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  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
    Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Marketo] How to Nurture Contacts Beyond the Inbox
    Finalists for the award included Marketo, Adobe Campaigns, and Bronto Software. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. He has a background in both marketing and sales with several San Francisco start-ups. Lead Nurturing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Marketo] Check out all the great content at Find New Customers
    Originally sponsored by Marketo and edited by a top sales author, this white paper is a classic and has been downloaded thousands of times. What great content can you find at Find New Customers ? How to Find New Customers. Keys to Successful Lead Nurturing. Part of our 7 Keys series, this quick read shares key information on lead nurturing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Marketo] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! At Marketo, we publish a blog every weekday and on select holidays. Author: Elaine Ip To blog or not to blog, there is no question. Darn it, Google  you win again.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketo] Get Ready for Ad Week – 5 Things You Can’t Miss
    While you’re on the content train, check out  Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing  – all about serving content that cuts through the noise. 3) Would it be tooting our own horn if I drew attention to some of Marketo’s sessions? Also, Jessica Alba will be there. Something weirder?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketo] Marketing Automation is Not Marketing Strategy
    Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Stevens.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketo] 12 (of the) Best Content Marketing Infographics of 2013
    This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Marketo] Why Knowledge of This Might Be All the Power You Need for Better Leads
    Webinar: How to Rev Up Your Revenue Engine by Adding Video Data to Marketo. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !). This type of knowledge is like TOP TIER® gasoline with 10% ethanol.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to  retarget key buyers based on who they are. Maybe not.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Marketo] Does Profile Management Require Predictive Scoring?
    These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. This is the second post in our profile management blog series. Profile Builder (PB).
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketo] Is Lead Generation On Its Way Out? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? Take a look below to learn which marketing automation topics are becoming front of mind.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketo] 4 Areas of Importance to Focus on When Creating a Customer Community
    At Marketo, we created our Rockstar Rewards program as a way to gamify and give rewards as our customers achieved specific goals. Marketo Example: Marketo has many facets to it, so it is very important to be able to set goals and track them piece by piece, instead of trying to master all it has to offer at once.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Marketo] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Marketo] B2B Social Media Best Practices for the Integrated Age
    Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Marketo] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Check your CRM.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketo] Marketers, Get Ready For Your Promotion: A Global Perspective
    In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? It is closing in on 10 million views in just 3 days. The commitment is staggering.).
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 20, 2012
    [Marketo] Only 22% of Fortune 100 companies blog. We disagree.
    In fact, one of our former clients, the software firm  and Marketo client  Protegrity , struggled to blog once a week – and since we wrote their blog, probably less now. Sales lead generation | The power of blogging. We believe blogging serves our sales lead generation company well. Google loves blogs and fresh content. Different.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketo] The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships
    For example, since I’ve been at Marketo, we moved to a customized sponsorship option with a vendor because we want to get high impact with our content through a thought leadership presentation versus a moderated panel where our message could be muted by other participants. Regardless, be tenacious! What is the conference theme? Panels.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Potential. The Payoff.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketo] The CIO and Social Media: Embracing Change
    Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Social as a Thoughtful Business Channel. Do not lie.
  • CAPTORA  |  TUESDAY, FEBRUARY 16, 2016
    [Marketo] Accelerate Time-to-Value for Your New Software Investment
    Marketo launched 150 campaigns in its first three weeks with Captora thanks to streamlined steps and campaign automation. SaaS software investments, like that gym membership you signed up for at the first of the year, are only effective when used — and used properly. The best way to meet your milestones in both these situations?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Marketo] How to Turn Your New White Paper into a Great Lead Generation Product
    lead generation -  How to Find New Customers (Marketo). We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by  Marketo. B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Why go outside for creation of content?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketo] How to turn a good white paper into a great lead generation piece
    Lead generation -  How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by  Marketo. You post it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [Marketo] The Marketing and Sales Handshake
    Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results. Marketo is not your average startup. Traditional. Modern.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Marketo] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] How To Create A Website Your Clients Will Love
    eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Marketo] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
    Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] 6 Quick Tips to Improve Lead Database Quality
    Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. De-duplicate records. Fix bad emails. Pop quiz! And that’s it.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Marketo] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Marketo] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    What better way to test out your newfound expertise than to apply to speak at Marketo’s Marketing Nation Summit! Tips for Compiling a Strong Conference Speaking Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Get on Stage! So…don’t be in the latter half!
  • FEARLESS COMPETITOR  |  MONDAY, JULY 15, 2013
    [Marketo] The Definitive Guide to B2B Demand Generation – How to Find New Customers – is right here and free
    This great white paper on B2B demand generation was originally sponsored by Marketo , and we appreciate that. Get the Definitive Guide to B2B Demand Generation| How to Find New Customers right here on this blog, by filling out the form here. Name and email and you are done. Did I mention it’s free? How to Find New Customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 26, 2012
    [Marketo] Marketing Automation Acceleration Package – our exciting service
    We just came off an engagement with a software firm with Marketo – one of the best marketing automation platforms. It discusses what the sales lead generation company Find New Customers learned working with a Marketo client. a.k.a. Ferrari’s collecting dust. This is typical. Bottom line: Software’s an enabler.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [Marketo] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns: The Importance of Testing.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Marketo] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. Hand-Raisers Are Encouraged.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Marketo] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. ProcessUnity.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Marketo] Engagement Marketing for Customer Relationships
    Influitive has teamed up with the Engagement Engine itself, Marketo , to offer a webinar exploring how Engagement Marketing can help create a nation of fans and champions. “Individual attention” and “operating at scale” seem like mutually exclusive concepts, don’t they? If you’re struggling with this seeming dichotomy, you’re not alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketo] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    At Marketo, I manage lead nurturing. Here is how have I applied these three lessons from my mentor to the way we do nurturing at Marketo today. The plan of attack for nurturing at Marketo revolves around effectively segmenting our database. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” And then we have parties. ”).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whirlwind Romance. Email Marketing b2
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Marketo] Marketing Made Simple TV offers sponsors more value than ever!
    Please note that we only accept one sponsor per category, so no matter who sponsors – Oracle/Eloqua , Marketo , Act-On Software or Hubspot – once one is signed up, the others are shut out. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? Until now! Everything has changed. That’s right.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016. And it works. The 
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Marketo] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [Marketo] Marketing Automation Industry Growth
    Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. Or, billion in 2015.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Marketo] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Marketo] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    Steps to Formulating an Effective Customer Nurturing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Formulating an Effective Customer Nurturing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set the right goals.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Top Networking Apps for Dreamforce ’12 [Infographic]
    These apps are sure to be popular around the 750 plus sessions including Marketo’s individual sessions. by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps.
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 28, 2013
    [Marketo] Webinar Winning: Secrets of a Weatherman
    At Marketo we run hundreds of webinars a year. Also, I want our prospects to connect with me personally as the local face of Marketo in APAC. A New Style of Webinar. Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why the Weatherman?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] B2B Video Marketing Done Right
    Marketo: What is Marketo? The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. We’ll help you get started. Series.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Marketo] Good Reads for B2B Sales - Sales Intelligence with Google
    Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer. Deal Value Or Buyer Value?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Marketo] Pop Quiz: 2013 Tech World History
    Tech World History Pop Quiz loading… Click here to take Marketo’s Tech World History quiz at SnapApp.com. Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Marketo] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Marketo] [Storybook] Oh, the Content You’ll Create and Haiku Contest
    We will choose two winners per week, who will be featured in one of Marketo’s upcoming infographics, along with their winning haiku  and  a custom avatar. Take Storybook] Oh, the Content You’ll Create and Haiku Contest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Inspired?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson. Modern Marketing b2
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Marketo] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Marketo] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s where web personalization comes in.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Marketo] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. A few months later, that person has downloaded three of our Definitive Guides, attended two webinars, and visited our booth at a large national tradeshow we sponsored. The Single Lead Source Trap. Those days are well behind us.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketo] Contagious Content: Facebook Posts That Get Shared Like Crazy
    In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Are you attending Marketo Summit next week? Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 10% was sharing.
  • LEANDATA  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Setting Up Program Channels for Success
    The webinar served as a chance to get an inside look at how three Marketo Champions go about tracking and measuring their digital marketing activities. Cross added that while out-of-the-box Marketo gives you a list of default channels, that’s likely only a start. Where should I invest my money this quarter?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. What’s the takeaway?
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2011
    [Marketo] [Infographic] Must-Attend Marketing Events: A Guide to Marketing Conferences in the U.S.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Every year, millions of professionals across the country gather at various marketing trade shows and conferences meant to further careers, promote networking, and keep employees up-to-date on the latest trends. Did we miss anything?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Marketo] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketo] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Why Marketing Automation is the Key to Sharing Strategic Insights with Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketing Automation is the Key to Sharing Strategic Insights with Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Marketo] 3 Actions for Marketers to Take During the Dog Days of Summer
    Actions for Marketers to Take During the Dog Days of Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Actions for Marketers to Take During the Dog Days of Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Re-evaluate your marketing process.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Marketo] [Ebook] 4 Key Ingredients to Include in Your Emails
    Ebook] 4 Key Ingredients to Include in Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 4 Key Ingredients to Include in Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Add two parts content. What’s in Your Email Recipe?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Marketo] Weekly Wrap-up: March 23rd
    Carving the Perfect Email Subject Line – by @marketo. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Marketo] [Ebook] Why You Can’t Live Without A/B Testing
    Ebook] Why You Can’t Live Without A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why You Can’t Live Without A/B Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Take a look at the two digital ads below. Always test.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] Why Cost Per Lead Can Be a Bad Metric
    For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. then asked “how do you know that?”
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Marketo] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketo] More Eyes on Your Video – How and Where to Share
    Here are two different videos posted to Marketo’s Facebook page. The video on the left is hosted on YouTube, so viewers can watch it  from  Marketo’s page. More Eyes on Your Video – How and Where to Share was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here’s how.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Reactivation?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Marketo] Nobody Wants to Get [Email] Blasted: The Story Behind the Song
    What really struck a chord (pun intended) with me was the unique solution Marketo proposes: Intelligent automation. Nobody Wants to Get [Email] Blasted: The Story Behind the Song was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The psychology is simple. How to catch them? Email Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Marketo] 5 Ways to Amp Up Your Mobile Marketing Strategy
    For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. Author: Jamie Lewis Is it time for your brand to get mobile? While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Marketo] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
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