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  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketo] Inbound Marketing Summit Speakers: Twitter List #IMS10
    Maria Pergolino, Marketo. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link].
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Marketo] B2B Events in 2015 – Where to Go and How to Learn
    Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. Unsure what to present? Great show.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Marketo] How a “Soft Launch” Can Help You Launch Marketing Automation
    Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Then he dropped the question: “So, when should we launch Marketo?”. This involved transferring more than a hundred forms from the old to the new system. Not in the least.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Marketo] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. Check out a recent paper that Marketo wrote on mobile email marketing. Q. Check out the Marketo Facebook page for more examples. This is a great question!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Marketo] Making a Marketing Reality Check
    ” Great tips, Michael.  In fact, when Find New Customers was working with the Marketo client, Protegrity, they violated all this advice. Business has only two functions – marketing and innovation – Milan Kundera, Czech Novelist. The section of the book on marketing struck a nerve with me and maybe it will you as well.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Why I Hate Tuesdays
    Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] How to Write Your First Blog Post
    Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Writing.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Marketo] Not another year end list
    Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketo] ‘Rocket Fuel’ and Today’s $50M Funding News
    by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Marketo] Savvy Week in Review: May 2
    Marketo delivers 30 pages of pure, unadulterated marketing activity fun If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy! wrap up of terrific reads for our wrap up.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Marketo] Where Leads Come From – Current vs. Best Practices
    Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. B2B Lead Generation | Where Leads Come From. In our opinion, this is unhealthy.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 29, 2012
    [Marketo] How The Marketing Nation Makes You a Better Marketer [Video]
    How The Marketing Nation Makes You a Better Marketer [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Theresa Vu Digital marketing is advancing at a vigorous pace. Everyone is being asked to do more with less time and resources. Learn more about the Marketing Nation in the following video.
  • ONPATH  |  TUESDAY, JULY 5, 2011
    [Marketo] [Webinar] Hey Marketers, “Show Me The Money!”
    Join us for 29 minutes as Amy Guarino, Vice President Business Development, Marketo and Lauren Carlson, CRM Market Analyst, Software Advice - show you how to give sales more money. Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. Money!” Executive sales teams are no different.
  • ONPATH  |  FRIDAY, MAY 27, 2011
    [Marketo] Marketing Automation Venture Funding: Profitable or Profligate?
    On one end of the spectrum, you’ve got Marketo, which has raised $58 million to-date and $35 million of that in the last twelve months. After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. Check out the article below.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. Here they are: 1.  Marketing Automatio
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketo] 5 Tips for Flawless Event Email Follow-up
    At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Always A/B test.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. The Basic Structure of a Marketing Automation Team.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Marketo] The Pathetic State of B2B Demand Generation
    Marketo shared this post of Jeff Ernst of Forrester on Facebook. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. It was so damning, I had to share it here. Senior executives need to wake up. Their businesses are struggling and it is their own fault! _. By Jeff Ernst of Forrester Research. Chaotic.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at  Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing.  What is it?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketo] 12 Marketing-Takeways from the B2B Marketing Manifesto
    First Doug and his team combined great content with marketing automation ( Marketo ). This is why Find New Customers also writes for SandHill.com, PostclickMarketingBlog, CustomerCollective, blogs for Marketo, Eloqua, Hubspot, etc.). B2B Demand Generation | 12 Marketing Take-Aways. Don’t try to be all things to all people.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 15, 2012
    [Marketo] Dynamic Content Marketing – Without Being a Creep
    Marketing automation tools like Marketo continue to bring the ability to customize content dynamically and tailor it to every lead. Dynamic Content Marketing – Without Being a Creep was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Grade: Thumbs up   marketer for hitting me with cross channel tactics!
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Demystify & Define Your Marketing Strategy
    Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Marketo] What is a Lead? What is a Prospect?
    Jon Miller, SaaS VP Marketing @jonmiller2 : This webcast from Marketo (presented by Jon) is actually what got me thinking about this.  Check out Marketo’s definition of each and be sure to watch all of this 45 webcast; it is PACKED with great information.  It’s worth your time, I promise. That’s it. So what about prospect?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Marketo] Do consultants make the best executives?
    became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Marketo] MadMarketingTV
    Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Nor does Eloqua nor Silverpop. No one except Hubspot has a show like this. What do you think?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] From Viewer to Customer: Attributing Deals to Video Views
    Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Marketo] How RightWave Solves the Marketing Automation Skill Shortage
    Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Marketo] The 6 Step Inbound Marketing Process [Infographic]
    If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. “A blog gets you 55% more traffic!”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [Marketo] Another Estimate of B2B Marketing Automation Revenue
    Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketo] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Can you tell me about a day in the life of Ann Handley in the social world? Marketo: Really? Marketo: You almost had me there. Handley:  Sure.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketo] Field Report: What’s Hot in Content Marketing
    At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. 2) You don’t have to be good at everything. ” Important note: better is different than louder.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketo] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  Marketo sees this type of quiz as content, similar to a white paper or webinar.  Leads just weren’t the goal of this program.  At Marketo, this is what we call seed nurturing.  Plus, it’s fun and funny! .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Marketo] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Marketo’s webinar, Improving Campaign Results with Search Marketing and Social Media , covers those topics and more. Tactics to Earn an Avalanche of Tweets, Likes and Followers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Here are five notable tips from the session. Analytics tools are your friends.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Marketo] Top Challenges in Content Marketing
    Top Challenges in Content Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). No answer (3%).
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Marketo] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Marketo – at least several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Eloqua – several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketo] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016. And it works. The 
  • MODERN B2B MARKETING  |  MONDAY, JULY 30, 2012
    [Marketo] 5 Ways to Get Local with your Inbound Marketing
    This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. For example, in Marketo’s case the understanding of “ Marketing Automation ” differs slightly form US to UK and again from UK to both France and Germany. domains.
  • MODERN B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Marketo] Go Local: 6 Ways to Get International B2B Marketing Right
    Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. We share our international B2B marketing strategy in our new ebook, The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. How did we do it?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Marketo] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    You could make an interesting case for Marketo as a buyer – to gain market share and some good technology, while leveraging a stock valued at more than 10x revenue – but that doesn’t seem to be part of their strategy. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense. So we’ll see.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 4, 2013
    [Marketo] The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]
    Embed The Magic Behind the Curtain: Marketing Automation Makes it All Happen on your website: The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman There are so many moving parts to today’s marketing landscape.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Marketo] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    At Marketo, we have found that our visual content is what really promotes sharing. Maria then jumps in to talk about the different types of content that Marketo uses: Comics :  Take something serious and turn it into something funny. by Dayna Rothman Every year I look forward to Dreamforce. Pretty cool. So what is the solution?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketo] The CIO and Social Media: Embracing Change
    Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Social as a Thoughtful Business Channel. Do not lie.
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Marketo] To Call or Email? That is the Question
    Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” That’s why I always call the prospect before sending an email.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. sprinkle of buy-in from the Boss.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Marketo] 4 BtoB Marketing Action Items for 2011
    You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Thank God.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketo] 12 (of the) Best Content Marketing Infographics of 2013
    This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] The Best B2B Marketing Ideas of 2010
    You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Stay tuned. Juan Eloqua.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketo] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketo] The Problem with Implicit Opt-In For Email Marketing
    This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.  It has many advantages, including: Requires the least amount of effort on the part of both the company and the customer. Author: Jon Miller There are legal definitions of spam — in the U.S., Any email they don’t want. An easy way to opt-out.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketo] 17 Compelling And Highly Usable B2B Marketing Statistics
    To learn more useful information about B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. One of the best sources of information is industry statistics.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Marketo] How to Hire an Awesome Inbound Marketing Manager
    by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. thick skin.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Marketo] Announcing the Definitive Guide to Marketing Metrics and Analytics
    With compelling graphics and real-life examples from Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI. Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Marketo] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Sure, Marketo ''s stock dropped 8.43% vs. yesterday''s close, on a pretty quiet day in the market (S&P down 0.62%, Oracle down 0.93%). I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Salesforce isn''t done, or at least shouldn''t be.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketo] Is Cold Calling Dead?
    When I’m interviewing candidates, the question most often asked of me, in one way or another, is “What percentage of opportunities are driven by Marketing?”  As Bill Binch, VP of Sales here at Marketo, points out, this is asked not just at the sales rep level but also during executive interviews. So is cold calling really dead? 
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketo] The 5 Pillars of a Successful Sales Pitch
    During my time at Marketo (more than four years), I’ve taken many notes on the tactical traits of our best performing Sales Account Executives (AEs). The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. On the flip side, listen to your prospects. Sales
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 12, 2010
    [Marketo] Content Takes Center Stage
    Click and download FREE eBook from Marketo and ClickDocuments. Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Marketo] 5 Often Missed Opportunities for Marketing Automation
    by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Often Missed Opportunities for Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 27, 2009
    [Marketo] How to Find New Customers - Combo Pack
    According to Jon Miller at Marketo: If you don't nurture, you'll probably lose up to 90% of those inquiries who aren't ready to buy. Considering that Marketo now serves over 200 customers since they launched their product about a year ago, he knows quite a bit about this subject. You nurture them, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Marketo] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call  “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. Sounds like a lot of work. Well, it is!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. What’s the takeaway?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Marketo] 5 Things You Should Know About Google+ Business Pages
    While you’re at it, we would be truly flattered if you also added the official Marketo Google+ page to your circles as well. Things You Should Know About Google+ Business Pages was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Earlier this week the much anticipated Google+ pages for business was released.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketo] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    10 Thought-Provoking Books to Peruse This Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do It! Do It! Do It! Schaefer.
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Marketo] Events Are Top Tactic for Marketers – Keep It That Way
    Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Email Deliverability by Design: An Important Checklist
    by Josh Aberant This week Marketo released an Email Design and Creative Checklist.  We hope you find this checklist useful, and be sure to subscribe to Marketo’s RSS Feed , as more checklists are to come! This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Marketo] 4 of the Most Popular CRM Apps
    Marketo Sales Insight ($49 per seat, 10 seat minimum). What it does: Marketo Sales Insight is a native Force.com sales app (meaning there are no new tools to install or additional IT support needed) that helps sellers prioritize and act on leads. Does your company use Salesforce.com as your CRM? and incorporates more than 20 languages.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Marketo] 32 B2B Marketers to Add to Your Google Plus Circles
    Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo’s blog, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. How so? Co-founder, ClickZ.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Sales Operations Instant Lead Routing Technology Advances
    ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Marketo] 3 Reasons Mad Marketing TV is the best marketing show
    And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc. Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed.  love it.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketo] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Keep the Company Description Short :  You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page.  Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketo] How Do You Compare to the Best Content Marketers?
    If you want to understand the different approaches to nurturing prospects, read thist post by Marketo. Recently Michele Linn posted about the importance of mapping content to the buying cycle. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Marketo] 9 Signs You’re Ready to Adopt Marketing Automation
    Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sign #2: Inability to Scale. Want to learn more?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketo] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes. No MAP / No Processes.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] Want to Create Innovative Content? Do These 3 Things
    In the inaugural episode of Marketo’s new weekly podcast, The Marketing Nation Podcast , Ann discusses this “innovative content” formula in detail. Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful.
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