| | | Acquiring Minds | |  Marketo | 3 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS OCTOBER 7, 2010  The Risky Business of Exclusive Reselling Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. Tags: channel cloud computing marketing automation channel sales direct sales Eloqua Market2Lead Marketo Oracle reseller exclusivity Steve Woods The Pedowitz Group VAR the vendor) in selling to large business (i.e. | ACQUIRING MINDS DECEMBER 10, 2008 The Evolution of Email for Lead Generation Salesforce.com , a CRM tool and other lead generation suites such as Vtrenz , Aprimo and Marketo also crack the top 20 list. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. So there you have it, even an old Web 1.0 media | | | | | |
| ACQUIRING MINDS JUNE 24, 2009 Having a blast with B2B email? While Eloqua and Marketo have launched a broadside to Genius by moving into the sales enablement space from lead management. The marketing automation and email vendors will consolidate I asked Jon Miller , VP of Marketing, Marketo about how buyers will look at evaluating marketing applications: Q: Will B2B sales or marketing teams stop buying one-dimensional email applications? When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. But all that is changing as. Image copyright - Fox Media. | |
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