THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
[Marketo] A Brief History of Marketing
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
MODERN B2B MARKETING | THURSDAY, MAY 31, 2012
[Marketo] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). It’s the kind of moment that you know truly matters, and that you won’t soon forget.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Marketo] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 18, 2011
[Marketo] Top Two Areas of Struggle in Marketing Automation Implementation
Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. So you’re in the market for a marketing automation platform. Better advice: start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
[Marketo] B2B Lead Generation without Lead Nurturing is Doomed to Fail
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. Source: Marketing Sherpa/ KnowledgeStorm).
THE POINT | MONDAY, AUGUST 8, 2011
[Marketo] Lead Generation Losing Out to Social Media? Not So Much.
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010
[Marketo] The Risky Business of Exclusive Reselling
Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. the VAR) is collaborating with large business (i.e.
FATHOM | MONDAY, APRIL 29, 2013
[Marketo] The Efficiency of Marketing Automation
Marketing Automation/Email Marketing marketing automation efficiency Marketo You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? Speaking of lead quality, another obvious sign of efficiency is the ratio of quality leads that marketing delivers to sales.…
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Marketo] 25 B2B Social Media Nuggets of Goodness
from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.
FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
[Marketo] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Please note that Marketo is or has recently published a guest post from Find New Customers.
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 8, 2015
[Marketo] Join Us at The Marketing Nation Summit Next Week
Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit
WEBBIQUITY | THURSDAY, JANUARY 27, 2011
[Marketo] Is Salesforce.com a Player in Marketing Automation Software?
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Marketo] Smart B2B Content, Awesome B2B Content and the Grid
from Marketo blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 15, 2012
[Marketo] The Secrets Behind Successful Company Blogs
Marketo, for example, separates their blogs by topic. Rather than attempting to create a catch-all blog with topics that jump all over the place, Marketo separates topics by target audience, and can better track which readers are interested in which topics – a targeting practice that makes sales & marketing follow up much more effective.
FATHOM | MONDAY, AUGUST 24, 2015
[Marketo] Doing Quality Assurance Smarter … Fathom-Style
Marketing Automation / Email Marketo Email email marketing marketing automation quality assuranceDoing email smarter extends to our quality assurance process. While QA is not glamorous, it is critical to an effective email campaign. Nothing undermines your credibility more than a grammatical error, rendering issue, or broken link. Links.
I-SCOOP | THURSDAY, OCTOBER 29, 2015
[Marketo] Genesys tackles customer service and CX evolutions with marketplace AppFoundry
News API economy Aria Solutions G-Force 2015 Genesys AppFoundry Knowledge Management Marketo Paul Segre SilverpopAs there is no single solution that can tailor to the individual/specific needs of all organizations and […].
THE EFFECTIVE MARKETER | MONDAY, JUNE 20, 2011
[Marketo] A Tough Road for Marketing Automation
Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market.
SAZBEAN | TUESDAY, MAY 6, 2014
[Marketo] Tips for Effective Lead Generation
Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices: There are a lot of philosophies and opinions on lead generation. Marketing Strategy Content marketing lead generation Marketing automation Marketo should be direct marketing or advertising.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 21, 2013
[Marketo] InsideView Austin: Get Some Leads with Your Libations
” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor. Since opening our InsideView office and going on the road with all these conferences and summits, we thus far haven’t had an occasion to use our awesome new office in downtown Austin, Texas…until now.
WINDMILL NETWORKING | THURSDAY, MAY 10, 2012
[Marketo] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
As a case in point, marketing automation provider Marketo just acquired Crowd Factory , a social campaign management platform. Regardless of whether or not you’re a Marketo fan, this acquisition should benefit you in the long run. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
[Marketo] Dreamforce 2012 – A List of Great Resources #DF12
Highlights from DF 2011 and a Dreamforce History Infographic by our friends at Marketo gives an awesome overview of what to expect at Dreamforce 2012! . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. 1.
SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
[Marketo] Dreamforce 2012 – A List of Great Resources #DF12
Highlights from DF 2011 and a Dreamforce History Infographic by our friends at Marketo gives an awesome overview of what to expect at Dreamforce 2012! . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. 1.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Marketo] Genoo Aims to Shake Up Marketing Automation Market
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
EMEDIA | TUESDAY, NOVEMBER 24, 2015
[Marketo] B2B Content Marketing: What Should You Focus On in 2016?
Highlights of Marketo's latest annual B2B Enterprise Content Marketing report, and how the findings may shape your content marketing plans in 2016 B2B content marketers have been getting better at planning and measuring. From Marketo’s latest B2B Enterprise Content Marketing report.
MODERN B2B MARKETING | WEDNESDAY, MAY 13, 2015
[Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
TRADESMEN INSIGHTS | THURSDAY, MAY 26, 2011
[Marketo] 10 Tips to Insure a Successful Webinar Targeted at the Professional Tradesmen
Marketing Tips Social Marketing Traditional Marketing andrew spoeth marketo professional tradesmen tips to insure a successful webinar webinarWe have used webinars successfully for several years now to promote new services and to share industry information and trends. Consider doing a webinar later in the day, say around 4 PM.
FATHOM | MONDAY, OCTOBER 12, 2015
[Marketo] The Email Newsletter All Other Emails are Jealous of
Marketing Automation / Email Marketo Email email marketing email newsletterIf you’re reading this article, chances are your company does email marketing. And if your company does email marketing, one of your biggest concerns is probably making sure your messages avoid your subscriber’s trash folder. QUOTE OF THE DAY. With gusto. Genius.
MODERN B2B MARKETING | TUESDAY, JUNE 26, 2012
[Marketo] True Colors: What Your Brand Colors Say About Your Business [Infographic]
Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?”
FEARLESS COMPETITOR | SATURDAY, JUNE 9, 2012
[Marketo] Top Challenges in B2B Content Marketing
This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 31, 2015
[Marketo] VEST Report: Competition in B2B Marketing Automation Isn't About Features
Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products. products are pretty stable, too.
MODERN B2B MARKETING | FRIDAY, MARCH 7, 2014
[Marketo] How to Land a Rockstar Intern…and Do Some Good in the Process
As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. I’ve also seen my IT team struggle to find bright, motivated, educated people to fill our IT positions. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo.
MODERN B2B MARKETING | WEDNESDAY, JULY 31, 2013
[Marketo] Email: Wanted Dead or Alive [Infographic]
Pre-register for your free copy of Marketo’s 150+ page Definitive Guide to Engaging Email , coming out on August 7th! Brought to you by Email Marketing Software from Marketo. Email: Wanted Dead or Alive [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Clearly email isn’t dead.
MODERN B2B MARKETING | THURSDAY, DECEMBER 5, 2013
[Marketo] The Walking Dead Survival Guide for Marketers [Infographic]
Brought to you by Marketing Software by Marketo. The Walking Dead Survival Guide for Marketers [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Our new infographic, The Walking Dead Survival Guide for Marketers , should tide you over until the show returns. Modern Marketing
CRIMSON MARKETING | MONDAY, APRIL 27, 2015
[Marketo] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
Source: Marketo. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 8, 2012
[Marketo] Utilizing Linkedin to Improve SEO and Organic Visibility
It got me thinking how great this would be if every Marketo employee had an optimized Linkedin profile that linking to the Marketo company page and actively sharing Marketo content and news. What do you think of our initiative here at Marketo? Click for full image. Are they linking back to your company page?
CLIENT BRIDGE | WEDNESDAY, FEBRUARY 20, 2013
[Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article
FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
[Marketo] What was the best B2B Marketing Idea of 2010?
Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
MODERN B2B MARKETING | WEDNESDAY, JULY 9, 2014
[Marketo] Real Marketer Stories: What Makes a Great Marketer?
Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our own marketing department. Tweet to us @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Curious about their answers?
MODERN B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Marketo] How To Boost Conversions With Personalized Remarketing
There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
MODERN B2B MARKETING | TUESDAY, MAY 24, 2011
[Marketo] New Study Quantifies Dramatic Growth From Revenue Performance Management
Conducted over the past few months by our in-house research team, the newly released Marketo Revenue Quotient study calculated that, by deploying RPM, Marketo’s customers worldwide have the potential to bring in a total of $2.53 My oft-repeated message is two-pronged. trillion more in revenues over the next five years. Revenue scale.
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
[Marketo] How to Find New Customers – the classic white paper
This white paper, sponsored by Marketo, is several years old. ” We wish to thank our sponsor, Marketo , as well as the Editor of this, Jill Konrath , for making this such a great white paper. Please note that, despite the fact that it is free and Marketo sponsored it, we no longer provide data to Marketo.).
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Marketo] The 6 Best Slideshare Decks on Content Marketing
Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content. Visual Content Marketing: Capture and Engage Your Audience from Marketo. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012
[Marketo] New Marketing Automation Report: Venture Funding is Key to Success
year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 7, 2013
[Marketo] Great Minds & A Great Time: Insider Summit 2013 Recap
We were also honored to have some great minds in CRM intelligence speak at the event, including Matt Dixon, who gave a keynote on his new book, The Challenger Sale, and Jason Miller of Marketo, whose popular session on “Incorporating Social Intelligence into Your Lead Generation Process ” was much talked (and tweeted) about. Coincidence?
FEARLESS COMPETITOR | FRIDAY, JANUARY 21, 2011
[Marketo] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
Marketo, and their VP … Continue reading → Demand GenerationIn this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 15, 2011
[Marketo] Facts and Figures About Content Marketing
I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing.
MODERN B2B MARKETING | TUESDAY, AUGUST 27, 2013
[Marketo] Welcome to the Wonderful World of Marketing Automation [Infographic]
Brought to you by Marketing Automation Software by Marketo. Welcome to the Wonderful World of Marketing Automation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Want to learn more? Download our Definitive Guide to Marketing Automation. Infographic
MODERN B2B MARKETING | TUESDAY, OCTOBER 7, 2014
[Marketo] Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. Tweet to us @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s those marketers, our superheroes that we’re featuring in Volume 2 of our Real Marketers ebook.
SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Marketo] Sales Intelligence Develops a 1:1 Relationship With Marketing
Companies like Adobe, ExactTarget, Marketo and Social Media Examiner will have a presence as well as be providing speakers during the show. Filed under: Conferences , Sales Intelligence Tagged: marketo , oms , Sales 2.0 , Sales Intelligence , social media , social selling. Conferences Sales Intelligence marketo oms Sales 2.0
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 30, 2013
[Marketo] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). See www.raabguide.com/vest for details.
MODERN B2B MARKETING | WEDNESDAY, APRIL 18, 2012
[Marketo] Get Ready for Social Marketing Automation!
by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. This is a wildly exciting time for Marketo! And with our combined focus on innovation, Marketo expects to introduce new, unified, products for our customers very soon.
FEARLESS COMPETITOR | MONDAY, MAY 13, 2013
[Marketo] Marketing Strategy to Revenues and Social with three top marketing experts
One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. One clip features Phil Fernandez, CEO of Marketo the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. SalesOpShop TV description.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 4, 2015
[Marketo] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Ah Facebook, you never know what’s coming next! With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. Is it the end of the Facebook free-for-all?
MODERN B2B MARKETING | FRIDAY, AUGUST 21, 2015
[Marketo] 3 Tips for Achieving Alignment Between Marketing and Sales in the Field
Here at Marketo, field team members are mapped directly to regional and industry-focused teams and meet with them at a regular cadence, typically weekly. Through Marketo’s Real-Time Personalization tool, we’re able to capture anonymous account activity on our website. Meet regularly with field team members.
FEARLESS COMPETITOR | FRIDAY, MAY 25, 2012
[Marketo] Content Creators vs. Editors in B2B Marketing Today
We’ve been helping them with sales lead generation , including content marketing , lead nurturing , lead scoring and marketing strategy – especially since they are a Marketo client. We wrote How to Find New Customers - the highly acclaimed white paper (originally sponsored by Marketo ). Content Creators. Content Editors.
FEARLESS COMPETITOR | SATURDAY, MAY 5, 2012
[Marketo] Marketing Automation does not make you smarter, better looking or a better marketer
But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” Happy Cinco De Mayo from Find New Customers ! No lead scoring. What do you think?
MODERN B2B MARKETING | TUESDAY, JUNE 24, 2014
[Marketo] Navigating the Global Digital Ad Landscape [Infographic]
At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
B2B LEAD BLOG | TUESDAY, NOVEMBER 5, 2013
[Marketo] Top Landing Pages Don’t Play 20 Questions
Many top marketers, like Marketo, use these technologies. In the example here from Marketo, the research also supports that asking fewer questions converts more landing pages visitors to leads. Marketo previously asked 9 form questions – and by cutting it to five, they were able to increase leads 34%.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 18, 2015
[Marketo] [Infographic] Nurture Your Leads with Narrative
Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. good story. View the infographic in a new window here. Infographic Lead Nurturing b2b
MODERN B2B MARKETING | MONDAY, AUGUST 11, 2014
[Marketo] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.
MODERN B2B MARKETING | TUESDAY, JULY 24, 2012
[Marketo] Killing Time: How to Destroy Your Productivity [Infographic]
Learn how Marketo’s marketing automation solution can help you spend your time closing sales and driving revenue instead of twiddling your thumbs. by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points.
FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
[Marketo] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Buying software is no panacea. Bernard dog.
MODERN B2B MARKETING | TUESDAY, JUNE 5, 2012
[Marketo] How B2B Marketers Are Scoring Big with Social Media [Infographic]
Marketo partnered with ColumnFive and created an infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing , the most used social media tools and more. Which of the survey results surprised you the most?
MODERN B2B MARKETING | THURSDAY, DECEMBER 18, 2014
[Marketo] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
Please use the HTML code below to embed this graphic. <a href="[link] alt="Generation Z Marketings Next Big Audience" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> The Holidays Are Here!
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 16, 2013
[Marketo] Email Marketing Cheat Sheet [Infographic]
Brought to you by Email Marketing Software by Marketo. Email Marketing Cheat Sheet [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. But how do you make sure your emails rock?
MODERN B2B MARKETING | THURSDAY, JULY 26, 2012
[Marketo] Building a B2B Marketing Brand Advocate Army
Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Speaks on behalf of Marketo at events or with press.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
[Marketo] Does Facebook Work for B2B Lead Generation? Hell Yes!
Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insights. In November I put a heavy emphasis on Sponsored Stories and utilizing Marketo’s new publish a landing page to Facebook feature, and launched a new custom Facebook app.
MODERN B2B MARKETING | MONDAY, APRIL 1, 2013
[Marketo] An Editorial Calendar for Facebook? Absolutely.
by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. Tagging them with the phrase, Moments of Marketing Genius Brought to you by Marketo, now our visuals are primed for sharing and engagement carrying along the Marketo name everywhere it goes. Absolutely.
MODERN B2B MARKETING | MONDAY, APRIL 7, 2014
[Marketo] Innovation in the Nation
It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit. Our mission at Marketo is to turn this on its head. Phil Fernandez.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 18, 2014
[Marketo] [Infographic] Leveraging Snapchat for Brands
Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 15, 2013
[Marketo] The Evolution of Modern Marketing Automation [Infographic]
Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation team. The Evolution of Modern Marketing Automation [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Please use the HTML code below to embed this graphic. Marketing Automation Modern B2B Marketing
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Marketo] The ROI of Paid Social Media Ads
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. Twitter Promoted Tweets.
MODERN B2B MARKETING | MONDAY, MAY 12, 2014
[Marketo] Two Heads are Better than One: When Science, Art, and Marketing Meet
To be featured in one of Marketo’s visual slide decks or infographics. Two Heads are Better than One: How Art and Science Can Take Your Campaigns to the Next Level from Marketo. Two Heads are Better than One: When Science, Art, and Marketing Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
B2B LEAD BLOG | WEDNESDAY, MARCH 2, 2011
[Marketo] Turn Marketing Into a Revenue Driver – Austin B2B Marketing Rockstar Event 3/3/2011
Hey Austin Friends and Fellow B2B Marketers Join us for Marketo’s Rock Your Revenue Tour! Get expert advice and in-depth case studies on what works to drive revenue now, including how to: Align Sales and Marketing: Find out how to overcome “creative differences” between marketing and sales and
MODERN B2B MARKETING | TUESDAY, MAY 26, 2015
[Marketo] [Infographic] Go Mobile and Responsive…Or Go Home!
src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Go Mobile and Responsive…Or Go Home! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
EMAGINE B2B BLOG | TUESDAY, DECEMBER 13, 2011
[Marketo] New research highlights top performers’ email methods
Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.]. Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media.
MODERN B2B MARKETING | MONDAY, APRIL 13, 2015
[Marketo] [Infographic] A Marketer’s Guide To Going Mobile
Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?
MODERN B2B MARKETING | TUESDAY, DECEMBER 18, 2012
[Marketo] Must-Attend Marketing Events in 2013 – An Interactive Infographic
Don’t forget that we just announced the Marketo Summit 2013 and early bird registration is now open. Embed the static infographic on your website: Must-Attend Marketing Events in 2013 – An Interactive Infographic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic
MODERN B2B MARKETING | THURSDAY, APRIL 9, 2015
[Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity
Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!
MODERN B2B MARKETING | THURSDAY, MARCH 20, 2014
[Marketo] Why Marketing Automation, Why Now?
first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) so your team is not setting up programs from scratch each time. Using Marketo, I can pull this data easily. Which city are you? Comic Sans!
FATHOM | TUESDAY, SEPTEMBER 1, 2015
[Marketo] Lead Scoring is Set Up and You’re Done. Not So Fast!
You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. Your sales and marketing teams don’t have to be out of sync to experience frustrations with Marketo. Blog Feed Email Marketing Automation / Email MarketoOr so you thought. The work has really just begun! Not So Fast!
MODERN B2B MARKETING | THURSDAY, AUGUST 14, 2014
[Marketo] Why Marketing Operations is the Heart of your Marketing Team
Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. Boy, was I wrong. They improve, optimize, and make processes efficient. Unsure?
B2B LEAD GENERATION BLOG | MONDAY, MARCH 2, 2015
[Marketo] Lead Nurturing: Unique tracks and impactful tests
Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Marketo blog: The Definitive Guide To Lead Nurturing. Think relevance. Sowing + Nurturing = Reaping.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 14, 2013
[Marketo] How Social Affects Lead Generation [Slide Deck]
The Future Is Here: How Social Affects Lead Generation from Marketo. How Social Affects Lead Generation [Slide Deck] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. Social Media
MODERN B2B MARKETING | MONDAY, JULY 14, 2014
[Marketo] The 3-Step Guide to Better Blogging
At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. At Marketo, we operate under the theory that no one knows more about implementation than our consultants , for example, and no one knows more about our nurture programs than the guy who built it. 2.
MODERN B2B MARKETING | WEDNESDAY, APRIL 22, 2015
[Marketo] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place.
MODERN B2B MARKETING | THURSDAY, MAY 12, 2011
[Marketo] Is Content Marketing Traditional Advertising’s New Rival? [Infographic]
The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42! Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Marketo] The Big List of Must-Attend Marketing Events of 2015
Marketo’s Marketing Nation Summit – April 13 th -15 th – San Francisco, CA. Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. Events. March.
NETLINE B2B MARKETING | TUESDAY, MARCH 19, 2013
[Marketo] 6 Ways To Supercharge Your Demand Generation Machine [Infographic]
In fact, NetLine has partnered with Marketo, a leading provider of marketing automation software to offer lead generation services for the Marketo LaunchPoint ecosystem. Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Enjoy NetLine’s Demand Generation Infographic! Click to open ).
INBLURBS | FRIDAY, JULY 6, 2012
[Marketo] How to Wipe Out your Business by Choosing the Wrong Color
A recent study of Marketo brought out that a wrong chosen color for your business and logo can cost you the success in the long run. The color of a business is the first impression a future customer will discover when he hits your offer. The right color can make or break a business! Infographic: True Colors.
THE FORWARD OBSERVER | THURSDAY, MAY 31, 2012
[Marketo] Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success
According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing correctly: Generate 50% more sales-ready leads at 33% lower cost per lead. In Marketo's eBook " The Definitive Guide to Lead Nurturing " lead nurturing is described as ". But is lead nurturing worth it?
MODERN B2B MARKETING | WEDNESDAY, JULY 11, 2012
[Marketo] The 4-1-1 Rule for Lead Nurturing
We’ve been trying to follow it at Marketo for our Twitter updates as well as our Facebook updates , and so far results are positive. Here’s an example of what an early-stage nurturing track looks like for Marketo today (with links to the underlying resource): [Infographic] Most Popular Content Marketing Tactics. What do you think?
MODERN B2B MARKETING | TUESDAY, JUNE 17, 2014
[Marketo] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking.
FEARLESS COMPETITOR | TUESDAY, JUNE 4, 2013
[Marketo] Salesforce.com to acquire ExactTarget
With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” But Marketo also recently did their own IPO. June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. Read the press release here. CMO spend is growing and it is attracting cash.
MODERN B2B MARKETING | WEDNESDAY, MAY 2, 2012
[Marketo] Revenue Performance Management: Making the Top Line Top Priority [Infographic]
Check out Marketo CEO Phil Fernandez’s brand new book Revenue Disruption for a detailed plan on how to transform your sales and marketing team into a state of the art revenue generating machine. by Jason Miller The way that most corporations create revenue today is obsolete, if not dysfunctional.
MODERN B2B MARKETING | THURSDAY, MARCH 27, 2014
[Marketo] The State of Marketing Automation Trends 2014 [Infographic]
Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Infographic Marketing Automation
THE POINT | TUESDAY, AUGUST 23, 2011
[Marketo] Marketing Automation: What Is It & Why Do I Care? (Webinar)
B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
MODERN B2B MARKETING | TUESDAY, JULY 23, 2013
[Marketo] What Your Desk Says About You [Infographic]
What Your Desk Says About You [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey. We think so. Infographic
MODERN B2B MARKETING | MONDAY, JUNE 15, 2015
[Marketo] [Infographic] 7 Steps for SaaS Sales Success
Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Enjoy!