MODERN B2B MARKETING | FRIDAY, APRIL 11, 2014
[Marketo] Marketing Trend Watch: 2014 Planning Survey
To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Marketo] 20 B2B Marketing Blogs You Need To Read
Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric. CMO4Hire.
FEARLESS COMPETITOR | THURSDAY, APRIL 12, 2012
[Marketo] 5 Keys to Successful Lead Nurturing
Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. But about 8 out of 10 of them will buy eventually.
MODERN B2B MARKETING | MONDAY, MARCH 31, 2014
[Marketo] How to Own Your Next Presentation
With our own user conference fast approaching (only one week away!), a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. For example, I recently gave a webinar about keeping your content marketing fresh, which is something we think about a lot at Marketo. eye contact?
JUNTA 42 | SATURDAY, FEBRUARY 14, 2015
[Marketo] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at bit.ly/pnr-marketo. 3. Rants and raves include Coca-Cola, Target, and Gawker.
SAZBEAN | SATURDAY, JUNE 15, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
News & Notes
LOOPFUSE | MONDAY, MAY 6, 2013
[Marketo] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation).
MODERN B2B MARKETING | MONDAY, OCTOBER 5, 2015
[Marketo] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
For example, Redstone Federal Credit Union implemented a welcome email series of emails that helped it onboard each new member in a personalized way while meeting a quarter of its cross-sell quota for the year in its first seven weeks of using Marketo. Maybe you’ve experienced the same predicament? Utilize mobile responsive pages.
MODERN B2B MARKETING | WEDNESDAY, JUNE 12, 2013
[Marketo] No Lead Left Behind
No Lead Left Behind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e.
MODERN B2B MARKETING | THURSDAY, JANUARY 5, 2012
[Marketo] How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]
Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller How do entrepreneurs feel about their small businesses in 2012? Things are looking up as 40% of small businesses reveal that they feel “optimistic” about their business prospects in the New Year, and for good reason.
MODERN B2B MARKETING | MONDAY, AUGUST 10, 2015
[Marketo] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
For instance, a hotel chain that used Marketo’s solutions saw the following results from their personalization efforts. Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? The New Personalization Is All About Providing Value. Within one month!
MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
[Marketo] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). The most revenue? It can also be insightful to track how these vary by product line or business unit; at Marketo we find inbound marketing works better for lower price point products, for example.
MODERN B2B MARKETING | TUESDAY, MARCH 10, 2015
[Marketo] Agility Will Rule in the Era of Engagement Marketing
If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
FEARLESS COMPETITOR | WEDNESDAY, MAY 30, 2012
[Marketo] Marketing Made Simple TV is Looking for a Few Good Sponsors
Marketo , Eloqua , Silverpop , Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
MODERN B2B MARKETING | MONDAY, FEBRUARY 11, 2013
[Marketo] What is the Difference Between Thought Leadership and Content Marketing?
Recently, we’ve started to see a backlash against content marketing that’s devoid of quality, including must-read posts from Velocity , Jonathon Colman , Christopher Penn , Michael Brenner , and Marketo’s own Jason Miller. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My Thoughts.
MODERN B2B MARKETING | TUESDAY, MARCH 3, 2015
[Marketo] The New Brand Building in the Era of Engagement
Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
SAZBEAN | SATURDAY, APRIL 14, 2012
[Marketo] Top Internet strategy, marketing and technology links for the week of April 14, 2012
The CMO Guide to Inbound Marketing (Marketo). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). News & Notes
SAZBEAN | SATURDAY, DECEMBER 10, 2011
[Marketo] Top Internet strategy, marketing and technology links for the week of December 10, 2011
Jon Miller Answers Your Questions: Reaching the Social Customer (Marketo). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). 10 Things About “Profitable Social Media” Book (Small Biz Trends).
VIDYARD | FRIDAY, APRIL 17, 2015
[Marketo] Engagement is Everything: Our Takeaways from Marketing Nation 2015
Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. This year’s event was bigger and better than ever. Engagement is Everything.
MODERN B2B MARKETING | TUESDAY, JANUARY 28, 2014
[Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
Recommended Solution: Marketo. 2. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
VIEWPOINT | THURSDAY, FEBRUARY 27, 2014
[Marketo] Marketing Automation is Not Marketing Strategy
Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Stevens.
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Marketo] How Guest Blogging Grows Your Business and Improves Your Search Ranking
And when you write a post for a very popular blog like Marketo , you get tons of audience. Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Marketo: How Marketing Can Earn the Trust of the C_Suite. ” Brian Clark, @copyblogger , a content marketing expert. Do you write guest posts? Boy does it ever!
MODERN B2B MARKETING | THURSDAY, JANUARY 15, 2015
[Marketo] Marketing and Finance: A Match Made in Heaven!
At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
SAZBEAN | SATURDAY, JANUARY 25, 2014
[Marketo] Top Internet Marketing Strategy Links for the Week of January 20, 2014
eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
MODERN B2B MARKETING | TUESDAY, JUNE 2, 2015
[Marketo] The Various Lifecycle Species: Which One Are You?
To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?
MODERN B2B MARKETING | THURSDAY, AUGUST 8, 2013
[Marketo] Email Expert Laura Atkins on How to Make Sure Your Emails Hit the Inbox
Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. Download Marketo’s brand new 150+ page Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. Email is not dead; it’s evolving.
MODERN B2B MARKETING | WEDNESDAY, APRIL 9, 2014
[Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. We think this could be the beginning of a new chapter in marketing — a chapter which has a tectonic impact on how marketers initiate and build deep, enduring relationships with their customers.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 1, 2013
[Marketo] What Lucille Ball Can Teach Us About Marketing Automation
It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. But then, buyers moved into the power position. But it doesn’t scale manually.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 6, 2013
[Marketo] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
Of the other major vendors, Marketo and HubSpot have both been quiet recently. I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 13, 2014
[Marketo] How (and Why) to Personalize Content on the Web
To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Attributes.
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! Industry.
MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
[Marketo] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Marketo : Do you have any tips for identifying the problems and desires of your audience? Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner.
BLOG MY CALLS | WEDNESDAY, JULY 17, 2013
[Marketo] Top 4 Services to Integrate with LogMyCalls
Tools like Hubspot and Marketo can have any call information easily pushed into their dashboards. Imagine matching a phone call to an existing record within Marketo and then sending a specific email to that person based on the the call content or on the call itself. Via our API and Webhooks , ANY SaaS will integrate with LogMyCalls.
CONNECT THE DOCS | WEDNESDAY, AUGUST 25, 2010
[Marketo] Content Marketing: Anytime, Anywhere, Any Device
Click and download FREE eBook from Marketo and ClickDocuments. In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Russell Sparkman. Over to you.
CONNECT THE DOCS | MONDAY, MAY 3, 2010
[Marketo] Content Marketing for Small Business
Click and download FREE eBook from Marketo and ClickDocuments. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Newt Barrett. Over to you.
CONNECT THE DOCS | WEDNESDAY, APRIL 28, 2010
[Marketo] Branding - What's Old is New Again!
Click and download FREE eBook from Marketo and ClickDocuments. Human emotion drives buying decisions. Brands have a great part with driving these human emotions. We asked Anaezi Modu "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Anaezi Modu. Anything. Anything. REBRAND.com.
MODERN B2B MARKETING | TUESDAY, OCTOBER 8, 2013
[Marketo] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
Author: Ray Carroll I love selling. I’ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. Good Sales Teams Close Deals, Great Sales Teams Earn Trust was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sales
MODERN B2B MARKETING | TUESDAY, JUNE 25, 2013
[Marketo] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
Enter Marketo Financial Management : your ticket to budgeting bliss. Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? If you have ever felt this way, you are not alone. know, crazy right?
MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Marketo] How Do You Explain Marketing to a Six-Year Old?
by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” And then we have parties. ”).
MODERN B2B MARKETING | MONDAY, JANUARY 6, 2014
[Marketo] The Top Marketing Automation Posts of 2013
Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. Here they are: 1. Marketing Automatio
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 17, 2013
[Marketo] Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability
At Marketo, we allow subscribers to choose which “channels” to subscribe to, unsubscribe from, or to simply pause for 90 days. . Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Subscription Centers.
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 6, 2010
[Marketo] Inbound Marketing Summit Speakers: Twitter List #IMS10
Maria Pergolino, Marketo. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link].
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 26, 2014
[Marketo] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
You could make an interesting case for Marketo as a buyer – to gain market share and some good technology, while leveraging a stock valued at more than 10x revenue – but that doesn’t seem to be part of their strategy. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense. So we’ll see.
MODERN B2B MARKETING | FRIDAY, APRIL 1, 2011
[Marketo] 5 Ways to Increase Webinar Attendance
We want people to attend, especially when we consider engagement as a way to build the prospect relationship. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. 1. by Andrew Spoeth How do we get an audience to show up for an event? In 2009, it was the Kindle.
MODERN B2B MARKETING | THURSDAY, OCTOBER 8, 2015
[Marketo] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. Elements to A/B Test in Your Digital Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Lucky Seven!
MODERN B2B MARKETING | THURSDAY, DECEMBER 23, 2010
[Marketo] Transforming Sales and Marketing Operations to Revolutionize Revenue Performance
by Jon Miller At the recent Dreamforce event, Marketo’s President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of their Executive Interview Series. Marketing automation is a key component in that effort and Marketo is the leader in this category.
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2009
[Marketo] Buyer Behavior in a Recession
Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Marketo] Making a Marketing Reality Check
” Great tips, Michael. In fact, when Find New Customers was working with the Marketo client, Protegrity, they violated all this advice. Business has only two functions – marketing and innovation – Milan Kundera, Czech Novelist. The section of the book on marketing struck a nerve with me and maybe it will you as well.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 17, 2014
[Marketo] How Should I Segment My Database?
Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How Should I Segment My Database? Company size. Industry. Language.
SAZBEAN | SATURDAY, FEBRUARY 15, 2014
[Marketo] Internet Marketing Strategy Articles for the Week of February 10, 2014
Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
MODERN B2B MARKETING | WEDNESDAY, JANUARY 9, 2013
[Marketo] Dominating the First 100 Days in a Foreign Market [Infographic]
Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Marketo] Not another year end list
Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
SAVVY B2B MARKETING | FRIDAY, MAY 3, 2013
[Marketo] Savvy Week in Review: May 2
Marketo delivers 30 pages of pure, unadulterated marketing activity fun If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy! wrap up of terrific reads for our wrap up.
MODERN B2B MARKETING | MONDAY, OCTOBER 24, 2011
[Marketo] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
Disclosure: Jay has done some marketing programs with Marketo and I thought he was a cool guy even before the presentation. I did not receive compensation for this post, but am open to him, or anyone, mailing me money and gifts. . by Maria Pergolino They say you save the best for last. And this time they were right. Get social. Right?
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Marketo] Where Leads Come From – Current vs. Best Practices
Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. B2B Lead Generation | Where Leads Come From. In our opinion, this is unhealthy.
ONPATH | TUESDAY, JULY 5, 2011
[Marketo] [Webinar] Hey Marketers, “Show Me The Money!”
Join us for 29 minutes as Amy Guarino, Vice President Business Development, Marketo and Lauren Carlson, CRM Market Analyst, Software Advice - show you how to give sales more money. Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. Money!” Executive sales teams are no different.
ONPATH | FRIDAY, MAY 27, 2011
[Marketo] Marketing Automation Venture Funding: Profitable or Profligate?
On one end of the spectrum, you’ve got Marketo, which has raised $58 million to-date and $35 million of that in the last twelve months. After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. Check out the article below.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010
[Marketo] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
Keep the Company Description Short : You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page. Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
[Marketo] The Pathetic State of B2B Demand Generation
Marketo shared this post of Jeff Ernst of Forrester on Facebook. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. It was so damning, I had to share it here. Senior executives need to wake up. Their businesses are struggling and it is their own fault! _. By Jeff Ernst of Forrester Research. Chaotic.
MODERN B2B MARKETING | FRIDAY, JULY 29, 2011
[Marketo] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Marketo] 12 Marketing-Takeways from the B2B Marketing Manifesto
First Doug and his team combined great content with marketing automation ( Marketo ). This is why Find New Customers also writes for SandHill.com, PostclickMarketingBlog, CustomerCollective, blogs for Marketo, Eloqua, Hubspot, etc.). B2B Demand Generation | 12 Marketing Take-Aways. Don’t try to be all things to all people.
VIDYARD | WEDNESDAY, FEBRUARY 25, 2015
[Marketo] From Viewer to Customer: Attributing Deals to Video Views
Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?”
ANNUITAS | THURSDAY, FEBRUARY 19, 2015
[Marketo] B2B Events in 2015 – Where to Go and How to Learn
Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. Unsure what to present? Great show.
SAZBEAN | SATURDAY, FEBRUARY 23, 2013
[Marketo] Top Internet strategy, marketing and technology links for the week of February 23, 2013
News & Notes
B2B LEAD BLOG | FRIDAY, NOVEMBER 22, 2013
[Marketo] What is a Lead? What is a Prospect?
Jon Miller, SaaS VP Marketing @jonmiller2 : This webcast from Marketo (presented by Jon) is actually what got me thinking about this. Check out Marketo’s definition of each and be sure to watch all of this 45 webcast; it is PACKED with great information. It’s worth your time, I promise. That’s it. So what about prospect?
FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
[Marketo] Do consultants make the best executives?
became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 19, 2011
Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Nor does Eloqua nor Silverpop. No one except Hubspot has a show like this. What do you think?
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Marketo] How to Write Your First Blog Post
Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Writing.
VIEWPOINT | TUESDAY, SEPTEMBER 22, 2015
[Marketo] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
MODERN B2B MARKETING | TUESDAY, MARCH 18, 2014
[Marketo] Why I Hate Tuesdays
Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 6, 2013
[Marketo] How RightWave Solves the Marketing Automation Skill Shortage
Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.
MODERN B2B MARKETING | MONDAY, MARCH 9, 2015
[Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
MODERN B2B MARKETING | MONDAY, DECEMBER 30, 2013
[Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
MODERN B2B MARKETING | MONDAY, OCTOBER 15, 2012
[Marketo] Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic
Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. For more on Craig Rosenberg check out his blog Funnelholic !
MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Marketo] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. Check out a recent paper that Marketo wrote on mobile email marketing. Q. Check out the Marketo Facebook page for more examples. This is a great question!
PUZZLE MARKETER | TUESDAY, JUNE 26, 2012
[Marketo] The 6 Step Inbound Marketing Process [Infographic]
If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. “A blog gets you 55% more traffic!”
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
[Marketo] Another Estimate of B2B Marketing Automation Revenue
Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
THE POINT | TUESDAY, JANUARY 13, 2015
[Marketo] How to Measure Email Success in 2015: A Call to ROI
That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 16, 2011
[Marketo] ‘Rocket Fuel’ and Today’s $50M Funding News
by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.
MODERN B2B MARKETING | THURSDAY, JANUARY 2, 2014
[Marketo] How Should I Structure My Marketing Automation Team?
As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. The Basic Structure of a Marketing Automation Team.
MODERN B2B MARKETING | MONDAY, FEBRUARY 24, 2014
[Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Marketo] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
Marketo – at least several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Eloqua – several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012
[Marketo] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
MODERN B2B MARKETING | MONDAY, NOVEMBER 25, 2013
[Marketo] The Art of Swag (or “Schwag”)
At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Marketo] 3 Steps to Formulating an Effective Customer Nurturing Strategy
Steps to Formulating an Effective Customer Nurturing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Formulating an Effective Customer Nurturing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set the right goals.
MODERN B2B MARKETING | MONDAY, OCTOBER 29, 2012
[Marketo] How The Marketing Nation Makes You a Better Marketer [Video]
How The Marketing Nation Makes You a Better Marketer [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Theresa Vu Digital marketing is advancing at a vigorous pace. Everyone is being asked to do more with less time and resources. Learn more about the Marketing Nation in the following video.
MODERN B2B MARKETING | TUESDAY, AUGUST 11, 2015
[Marketo] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
Ways to Marry Your Email Marketing and Website Optimization Strategies was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Marry Your Email Marketing and Website Optimization Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
MODERN B2B MARKETING | MONDAY, OCTOBER 13, 2014
[Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
Join us at Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing. What is it?
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 5, 2014
[Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
According to Marketo, 80% of leads generated by marketing are ignored by sales. Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 4, 2010
[Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Marketo sees this type of quiz as content, similar to a white paper or webinar. Leads just weren’t the goal of this program. At Marketo, this is what we call seed nurturing. Plus, it’s fun and funny! .
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Marketo] 5 Tips for Flawless Event Email Follow-up
At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Always A/B test.
MODERN B2B MARKETING | FRIDAY, JUNE 15, 2012
[Marketo] Dynamic Content Marketing – Without Being a Creep
Marketing automation tools like Marketo continue to bring the ability to customize content dynamically and tailor it to every lead. Dynamic Content Marketing – Without Being a Creep was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Grade: Thumbs up marketer for hitting me with cross channel tactics!
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Marketo] 4 BtoB Marketing Action Items for 2011
You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Thank God.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
B2B LEAD BLOG | TUESDAY, JUNE 28, 2011
[Marketo] To Call or Email? That is the Question
Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” That’s why I always call the prospect before sending an email.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
[Marketo] The Best B2B Marketing Ideas of 2010
You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Stay tuned. Juan Eloqua.
B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 8, 2010
[Marketo] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Marketo] 12 Surprising B2B Marketing Spammers on Twitter
Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam.