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  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Marketo] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Companies that excel in aligned lead nurturing reduce the percent of marketing-generated leads ignored by sales ( from as high as 80% to as low as 25% ) (Source: Marketo) Tweet This Stat. Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Marketo] How to Get More Out of Your Content Promotion
    Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. How to Get More Out of Your Content Promotion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 2, 2012
    [Marketo] First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up
    Here at Marketo we have been anticipating this announcement for quite some time. First Things First, How to Get Your Facebook Fan Page Cover Photo Ready for its Close-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Here you have one shot at making a good impression, so don’t blow it. Revenue Rockstar #1.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Marketo] Nobody Wants to Get [Email] Blasted: The Story Behind the Song
    What really struck a chord (pun intended) with me was the unique solution Marketo proposes: Intelligent automation. Nobody Wants to Get [Email] Blasted: The Story Behind the Song was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The psychology is simple. How to catch them? Email Marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketo] 5 Steps for a Most Excellent Google Hangout
    Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Steps for a Most Excellent Google Hangout was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Marketo] Business Marketer’s Secrets to Content Marketing Success
    In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Marketo’s Definitive Guide to Lead Nurturing : Including practical workbook and example. You’ve created a new white paper.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Sales Operations Instant Lead Routing Technology Advances
    ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketo] How to turn a good white paper into a great lead generation piece
    We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. How to Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Marketo] Lead Nurturing Overview
    From Marketo , here are the benefits of lead nurturing: Fewer marketing-generated leads ignored by sales (from 80% to as low as 25%). Problem is – most companies  simply send out email after email without any plan – so they rarely get the results promised by Marketo and others. B2B Lead Generation | Lead Nurturing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 12, 2012
    [Marketo] The CMO Guide to Inbound Marketing [Infographic]
    Embed The CMO Guide to Inbound Marketing Infographic on your web site: The CMO Guide to Inbound Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. Inbound Marketing Infographic
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Marketo] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Sure, Marketo ''s stock dropped 8.43% vs. yesterday''s close, on a pretty quiet day in the market (S&P down 0.62%, Oracle down 0.93%). I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Salesforce isn''t done, or at least shouldn''t be.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketo] How Marketing Software With Social Features Can Increase ROI
    recently experienced an interesting integration of social media into emails and landing pages when I received an invitation to a  Marketo  webinar. This made it easy to visit Marketo’s social networks, such as their Twitter account ( @marketo ). The result was a fragmented experience for both marketers and their audience.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Marketo] Email Expert Laura Atkins on How to Make Sure Your Emails Hit the Inbox
    Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. Download Marketo’s brand new 150+ page Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. Email is not dead; it’s evolving.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketo] How Do You Compare to the Best Content Marketers?
    If you want to understand the different approaches to nurturing prospects, read thist post by Marketo. Recently Michele Linn posted about the importance of mapping content to the buying cycle. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    The CMO Guide to Inbound Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Marketo] Mobile + Marketing Automation Demystified
    Mobile + Marketing Automation Demystified was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mobile + Marketing Automation Demystified appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Continuous Cross-Channel Conversation. The Benefits of Mobile Listening.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Marketo] The “Whom to Choose” Buying Phase
    We share your information with our sponsor, Marketo , but you can easily opt out anytime.). B2B Lead Generation | The “Whom to Choose&# Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. How to Find New Customers.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketo] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes. No MAP / No Processes.
  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Marketo] 4 Ways to Invest in Your Marketing Career
    Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. 2. Engage on LinkedIn, or tap into the Marketo community. Take a Class. Wish you were more comfortable with public speaking?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Marketo] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 12, 2013
    [Marketo] Global Business: The Basics of Data Protection and Data Privacy
    For example Marketo EMEA Ltd, is headquartered in Ireland and therefore is registered as a Data Controller and a Data Processor (more on that term later) with the Irish Data Protection Commissioner. This ensures that all of our leads and prospects can be comfortable that Marketo EMEA Ltd (as an Irish company), is adhering to local and EU law.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Marketo] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Marketo] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Marketo] The Evolution of Demand Generation In 2015
    Check out the rest of Marketo’s thought-leaders’ predictions for 2015 in our Marketing Predictions Slide Deck. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Marketo] Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs
    In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs. Geeks and Artists unite! Marketing is both an art and science. CSO Insights asked companies.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Marketo] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ You have this huge database of leads that you are not able to leverage and you feel like you are having trouble keeping them engaged. The Fundamentals of Off-Site Marketing.
  • CONNECT THE DOCS  |  MONDAY, JUNE 28, 2010
    [Marketo] International Social Media Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? What actions should marketers take in 2010?" Cindy King. Recommended Resources.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketo] Get Great at Content Marketing - NOW!
    Click and download FREE eBook from Marketo and ClickDocuments. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. For free. Brilliant.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Marketo] ClickPredictions: Engage Better on Social Media
    Click and download FREE eBook from Marketo and ClickDocuments. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Over to you.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] The CMO Guide to Building a Data-Driven Marketing Team
    In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. The CMO Guide to Building a Data-Driven Marketing Team was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But how do you do it? Business judgment. Get More.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketo] Contagious Content: Facebook Posts That Get Shared Like Crazy
    In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Are you attending Marketo Summit next week? Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 10% was sharing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Marketo] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
    To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Reasons to Leverage LinkedIn To Increase Your B2B Prospects was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. LinkedIn helps you survey the scene.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Marketo] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Marketo] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better? For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Marketo: What about Support Reps?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Marketo] Can the website of an enterprise technology company really truly engage?
    She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. And now, Marketo. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Exactly!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [Marketo] IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle
    Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Marketo] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that?
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Marketo] Seven of the Best Guides to Marketing with Pinterest of 2012
    B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 13, 2010
    [Marketo] 5 B2B Marketing Infographics You Can’t Go Without
    Don’t forget to subscribe to the Marketo B2B Marketing Blog for additional tools, tips and resources, or follow us on Twitter and Facebook. 5 B2B Marketing Infographics You Can’t Go Without was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. CMO’s Guide to The Social Landscape. Buzz coming in last. 2.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Marketo] 13 Thought Leaders Share Their Favorite Things About SXSW
    13 Thought Leaders Share Their Favorite Things About SXSW was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller We decided to do something a bit different during our first year at SXSW Interactive. We Did you attend SXSW this year? What was your favorite part of the festival this year?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Marketo] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    For example, at Marketo we have a dedicated developer to help us with any website related projects. Forget ‘The Bachelorette’: IT + Marketing is the New Romance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Otherwise, marketers only approached IT when the situation was dire.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 25, 2013
    [Marketo] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
    Enter Marketo Financial Management : your ticket to budgeting bliss. Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? If you have ever felt this way, you are not alone. know, crazy right?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Marketo] 3 Reasons Mad Marketing TV is the best marketing show
    And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc. Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Marketo] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.&# We say this because we find almost all B2B marketing deadly dull. They all are very entertaining, too. Thanks.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Marketo] How RightWave Solves the Marketing Automation Skill Shortage
    Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Marketo] Mad Marketing TV looking for new primary sponsor
    Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Brand Driven Digital) How to Survive as a Modern Marketer  (Marketo) The post Top Internet strategy, marketing and technology links for the week of May 4, 2013 appeared first on Sazbean. Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] Why Cost Per Lead Can Be a Bad Metric
    For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. then asked “how do you know that?”
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Marketo] The World Cup of Marketing Part 1: Nike Vs. Adidas
    Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. Here at Marketo, we’re keeping a close eye on some of the brands duking it out for World Cup marketing supremacy. Will more shoes/beverages/electronics be sold? billion from marketing rights.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Marketo] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Carving the Perfect Email Subject Line was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Madhu Gulati. What entices you to open any email?
  • ONPATH  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] Email Marketing vs. Marketing Automation
    Many buyers think that MA is just a fancy name for an email tool and, as a result, evaluate vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. A key source of confusion between marketing automation and email marketing stems from the fact that both use email to communicate with prospective buyers.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Marketo] Weekly Wrap-up: March 23rd
    Carving the Perfect Email Subject Line – by @marketo. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Marketo] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Check out Marketo’s Definitive Guide to Social Media. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. These channels are just the places where we network with others online, not the best ways to do it. Doing all 7?  A+. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Marketo] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. Check out a recent paper that Marketo wrote on mobile email marketing. Q. Check out the Marketo Facebook page for more examples. This is a great question!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 9, 2010
    [Marketo] 5 Must Watch B2B Videos
    For more on B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. Must Watch B2B Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What resources do you use to learn more about improving your B2B marketing , increase leads and boost sales revenue? Why do you care?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Marketo] 4 Reporting Features You NEED in Marketing Automation
    By scoring pieces of content, using a score like Marketo’s Engagement Score , we will have a much better perspective on the outcomes of our campaigns. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Program Investment.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Marketo] Marketing Automation Adopted by Only 1% of Businesses
    So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). Really? Just 1% you say? Interesting times ahead!
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Marketo] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. We support Salesforce and Marketo clients in Ottawa, Toronto, Montreal, Ontario, Canada and USA. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. Save Money Pay only for the skills you need.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 1, 2013
    [Marketo] 17 Signs You Eat, Sleep, and Breathe Social Media Marketing
    17 Signs You Eat, Sleep, and Breathe Social Media Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.”
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Marketo] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! YOU!!!
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [Marketo] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns: The Importance of Testing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] 10 things you need to know NOW about OmniChannel Marketing
    ” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Marketo] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    Here at Marketo, we talk about the Era of Engagement Marketing with these principles to guide companies on how to engage their buyers: As individuals. How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. little history.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Marketo] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile. Engage Your Network.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Marketo] Your Top Event Marketing Questions Answered
    by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series. What problems/issues have you experienced?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketo] Worry Less about being Heard
    Click and download FREE eBook from Marketo and ClickDocuments. How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Tom Scearce. Blog The Lord of The Leads Twitter TLOTL. Vendors will adapt, or not. 30 seconds?
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 21, 2010
    [Marketo] The Rise of Content in B2B Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] Why Marketing Automation Software is like a set of nice golf clubs
    Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. This is epitomized by one of our former clients – a data security software company in the northeast that uses Marketo. I’ve been reading the Wall St.
  • ANNUITAS  |  TUESDAY, APRIL 21, 2015
    [Marketo] Increasing Conversion Rates – Part 2
    Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. All modern marketers want to increase conversion rates –it’s just good marketing.
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Marketo] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    For example, check out Marketo’s boards: [link]. 2.  It’s a great opportunity for additional promotion of b2b campaigns. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Advertising and infographics rule the b2b marketing pins. Outdoors.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Marketo] Expert Tips for Optimizing LinkedIn for Lead Generation
    Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Marketo: In your book you discuss the importance of utilizing LinkedIn groups versus Facebook fan pages, can you touch on this? Marketo: What are the top tips that you give businesses to get new followers on their company page?
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    Identifying the Hottest Social Networks and Niche Sites for Your Target Audience  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch).
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Marketo] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • SAZBEAN  |  THURSDAY, FEBRUARY 28, 2013
    [Marketo] Landing Page Techniques that Drive Higher Conversion
    Marketo ran a study that concluded that reducing form fields from nine fields to five improved conversion rates by 34%. At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Marketo] Four Must-Have Metrics for Marketing Measurement
    There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Marketo] The Pathetic State of B2B Demand Generation
    Marketo shared this post of Jeff Ernst of Forrester on Facebook. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. It was so damning, I had to share it here. Senior executives need to wake up. Their businesses are struggling and it is their own fault! _. By Jeff Ernst of Forrester Research. Chaotic.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Marketo] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. What is “Customer Obsession”?
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Marketo] David
    Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. Recommended Resources. Over to you.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Marketo] Craig
    Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. Recommended Resources. Over to you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] The Best B2B Marketing Ideas of 2010
    You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Stay tuned. Juan Eloqua.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Marketo] Where Leads Come From – Current vs. Best Practices
    Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. B2B Lead Generation | Where Leads Come From. In our opinion, this is unhealthy.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. The Basic Structure of a Marketing Automation Team.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Marketo] Dominating the First 100 Days in a Foreign Market [Infographic]
    Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
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