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  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] How Should I Segment My Database?
    Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How Should I Segment My Database? Company size. Industry. Language.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    According to Marketo, 80% of leads generated by marketing are ignored by sales. Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed.  love it.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Marketo] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    So Marketo , Eloqua , Act-On , Silverpop ,  Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Marketo] B2B Social Media Best Practices for the Integrated Age
    Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo, here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies  simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Marketo] What Lucille Ball Can Teach Us About Marketing Automation
    It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. But then, buyers moved into the power position. But it doesn’t scale manually.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Marketo] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    For instance, a hotel chain that used Marketo’s solutions saw the following results from their personalization efforts. Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? The New Personalization Is All About Providing Value. Within one month!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder  email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. The Impending Storm.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. Hand-Raisers Are Encouraged.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Introducing the Definitive Guide to Social Media Marketing
    For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Increase Demand.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo). Marketing Metrics that Matter  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). ProBlogger). Future Lab).
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketo] 12 (of the) Best Content Marketing Infographics of 2013
    This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? It is closing in on 10 million views in just 3 days. The commitment is staggering.).
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketo] No Lead Left Behind
    No Lead Left Behind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. Is your product referral worthy? Which customers should you target?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Marketo] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Marketo – at least several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Eloqua – several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketo] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Marketo] Top Networking Apps for Dreamforce ’12 [Infographic]
    These apps are sure to be popular around the 750 plus sessions including Marketo’s individual sessions. by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Marketo] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    And when you write a post for a very popular blog like Marketo , you get tons of audience. Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Marketo: How Marketing Can Earn the Trust of the C_Suite. ” Brian Clark, @copyblogger , a content marketing expert. Do you write guest posts? Boy does it ever!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Marketo] Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise
    At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue. At Marketo, we’ve created guides for decision makers to make sound arguments to other stakeholders within their companies. Author: Phillip Chen Are you ready to go big? Or, who is the decision maker? Don’t let that happen.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Marketo] Post show emails: You Were Tested, Here Are the Results
    ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” These were the comparison subject lines and measured open rates: Traditional:  Email A: Tremendous Opportunity at the 2013 Marketo User Summit 39.7%. open rate, 37.8% There are notes. 
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. 2. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo , here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies  simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Marketo] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Carving the Perfect Email Subject Line was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Madhu Gulati. What entices you to open any email?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Marketo] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Marketo] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    For more information about creating effective marketing dashboards and choosing the right metrics, download Marketo’s  Definitive Guide to Marketing Metrics. A 70 page guide offering best practices and techniques for harnessing data to not only prove, but improve ROI. by Jason Miller Do you have a good marketing dashboard in place?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [Marketo] The Marketing and Sales Handshake
    Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results. Marketo is not your average startup. Traditional. Modern.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Marketo] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from Marketo explains why graphic facilitation can be so effective, as well as the benefits they found when they employed the technique to capture central keynote messages at this year’s User Summit.  Enjoy! 1. How to Take Your Online Community from Zero to Awesome. How to Take Your Online Community from Zero to Awesome. 2.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [Marketo] Marketing Automation Industry Growth
    Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. Or, billion in 2015.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Marketo] Shocking Statistics about Lost Marketing Leads
    Shocking Statistics about Lost Marketing Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” And then we have parties. ”).
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    Marketo : In a recent session you talked about obstacles and misconceptions that are blocking your Facebook results? Marketo : What’s your number one tip for B2B social media  marketers that want to break through EdgeRank? Marketo : You often speak about how we are living in an attention economy. You have to be like a scientist.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 24, 2014
    [Marketo] It’s Time for B2B Companies to Update their Twitter Profiles
    Marketo. Marketo. Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. This means that for the time being your profile will not switch automatically and re-size your images, making them pixelated. That is a good thing. Thanks, Twitter. MailChimp. MailChimp.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketo] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Ways to Marry Your Email Marketing and Website Optimization Strategies was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Marry Your Email Marketing and Website Optimization Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whirlwind Romance. Email Marketing b2
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 12, 2013
    [Marketo] Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV
    Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Patty Azzarello. You will learn in this show: Why working harder is a mistake.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Marketo] The Ultimate Social Media Event Marketing Checklist [Infographic]
    Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] B2B Video Marketing Done Right
    Marketo: What is Marketo? The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. We’ll help you get started. Series.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Marketo] Happy 3rd Birthday Find New Customers!
    It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin  - with more to come. Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. My knowledge, always strong, is now superb.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Marketo] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 18, 2011
    [Marketo] Friday Wrap-Up: This Week in B2B Marketing Tips
    Top findings from the Marketo Email Marketing Benchmark Earlier this week, we partnered with DemandGen Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Marketo] Top 50 B2B Marketing Influencers On Twitter
    Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Who are the top B2B Marketing influencers on twitter? And I quickly found that no list is perfect.). link].
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at  Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing.  What is it?
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. 2. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Marketo] The “Whom to Choose” Buying Phase
    We share your information with our sponsor, Marketo , but you can easily opt out anytime.). B2B Lead Generation | The “Whom to Choose&# Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. How to Find New Customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Marketo] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. Inspirational Keynotes. Marketing Presentations.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My answer—not yet, and I don’t think we should expect it to in 2015. Lifecycle Marketing/Customer Success.
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Marketo] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    At Marketo, we use early, middle and late stage content. Chapman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Recently I was interviewed by content marketing expert and co-author of  Content Rules  C.C. Chapman on his Content Conversations cinchcast. Content Chapman here.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Marketo] What Are Marketing “Next Practices?”… And Other Take-aways from the London Roadshow
    But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. ”… And Other Take-aways from the London Roadshow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enjoy!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016. And it works. The 
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketo] Must-Attend Marketing Events of 2014
    Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Marketo Marketing Nation Roadshow (Dates Coming Soon!) – New York, NY; Washington, DC; Miami, FL; Boston, MA; Silicon Valley, CA. Pubcon (January 28) – Austin, TX. February. March.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to  retarget key buyers based on who they are. Maybe not.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketo] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). The most revenue?  It can also be insightful to track how these vary by product line or business unit; at Marketo we find inbound marketing works better for lower price point products, for example.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. 4. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Recommend the Next Best Action, Not the Next Best Offer. an instructional video).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Marketo] 4 Ways to Elevate Your Marketing with Great Content
    Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Put customers center-stage.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  We think this could be the beginning of a new chapter in marketing — a chapter which has a tectonic impact on how marketers initiate and build deep, enduring relationships with their customers.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 14, 2013
    [Marketo] A Public Apology to The Pedowitz Group from Find New Customers
    wish to congratulate The Pedowitz Group for being named Marketo Partner of the Year at the most recent Marketo Summit.  It is another great honor for that firm who has the largest bench of Marketo experts in the industry. heard through the grapevine that they had won a big award at the Marketo Summit! Jeff Pedowitz.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketo] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    Marketo doesn’t even ask for a phone number and instead uses a third party vendor to look up the phone number after the lead has registered. < 2 seconds to load a landing page – I watched an impatient buyer click off a website the other day while working next to her at Starbucks. Follow him on Google+ or Twitter. Instant gratification.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson. Modern Marketing b2
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Marketo] Account-Based Marketing … and Billy Beane … in San Francisco
    At the recent Marketo User Summit, for example, there were sessions dedicated to Account-Based Marketing (and coincidentally, a recent blog post from Marketo (about Moneyball ) and analyst groups are beginning to dedicate resources to the concept. What is worth more? And Billy Beane himself is the keynote speaker. How cool is that?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] What is the Difference Between Thought Leadership and Content Marketing?
    Recently, we’ve started to see a backlash against content marketing that’s devoid of quality, including must-read posts from Velocity , Jonathon Colman , Christopher Penn ,  Michael Brenner , and Marketo’s own Jason Miller. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My Thoughts.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Marketo] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • JUNTA 42  |  SATURDAY, FEBRUARY 21, 2015
    [Marketo] This Week in Content Marketing: Why the New Golden Age of Marketing Is Now
    This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at  bit.ly/pnr-marketo. 3. and the start of the comic book industry. Sponsor (40:12).
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] How to Write Your First Blog Post
    Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Writing.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. 5. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] DIY Account-Based Plays in Three Easy Steps
    My example of an ABM campaign will be based out of Marketo. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign. We’ve reached peak ABM hype. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 2, 2014
    [Marketo] The Next Big Thing in Marketing – Local Marketing
    Marketo went public. As an award-winning marketing expert, I think a lot about what’s next. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? He’s also a guest on Marketing Made Simple TV. Ironically, their tagline is Local Marketing Made Simple too. Local Marketing Made Simple. Demand Generation
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. The Basic Structure of a Marketing Automation Team.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Marketo] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • SNAPAPP  |  THURSDAY, JANUARY 29, 2015
    [Marketo] The Modern Marketer’s Blog Roundup - 1/29/2015
    Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. No more.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketo] 4 Areas of Importance to Focus on When Creating a Customer Community
    At Marketo, we created our Rockstar Rewards program as a way to gamify and give rewards as our customers achieved specific goals. Marketo Example: Marketo has many facets to it, so it is very important to be able to set goals and track them piece by piece, instead of trying to master all it has to offer at once.
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