Avitage

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization. Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. In a recent CRMSoftware.TV

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization. It is fair to say that the easiest things to measure are the least meaningful.

article thumbnail

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).