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  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Marketo] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. But how?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Marketo] Great Slide by Marketo on how the world has changed
    Jon Miller , Founder and VP of Marketing at Marketo presented this slide. We thank Marketo and Jon for this great slide. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. loved its simplicity and clarity. Before Social.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Marketo] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change. Leverage technology so you can scale.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future
    The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? The results are insightful, encouraging, and exciting.
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Marketo] Dr. Marketo’s Cabinet of Curiosity
    Author: Dayna Rothman At Marketo, we’re all about the science of marketing. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. Dr. Marketo’s Cabinet of Curiosity from Marketo. You can download the slide show here.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Marketo] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Marketo] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon? Netflix?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [Marketo] Content Marketing Trends and Predictions for 2010
    ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. What does 2010 hold for content marketing? Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Marketo] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We took inspiration from all these sources, and as a result, the new Marketo Blog design is highly visual, emphasizing images and headlines over lots of copy.  The Old Design. Neat, huh?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Marketo] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 21, 2013
    [Marketo] InsideView Austin: Get Some Leads with Your Libations
    ” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor. Since opening our InsideView office and going on the road with all these conferences and summits, we thus far haven’t had an occasion to use our awesome new office in downtown Austin, Texas…until now.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Marketo] The 2012 Marketo User Summit [Infographic]
    by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. You can follow the Marketo Summit on Twitter using the hashtag #mus12 and be sure to stay tuned to our blog for live updates starting on Wednesday. B2B Marketing Infographic
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Marketo] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. Marketing automation is no longer a solution afforded only by early adopters or technology enterprises.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketo] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Marketo Integration. Marketing automation is the source of information about which leads get qualified or turn into revenue, so there’s a perfect synergy between solutions such as Marketo and this new AdWords capability. Why This Matters. Now, however, companies can measure and optimize for true qualified lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketo] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Marketo] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
    In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. contact-form].
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2009
    [Marketo] Holiday Greetings from Marketo, in Verse
    So here at Marketo we did a quick list, of our views and misses and targets and hits. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Marketo] DF 2012 Interviews: Marketo Executives Talk Shop
    by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Marketo CEO Phil Fernandez Explains Revenue Performance Management. Marketo’s Senior VP & GM Bill Binch Live from Dreamforce Cloud Expo. Customer.tv
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketo] Have a Very Purple Holiday
    Festively Yours, The Marketo Team. Have a Very Purple Holiday was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing marketo holiday card purple holidayby Jana Lass For many years now (too many!) red has been the traditional color of the holiday season.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! View the infographic here. Event Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event:   Road to Success: How to Navigate the New Landscape. Mobile Moments .
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 20, 2009
    [Marketo] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
    Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. Tags: Demand Generation Lead Management Lead Nurturing Modern B2B Marketing Tips Brian Carroll definitive guide ebook lead nurturing MarketingExperiments MarketingSherpa Marketo Sergio Balegno webinar Todd Lebo.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 30, 2010
    [Marketo] My thought leadership interview at Marketo
    Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. Jeff).
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Marketo] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Cheers!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Marketo] The Marketo Revenue Rockstar event, NYC
    Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As an exhibitor, our event plan was months in the making.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Top Findings from the Marketo Email Marketing Benchmark
    by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Trust is a critical component of email success.
  • B2BBLOGGERS  |  THURSDAY, MARCH 29, 2012
    [Marketo] Marketo Working To Simplify Marketing Automation Adoption
    At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    Pedowitz was a sponsor of the inaugural Marketo User Summit last year.  Because we have customers from Marketo who are returning for their second conference, we are going to have attendees who are much more mature in their use of Marketo. Ultimately, I see Marketo, and Marketo Solutions, being at heart of this evolution.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
    Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course! Chorus ). Chorus ).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. According to IBM, we now create 2.5 What Has Changed.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Marketo] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] Does your Marketo Ferrari collect dust?
    Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting  Get More from your Marketo Purchase. One problem. Find New Customers has the answer.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring
    At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. Done well, this unlocks serious revenue growth. Be everywhere. Build prospect profiles.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] How ClearFit Combines Video and Marketo for More Clicks and Customers
    From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard. So who’s doing this now?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    by Dayna Rothman We are halfway through our first day at Marketo User Summit. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented! My head is spinning. Take it away Jay!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Marketo] Power to the Marketer: Introducing Marketo’s New Dialog Edition
    Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation.  In the past few years, Marketo has built a bunch of technology around triggering, nurturing, and integrating multi-channel marketing (among other things). 
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 20, 2010
    [Marketo] Marketo’s new Definitive Guide to Lead Scoring (via )
    Great new guide to lead scoring by the nice folks at Marketo. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified … Continue reading → Demand GenerationClick to download How to Find New Customers, our remarkably popular white paper.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    We’re proud to announce that InsideView Target is […]. Products & Technology
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 18, 2010
    [Marketo] 21 Tips & Other Impressions from the Marketo User Summit
    We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Marketo] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    Tags: Sales Marketing Alignment Thought Leader Interviews b2b marketing jill konrath marketo sales leads selling to big companies thought leadership
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Marketo] Marketo’s Greatest Blog Hits of 2011
    by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. Or is it? Cheers!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Marketo] The Power of Word of Mouth Marketing
    Tags: Modern B2B Marketing marketo word of mouth marketing
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Marketo] Marketo’s Position on the New Privacy Developments
    Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space.  This is great for Marketo customers who are experts in building trust and providing relevant content and services to their subscribers.
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Marketo] So…What’s the Relevance of the Marketo IPO?
    There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Marketo] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. Tweet @marketo and use the hashtag #mus13.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketo] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts! 1) The “5 A” Framework for Content Marketing Success. by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. pretty amazing feat. Writers block.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketo] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. by Dayna Rothman What a whirlwind Dreamforce has been!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [Marketo] Marketo introduces Sales Insights – guest post by Ardath Albee
    Marketo is an ally of Find New Customers, the B2B Lead Generation company and sponsored our wildly popular white paper entitled How to Find New Customers, which teaches you how to implement your own lead generation programs. You can download that … Continue reading → sales challenges sales funnel Sales knowledge sales leadership
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Marketo] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing.  You can read about it and see some pictures here.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2009
    [Marketo] Buyer Behavior in a Recession
    Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Marketo] Revenue Stage Analytics: The Marketo Model
    This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [Marketo] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketo] Marketo’s Lead Nurturing in Less Than 5 Minutes
    Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. by Jon Miller. Topics include: . Enjoy!
  • LEADERSHIP  |  TUESDAY, MAY 27, 2014
    [Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
    In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show.  dollars and cents).
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketo] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 11, 2009
    [Marketo] Marketo’s secret sauce for lead generation
    As you probably know, Marketo is the sponsor of How to Find New Customers. highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation.  It’s not a sales pitch, but rather a detailed and fascination explanation of how Marketo does lead generation. How did they do it?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. More Tips!
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 16, 2010
    [Marketo] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
    Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers.  We hold monthly events with great guest speakers like Jon on the first Thursday of every month at 2:00pm ET. Marketo’s Secret Sauce. This is one event you won’t want to miss.). You can watch this on demand by clicking on.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketo] Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth
    In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth.  As the leading Revenue Performance Management company,  Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century.  You know, Marketo is on fire. Number one, we’re innovators.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] Where Should Marketo Go From Here?
    On March 17, 2013, Marketo launched a successful initial public offering (IPO), approximately seven years after the marketing automation software company was first founded in 2006. As of the date of publication, Marketo’s market cap was listed at $1.26 billion. Background: A Very Active Industry. ” he says. ”
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. Speak human to connect effectively with your audience.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience
    Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns. So what to do? Sign up for the webinar now!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.  Visit us at Booth 817 or visit [link].
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketo] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center. Analytics.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Marketo] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Phil Fernandez]: So I’m Phil Fernandez, President and Chief Executive Officer of Marketo. music].
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [Marketo] The Marketing and Sales Handshake
    Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results. Marketo is not your average startup. Traditional. Modern.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2009
    [Marketo] Can Marketing Help Sales Sell?
    Barry Trailer of CSO Insights and Phil Fernandez, president and CEO of Marketo. Marketo Sales Insight. Tags: Sales Marketing Alignment barry trailer cso insights marketing and sales marketo sales and marketing webinar In this economy, fighting between marketing and sales teams must stop. We recently recorded a great.
  • I-SCOOP  |  MONDAY, APRIL 1, 2013
    [Marketo] Creating the perfect content machine for your business
    Content marketing Content marketing strategy content machine content marketing machine HubSpot Kapost Marketo Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2009
    [Marketo] IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation
    Tags: Lead Management Marketing Automation Sales Marketing Alignment CMO Advisory Practice IDC lead management marketing automation marketo
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2009
    [Marketo] Rivers of Revenue: Thought Leadership with Kristin Zhivago
    Tags: Sales Marketing Alignment Thought Leader Interviews b2b Kristin Zhivago Marketo revenue Rivers of Revenue sales and marketing thought leadership
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Marketo] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Please note that Marketo is or has recently published a guest post from Find New Customers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] Announcing Marketo Lead Management 3.0
    A quick post to share the news that Marketo Lead Management 3.0 is now available! Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Marketo] Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
    Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. Here are some of the demographics we score that you might not normally consider: Bad data.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2009
    [Marketo] Unleash Your House Database with Lead Nurturing
    At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. One tactic we use at Marketo is to let our prospects determine the pace themselves , choosing between one a week or twice a month. Do you treat as such?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2008
    [Marketo] IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle
    Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketo] Marketo Book Club: Sales 2.0
    In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.
  • FOLLOW THE LEAD  |  MONDAY, FEBRUARY 21, 2011
    [Marketo] The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
    Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. We spoke [.]. Sales & Marketing CMO CSO Insights Paul Albright SiriusDecisions
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketo] Top Challenges in B2B Content Marketing
    This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Marketo] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Buying software is no panacea. Bernard dog.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Marketo] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] Top Landing Pages Don’t Play 20 Questions
    Many top marketers, like Marketo, use these technologies. In the example here from Marketo, the research also supports that asking fewer questions converts more landing pages visitors to leads. Marketo previously asked 9 form questions – and by cutting it to five, they were able to increase leads 34%.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Marketo] Marketing Automation does not make you smarter, better looking or a better marketer
    But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” Happy Cinco De Mayo from Find New Customers ! No lead scoring. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Marketo] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [Marketo] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Enjoy!
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