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Crimson Marketing
FEBRUARY 4, 2014
Jon Miller is the VP Marketing and Co-Founder of Marketo. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below! In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.
Crimson Marketing
JANUARY 3, 2014
Check out my entire article on Marketo, here. With all of this information at his fingertips, he finds little need for what little insight a sales rep may provide –he’s done his research and made his decision long before a sales rep even enters the picture. Corporate Marketing Other Interesting Topics'
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Crimson Marketing
APRIL 23, 2015
” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. There needs to be a dedicated team focused on leverage buyer data to help keep buyer personas accurate and fresh: “The team should make sure respective stakeholders have the current information and data, and that there is a regular cadence for the updates.”
Crimson Marketing
AUGUST 12, 2015
Read the full article on Marketo’s blog to dive in deeper. Velocity : What’s the rate of movement from stage to stage? By tracking these metrics, and mapping them to your programs, you gain the quantitative data that shows marketing ROI.
Crimson Marketing
APRIL 27, 2015
Source: Marketo. The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. . The post The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic] appeared first on.
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