MODERN B2B MARKETING | TUESDAY, NOVEMBER 6, 2012
[Marketo] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Check your CRM.
MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
[Marketo] How to Hire an Awesome Inbound Marketing Manager
by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. thick skin.
MODERN B2B MARKETING | TUESDAY, OCTOBER 16, 2012
[Marketo] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.
B2B LEAD BLOG | FRIDAY, DECEMBER 18, 2009
[Marketo] Holiday Greetings Done Right
Yesterday, I got a fantastic holiday email from Marketo that I just had to share. Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?" Maybe I am just a sucker for a rhyming poem but I love this
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 17, 2014
[Marketo] How Should I Segment My Database?
Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How Should I Segment My Database? Company size. Industry.
MODERN B2B MARKETING | THURSDAY, AUGUST 28, 2014
[Marketo] The Marketers First Virtual Event – Are You Ready?
'Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. HEAR AMAZING SPEAKERS AND SESSIONS!
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
[Marketo] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
MODERN B2B MARKETING | WEDNESDAY, APRIL 3, 2013
[Marketo] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. What’s the takeaway?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
[Marketo] Marketing Automation Skills are Scarce: Strategies to Close the Gap
It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Marketo] How Do You Explain Marketing to a Six-Year Old?
by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. ”).
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
[Marketo] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
Marketing automation tools like Hubspot and Marketo evaluate leads and provide an actual lead quality ''score'' for each lead. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in They were great leads.
MODERN B2B MARKETING | MONDAY, AUGUST 19, 2013
[Marketo] The Problem with Implicit Opt-In For Email Marketing
This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo. We use each of these techniques at Marketo: auto-responders on our registration forms, explicit opt-in to our Resource Center Updates, and Double Opt-In for our blog subscriptions. Any email they don’t want. An easy way to opt-out.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010
[Marketo] Hard Data to Justify Your Marketing Automation Investment
Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. If anyone else cares to expand on this list, even better. Statistics include: • 16.5% 51% win rates 55.6%
MODERN B2B MARKETING | WEDNESDAY, AUGUST 3, 2011
[Marketo] People Still Buy from People, but How We Sell Needs to Change
Fergus Gloster heads up Marketo’s new EMEA office, based in Dublin, Ireland, as Managing Director. Check out this interview of Fergus with Marketo founder and CEO Phil Hernandez. People Still Buy from People, but How We Sell Needs to Change was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
MODERN B2B MARKETING | MONDAY, FEBRUARY 24, 2014
[Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 18, 2013
[Marketo] 7 Examples of Innovative B2B Content Marketing
Marketo Coloring Book. Marketing automation company, Marketo, wanted to make marketing fun again and created the Marketo Big Activity Coloring Book. The following are some of the B2B examples she shared in her presentation. Any metrics or results came from Ann’s presentation or published information. Packed with utility.
LEADSLOTH | THURSDAY, AUGUST 26, 2010
[Marketo] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And that’s exactly what Marketo announced. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Marketo] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
SOCIAL MEDIA B2B | THURSDAY, APRIL 24, 2014
[Marketo] It’s Time for B2B Companies to Update their Twitter Profiles
Marketo. Marketo. 'Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. This means that for the time being your profile will not switch automatically and re-size your images, making them pixelated. That is a good thing. Thanks, Twitter. Mobile Friendly: No.
MODERN B2B MARKETING | FRIDAY, AUGUST 2, 2013
[Marketo] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
'Author: Isabel Cain This summer I am interning at Marketo. When I found out that I’d be working at Marketo, I anticipated I would be doing more of filing and organizing, so working with social media has been a pleasant surprise. Day in the Life of a Marketo Social and Content Intern. So what have I been spending my time doing?
MODERN B2B MARKETING | TUESDAY, OCTOBER 8, 2013
[Marketo] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. Here are the 3 pillars of trust that I challenge every AE on the Marketo sales team to live and breathe when speaking with prospective customers: 1) Get the person on the other end to LIKE you.
CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
[Marketo] How should B2B content differ for Business and Technical Decision Maker?
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. Tom Pick.
MODERN B2B MARKETING | FRIDAY, JUNE 28, 2013
[Marketo] Webinar Winning: Secrets of a Weatherman
At Marketo we run hundreds of webinars a year. Also, I want our prospects to connect with me personally as the local face of Marketo in APAC. Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Fab Capodicasa Do Webinars Work? Event Marketing
MODERN B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Marketo] 5 Things You Should Know About Google+ Business Pages
While you’re at it, we would be truly flattered if you also added the official Marketo Google+ page to your circles as well. Things You Should Know About Google+ Business Pages was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Earlier this week the much anticipated Google+ pages for business was released.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 21, 2012
[Marketo] 3 Ways to Market Your Small Business With Less Cash
Ways to Market Your Small Business With Less Cash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman This is a guest post written by Megan Totka is the Chief Editor for ChamberofCommerce.com which is the largest business directory on the web. And it is just getting harder. 3) Become an expert.
MODERN B2B MARKETING | FRIDAY, JULY 9, 2010
[Marketo] Perfect Timing – When to Call a Prospect
recently spoke with a Marketo prospect about this exact topic. Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the sales lead within 24 minutes of hitting their website. When do you call your prospect for the first time? Timing is everything.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 8, 2011
[Marketo] Coremetrics Offers a Foggy View of Lifecycle Analysis
On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. This was intriguing.
ONPATH | WEDNESDAY, JANUARY 11, 2012
[Marketo] Ottawa Consultant becomes Salesforce MVP
OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility located in Ottawa, Canada and is certified consulting partner for HubSpot , Marketo and Salesforce.com. Ottawa Consultant becomes Salesforce MVP. OTTAWA, ONTARIO. ” Said Nebojsa “Nash” Zgonjanin. using Ajax, Css, and Master Pages.
FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
[Marketo] The Awesome Power of Lead Nurturing
Keys to Successful Lead Nurturing – Executive Summary document (One of our Marketo clients used this extensively in crafting their lead nurturing programs.). “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll. “Lead nurturing moves the needle in B2B marketing.”
MARKETING FINGER | MONDAY, JUNE 14, 2010
[Marketo] Lead Scoring Best Practices
Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
MODERN B2B MARKETING | MONDAY, AUGUST 9, 2010
[Marketo] 5 Must Watch B2B Videos
For more on B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. Must Watch B2B Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What resources do you use to learn more about improving your B2B marketing , increase leads and boost sales revenue? Why do you care?
MODERN B2B MARKETING | MONDAY, JULY 30, 2012
[Marketo] 5 Ways to Get Local with your Inbound Marketing
This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. For example, in Marketo’s case the understanding of “ Marketing Automation ” differs slightly form US to UK and again from UK to both France and Germany. domains.
BLOG MY CALLS | TUESDAY, APRIL 2, 2013
[Marketo] What About Lead Scoring for Phone Calls?
Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. That's why Marketo, Eloqua, Hubspot and Pardot are all growing so quickly. They have defined the marketing automation and lead scoring space. They invented it. Each of these tools have strengths and weaknesses. It works well. What?!?
MODERN B2B MARKETING | THURSDAY, FEBRUARY 20, 2014
[Marketo] Here’s How to Make Your Website As Personalized as Your Email
For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
MODERN B2B MARKETING | TUESDAY, JANUARY 14, 2014
[Marketo] 5 Internal Processes to Make You a Marketing Automation Superhero
really like this checklist from Marketo focusing on deliverability and creative. It is so easy to forgot to check certain things if you are in a hurry, standardized checklists, whether internal or the one like Marketo provides, are critical to ensure that all of your boxes get checked. 3) Keep it In Check! No Hulk Smash! 4) Test!
BIZNOLOGY | WEDNESDAY, JULY 18, 2012
[Marketo] 15 experts define Agile Marketing
– Jep Castelein, Marketo. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. tability.
SAZBEAN | SATURDAY, MARCH 9, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of March 9, 2013
News & Notes
SAZBEAN | SATURDAY, FEBRUARY 9, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
eConsultancy). News & Notes
SAZBEAN | SATURDAY, JANUARY 12, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of January 12, 2013
SEO hosting) Three Things You Can Cut from Your Social Marketing Plan (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers (Social Fresh) The ROI of Events: What You Should be Measuring (Marketo) Dear Bloggers, I Apologise. Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? News & Notes
SAZBEAN | SATURDAY, MAY 12, 2012
[Marketo] Top Internet strategy, marketing and technology links for the week of May 12, 2012
B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going (Logic + Emotion).
SAZBEAN | SATURDAY, FEBRUARY 4, 2012
[Marketo] Top Internet strategy, marketing and technology links for the week of February 4, 2012
Elements for a Successful Marketing Program Mix (Marketo). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012… . Infographic: How To Get More Twitter Traffic (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). Frustrated by Blogger’s Block? SEOmoz).
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Marketo] Top Internet strategy, marketing and technology links for the week of August 6, 2011
Putting the “Fun” into the Fundamentals of Social Media Monitoring (Marketo). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). Mashable!).
CONNECT THE DOCS | SUNDAY, OCTOBER 31, 2010
[Marketo] The B2B Marketing Manifesto
Marketo's Hold on to your little dog: The New B2B Marketing Manifesto. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. brilliant. Over to you. Download it NOW!
MODERN B2B MARKETING | TUESDAY, MARCH 18, 2014
[Marketo] Why I Hate Tuesdays
Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
[Marketo] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Accomplishments by Alinean this past quarter includes: The Inc.
CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
[Marketo] Does 'Being Findable' mean 'Being Everywhere'?
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age?
MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
[Marketo] 12 Tips For B2B Marketers to Excel in Twitter
To learn more about B2B social media, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. 12 Tips For B2B Marketers to Excel in Twitter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ReTweeting. If something is valuable, marketers should share it – this is what ReTweeting is all about.
MODERN B2B MARKETING | TUESDAY, MAY 7, 2013
[Marketo] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program. 'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Room chants back: Hi Anne.
BLOG MY CALLS | MONDAY, SEPTEMBER 30, 2013
[Marketo] Conversion Rate How-To: Call Tracking and Google Analytics
According to Hubspot, MarketingSherpa, and Marketo, only about 2% to 5% of web leads (i.e. 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. They can even track caller lead quality and sales readiness.
MODERN B2B MARKETING | MONDAY, JUNE 25, 2012
[Marketo] 5 Often Missed Opportunities for Marketing Automation
by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Often Missed Opportunities for Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Marketo] 20 B2B Marketing Blogs You Need To Read
Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric. CMO4Hire.
MODERN B2B MARKETING | MONDAY, DECEMBER 17, 2012
[Marketo] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Marketo: What are your thoughts on the rise of visual content ? Ekaterina: A mix of all three. Not every business will have lead generation as a primary target. Absolutely.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. 'Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 13, 2014
[Marketo] How (and Why) to Personalize Content on the Web
To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Attributes.
MODERN B2B MARKETING | FRIDAY, APRIL 25, 2014
[Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Marketo] Making a Marketing Reality Check
In fact, when Find New Customers was working with the Marketo client, Protegrity, they violated all this advice. Business has only two functions – marketing and innovation – Milan Kundera, Czech Novelist. The section of the book on marketing struck a nerve with me and maybe it will you as well. Of course, you will have questions.
FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
[Marketo] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine.
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
[Marketo] Can Find New Customers help my business?
Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Marketo] B2B Lead Generation | Where Are You Today?
handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. It’s our gift to you.
FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
[Marketo] Do consultants make the best executives?
became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
LOOPFUSE | MONDAY, OCTOBER 17, 2011
[Marketo] Marketing Automation Blueprint - The Ultimate "How To" Guide
There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene.
MODERN B2B MARKETING | SUNDAY, JUNE 13, 2010
[Marketo] 5 B2B Marketing Infographics You Can’t Go Without
Don’t forget to subscribe to the Marketo B2B Marketing Blog for additional tools, tips and resources, or follow us on Twitter and Facebook. B2B Marketing Infographics You Can’t Go Without was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. CMO’s Guide to The Social Landscape. Buzz coming in last.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Marketo] How to Write Your First Blog Post
Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. ll admit, I was scared. Writing.
B2B LEAD BLOG | TUESDAY, DECEMBER 11, 2012
[Marketo] ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
The solution is platform agnostic and has been implemented for clients using Pardot, Marketo, Eloqua, Silverpop, Hubspot and other marketing automation solutions. ReachForce helps accelerate B2B lead conversions for over 400 leading companies such as Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and TripAdvisor. Full shortlist.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 1, 2012
[Marketo] The Problem with Reliance on Junior Marketing Folks
In the meeting, we turned to the young lady responsible for operating their Marketo software and asked her to define lead nurturing. It is clear this young lady lacks the experience or knowledge to implement lead nurturing and scoring , though she has the operating role with a fine software product like Marketo. That rang true.
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Marketo] 4 BtoB Marketing Action Items for 2011
You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 20, 2014
[Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
[Marketo] How to Find New Customers – the highly acclaimed white paper
Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Please note that we share your contact info with the sponsor, Marketo , but you can easily opt out if you wish.). Lead Generation Companies | How to Find New Customers. And another CMO wrote “It’s a great read.
MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
[Marketo] The Mi6 Tweekly: Week of July 19, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Chart: Want to Improve Customer Satisfaction? Think SPOC!
B2B LEAD BLOG | THURSDAY, OCTOBER 10, 2013
[Marketo] MarketingProfs B2B Marketing Awards 2013
ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign. 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. Great—now bring it.
FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
[Marketo] Marketing Automation Acceleration service launched
To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua , Marketo , Silverpop , Pardot , HubSpot , Genius.com and Market2Lead. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. About Find New Customers LLC.
FEARLESS COMPETITOR | MONDAY, APRIL 11, 2011
[Marketo] Revenue Performance Management – Is it the next great market or a dead-end?
Marketing automation software companies, especially Marketo and Eloqua are pushing the term “Revenue Performance Management hard. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? hate TLA’s, but they are rampant in the software industry. What’s a TLA?
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 30, 2009
[Marketo] The 3 ingredients of business success today
Marketing Automation — Good packages out there like Marketo and Eloqua. In this tough marketplace with companies struggling to make their numbers, I will share a big secret. It’s the Holy Grail of business today — the three things a company needs to success. key point here is that you MUST have all three. It works. Try it.
MODERN B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Marketo] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? Not to worry.
CONNECT THE DOCS | MONDAY, APRIL 19, 2010
[Marketo] Do your Content have a Personality?
Click and download FREE eBook from Marketo and ClickDocuments. Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff. Over to you.
CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
[Marketo] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Click and download FREE eBook from Marketo and ClickDocuments. We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. Rebel Brown. Made to Stick.
SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
[Marketo] How to Improve Your Marketing Automation ROI
Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes. No MAP / No Processes.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
[Marketo] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 11, 2014
[Marketo] Field Report: What’s Hot in Content Marketing
At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Marketo] What Makes a Good Marketing Platform? Rules for Platformality
Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. 'That Scott Brinker is such a devil. Here are my thoughts on this, folks. But, to my mind, a real marketing platform needs more than just an app store and a published API.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 17, 2013
[Marketo] Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability
At Marketo, we allow subscribers to choose which “channels” to subscribe to, unsubscribe from, or to simply pause for 90 days. . Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Subscription Centers.
MODERN B2B MARKETING | MONDAY, OCTOBER 13, 2014
[Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
Join us at Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing. What is it?
MODERN B2B MARKETING | THURSDAY, JANUARY 16, 2014
[Marketo] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
WEBBIQUITY | MONDAY, DECEMBER 16, 2013
[Marketo] 12 (of the) Best Content Marketing Infographics of 2013
This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., 'Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
FEARLESS COMPETITOR | MONDAY, MAY 21, 2012
[Marketo] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
So Marketo , Eloqua , Act-On , Silverpop , Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
FEARLESS COMPETITOR | MONDAY, JANUARY 9, 2012
[Marketo] 3 Reasons Mad Marketing TV is the best marketing show
And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc. Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there today. We believe that sincerely.
FEARLESS COMPETITOR | THURSDAY, JULY 21, 2011
[Marketo] Find New Customers interviewed on SLMA Radio
great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. This radio show features all the top experts in B2B marketing. Enjoy! Let me know what you think.
FUNNEL FOCUS | FRIDAY, FEBRUARY 10, 2012
[Marketo] Interview: Current Marketing Automation Pricing Trends and the Market Impact
A lot of this was driven by the Spark by Marketo announcement, and in order to continue to win business, we are required to respond to it. Marketo, Act-On, and Pardot are all pretty aggressive on the pricing in the small business segment. Have you seen this trend and what do you attribute it to? What are your thoughts on that?
SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
[Marketo] 4 of the Most Popular CRM Apps
Marketo Sales Insight ($49 per seat, 10 seat minimum). What it does: Marketo Sales Insight is a native Force.com sales app (meaning there are no new tools to install or additional IT support needed) that helps sellers prioritize and act on leads. Does your company use Salesforce.com as your CRM? and incorporates more than 20 languages.
BLOG MY CALLS | TUESDAY, OCTOBER 22, 2013
[Marketo] Don't Be Fooled: Introducing REAL Phone Lead Scoring
Companies like Hubspot, Marketo provide lead scoring for online leads. 'Fool me once, shame on you. Fool me twice, shame on me. Some of our call analytics competitors claim they offer lead scoring for phone calls. They don''t. And, until we launched Conversation Analytics, we didn''t either. What Lead Scoring Isn''t. Hmmmm. It''s.an
MODERN B2B MARKETING | TUESDAY, JANUARY 7, 2014
[Marketo] [Video] You Know You’re a Marketer When….
Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Marketo] 5 Tips for Flawless Event Email Follow-up
At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Always A/B test.
MODERN B2B MARKETING | MONDAY, AUGUST 13, 2012
[Marketo] The 8 Step Guide to Making your First Local Event a Massive Success
Customer speakers throughout because successful customers bring the Marketo story to life. Segmenting the data: We used demographic and behavior scoring available in Marketo to create a list of the right people to invite. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Build your Brand.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 5, 2014
[Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
According to Marketo, 80% of leads generated by marketing are ignored by sales. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[Marketo] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Marketo : Do you have any tips for identifying the problems and desires of your audience? Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner.
MODERN B2B MARKETING | FRIDAY, JANUARY 24, 2014
[Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. And according to this customer, it was one of our content pieces, The Definitive Guide to Marketing Automation , that convinced the company that they needed Marketo. The Single Lead Source Trap. Those days are well behind us.
BLOG MY CALLS | WEDNESDAY, JULY 18, 2012
[Marketo] Lead Nurturing 101
Platforms like Pardot , Eloqua and Marketo solve the problem. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that? 1) Great Content.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Marketo] The CIO and Social Media: Embracing Change
Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Social as a Thoughtful Business Channel. Do not lie.
VIDYARD | MONDAY, SEPTEMBER 8, 2014
[Marketo] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. . Go beyond simply knowing Marketo or Eloqua. Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically. In Marketo, we use Programs. Know Your systems. Put Data First.