pipeline of sales leads? I have often written about the top-line needs that should be addressed in messaging when marketing to the buyers of B2B products and services. Terri Rylander’s post “ My 3 Wishes from the Marketing Genie &# goes deeper into the minds of buyers and explores what they want, not just from a solution, but from the provider of that solution. | B2BMARKETINGSMARTS OCTOBER 19, 2009  Content by any other name would smell as sweet. A new LinkedIn group I joined, “DemandGen Specialists,&# featured an article by Jon Miller that appeared on Marketo talking about the value of using content to position a company as a thought leader. Then a BtoB online post by Christopher Hosford reports that, when providing collateral, “ White papers remain most influential for tech buyers.&#. 20 Formats to Consider.&#. | |
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