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  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo). Marketing Metrics that Matter  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). ProBlogger). Future Lab).
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Marketo] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Marketo – at least several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Eloqua – several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Marketo] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    Marketo : In a recent session you talked about obstacles and misconceptions that are blocking your Facebook results? Marketo : What’s your number one tip for B2B social media  marketers that want to break through EdgeRank? Marketo : You often speak about how we are living in an attention economy. You have to be like a scientist.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Marketo] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    And when you write a post for a very popular blog like Marketo , you get tons of audience. Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Marketo: How Marketing Can Earn the Trust of the C_Suite. ” Brian Clark, @copyblogger , a content marketing expert. Do you write guest posts? Boy does it ever!
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Marketo] Post show emails: You Were Tested, Here Are the Results
    ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” These were the comparison subject lines and measured open rates: Traditional:  Email A: Tremendous Opportunity at the 2013 Marketo User Summit 39.7%. open rate, 37.8% There are notes. 
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo , here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies  simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Introducing the Definitive Guide to Social Media Marketing
    For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Increase Demand.
  • JUNTA 42  |  SATURDAY, FEBRUARY 21, 2015
    [Marketo] This Week in Content Marketing: Why the New Golden Age of Marketing Is Now
    This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at  bit.ly/pnr-marketo. 3. and the start of the comic book industry. Sponsor (40:12).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Marketo] How Do You Explain Marketing to a Six-Year Old?
    by Jon Miller The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.” And then we have parties. ”).
  • MODERN B2B MARKETING  |  MONDAY, MAY 21, 2012
    [Marketo] Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman
    At Marketo, we use early, middle and late stage content. Chapman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Recently I was interviewed by content marketing expert and co-author of  Content Rules  C.C. Chapman on his Content Conversations cinchcast. Content Chapman here.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Marketo] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Marketo] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from Marketo explains why graphic facilitation can be so effective, as well as the benefits they found when they employed the technique to capture central keynote messages at this year’s User Summit.  Enjoy! 1. How to Take Your Online Community from Zero to Awesome. How to Take Your Online Community from Zero to Awesome. 2.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [Marketo] Marketing Automation Industry Growth
    Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… The marketing automation train has left the station. Or, billion in 2015.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at  Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing.  What is it?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [Marketo] The Marketing and Sales Handshake
    Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results. Marketo is not your average startup. Traditional. Modern.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketo] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Ways to Marry Your Email Marketing and Website Optimization Strategies was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Marry Your Email Marketing and Website Optimization Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 Be real.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 12, 2013
    [Marketo] Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV
    Please note that Patty was also the keynote speaker at the Marketo Marketing Summit. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Patty Azzarello. You will learn in this show: Why working harder is a mistake.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Marketo] The Ultimate Social Media Event Marketing Checklist [Infographic]
    Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Marketo] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). The most revenue?  It can also be insightful to track how these vary by product line or business unit; at Marketo we find inbound marketing works better for lower price point products, for example.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My answer—not yet, and I don’t think we should expect it to in 2015. Lifecycle Marketing/Customer Success.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] B2B Video Marketing Done Right
    Marketo: What is Marketo? The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. We’ll help you get started. Series.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Marketo] Happy 3rd Birthday Find New Customers!
    It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin  - with more to come. Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. My knowledge, always strong, is now superb.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  We think this could be the beginning of a new chapter in marketing — a chapter which has a tectonic impact on how marketers initiate and build deep, enduring relationships with their customers.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketo] The Key to Building Long-Term Relationships with your Leads
    The Key to Building Long-Term Relationships with your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Key to Building Long-Term Relationships with your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whirlwind Romance. Email Marketing b2
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 18, 2011
    [Marketo] Friday Wrap-Up: This Week in B2B Marketing Tips
    Top findings from the Marketo Email Marketing Benchmark Earlier this week, we partnered with DemandGen Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. 2. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Marketo] 4 Areas of Importance to Focus on When Creating a Customer Community
    At Marketo, we created our Rockstar Rewards program as a way to gamify and give rewards as our customers achieved specific goals. Marketo Example: Marketo has many facets to it, so it is very important to be able to set goals and track them piece by piece, instead of trying to master all it has to offer at once.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Marketo] Top 50 B2B Marketing Influencers On Twitter
    Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Who are the top B2B Marketing influencers on twitter? And I quickly found that no list is perfect.). link].
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Marketo] Must-Attend Marketing Events of 2014
    Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . Marketo Marketing Nation Roadshow (Dates Coming Soon!) – New York, NY; Washington, DC; Miami, FL; Boston, MA; Silicon Valley, CA. Pubcon (January 28) – Austin, TX. February. March.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Marketo] The “Whom to Choose” Buying Phase
    We share your information with our sponsor, Marketo , but you can easily opt out anytime.). B2B Lead Generation | The “Whom to Choose&# Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. How to Find New Customers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] What is the Difference Between Thought Leadership and Content Marketing?
    Recently, we’ve started to see a backlash against content marketing that’s devoid of quality, including must-read posts from Velocity , Jonathon Colman , Christopher Penn ,  Michael Brenner , and Marketo’s own Jason Miller. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My Thoughts.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] How to Write Your First Blog Post
    Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’ll admit, I was scared. To get some traction, I started reading Marketo’s blog and then discovered we have a handy post called Big List of B2B Marketing Blogs , highlighting top blogs in the industry. Writing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketo] 6 Quick Tips to Improve Lead Database Quality
    Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. De-duplicate records. Fix bad emails. Pop quiz! And that’s it.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016. And it works. The 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Recommend the Next Best Action, Not the Next Best Offer. an instructional video).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to  retarget key buyers based on who they are. Maybe not.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. The Basic Structure of a Marketing Automation Team.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. 4. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketo] 5 Tips for Flawless Event Email Follow-up
    At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Always A/B test.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 25, 2013
    [Marketo] Research: Why Behavior Matters in Lead Scoring
    But does this actually drive more revenue?  It turns out that data from the Marketo Benchmark on Revenue Performance can help answer that.  For example, at Marketo we’ve found that there are some behaviors that are highly correlated with prospects moving into a buying cycle with us.  The ROI of Behavioral Lead Scoring. Get Stated Fast.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 14, 2013
    [Marketo] A Public Apology to The Pedowitz Group from Find New Customers
    wish to congratulate The Pedowitz Group for being named Marketo Partner of the Year at the most recent Marketo Summit.  It is another great honor for that firm who has the largest bench of Marketo experts in the industry. heard through the grapevine that they had won a big award at the Marketo Summit! Jeff Pedowitz.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. Why Partner Marketing Works. Getting Started with Partner Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Marketo] The Sights of Dreamforce 2013
    Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Salesforce.com
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Marketo] 5 Strategies that Fuel the Sales and Marketing Machine
    It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Marketo] Account-Based Marketing … and Billy Beane … in San Francisco
    At the recent Marketo User Summit, for example, there were sessions dedicated to Account-Based Marketing (and coincidentally, a recent blog post from Marketo (about Moneyball ) and analyst groups are beginning to dedicate resources to the concept. What is worth more? And Billy Beane himself is the keynote speaker. How cool is that?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketo] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    As you put together your agenda, be sure to check out Marketo’s individual sessions and RSVP to our Masterpieces party on September 18! by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Enjoy!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call  “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. Sounds like a lot of work. Well, it is!
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 2, 2014
    [Marketo] The Next Big Thing in Marketing – Local Marketing
    Marketo went public. As an award-winning marketing expert, I think a lot about what’s next. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? He’s also a guest on Marketing Made Simple TV. Ironically, their tagline is Local Marketing Made Simple too. Local Marketing Made Simple. Demand Generation
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketo] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Can you tell me about a day in the life of Ann Handley in the social world? Marketo: Really? Marketo: You almost had me there. Handley:  Sure.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketo] The Marketing Nation Roadshow [Interactive Map]
    The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! To find a Roadshow near you, check out our interactive map below. Event Marketing
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Marketo] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Marketo] 5 Ways to Win with Web Personalization
    For example, on the Marketo site, an enterprise visitor might notice different headlines and sidebar ads than a different visitor, such as our Enterprise Marketing Playbook Series: Lead Generation Metrics, while the standard ad is for a Marketo demo. These And another great reason to buy in for all of you self-sufficient marketers?
  • SNAPAPP  |  THURSDAY, JANUARY 29, 2015
    [Marketo] The Modern Marketer’s Blog Roundup - 1/29/2015
    Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. No more.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketo] The Top Marketing Automation Posts of 2013
    Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest. Marketo’s IPO may have been in May, but Jon Miller’s February post and companion e-book, The Definitive Guide to Marketing Automation , was the real coming out party for data-driven marketers. Here they are: 1.  Marketing Automatio
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Marketo] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 7, 2013
    [Marketo] Who’s the Hero of our Story? – Part 2
    Attract new prospects with fun content – like the new Marketo coloring book. We recently wrote a post entitled Who’s the Hero of the Story? You are! The idea is simple. Salespeople are sick and tired of getting crappy leads from Marketing. You are our hero! You are our Luke Skywalker! It’s not fair to you.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 30, 2013
    [Marketo] What’s the Biggest Challenge Facing Your Business Today?
    The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Marketo] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    Steps to Formulating an Effective Customer Nurturing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Formulating an Effective Customer Nurturing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set the right goals.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. 5. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    Pedowitz was a sponsor of the inaugural Marketo User Summit last year.  Because we have customers from Marketo who are returning for their second conference, we are going to have attendees who are much more mature in their use of Marketo. Ultimately, I see Marketo, and Marketo Solutions, being at heart of this evolution.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Marketo] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Marketo] Encore: Account Based Marketing Overview – Jeff Sands of ITSMA on Marketing Made Simple TV
    She was also the keynote speaker at the recent Marketo Summit. (Every Sunday we post an encore of last Thursday’s Marketing Made Simple TV show – for those who missed it.). Jeff Sands. In this show, you’ll learn: How an account based marketing program can drive increased profitability. Don’t miss this show!
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. sprinkle of buy-in from the Boss.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Marketo] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  Marketo sees this type of quiz as content, similar to a white paper or webinar.  Leads just weren’t the goal of this program.  At Marketo, this is what we call seed nurturing.  Plus, it’s fun and funny! .
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Marketo] 16 Must-Read B2B Marketing Strategy Ebooks
    This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Marketo's 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. Enjoy! 1. Social Web Analytics. Marketing [M.O.]
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Marketo] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s where web personalization comes in.
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor. This is the third post in our profile management blog series. Profiles in Action.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Marketo] Making Your B2B Marketing Footprint [Infographic]
    Click to enlarge: Embed this content marketing infographic on your web site: Making Your B2B Marketing Footprint [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The truth is that no two marketing approaches are the same. Here you’ll see our footprint, but how does yours differ?
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Marketo] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Fundamentals of Customer Base Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Reactivation?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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