| | | B2B Web Strategy | |  Marketo | 3 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY DECEMBER 13, 2011 New research highlights top performers’ email methods Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.]. Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. B2B Web Strategy email | B2B WEB STRATEGY APRIL 4, 2013 What Determines Success for B2B in the Online World? This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. 'In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message. So what determines success? Traffic is not your most important metric. Visitor engagement with your site, quality of that experience, and custom KPIs are what matter. Onpage SEO is not enough. | | | | | |
| B2B WEB STRATEGY APRIL 23, 2010 Web marketing creates a new revenue engine for the new millenium But according to a dynamite post by Jon Miller over at Marketo, our thinking hasn’t gone nearly far [.]. Along with many other observers, we’ve noted for some time how online vehicles are changing the shape of B2B marketing: e.g., shifting budgets/spending from traditional to online modes and changing how and when B2Bs engage with their prospects. | |
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