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  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Marketo] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    At Marketo, we have found that our visual content is what really promotes sharing. Maria then jumps in to talk about the different types of content that Marketo uses: Comics :  Take something serious and turn it into something funny. by Dayna Rothman Every year I look forward to Dreamforce. Pretty cool. So what is the solution?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
    'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage
    At Marketo we do this by utilizing our social engagement functionality (polling, Groupon type offers, quizzes) in with our regular nurturing. Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Also, it reminds me of the company. 
  • MODERN B2B MARKETING  |  MONDAY, MARCH 4, 2013
    [Marketo] The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]
    Embed The Magic Behind the Curtain: Marketing Automation Makes it All Happen on your website: The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman There are so many moving parts to today’s marketing landscape.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Marketo] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Marketo] Top Challenges in Content Marketing
    Top Challenges in Content Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). No answer (3%).
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketo] The Buyer has Changed; Marketers will Change Too
    Click and download FREE eBook from Marketo and ClickDocuments. Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? Craig Rosenberg.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 18, 2010
    [Marketo] The Dawn of Content Strategy
    Click and download FREE eBook from Marketo and ClickDocuments. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Joe Pulizzi. Listen.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Marketo] Link Thought Leadership to Intelligent Client Discovery
    Click and download FREE eBook from Marketo and ClickDocuments. Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco. Recommended Resources. Over to you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketo] 6 Must-Have Website Calls-to-Action that are Sure to Convert
    At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. 'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Contact Us.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 31, 2014
    [Marketo] How to Own Your Next Presentation
    a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. For example, I recently gave a webinar about keeping your content marketing fresh, which is something we think about a lot at Marketo. When you speak to a room full of people, do you make enough (but not too much!)
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] What is the Difference Between Thought Leadership and Content Marketing?
    Recently, we’ve started to see a backlash against content marketing that’s devoid of quality, including must-read posts from Velocity , Jonathon Colman , Christopher Penn ,  Michael Brenner , and Marketo’s own Jason Miller. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My Thoughts.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Marketo] B2B Marketing: Where does the Funnel begin?
    Marketing automation vendors such as Eloqua and Marketo, lack the ability to provide insight to marketers needing to view the entire funnel. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. Tweet This! Share this on LinkedIn. Digg this!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketo] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). It can also be insightful to track how these vary by product line or business unit; at Marketo we find inbound marketing works better for lower price point products, for example. Social engagement, not just reach.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Marketo] Social Media & Marketing Automation
    Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And that’s exactly what Marketo announced. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 13, 2010
    [Marketo] Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth
    Four years ago, when we were first raising money to found Marketo, many prospective investors expressed the opinion that marketing automation was a “failed category”, or was unnecessary, or was just something that the big CRM vendors would get around to some day.  Marketo knows that marketing automation is just a piece of the puzzle.
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Marketo] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so.  We would love you to try out LoopFuse here.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Marketo] Not another year end list
    Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketo] The Sights of Dreamforce 2011
    View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketo] How to Sell Big to Small Business
    OnPath is also a certified consulting partner for Salesforce , Marketo Marketing Automation and agency partner for Radian6. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market.
  • ONPATH  |  MONDAY, JUNE 11, 2012
    [Marketo] Bionic Inside Sales Rep Books 150 Appointments in 90 Days
    OnPath is also a certified consulting partner for Salesforce and Marketo Marketing Automation. Date : Tuesday June 19, 2012 Time : 3:00pm EST / 12:00pm PST Registration : [link]. Jason was a struggling inside sales rep until we almost fired him for poor performance. Rather than fire him, our Chief Training Officer decided to re-train him.
  • ONPATH  |  MONDAY, NOVEMBER 28, 2011
    [Marketo] OnPath Drives 53 Leads in 20 Days for BDC
    OnPath has a NATO secure 9001 Call Center Telemarketing facility and is also a certified consulting partner for HubSpot , Marketo and Salesforce.com in Ottawa , Toronto and Montreal How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. You'll learn: 1. How much it costs.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Marketo] Marketing Trend Watch: 2014 Planning Survey
    To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Marketo] How to Integrate Social Media and Blogging from The Art of Social Media
    recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. We hope so.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Demystify & Define Your Marketing Strategy
    'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Marketo] What’s on Your Marketing Bucket List?
    We actually just checked this off of our marketing bucket list at Marketo! We have really focused on this here at Marketo and have worked to build a great customer community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well the truth is you never know what tomorrow may bring.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 18, 2009
    [Marketo] Holiday Greetings Done Right
    Yesterday, I got a fantastic holiday email from Marketo that I just had to share.  Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?"  Maybe I am just a sucker for a rhyming poem but I love this
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. What Physics Taught Me about Marketing by Jon Miller, Marketo. Here they are: 1. 
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketo] Marketing Automation is Not Marketing Strategy
    Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. 'We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Stevens.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 29, 2012
    [Marketo] How The Marketing Nation Makes You a Better Marketer [Video]
    How The Marketing Nation Makes You a Better Marketer [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Theresa Vu Digital marketing is advancing at a vigorous pace. Everyone is being asked to do more with less time and resources. Learn more about the Marketing Nation in the following video.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketo] A/B Experimenting: Perform Tests That Can’t Be Ignored
    That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. In this test, I used our usual “From” address (“Marketo Premium Content”) as my control, and tried a personal “From” address on half of my emails: Control: Test:  . So what’s the best way to convince people? Testing
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Marketo] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Marketo] The Importance of Marketing Benchmarks
    At Marketo we care a lot about Benchmarks.  Marketo is testing a new way of handling our benchmarks by creating surveys that allow for users to find out real-time how their results match up to others.  The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. We think so! 
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Marketo] Content Marketing Basics: A B2B Marketing Cheat Sheet
    In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. Content Marketing Basics: A B2B Marketing Cheat Sheet was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. In this post, we will summarize the basics. What is it? Why Does My Company Need It?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Marketo] How (and Why) to Personalize Content on the Web
    To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Attributes.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketo] Hard Data to Justify Your Marketing Automation Investment
    Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. If anyone else cares to expand on this list, even better. Statistics include: • 16.5% 51% win rates 55.6%
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketo] The 5 Pillars of a Successful Sales Pitch
    During my time at Marketo (more than four years), I’ve taken many notes on the tactical traits of our best performing Sales Account Executives (AEs). The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. On the flip side, listen to your prospects. 2) Research.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Marketo] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
    Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. 'Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketo] The Evolution of Ecosystems: from Biology to Technology to Marketing
    by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform , extending the value of what you already have. What is an ecosystem?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] How Should I Segment My Database?
    Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How Should I Segment My Database? Company size. Industry.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Marketo] Lead Nurturing, Lead Scoring and the World Cup
    Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo.  Henry described the “before and after” of Marketo deployment. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011. million impressions.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] Want to Create Innovative Content? Do These 3 Things
    In the inaugural episode of Marketo’s new weekly podcast, The Marketing Nation Podcast , Ann discusses this “innovative content” formula in detail. Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Marketo] Could Facebook become a Lead Nurturing platform?
    When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook. Digg this!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketo] 7 Examples of Innovative B2B Content Marketing
    Marketo Coloring Book. Marketing automation company, Marketo, wanted to make marketing fun again and created the Marketo Big Activity Coloring Book. The following are some of the B2B examples she shared in her presentation. Any metrics or results came from Ann’s presentation or published information. Packed with utility.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Marketo] Evolution of the Selfie-Obsessed Generation [Infographic]
    Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman 2013 was the year of the selfie. selfiesforlife, #therecanneverbetoomany. Modern Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • CONNECT THE DOCS  |  FRIDAY, AUGUST 27, 2010
    [Marketo] How should B2B content differ for Business and Technical Decision Maker?
    Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. Tom Pick.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Marketo] The Marketers First Virtual Event – Are You Ready?
    'Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. HEAR AMAZING SPEAKERS AND SESSIONS!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Marketo] No Lead Left Behind
    At Marketo, we make marketing software that fuels this process. In Marketo’s early days, we built our first Marketing-to-Sales SLA: when a rep received a lead that “met” marketing’s criteria, they had 24 hours to make the reach out (which was then indicated by a value change in the CRM). The Old Way.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Marketo] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Marketo’s webinar, Improving Campaign Results with Search Marketing and Social Media , covers those topics and more. Tactics to Earn an Avalanche of Tweets, Likes and Followers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Here are five notable tips from the session. Analytics tools are your friends.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Marketo] Coremetrics Offers a Foggy View of Lifecycle Analysis
    On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. I stumbled over an Adexchanger interview yesterday with John Squire, the Chief Strategy Officer of IBM Coremetrics. This was intriguing.
  • ONPATH  |  WEDNESDAY, JANUARY 11, 2012
    [Marketo] Ottawa Consultant becomes Salesforce MVP
    OnPath has a NATO secure 9001 certified 150 seat Call Center Telemarketing facility located in Ottawa, Canada and is certified consulting partner for HubSpot , Marketo and Salesforce.com. Ottawa Consultant becomes Salesforce MVP. OTTAWA, ONTARIO. ” Said Nebojsa “Nash” Zgonjanin. using Ajax, Css, and Master Pages.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Marketo] The Awesome Power of Lead Nurturing
    Keys to Successful Lead Nurturing – Executive Summary document (One of our Marketo clients used this extensively in crafting their lead nurturing programs.). “As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll. “Lead nurturing moves the needle in B2B marketing.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. 'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Some vendors do this better than others. pricing.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [Marketo] Lead Scoring Best Practices
    Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 24, 2014
    [Marketo] It’s Time for B2B Companies to Update their Twitter Profiles
    Marketo. Marketo. 'Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. This means that for the time being your profile will not switch automatically and re-size your images, making them pixelated. That is a good thing. Thanks, Twitter. Mobile Friendly: No.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Marketo] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.  ”).
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketo] The Problem with Implicit Opt-In For Email Marketing
    This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.  We use each of these techniques at Marketo:  auto-responders on our registration forms, explicit opt-in to our Resource Center Updates, and Double Opt-In for our blog subscriptions. Any email they don’t want. An easy way to opt-out.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Marketo] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Check your CRM.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Marketo] How to Hire an Awesome Inbound Marketing Manager
    by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. thick skin.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketo] Clever, or Just Confusing? Why We Take (Healthy) Risks in Our Email Marketing
    But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. or “Damn, crappy personalization from… Marketo? Why We Take (Healthy) Risks in Our Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Tsk tsk!”. rolled the dice.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Marketo] 9 Signs You’re Ready to Adopt Marketing Automation
    'Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sign #2: Inability to Scale. Want to learn more?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Marketo] What Lucille Ball Can Teach Us About Marketing Automation
    It’s like Marketo’s CEO Phil Fernandez wrote in his book Revenue Disruption : “In a business of any size – especially one with an engaging web and social media presence – buyer interactions can number in the thousands, millions, or even hundreds of millions. But then, buyers moved into the power position. But it doesn’t scale manually.
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise. Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Elements for a Successful Marketing Program Mix (Marketo). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). Frustrated by Blogger’s Block? SEOmoz).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    Putting the “Fun” into the Fundamentals of Social Media Monitoring (Marketo). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). Mashable!).
  • CONNECT THE DOCS  |  SUNDAY, OCTOBER 31, 2010
    [Marketo] The B2B Marketing Manifesto
    Marketo's Hold on to your little dog: The New B2B Marketing Manifesto. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. brilliant. Over to you. Download it NOW!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. What’s the takeaway?
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Marketo] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Accomplishments by Alinean this past quarter includes: The Inc.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Marketo] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. Here are the 3 pillars of trust that I challenge every AE on the Marketo sales team to live and breathe when speaking with prospective customers:   1) Get the person on the other end to LIKE you.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Marketo] Does 'Being Findable' mean 'Being Everywhere'?
    Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. 'Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Marketo] People Still Buy from People, but How We Sell Needs to Change
    Fergus Gloster heads up Marketo’s new EMEA office, based in Dublin, Ireland, as Managing Director. Check out this interview of Fergus with Marketo founder and CEO Phil Hernandez. People Still Buy from People, but How We Sell Needs to Change was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Marketo] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    'Author: Isabel Cain This summer I am interning at Marketo. When I found out that I’d be working at Marketo, I anticipated I would be doing more of filing and organizing, so working with social media has been a pleasant surprise. Day in the Life of a Marketo Social and Content Intern. So what have I been spending my time doing?
  • BIZNOLOGY  |  WEDNESDAY, JULY 18, 2012
    [Marketo] 15 experts define Agile Marketing
    – Jep Castelein, Marketo. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. tability.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Marketo] Making a Marketing Reality Check
    In fact, when Find New Customers was working with the Marketo client, Protegrity, they violated all this advice. Business has only two functions – marketing and innovation – Milan Kundera, Czech Novelist. The section of the book on marketing struck a nerve with me and maybe it will you as well. Of course, you will have questions.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Marketo] Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
    Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Marketo] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Marketo] B2B Lead Generation | Where Are You Today?
    handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. It’s our gift to you.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Marketo] Do consultants make the best executives?
    became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Marketo] Marketing Automation Blueprint - The Ultimate "How To" Guide
    There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene.
  • B2B LEAD BLOG  |  TUESDAY, DECEMBER 11, 2012
    [Marketo] ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
    The solution is platform agnostic and has been implemented for clients using Pardot, Marketo, Eloqua, Silverpop, Hubspot and other marketing automation solutions. ReachForce helps accelerate B2B lead conversions for over 400 leading companies such as Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and TripAdvisor. Full shortlist.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] The Problem with Reliance on Junior Marketing Folks
    In the meeting, we turned to the young lady responsible for operating their Marketo software and asked her to define lead nurturing. It is clear this young lady lacks the experience or knowledge to implement lead nurturing and scoring , though she has the operating role with a fine software product like Marketo. That rang true.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Marketo] 4 BtoB Marketing Action Items for 2011
    You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. I  developed successful program utilizing integrated Marketo/Salesforce.com platform with telesales support. Now that it’s March of 2011, it is time to revisit this important post for the new year.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [Marketo] How to Find New Customers – the highly acclaimed white paper
    Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Please note that we share your contact info with the sponsor, Marketo , but you can easily opt out if you wish.). Lead Generation Companies | How to Find New Customers. And another CMO wrote  “It’s a great read.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Marketo] The Mi6 Tweekly: Week of July 19, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Chart: Want to Improve Customer Satisfaction? Think SPOC!
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Marketo] MarketingProfs B2B Marketing Awards 2013
    ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign. 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. Great—now bring it.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Marketo] Marketing Automation Acceleration service launched
    To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua , Marketo , Silverpop , Pardot , HubSpot , Genius.com and Market2Lead. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. About Find New Customers LLC.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. 'No matter what your marketing resolutions this year – more content, better creative, etc. no improvement matters if you can’t measure it. Nothing else really matters.
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