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  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketo] How B2B Sales Cycles Are Changing
    Check out Marketo’s Secret Sauce to Sales and Marketing Alignment webinar. How B2B Sales Cycles Are Changing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carol Fox As Dylan wrote, “The times, they are a-changing,&# and B2B sales cycles are no exception. First, let’s define “sales cycle.”
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Marketo] 3 Steps to Optimize Your Email for Mobile
    Steps to Optimize Your Email for Mobile was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Stocker What’s the one thing you spend the most time with each day? bet it’s your mobile phone. And how many of us have almost walked into lamp posts or fire hydrants because we are glued to our phones?
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Marketo] Driving Engagement through Social Media for Healthcare Providers
    Driving Engagement through Social Media for Healthcare Providers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And more and more healthcare marketers are getting up to speed. Social Media
  • ONPATH  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] OnPath Presenting At Dreamforce '12
    OnPath is also a certified consulting partner for Salesforce and Marketo Marketing Automation. Nebojsa "Nash" Zgonjanin, OnPath's Salesforce MVP and Salesforce Developer, will be a presenter at Dreamforce '12 annual user and developer conference at the Moscone Convention Center in San Francisco, September 18 - 21, 2012.
  • ONPATH  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketo] Why Marketing Automation is Floundering + 5 Fixes to Fuel It
    OnPath is a certifed partner and reseller of HubSpot and Marketo. Charlie Chaplin in Modern Times (1936). By Jeff Pedowitz , President & CEO of The Pedowitz Group and a Software Advisory Board member at Marketing Automation Software Guide. Read the original article here. The Marketing Automation Industry is approaching its 13th year.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Marketo] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up? mean Marketo is here because of big data right?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketo] Landing Page Techniques that Drive Higher Conversion
    Marketo ran a study that concluded that reducing form fields from nine fields to five improved conversion rates by 34%. Landing Page Techniques that Drive Higher Conversion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Conversion is often driven by the effectiveness of the landing page itself.
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 12, 2010
    [Marketo] Content Takes Center Stage
    Click and download FREE eBook from Marketo and ClickDocuments. Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Marketo] How RightWave Solves the Marketing Automation Skill Shortage
    Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers. ll be watching with great interest.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketo] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Many CRM systems have a module for marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 2, 2012
    [Marketo] 5 Takeaways from the AllFacebook Conference
    Another way to break through and connect with 2nd degree connections is to use social applications such as social marketing boost from Marketo. Takeaways from the AllFacebook Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Facebook is a media distribution center. It’s all about storytelling.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Marketo] 5 Keys to Successful Lead Nurturing
    Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. But about 8 out of 10 of them will buy eventually.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Sales Operations Instant Lead Routing Technology Advances
    ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketo] How to turn a good white paper into a great lead generation piece
    We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. How to Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo , here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies  simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Marketo] When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer
    For more great advice and tips, stay connected to Marketo’s Modern B2B Marketin g Blog. When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. This results in a conundrum for marketers. At the time, Ms.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Marketo] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
    'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketo] Deconstructing a Quota
    Deconstructing a Quota was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. quota can be somewhere between five times and ten times OTE.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Marketo] Our latest marketing project – Protegrity USA
    And they are a customer of Marketo. We’re helping them turn Marketo into a real competitive weapon. Protegrity USA has a wonderful product, vaultless tokenization. They own dozens of patents. They have world-class customers. But they have a problem. Why aren’t you? What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketo] Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales
    Love, Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler Have you implemented a formal lead scoring and qualification process? If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Marketo] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Why Lead Nurturing is an Art AND a Science was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Marketo] The “Whom to Choose” Buying Phase
    We share your information with our sponsor, Marketo , but you can easily opt out anytime.). B2B Lead Generation | The “Whom to Choose&# Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. How to Find New Customers.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [Marketo] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
  • LOOPFUSE  |  MONDAY, APRIL 9, 2012
    [Marketo] So, what is Revenue Performance Management (and should you care)?
    Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Marketo] Announcing the Definitive Guide to Marketing Metrics and Analytics
    With compelling graphics and real-life examples from Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI. Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Email Deliverability by Design: An Important Checklist
    by Josh Aberant This week Marketo released an Email Design and Creative Checklist.  We hope you find this checklist useful, and be sure to subscribe to Marketo’s RSS Feed , as more checklists are to come! This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist.
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Marketo] Salesforce.com Acquisition of Radian6
    The overarching question is whether this is the beginning of an entry of Salesforce.com into the consumer marketing (B2C) arena or if Salesforce.com will augment the B2B demand generation platforms like Neolane, Eloqua, Marketo and others. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 3, 2011
    [Marketo] 10 Tips For Twitter Success From A B2B Twitterer Of The Year
    Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function.  On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. What else?
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    The CMO Guide to Inbound Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Jon Miller Answers Your Questions: Reaching the Social Customer (Marketo). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). 10 Things About “Profitable Social Media” Book (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    Sharing With Google+ Improves Marketing Effectiveness (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). Socialnomics). Brian Solis.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketo] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Marketo] Marketing Automation Adopted by Only 1% of Businesses
    So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). 'Really? Just 1% you say? Interesting times ahead!
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketo] How Do You Compare to the Best Content Marketers?
    If you want to understand the different approaches to nurturing prospects, read thist post by Marketo. Recently Michele Linn posted about the importance of mapping content to the buying cycle. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketo] How Do You Compare to the Best Content Marketers?
    In a recent post, Marketo does a fine job of explaining the different approaches to nurturing prospects. Recently Michele Linn posted about the importance of mapping content to the buying cycle. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Marketo] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Marketo] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Marketo] What’s on Your Marketing Bucket List?
    We actually just checked this off of our marketing bucket list at Marketo! We have really focused on this here at Marketo and have worked to build a great customer community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well the truth is you never know what tomorrow may bring.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Marketo] Show Me the Money! CEOs Want to Hear About Revenue
    CEOs Want to Hear About Revenue was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. An organization is ultimately all about generating revenue.  Show Me the Money! Revenue Performance marketing and sales alignment marketing authomation revenue cycle revenue performance revenue performance managemen
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [Marketo] Another Estimate of B2B Marketing Automation Revenue
    Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. get the same answers as before but now have more detail to back it up.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Marketo] Four Signs That You May Need Marketing Automation Help
    Why is that process not working between Marketo and Salesforce.com?” Four Signs That You May Need Marketing Automation Help was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kelly Waffle I recently finished a book on Thomas Edison. Along the way it can get frustrating. We don’t know what we don’t know.”
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketo] The #1 Best-Kept Secret in SEO
    For more tips on writing an amazing press release, check out Marketo’s recent post Introducing the Modern Press Release. The #1 Best-Kept Secret in SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Think you’ve tried every search engine optimization tool in the book? Think again.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketo] Reputation Holds the Key to Email Deliverability
    Learn more by subscribing to Marketo’s B2B Marketing Blog or following us on Twitter and Facebook. Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. Allow me to explain. Repair and Protect.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [Marketo] Social Media In Demand Generation: Cracking The Mystery
    Continue to evolve your demand generation efforts by downloading “ Demand Generation, Marketo’s Secret Sauce”. Social Media In Demand Generation: Cracking The Mystery was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino So you bought into social media as a B2B demand generation channel. 
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketo] Get More Email Opens and Clicks Using Behavioral Targeting
    At Marketo, we found that our lead nurturing campaigns that use behavioral targeting have 57% higher open rates , 59% better click-to-open rates, and a whopping 147% higher overall click rate. Get More Email Opens and Clicks Using Behavioral Targeting was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Marketo] Inbound Marketing & Marketing Automation
    Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketo] New Logos Don’t Fix Marketing Problems
    Marketo : Marketing Software. New Logos Don’t Fix Marketing Problems was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. Yahoo!:
  • CONNECT THE DOCS  |  MONDAY, JUNE 28, 2010
    [Marketo] International Social Media Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? What actions should marketers take in 2010?" Cindy King. Recommended Resources.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketo] Get Great at Content Marketing - NOW!
    Click and download FREE eBook from Marketo and ClickDocuments. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. For free. Brilliant.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Marketo] ClickPredictions: Engage Better on Social Media
    Click and download FREE eBook from Marketo and ClickDocuments. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Over to you.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. Here they are: 1. 
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Marketo] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    At Marketo, we have found that our visual content is what really promotes sharing. Maria then jumps in to talk about the different types of content that Marketo uses: Comics :  Take something serious and turn it into something funny. by Dayna Rothman Every year I look forward to Dreamforce. Pretty cool. So what is the solution?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Marketo] Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result
    by Paul Albright Since becoming Chief Revenue Officer at Marketo, I’ve uncovered a lot of like-minded companies and consultants who really get the concept of a single revenue team.  One person I’ve met recently is Rick McPartlin, a revenue generation consultant, coach and speaker, and CEO of The Revenue Game.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketo] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    At Marketo, we don’t pick fights with our competitors, but we do pick fights with the problems our customer base of marketers face every day. Brand Loyalty isn’t Dead – Don’t “Buy” the Hype was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Which features did I need?
  • ONPATH  |  THURSDAY, AUGUST 4, 2011
    [Marketo] What are you doing to get ready for Dreamforce?
    Eric is our Director, CRM & Marketing Automation and manages our Marketo, Hubspot and Salesforce Ottawa and Salesforce Toronto consulting team. Watch the video to see how Garry Polmateer is preparing for Dreamforce with his "Dreamforce in Legos", a recreation of Dreamforce Keynote built entirely in Legos.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Marketo] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. How Burger King Failed to “Satisfry” Customers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Content Marketing – Are You Getting 35 million Inbound Leads?
    This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. Just build it.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Content Marketing – Are You Getting 35 million Inbound Leads?
    This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. Just build it.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Marketo] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    The 3 Questions Every Email Marketer Should Answer: Holiday Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. around the holidays. Here goes: 1.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 13, 2010
    [Marketo] Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth
    Four years ago, when we were first raising money to found Marketo, many prospective investors expressed the opinion that marketing automation was a “failed category”, or was unnecessary, or was just something that the big CRM vendors would get around to some day.  Marketo knows that marketing automation is just a piece of the puzzle.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Marketo] B2B Social Media - What to Look For Before You Leap
    An eBook by Marketo warns against making these common social media mistakes : Don't dive into social media unless you're ready. Social media is here to stay. In the recent past, marketing focused on building awareness using advertising, direct mail, trade shows, PR, print media and cold calls. Don't be a big brag.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketo] The Sights of Dreamforce 2011
    View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Marketo] Mad Marketing TV looking for new primary sponsor
    Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Marketo] Happy 3rd Birthday Find New Customers!
    It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin  - with more to come. Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. My knowledge, always strong, is now superb.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Marketo] Pardot Stays Focused on Small and Mid-Size Clients
    For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. The company’s product strategy takes a similarly modest approach, favoring incremental improvements over bold new directions.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 16, 2012
    [Marketo] 5 Content Marketing Lessons from Gene Simmons of KISS
    Content Marketing Lessons from Gene Simmons of KISS was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. 1)  “We need the people to like what we do.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Marketo] 5 Ways to Increase Webinar Attendance
    d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. Give webinar attendees access to the speaker.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Marketo] How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)
    We see this in Marketo's business, and I'm sure many of you see the same trend in your business. The B2B buying process is far from rational or simple. Enquiro's groundbreaking research into the B2B buying process. There are a variety of "risk control mechanisms" that buyers use to mitigate risk: Personal experience. We trust those we know.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 2, 2013
    [Marketo] How to Develop Great Content that Generates Demand
    How to Develop Great Content that Generates Demand was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Buying Role. 29% prefer content targeted to their geography.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  Enter the Marketo and Acxiom Partnership. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” Broad reach. 
  • MODERN B2B MARKETING  |  TUESDAY, JULY 2, 2013
    [Marketo] The Unbearable Shame of Being an Unblogger
    Forgive me for saying so, gracious hosts of this post, but Marketo marketing software is far from free. The Unbearable Shame of Being an Unblogger was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Barry Feldman You’re likely to find this blog post bleeping ironic. Really. Blogging is too.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketo] Hit Your Number Faster with Sales Intelligence
    Even marketing automation companies like Marketo see the value in leveraging social media for sales. One of the best messages from Dreamforce was the realization from 45,000 attendees that data is good but it is not enough to move the revenue needle. Where’s the value-add? This is why we believe that sales intelligence is the answer.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Marketo] How to Design Emails to Reach the Inbox
    How to Design Emails to Reach the Inbox was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. Message and Creative. Offer explains What’s In It For Me (WIIFM). Headlines are calls-to-action. Images support copy.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketo] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    To “Localise” or Not to Localize: It Shouldn’t Even Be a Question was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Veronica Holmes I’ve heard it time and time again from busy marketing teams faced with the localization dilemma for international markets. They speak English, don’t they?”
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Marketo] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Marketing Analytics Deep Dive: Bounce Rates and Why They Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Are they relevant?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 26, 2013
    [Marketo] The Truth about Social Media Leads
    The Truth about Social Media Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. Instead, it needs to be integrated into the overall marketing mix to truly reach its potential. It’s not.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 29, 2012
    [Marketo] How The Marketing Nation Makes You a Better Marketer [Video]
    How The Marketing Nation Makes You a Better Marketer [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Theresa Vu Digital marketing is advancing at a vigorous pace. Everyone is being asked to do more with less time and resources. Learn more about the Marketing Nation in the following video.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Marketo] Top Challenges in Content Marketing
    Top Challenges in Content Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). No answer (3%).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Marketo] When Sales “Intelligence” is Actually Sales Interruption
    And when a company puts a lot of work into creating a highly differentiated tool, like Marketo Sales Insight for instance, this drives a product marketer mad.  When Sales “Intelligence” is Actually Sales Interruption was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This is good. 
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Marketo] Lead Nurturing, Lead Scoring and the World Cup
    Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo.  Henry described the “before and after” of Marketo deployment. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011. million impressions.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Marketo] Content Marketing Basics: A B2B Marketing Cheat Sheet
    In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. Content Marketing Basics: A B2B Marketing Cheat Sheet was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. In this post, we will summarize the basics. What is it? Why Does My Company Need It?
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Marketo] The Power of Human Content: Virgin America’s New Safety Video
    The Power of Human Content: Virgin America’s New Safety Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketo] The Evolution of Ecosystems: from Biology to Technology to Marketing
    by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform , extending the value of what you already have. What is an ecosystem?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Marketo] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Marketo] Why Is B2B Marketing Automation Growing So Slowly?
    Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million) but just 28% in the second half ($50.7
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketo] Worry Less about being Heard
    Click and download FREE eBook from Marketo and ClickDocuments. How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Tom Scearce. Blog The Lord of The Leads Twitter TLOTL. Vendors will adapt, or not. 30 seconds?
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 21, 2010
    [Marketo] The Rise of Content in B2B Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Marketo] What is a Lead? What is a Prospect?
    Jon Miller, SaaS VP Marketing @jonmiller2 : This webcast from Marketo (presented by Jon) is actually what got me thinking about this.  Check out Marketo’s definition of each and be sure to watch all of this 45 webcast; it is PACKED with great information.  An MQL is a checkmark for marketing against our targets. That’s it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] The Best B2B Marketing Ideas of 2010
    You Don’t Know Jack (about online marketing) by Marketo (36%). This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Stay tuned. Juan Eloqua.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Marketo] Where Leads Come From – Current vs. Best Practices
    the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. This is the approach that smart, savvy companies are using today – such as Marketo , Eloqua , Hubspot and the like. B2B Lead Generation | Where Leads Come From.
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Marketo] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so.  We would love you to try out LoopFuse here.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Marketo] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. Here are the 3 pillars of trust that I challenge every AE on the Marketo sales team to live and breathe when speaking with prospective customers:   1) Get the person on the other end to LIKE you.
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