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  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Marketo] Where to Find a Marketing Automation Expert
    Marketo’s community is an example of this. Here at Marketo you can simply email community@marketo.com to have yours shared. At Marketo we use a recruiting platform called Jobvite that helps automate and track job referrals generated from social media. Why is it so hard to find someone with the skills I’m looking for? . cooler?)
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Marketo] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
    6 Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Marketo] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 13, 2013
    [Marketo] Topic of Interest Based Nurturing
    Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing. This helps us optimize our processes and get creative with how we think about prospect engagement. Choosing Tracks.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Marketo] If Marketing Metrics Are Driving You Crazy, Read This
    The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this). Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It’s Not About ONE Metric .
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Marketo] 4 Secret Weapons for Sales Enablement
    For an example, here’s a Marketo video testimonial from GE that can be shared on different channels. Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Other than buy a thesaurus, that is. The best way to do that?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Marketo] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. 7 Elements to A/B Test in Your Digital Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Marketo] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? How does this new digital-first world effect the traditional B2B salesperson?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Marketo] Swag Marketing: Get Your Swagger in Check
    Disclaimer: Yes, there are a lot of pictures of Marketo swag, which may come off as lame promotional “product placement” in our blog. I work at Marketo’s HQ in San Mateo, CA. It just so happens that I’m surrounded by Marketo memorabilia, and I used what was around me. Before I go any further, let me provide some background.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Marketo] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketo] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” Click To Tweet.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 21, 2012
    [Marketo] Our latest marketing project – Protegrity USA
    And they are a customer of Marketo. We’re helping them turn Marketo into a real competitive weapon. Protegrity USA has a wonderful product, vaultless tokenization. They own dozens of patents. They have world-class customers. But they have a problem. Why aren’t you? What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Marketo] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. More and more people are finding this blog each and every day. Thank you so much!
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Marketo] Marketing Can Make You Crazy: Valentine’s Day Edition
    We asked Marketo employees to caption the photo below by completing the phrase “You Know You’re in Marketing When…” with a funny Valentine theme. ” It’s a fun look at how Marketo helps marketers manage demand generation campaigns, generate quality sales leads, and keep their sanity in check. Hilarity ensues.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Marketo] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    So Marketo , Eloqua , Act-On , Silverpop , Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo, here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Why I Hate Tuesdays
    Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. I hate Tuesdays because Tuesday is Spamday. It’s crazy.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] The Hashtag That Could Tilt the Marketing Automation World
    They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Once the article goes through a workflow you designate, it is sent to Marketo and is ready for dissemination. I would come up with powerful data—but only after hours and hours of research. Lead Reports.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media (Marketo). Marketing Metrics that Matter (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog (ProBlogger). ProBlogger). Future Lab).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketo] Go for Gold! How to Write a Winning Award Submission
    Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Marketo] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Marketo – at least several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Eloqua – several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketo] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Marketo] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    I’ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. Here are the 3 pillars of trust that I challenge every AE on the Marketo sales team to live and breathe when speaking with prospective customers: 1) Get the person on the other end to LIKE you.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Marketo] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    For instance, a hotel chain that used Marketo’s solutions saw the following results from their personalization efforts. Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? The New Personalization Is All About Providing Value. Within one month!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Marketo] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    Marketo is a big advocate of both platforms and Slideshare has always been an essential part of our overall B2B content marketing strategy. LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketo] 12 (of the) Best Content Marketing Infographics of 2013
    This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
  • SNAPAPP  |  FRIDAY, JANUARY 30, 2015
    [Marketo] SnapApp of the Week: Ipswitch’s Secure File Transfer Readiness Survey
    SnapApp’s integration with Marketo turned out to be critical to the success of this survey: After the visitor filled in over a dozen detailed multiple choice questions, SnapApp would take the data and submit it to Marketo. Marketo then would process the data and send out one of 16 customized reports to the visitor via email.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Marketo] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    And when you write a post for a very popular blog like Marketo , you get tons of audience. Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Marketo: How Marketing Can Earn the Trust of the C_Suite. ” Brian Clark, @copyblogger , a content marketing expert. Do you write guest posts? Boy does it ever!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Marketo] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. Marketo takes a simpler approach: once an SDR qualifies a sales-ready lead, we assign it to an account executive who then converts it into an opportunity. At Marketo, we pair SDRs to specific Sales Account Executives territories. Better economics.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] How to Win at LinkedIn Sponsored Updates
    Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? You can.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Marketo] Post show emails: You Were Tested, Here Are the Results
    ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” These were the comparison subject lines and measured open rates: Traditional: Email A: Tremendous Opportunity at the 2013 Marketo User Summit 39.7%. open rate, 37.8% There are notes.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Marketo] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Like my fellow consultants at Marketo, I’ve brushed up against perfection paralysis many times. For example, at Marketo, one of our nurturing methods is called ‘wake the dead,’ where we reach out to valid leads who need a little extra love to re-engage. Though, as we know, that’s not always the case.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Marketo] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
    The latest eConsultancy “State of Digital Marketing in Australia and New Zealand” report, commissioned by Marketo, shows how marketers thoroughly understand the need for technology. Thinking of Marketing Automation in Terms of the “Terminator” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Confused?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo , here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [Marketo] The Marketing and Sales Handshake
    Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results. Marketo is not your average startup. Traditional. Modern.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Marketo] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Check your CRM.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Introducing the Definitive Guide to Social Media Marketing
    For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] How Should I Segment My Database?
    Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How Should I Segment My Database? Company size. Industry. Language.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Marketo] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Marketo] Five Things You Should Know About Marketing to Millennials
    This diagnosis was really brought to light at Marketo’s company-wide Revenue Kickoff meeting earlier this month. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. As is an uncanny sense of optimism? You colored inside the lines? That’s great.
  • SNAPAPP  |  TUESDAY, AUGUST 4, 2015
    [Marketo] Marketers Lead The Business
    The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. The example Marketo showed was a travel company. In Boston, they did just that. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. It’s not about getting louder, it’s about getting smarter.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Marketo] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Marketo] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from Marketo explains why graphic facilitation can be so effective, as well as the benefits they found when they employed the technique to capture central keynote messages at this year’s User Summit. Enjoy! How to Take Your Online Community from Zero to Awesome. How to Take Your Online Community from Zero to Awesome.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed. Now What?
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [Marketo] Marketing Automation Industry Growth
    Some of the factors influencing its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. billion in 2010 to $4.8
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Marketo] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Carving the Perfect Email Subject Line was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Madhu Gulati. What entices you to open any email?
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Marketo] Infer Extends Profile Management to the Oracle Marketing Cloud
    To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker: In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketo] Is Lead Generation On Its Way Out? [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? Take a look below to learn which marketing automation topics are becoming front of mind.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 24, 2014
    [Marketo] It’s Time for B2B Companies to Update their Twitter Profiles
    Marketo. Marketo. Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. This means that for the time being your profile will not switch automatically and re-size your images, making them pixelated. That is a good thing. Thanks, Twitter. Mobile Friendly: No.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Marketo] The Ultimate Social Media Event Marketing Checklist [Infographic]
    Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. After countless business trips thumbing through SkyMall, we FINALLY have a reason to justify purchasing the Nano-UV wand. Share and Enjoy.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. The Impending Storm.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketo] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    4 Ways to Marry Your Email Marketing and Website Optimization Strategies was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Marry Your Email Marketing and Website Optimization Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Marketo] What Lucille Ball Can Teach Us About Marketing Automation
    It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. But then, buyers moved into the power position. But it doesn’t scale manually.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 12, 2013
    [Marketo] Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV
    Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Patty Azzarello. You will learn in this show: Why working harder is a mistake.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Marketo] Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise
    At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue. At Marketo, we’ve created guides for decision makers to make sound arguments to other stakeholders within their companies. Author: Phillip Chen Are you ready to go big? in order to effectively market to the enterprise: 1.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The latest report, Influencer 2.0: The Future of Influencer Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Marketo] Happy 3rd Birthday Find New Customers!
    It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin - with more to come. Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. My knowledge, always strong, is now superb.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Marketo] B2B Social Media Best Practices for the Integrated Age
    Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 18, 2011
    [Marketo] Friday Wrap-Up: This Week in B2B Marketing Tips
    Top findings from the Marketo Email Marketing Benchmark Earlier this week, we partnered with DemandGen Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Marketo] Top 50 B2B Marketing Influencers On Twitter
    Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Who are the top B2B Marketing influencers on twitter? And I quickly found that no list is perfect.). link].
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Marketo] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Marketo] The “Whom to Choose” Buying Phase
    We share your information with our sponsor, Marketo , but you can easily opt out anytime.). B2B Lead Generation | The “Whom to Choose&# Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. How to Find New Customers.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Marketo] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. Inspirational Keynotes. Marketing Presentations.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketo] No Lead Left Behind
    At Marketo, we make marketing software that fuels this process. In Marketo’s early days, we built our first Marketing-to-Sales SLA: when a rep received a lead that “met” marketing’s criteria, they had 24 hours to make the reach out (which was then indicated by a value change in the CRM). The Old Way.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    A marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] How to Create Evergreen Content with Lasting Engagement
    How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Evergreen Content? conversion rate.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. ”).
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Top Networking Apps for Dreamforce ’12 [Infographic]
    These apps are sure to be popular around the 750 plus sessions including Marketo’s individual sessions. by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. 2) Build Buzz.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. GetResponse.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 14, 2013
    [Marketo] A Public Apology to The Pedowitz Group from Find New Customers
    I wish to congratulate The Pedowitz Group for being named Marketo Partner of the Year at the most recent Marketo Summit. It is another great honor for that firm who has the largest bench of Marketo experts in the industry. I heard through the grapevine that they had won a big award at the Marketo Summit! Jeff Pedowitz.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our Sales and M arketing Book Club for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here are 10 new examples of highly valuable marketing campaigns. Lowe’s Fix in Six.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo, Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. 6 Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketo] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    Marketo doesn’t even ask for a phone number and instead uses a third party vendor to look up the phone number after the lead has registered. < Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Follow him on Google+ or Twitter. Instant gratification. Can you?
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Marketo] Account-Based Marketing … and Billy Beane … in San Francisco
    At the recent Marketo User Summit, for example, there were sessions dedicated to Account-Based Marketing (and coincidentally, a recent blog post from Marketo (about Moneyball ) and analyst groups are beginning to dedicate resources to the concept. How Marketers Move Them from Anonymity to Revenue. What is worth more? How cool is that?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments. Content strategy.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. A sprinkle of buy-in from the Boss.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor. This is the third post in our profile management blog series. Profiles in Action.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    5 Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. Hand-Raisers Are Encouraged.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Marketo] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    For more information about creating effective marketing dashboards and choosing the right metrics, download Marketo’s Definitive Guide to Marketing Metrics. by Jason Miller Do you have a good marketing dashboard in place? To assist you in creating the best dashboards for your organization, we have prepared this guide.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
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