| | | B2B Lead Generation Blog | |  Marketo | 8 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD GENERATION BLOG OCTOBER 29, 2010 Closing the loop: Why don't sales people update the CRM and what can be done about it? If you want more details, Andrew Spoeth with Marketo wrote a good summary of what I had to say over Modern B2B Marketing blog.). Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. And that’s certainly the case at too many organizations judging from the feedback I received at my presentation this week at MarketingSherpa’s B2B Marketing Summit. Nearly everyone raised their hands and laughter erupted. | B2B LEAD GENERATION BLOG FEBRUARY 16, 2011 Marketing Wisdom: In the end, it’s all about… So, let’s agree that instead of hiding the elephant in the room that we find ways to show how our companies go above and beyond when our products aren’t perfect.”. – The Last Blog Post- What Marketers can learn from The Last Lecture by Maria Pergolino, Marketo. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. Here are just a few of Daniel’s favorite takeaways that are worth reading…. | | | | | |
| B2B LEAD GENERATION BLOG OCTOBER 29, 2010 Closing the loop: Why don't sales people update the CRM and what can be done about it? If you want more details, Andrew Spoeth with Marketo wrote a good summary of what I had to say over Modern B2B Marketing blog.). Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. And that’s certainly the case at too many organizations judging from the feedback I received at my presentation this week at MarketingSherpa’s B2B Marketing Summit. Nearly everyone raised their hands and laughter erupted. | | B2B LEAD GENERATION BLOG JUNE 29, 2009 7 Tips on how B2B marketers can leverage social media Tip 5: According to Maria Pergolino, an Inbound Marketing Manager at Marketo, social media works best when used in conjunction with all your marketing resources and tools and can provide some extra punch because you discover new ways to share information. In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. ClickInsights: Tips on how B2B marketers should leverage social media. Find out if these apply to your business. Share your comments | B2B LEAD GENERATION BLOG MAY 7, 2009 Webinar on Integrating Online and Offline Strategies Jon Miller - VP Marketing, Marketo. Addressing risk has always been a factor in the B2B complex sale. But research shows that risk must be better addressed by marketers and sellers because it's a primary motivator in many B2B purchase decisions. So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk? I’m thrilled to be a special guest for Enquiro’s B2B Expert Series, Integrating Online and Offline Strategies on Monday, May 11th at 1:00 PM CDT. Mark McMaster - Senior Planner of B2B and Technology Markets, Google. | | | | | | | |
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B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 15, 2008 B2B Marketing Testing to Optimize Lead Generation Results
was glad to see Jon Miller who writes Marketo's blog, Modern B2B Marketing , recently interview Hunter Boyle, Managing Editor for MarketingExperiments on Testing B2b Marketing. Discovering and knowing what really works and what doesn’t for lead generation is essential for every marketer. The best way to discover this is through the process of testing. Personally, I’ve met only a handful of B2B marketers who are consistently testing their offers to optimize them and generate leads more effectively. MORE >> -
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 28, 2008 Lead nurturing thoughts
was interviewed on the subject of lead nurturing by Jon Miller, VP of Marketing at Marketo and he writes the Modern B2B Marketing Blog. It's surprising how many marketers now say they do “lead nurturing†but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better. We need the human touch. MORE >>
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