Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management.  In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage.  These two companies along with others have appointed Chief Revenue Officers and some have resorted to creating a new type of marketer dubbed “The Revenue Marketer.”. Over the past few weeks I have had several opportunities to discuss this phenomenon with my friend and respected colleague Craig Rosenberg , a.k.a The Funnelholic.  The Customer is the Focal Point.