| | | B2B Marketing Unplugged | |  Marketo | 4 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED NOVEMBER 25, 2011 Becoming the Sally Field of B2B Email Part Three Marketo pulled this recently with this subject line: “How to Budget for Marketing Automation in 2012”. Now I’m no rocket surgeon but I would expect this link to take me to some helpful planning content, maybe a worksheet — the kind of excellent content Marketo is famous for delivering. First, thank you to everyone who took The Pledge from Sally Step One. am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Not nice. | B2B MARKETING UNPLUGGED JANUARY 13, 2012  Please Stop Sending Bad Holiday Greetings Marketo sent this delightful diversion, which makes no effort to sell but amuses briefly and subtly reinforces their value proposition. The Slow Elf’s Tale. Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. Sometimes it’s the Marketing Department. Well, kids. Really? | | | | | |
| B2B MARKETING UNPLUGGED NOVEMBER 17, 2011  Becoming Sally Part Two – Get to the Point This gem from Marketo (still one of the best content marketers on the planet) is a good example: Now that you’ve dragged them into the body of the email, it’s time to keep getting to the point. Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. That’s Sally Step One. Today, step two, is about actually getting to the point. Ignore that. Call me. | B2B MARKETING UNPLUGGED SEPTEMBER 1, 2011 Nine Great B2B Links for Labour Day that Have Nothing to do with Golf It’s from Marketo , among the best content marketers on the planet, in my opinion. On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe on a dock or a beach. Certainly, you’ll want a drink in hand. . Insights from the Brink of Madness. He also writes letters to chewing gum. . Time-Limited Way to Look Organized. Nerds Can be Snarky Too. | |
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