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  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Marketo] Top Challenges in Content Marketing
    Top Challenges in Content Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). No answer (3%).
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Marketo] MadMarketingTV
    Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Nor does Eloqua nor Silverpop. No one except Hubspot has a show like this. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketo] The Problem with Implicit Opt-In For Email Marketing
    This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.  It has many advantages, including: Requires the least amount of effort on the part of both the company and the customer. Author: Jon Miller There are legal definitions of spam — in the U.S., Any email they don’t want. An easy way to opt-out.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Marketo] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Marketo: What are your thoughts on the rise of visual content ? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. Absolutely.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Marketo] Not another year end list
    Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Marketo] 32 B2B Marketers to Add to Your Google Plus Circles
    Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo’s blog, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. How so? Co-founder, ClickZ.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Marketo] Savvy Week in Review: May 2
    Marketo delivers 30 pages of pure, unadulterated marketing activity fun If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy! wrap up of terrific reads for our wrap up.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 4, 2013
    [Marketo] The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]
    Embed The Magic Behind the Curtain: Marketing Automation Makes it All Happen on your website: The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman There are so many moving parts to today’s marketing landscape.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Marketo] Announcing the Definitive Guide to Marketing Metrics and Analytics
    With compelling graphics and real-life examples from Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI. Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Marketo] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Marketo – at least several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Eloqua – several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • ONPATH  |  TUESDAY, JULY 5, 2011
    [Marketo] [Webinar] Hey Marketers, “Show Me The Money!”
    Join us for 29 minutes as Amy Guarino, Vice President Business Development, Marketo and Lauren Carlson, CRM Market Analyst, Software Advice - show you how to give sales more money. Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. Money!” Executive sales teams are no different.
  • ONPATH  |  FRIDAY, MAY 27, 2011
    [Marketo] Marketing Automation Venture Funding: Profitable or Profligate?
    On one end of the spectrum, you’ve got Marketo, which has raised $58 million to-date and $35 million of that in the last twelve months. After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. Check out the article below.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Marketo] 12 Marketing-Takeways from the B2B Marketing Manifesto
    First Doug and his team combined great content with marketing automation ( Marketo ). This is why Find New Customers also writes for SandHill.com, PostclickMarketingBlog, CustomerCollective, blogs for Marketo, Eloqua, Hubspot, etc.). B2B Demand Generation | 12 Marketing Take-Aways. Don’t try to be all things to all people.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] From Viewer to Customer: Attributing Deals to Video Views
    Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?”
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketo] The CIO and Social Media: Embracing Change
    Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Social as a Thoughtful Business Channel. Do not lie.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? Results. Logical?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Demystify & Define Your Marketing Strategy
    Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Email Deliverability by Design: An Important Checklist
    by Josh Aberant This week Marketo released an Email Design and Creative Checklist.  We hope you find this checklist useful, and be sure to subscribe to Marketo’s RSS Feed , as more checklists are to come! This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Marketo] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
    In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program. by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Room chants back: Hi Anne.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Marketo] Do consultants make the best executives?
    became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
  • SAZBEAN  |  SATURDAY, FEBRUARY 23, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 23, 2013
    News & Notes
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Marketo] How to Make a Splash With Twitter At Your Next Big Event
    At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. At Marketo, we use Live Tweeting as a large part of our event strategy. Before an Event. Build Twitter Lists.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Marketo] What is a Lead? What is a Prospect?
    Jon Miller, SaaS VP Marketing @jonmiller2 : This webcast from Marketo (presented by Jon) is actually what got me thinking about this.  Check out Marketo’s definition of each and be sure to watch all of this 45 webcast; it is PACKED with great information.  It’s worth your time, I promise. That’s it. So what about prospect?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  Marketo sees this type of quiz as content, similar to a white paper or webinar.  Leads just weren’t the goal of this program.  At Marketo, this is what we call seed nurturing.  Plus, it’s fun and funny! .
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketo] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    At Marketo, I manage lead nurturing. Here is how have I applied these three lessons from my mentor to the way we do nurturing at Marketo today. The plan of attack for nurturing at Marketo revolves around effectively segmenting our database. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Marketo] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. More and more people are finding this blog each and every day. Thank you so much!
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Marketo] To Call or Email? That is the Question
    Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” That’s why I always call the prospect before sending an email.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [Marketo] Another Estimate of B2B Marketing Automation Revenue
    Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] Want to Create Innovative Content? Do These 3 Things
    In the inaugural episode of Marketo’s new weekly podcast, The Marketing Nation Podcast , Ann discusses this “innovative content” formula in detail. Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve. Modern Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketo] 17 Compelling And Highly Usable B2B Marketing Statistics
    To learn more useful information about B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. One of the best sources of information is industry statistics.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call  “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. Sounds like a lot of work. Well, it is!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016. And it works. The 
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Marketo] You Know You’re a Content Marketer When…
    But when they do, you’ll be like: You Know You’re a Content Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 1. You get excited about the prospect of proofreading a 20-page document. 2. You refer to all written material as content. 4. Content Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Marketo] 4 BtoB Marketing Action Items for 2011
    You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Thank God.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Marketo] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive.  I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Marketo] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    At Marketo, we use early, middle and late stage content. Chapman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Recently I was interviewed by content marketing expert and co-author of  Content Rules  C.C. Chapman on his Content Conversations cinchcast. Content Chapman here.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketo] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed.  love it.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Marketo] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint. Press Releases
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Marketo] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The company has been laser focused on building an excellent product with rich features and functionality, and they’re now using Marketo to develop their communication, lifecycle marketing, and messaging programs. Marketo LaunchPoint partner Kahuna works with thredUp , an eCommerce company who buys and sells “practically new” clothing.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Marketo] The Importance of Marketing Benchmarks
    At Marketo we care a lot about Benchmarks.  Marketo is testing a new way of handling our benchmarks by creating surveys that allow for users to find out real-time how their results match up to others.  The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. We think so! 
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketo] How to turn a good white paper into a great lead generation piece
    Lead generation -  How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by  Marketo. You post it.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Marketo] What’s on Your Marketing Bucket List?
    We actually just checked this off of our marketing bucket list at Marketo! We have really focused on this here at Marketo and have worked to build a great customer community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well the truth is you never know what tomorrow may bring.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Marketo] Cards Against Marketing Madness!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Marketo] 4 of the Most Popular CRM Apps
    Marketo Sales Insight ($49 per seat, 10 seat minimum). What it does: Marketo Sales Insight is a native Force.com sales app (meaning there are no new tools to install or additional IT support needed) that helps sellers prioritize and act on leads. Does your company use Salesforce.com as your CRM? and incorporates more than 20 languages.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Marketo] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Sure, Marketo ''s stock dropped 8.43% vs. yesterday''s close, on a pretty quiet day in the market (S&P down 0.62%, Oracle down 0.93%). I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Salesforce isn''t done, or at least shouldn''t be.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Marketo] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketo] The Big List of Dreamforce Parties
    Marketing Masterpieces Party (Marketo’s a sponsor), 7:00pm – 11:00pm, SF Museum of Modern Art (151 Third Street). Daytime: Lunch sponsored by Marketo, Yerba Buena Gardens (Note- unlike other lunch spots this will include a DJ, gifts including a reusable picnic blanket, and more). by Maria Pergolino You knew it was coming. CrashCloud.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. A few months later, that person has downloaded three of our Definitive Guides, attended two webinars, and visited our booth at a large national tradeshow we sponsored. The Single Lead Source Trap. Those days are well behind us.
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 12, 2010
    [Marketo] Content Takes Center Stage
    Click and download FREE eBook from Marketo and ClickDocuments. Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Marketo] How RightWave Solves the Marketing Automation Skill Shortage
    Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Marketo] Missed Our Road to Success Virtual Event? Get the Recap Here!
    Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketo] Is Cold Calling Dead?
    When I’m interviewing candidates, the question most often asked of me, in one way or another, is “What percentage of opportunities are driven by Marketing?”  As Bill Binch, VP of Sales here at Marketo, points out, this is asked not just at the sales rep level but also during executive interviews. So is cold calling really dead? 
  • MARKETING INTERACTIONS  |  MONDAY, APRIL 27, 2009
    [Marketo] How to Find New Customers - Combo Pack
    According to Jon Miller at Marketo: If you don't nurture, you'll probably lose up to 90% of those inquiries who aren't ready to buy. Considering that Marketo now serves over 200 customers since they launched their product about a year ago, he knows quite a bit about this subject. You nurture them, of course.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Marketo] 5 Keys to Successful Lead Nurturing
    Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. But about 8 out of 10 of them will buy eventually.
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Marketo] 9 Signs You’re Ready to Adopt Marketing Automation
    Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Sign #2: Inability to Scale. Want to learn more?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Marketo] 3 Reasons Mad Marketing TV is the best marketing show
    And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc. Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Marketo] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Go beyond simply knowing Marketo or Eloqua. Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically. In Marketo, we use Programs. Know Your systems. Put Data First.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketo] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Keep the Company Description Short :  You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page.  Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Sales Operations Instant Lead Routing Technology Advances
    ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Marketo] 10 Incredible Inbound Marketing Statistics
    Marketo ). Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts. Hubspot ). Gleanster ).
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Marketo] Events Are Top Tactic for Marketers – Keep It That Way
    Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Marketo] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Marketo] B2B Social Media - What to Look For Before You Leap
    An eBook by Marketo warns against making these common social media mistakes : Don't dive into social media unless you're ready. Social media is here to stay. In the recent past, marketing focused on building awareness using advertising, direct mail, trade shows, PR, print media and cold calls. Don't be a big brag.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Marketo] Show Me the Money! CEOs Want to Hear About Revenue
    CEOs Want to Hear About Revenue was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Show Me the Money! Revenue Performance marketing and sales alignment marketing authomation revenue cycle revenue performance revenue performance management
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Marketo] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Marketo] B2B Lead Generation | Where Are You Today?
    handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. It’s our gift to you.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Marketo] Test for the Best in Your Email Marketing Campaigns
    For example, in Marketo you have the choice of viewing basic email results and helpful visualizations.  Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketo] How Do You Compare to the Best Content Marketers?
    If you want to understand the different approaches to nurturing prospects, read thist post by Marketo. Recently Michele Linn posted about the importance of mapping content to the buying cycle. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Marketo] Business Marketer’s Secrets to Content Marketing Success
    In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Marketo’s Definitive Guide to Lead Nurturing : Including practical workbook and example. You’ve created a new white paper.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Marketo] Lead Nurturing, Lead Scoring and the World Cup
    Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo.  Henry described the “before and after” of Marketo deployment. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011. million impressions.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketo] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes. No MAP / No Processes.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Marketo] Free Marketing Books for Kindle from Amazon
    Marketo hosts one chapter from each of the hottest marketing books, available for download at no cost to you.  Free Marketing Books for Kindle from Amazon was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. 
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Marketo] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Ways to Build Your Employee Social Media Culture was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Building relationships with sales leads.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Marketo] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know. To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. Q. DUNCAN: The jury’s out!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Marketo] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1.
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