MODERN B2B MARKETING | WEDNESDAY, AUGUST 13, 2014
[Marketo] How (and Why) to Personalize Content on the Web
To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Attributes.
LEADSLOTH | THURSDAY, SEPTEMBER 30, 2010
[Marketo] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 1, 2010
[Marketo] The Buyer has Changed; Marketers will Change Too
Click and download FREE eBook from Marketo and ClickDocuments. Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? Craig Rosenberg.
CONNECT THE DOCS | WEDNESDAY, AUGUST 18, 2010
[Marketo] The Dawn of Content Strategy
Click and download FREE eBook from Marketo and ClickDocuments. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Joe Pulizzi. Listen.
CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
[Marketo] Link Thought Leadership to Intelligent Client Discovery
Click and download FREE eBook from Marketo and ClickDocuments. Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco. Recommended Resources. Over to you.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 17, 2013
[Marketo] Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability
At Marketo, we allow subscribers to choose which “channels” to subscribe to, unsubscribe from, or to simply pause for 90 days. . Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Subscription Centers.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 1, 2013
[Marketo] What Lucille Ball Can Teach Us About Marketing Automation
It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. But then, buyers moved into the power position. But it doesn’t scale manually.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 5, 2014
[Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
According to Marketo, 80% of leads generated by marketing are ignored by sales. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
B2B LEAD BLOG | THURSDAY, OCTOBER 10, 2013
[Marketo] MarketingProfs B2B Marketing Awards 2013
ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign. 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. Great—now bring it.
LOOPFUSE | THURSDAY, NOVEMBER 4, 2010
[Marketo] B2B Marketing: Where does the Funnel begin?
Marketing automation vendors such as Eloqua and Marketo, lack the ability to provide insight to marketers needing to view the entire funnel. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. Tweet This! Share this on LinkedIn. Digg this!
MODERN B2B MARKETING | WEDNESDAY, APRIL 3, 2013
[Marketo] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. What’s the takeaway?
SAZBEAN | SATURDAY, NOVEMBER 16, 2013
[Marketo] Top Internet Marketing Strategy Links for the Week of November 11, 2013
'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
MODERN B2B MARKETING | WEDNESDAY, AUGUST 3, 2011
[Marketo] People Still Buy from People, but How We Sell Needs to Change
Fergus Gloster heads up Marketo’s new EMEA office, based in Dublin, Ireland, as Managing Director. Check out this interview of Fergus with Marketo founder and CEO Phil Hernandez. People Still Buy from People, but How We Sell Needs to Change was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
LOOPFUSE | MONDAY, MAY 6, 2013
[Marketo] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. We would love you to try out LoopFuse here.
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Marketo] Not another year end list
Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
SAZBEAN | SATURDAY, JUNE 15, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
News & Notes
ONPATH | WEDNESDAY, SEPTEMBER 12, 2012
[Marketo] How to Sell Big to Small Business
OnPath is also a certified consulting partner for Salesforce , Marketo Marketing Automation and agency partner for Radian6. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market.
ONPATH | MONDAY, JUNE 11, 2012
[Marketo] Bionic Inside Sales Rep Books 150 Appointments in 90 Days
OnPath is also a certified consulting partner for Salesforce and Marketo Marketing Automation. Date : Tuesday June 19, 2012 Time : 3:00pm EST / 12:00pm PST Registration : [link]. Jason was a struggling inside sales rep until we almost fired him for poor performance. Rather than fire him, our Chief Training Officer decided to re-train him.
ONPATH | MONDAY, NOVEMBER 28, 2011
[Marketo] OnPath Drives 53 Leads in 20 Days for BDC
OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 20, 2014
[Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works.
MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Marketo] How Do You Explain Marketing to a Six-Year Old?
by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. ”).
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 10, 2013
[Marketo] The CIO and Social Media: Embracing Change
Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Social as a Thoughtful Business Channel. Do not lie.
B2B LEAD BLOG | FRIDAY, DECEMBER 18, 2009
[Marketo] Holiday Greetings Done Right
Yesterday, I got a fantastic holiday email from Marketo that I just had to share. Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?" Maybe I am just a sucker for a rhyming poem but I love this
MODERN B2B MARKETING | MONDAY, AUGUST 19, 2013
[Marketo] The Problem with Implicit Opt-In For Email Marketing
This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo. We use each of these techniques at Marketo: auto-responders on our registration forms, explicit opt-in to our Resource Center Updates, and Double Opt-In for our blog subscriptions. Any email they don’t want. An easy way to opt-out.
MODERN B2B MARKETING | FRIDAY, JULY 9, 2010
[Marketo] Perfect Timing – When to Call a Prospect
recently spoke with a Marketo prospect about this exact topic. Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the sales lead within 24 minutes of hitting their website. When do you call your prospect for the first time? Timing is everything.
MODERN B2B MARKETING | FRIDAY, JUNE 28, 2013
[Marketo] Webinar Winning: Secrets of a Weatherman
At Marketo we run hundreds of webinars a year. Also, I want our prospects to connect with me personally as the local face of Marketo in APAC. Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Fab Capodicasa Do Webinars Work? Event Marketing
BLOG MY CALLS | TUESDAY, OCTOBER 22, 2013
[Marketo] Don't Be Fooled: Introducing REAL Phone Lead Scoring
Companies like Hubspot, Marketo provide lead scoring for online leads. 'Fool me once, shame on you. Fool me twice, shame on me. Some of our call analytics competitors claim they offer lead scoring for phone calls. They don''t. And, until we launched Conversation Analytics, we didn''t either. What Lead Scoring Isn''t. Hmmmm. It''s.an
MODERN B2B MARKETING | MONDAY, FEBRUARY 24, 2014
[Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
MODERN B2B MARKETING | FRIDAY, AUGUST 2, 2013
[Marketo] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
'Author: Isabel Cain This summer I am interning at Marketo. When I found out that I’d be working at Marketo, I anticipated I would be doing more of filing and organizing, so working with social media has been a pleasant surprise. Day in the Life of a Marketo Social and Content Intern. So what have I been spending my time doing?
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 22, 2012
[Marketo] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Inbound marketing doesn’t drive people to action. My advice?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
[Marketo] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
[Marketo] Marketing Automation Skills are Scarce: Strategies to Close the Gap
It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
[Marketo] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
Marketing automation tools like Hubspot and Marketo evaluate leads and provide an actual lead quality ''score'' for each lead. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in They were great leads.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010
[Marketo] Hard Data to Justify Your Marketing Automation Investment
Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. If anyone else cares to expand on this list, even better. Statistics include: • 16.5% 51% win rates 55.6%
MODERN B2B MARKETING | MONDAY, JULY 30, 2012
[Marketo] 5 Ways to Get Local with your Inbound Marketing
This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. For example, in Marketo’s case the understanding of “ Marketing Automation ” differs slightly form US to UK and again from UK to both France and Germany. domains.
LEADSLOTH | THURSDAY, AUGUST 26, 2010
[Marketo] Social Media & Marketing Automation
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And that’s exactly what Marketo announced. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight.
MODERN B2B MARKETING | MONDAY, NOVEMBER 1, 2010
[Marketo] Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic
To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. On average: 30% of sales reps turn over each year. It takes approximately 7 months to ramp a new rep.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 6, 2010
[Marketo] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? Have fun! b) Of course!
CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
[Marketo] How should B2B content differ for Business and Technical Decision Maker?
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. Tom Pick.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 20, 2014
[Marketo] Here’s How to Make Your Website As Personalized as Your Email
For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 8, 2011
[Marketo] Coremetrics Offers a Foggy View of Lifecycle Analysis
On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. This was intriguing.
ONPATH | WEDNESDAY, JANUARY 11, 2012
[Marketo] Ottawa Consultant becomes Salesforce MVP
OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility located in Ottawa, Canada and is certified consulting partner for HubSpot , Marketo and Salesforce.com. Ottawa Consultant becomes Salesforce MVP. OTTAWA, ONTARIO. ” Said Nebojsa “Nash” Zgonjanin. using Ajax, Css, and Master Pages.
FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
[Marketo] The Awesome Power of Lead Nurturing
Keys to Successful Lead Nurturing – Executive Summary document (One of our Marketo clients used this extensively in crafting their lead nurturing programs.). “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll. “Lead nurturing moves the needle in B2B marketing.”
MODERN B2B MARKETING | MONDAY, JUNE 25, 2012
[Marketo] 5 Often Missed Opportunities for Marketing Automation
by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Often Missed Opportunities for Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
MARKETING FINGER | MONDAY, JUNE 14, 2010
[Marketo] Lead Scoring Best Practices
Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
MODERN B2B MARKETING | TUESDAY, MAY 7, 2013
[Marketo] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program. 'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Room chants back: Hi Anne.
MODERN B2B MARKETING | MONDAY, DECEMBER 17, 2012
[Marketo] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Marketo: What are your thoughts on the rise of visual content ? Ekaterina: A mix of all three. Not every business will have lead generation as a primary target. Absolutely.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 18, 2013
[Marketo] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
At Marketo, I manage lead nurturing. Here is how have I applied these three lessons from my mentor to the way we do nurturing at Marketo today. The plan of attack for nurturing at Marketo revolves around effectively segmenting our database. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not.
MODERN B2B MARKETING | TUESDAY, MARCH 18, 2014
[Marketo] Why I Hate Tuesdays
Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
[Marketo] 12 Tips For B2B Marketers to Excel in Twitter
To learn more about B2B social media, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. 12 Tips For B2B Marketers to Excel in Twitter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ReTweeting. If something is valuable, marketers should share it – this is what ReTweeting is all about.
BIZNOLOGY | WEDNESDAY, JULY 18, 2012
[Marketo] 15 experts define Agile Marketing
– Jep Castelein, Marketo. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. tability.
MODERN B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Marketo] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? Not to worry.
MODERN B2B MARKETING | TUESDAY, JANUARY 14, 2014
[Marketo] 5 Internal Processes to Make You a Marketing Automation Superhero
really like this checklist from Marketo focusing on deliverability and creative. It is so easy to forgot to check certain things if you are in a hurry, standardized checklists, whether internal or the one like Marketo provides, are critical to ensure that all of your boxes get checked. 3) Keep it In Check! No Hulk Smash! 4) Test!
MODERN B2B MARKETING | FRIDAY, APRIL 25, 2014
[Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
BLOG MY CALLS | TUESDAY, APRIL 2, 2013
[Marketo] What About Lead Scoring for Phone Calls?
Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. That's why Marketo, Eloqua, Hubspot and Pardot are all growing so quickly. They have defined the marketing automation and lead scoring space. They invented it. Each of these tools have strengths and weaknesses. It works well. What?!?
SAZBEAN | SATURDAY, MARCH 9, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of March 9, 2013
News & Notes
SAZBEAN | SATURDAY, FEBRUARY 9, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
eConsultancy). News & Notes
SAZBEAN | SATURDAY, JANUARY 12, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of January 12, 2013
SEO hosting) Three Things You Can Cut from Your Social Marketing Plan (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers (Social Fresh) The ROI of Events: What You Should be Measuring (Marketo) Dear Bloggers, I Apologise. Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? News & Notes
SAZBEAN | SATURDAY, MAY 12, 2012
[Marketo] Top Internet strategy, marketing and technology links for the week of May 12, 2012
B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going (Logic + Emotion).
SAZBEAN | SATURDAY, FEBRUARY 4, 2012
[Marketo] Top Internet strategy, marketing and technology links for the week of February 4, 2012
Elements for a Successful Marketing Program Mix (Marketo). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012… . Infographic: How To Get More Twitter Traffic (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). Frustrated by Blogger’s Block? SEOmoz).
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Marketo] Top Internet strategy, marketing and technology links for the week of August 6, 2011
Putting the “Fun” into the Fundamentals of Social Media Monitoring (Marketo). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). Mashable!).
CONNECT THE DOCS | SUNDAY, OCTOBER 31, 2010
[Marketo] The B2B Marketing Manifesto
Marketo's Hold on to your little dog: The New B2B Marketing Manifesto. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. brilliant. Over to you. Download it NOW!
THE ROI GUY | THURSDAY, NOVEMBER 17, 2011
[Marketo] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Accomplishments by Alinean this past quarter includes: The Inc.
CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
[Marketo] Does 'Being Findable' mean 'Being Everywhere'?
Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age?
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Marketo] 20 B2B Marketing Blogs You Need To Read
Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric. CMO4Hire.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. 'Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
MODERN B2B MARKETING | THURSDAY, JANUARY 16, 2014
[Marketo] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
SOCIAL MEDIA B2B | THURSDAY, APRIL 24, 2014
[Marketo] It’s Time for B2B Companies to Update their Twitter Profiles
Marketo. Marketo. 'Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. This means that for the time being your profile will not switch automatically and re-size your images, making them pixelated. That is a good thing. Thanks, Twitter. Mobile Friendly: No.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Marketo] Making a Marketing Reality Check
In fact, when Find New Customers was working with the Marketo client, Protegrity, they violated all this advice. Business has only two functions – marketing and innovation – Milan Kundera, Czech Novelist. The section of the book on marketing struck a nerve with me and maybe it will you as well. Of course, you will have questions.
FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
[Marketo] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine.
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
[Marketo] Can Find New Customers help my business?
Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Marketo] B2B Lead Generation | Where Are You Today?
handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. It’s our gift to you.
FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
[Marketo] Do consultants make the best executives?
became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
LOOPFUSE | MONDAY, OCTOBER 17, 2011
[Marketo] Marketing Automation Blueprint - The Ultimate "How To" Guide
There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene.
B2B LEAD BLOG | TUESDAY, DECEMBER 11, 2012
[Marketo] ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
The solution is platform agnostic and has been implemented for clients using Pardot, Marketo, Eloqua, Silverpop, Hubspot and other marketing automation solutions. ReachForce helps accelerate B2B lead conversions for over 400 leading companies such as Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and TripAdvisor. Full shortlist.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 1, 2012
[Marketo] The Problem with Reliance on Junior Marketing Folks
In the meeting, we turned to the young lady responsible for operating their Marketo software and asked her to define lead nurturing. It is clear this young lady lacks the experience or knowledge to implement lead nurturing and scoring , though she has the operating role with a fine software product like Marketo. That rang true.
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Marketo] 4 BtoB Marketing Action Items for 2011
You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. I developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
[Marketo] How to Find New Customers – the highly acclaimed white paper
Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Please note that we share your contact info with the sponsor, Marketo , but you can easily opt out if you wish.). Lead Generation Companies | How to Find New Customers. And another CMO wrote “It’s a great read.
MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
[Marketo] The Mi6 Tweekly: Week of July 19, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Chart: Want to Improve Customer Satisfaction? Think SPOC!
FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
[Marketo] Marketing Automation Acceleration service launched
To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua , Marketo , Silverpop , Pardot , HubSpot , Genius.com and Market2Lead. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. About Find New Customers LLC.
MODERN B2B MARKETING | TUESDAY, JANUARY 7, 2014
[Marketo] [Video] You Know You’re a Marketer When….
Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
FEARLESS COMPETITOR | MONDAY, APRIL 11, 2011
[Marketo] Revenue Performance Management – Is it the next great market or a dead-end?
Marketing automation software companies, especially Marketo and Eloqua are pushing the term “Revenue Performance Management hard. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? hate TLA’s, but they are rampant in the software industry. What’s a TLA?
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 30, 2009
[Marketo] The 3 ingredients of business success today
Marketing Automation — Good packages out there like Marketo and Eloqua. In this tough marketplace with companies struggling to make their numbers, I will share a big secret. It’s the Holy Grail of business today — the three things a company needs to success. key point here is that you MUST have all three. It works. Try it.
WEBBIQUITY | MONDAY, DECEMBER 16, 2013
[Marketo] 12 (of the) Best Content Marketing Infographics of 2013
This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., 'Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[Marketo] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Marketo : Do you have any tips for identifying the problems and desires of your audience? Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Marketo] 5 Tips for Flawless Event Email Follow-up
At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Always A/B test.
MODERN B2B MARKETING | MONDAY, AUGUST 13, 2012
[Marketo] The 8 Step Guide to Making your First Local Event a Massive Success
Customer speakers throughout because successful customers bring the Marketo story to life. Segmenting the data: We used demographic and behavior scoring available in Marketo to create a list of the right people to invite. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Build your Brand.
CONNECT THE DOCS | MONDAY, APRIL 19, 2010
[Marketo] Do your Content have a Personality?
Click and download FREE eBook from Marketo and ClickDocuments. Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff. Over to you.
CONNECT THE DOCS | MONDAY, FEBRUARY 8, 2010
[Marketo] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
Click and download FREE eBook from Marketo and ClickDocuments. We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. Rebel Brown. Made to Stick.
SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
[Marketo] How to Improve Your Marketing Automation ROI
Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes. No MAP / No Processes.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
[Marketo] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
THE POINT | MONDAY, DECEMBER 6, 2010
[Marketo] Top 10 Posts on B2B Lead Gen for 2010
21 Tips & Other Impressions from the Marketo User Summit. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Mistakes To Avoid In Your Next Webinar Invitation.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 15, 2011
[Marketo] Five Tips for Building a Successful Start-up – And Creating Jobs
Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell. Drink Your Own Champagne – Again, looking back to the early days of Marketo, we “drank our own Champagne” by becoming the key beta user for the product we were building. by Phil Fernandez.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 14, 2014
[Marketo] What Makes a Good Marketing Platform? Rules for Platformality
Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. 'That Scott Brinker is such a devil. Here are my thoughts on this, folks. But, to my mind, a real marketing platform needs more than just an app store and a published API.
MODERN B2B MARKETING | FRIDAY, JANUARY 24, 2014
[Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. And according to this customer, it was one of our content pieces, The Definitive Guide to Marketing Automation , that convinced the company that they needed Marketo. The Single Lead Source Trap. Those days are well behind us.
MODERN B2B MARKETING | THURSDAY, MARCH 8, 2012
[Marketo] The Value of Honesty Impacts Revenue
The Value of Honesty Impacts Revenue was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. This is where real trouble happens.
MODERN B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Marketo] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. To learn more, watch the video below.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Marketo] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Can you tell me about a day in the life of Ann Handley in the social world? Marketo: Really? Marketo: You almost had me there. Handley: Sure.