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  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Marketo] The Secrets Behind Successful Company Blogs
    Marketo, for example, separates their blogs by topic. Rather than attempting to create a catch-all blog with topics that jump all over the place, Marketo separates topics by target audience, and can better track which readers are interested in which topics – a targeting practice that makes sales & marketing follow up much more effective.
  • B2BBLOGGERS  |  THURSDAY, MARCH 29, 2012
    [Marketo] Marketo Working To Simplify Marketing Automation Adoption
    At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. At Marketo, we believe all this is changing, and our mission is to transform it for good. Marketo does this through something called lead scoring. dollars and cents).
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Marketo] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
  • THE POINT  |  FRIDAY, MARCH 18, 2011
    [Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
    Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) Compliments to the Marketo team for their first-rate production.). how to bring potential customers into dialogue with your company.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience
    Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns. So what to do? Sign up for the webinar now!
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 21, 2011
    [Marketo] Marketing Events You Can’t Miss
    It seems Marketo has a nicer way of presenting Marketing Conferences. Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showdid a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketo] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. or less). The New Demand Center.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Marketo] 19 Unmissable B2B Marketing Blog Posts
    Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game.  Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  So what has the industry found most useful?  Lead nurturing 101.
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Marketo] If Lead Nurturing is the Question, is Software the Answer?
    At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?&#. It won’t. No matter how good the software.).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    'InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. the lucky winner in Silicon Valley! Social CRM
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketo] Are your Email Campaigns Successful?
    Marketo has published Top 10 Tips for Better Email Performance. Marketing Tips Traditional Marketing email marketing marketo tips for better email campaigns 'Email is still a preferred marketing tool, especially in the B-to-B space. It’s a quick read and gives you the basics you need to be successful. Automate where you can.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.  Visit us at Booth 817 or visit [link].
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Marketo] 5 Essential Books to Understand B2B Sales 2.0
    To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 Sales 2.0. By Anneke Seley. By John R.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketo] 20+ Cool Social Media and Web Tools
    Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line). Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Marketo] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Phil Fernandez]: So I’m Phil Fernandez, President and Chief Executive Officer of Marketo. music].
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Marketo] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
    As a case in point, marketing automation provider Marketo just acquired Crowd Factory , a social campaign management platform. Regardless of whether or not you’re a Marketo fan, this acquisition should benefit you in the long run. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Marketo] Introducing Seed Nurturing
    Tags: Demand Generation Lead Nurturing Modern B2B Marketing Social Media b2b lead nurturing Marketo seed nurturing social media
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. Are you a sales professional?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. Are you a sales professional?
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Marketo] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] Where Should Marketo Go From Here?
    'On March 17, 2013, Marketo launched a successful initial public offering (IPO), approximately seven years after the marketing automation software company was first founded in 2006. As of the date of publication, Marketo’s market cap was listed at $1.26 billion. Background: A Very Active Industry. who follows it closely. ”
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [Marketo] A Simple Technique for Reducing Bounces & Unsubscribes
    Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. That’s crazy.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] Launching Customer Appreciation Week
    We interviewed executives from Vorsight , ZenDesk , Marketo , and Zuora about the importance of great customer service, and uncovered some golden insights about social media’s place in customer service, how to build great relationships from the start of a sale, and the most important actions you can take to guarantee a happy customer.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketo] Have a Very Purple Holiday
    Festively Yours, The Marketo Team. Have a Very Purple Holiday was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing marketo holiday card purple holidayby Jana Lass For many years now (too many!) red has been the traditional color of the holiday season.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Marketo] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Marketo] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Marketo] Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
    Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. Here are some of the demographics we score that you might not normally consider: Bad data. JT; JD; J.D.; RJ; R.J.;
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketo] Marketo Book Club: Sales 2.0
    In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Marketo] The Power of Word of Mouth Marketing
    Tags: Modern B2B Marketing marketo word of mouth marketing
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    had the pleasure of speaking with Debbie about The Pedowitz Group’s involvement with the Marketo User Summit 2010, and what she sees as the future of sales and marketing organizations. Pedowitz was a sponsor of the inaugural Marketo User Summit last year.  Debbie is all about revenue. We talk a lot about the “revenue marketer.”
  • FOLLOW THE LEAD  |  MONDAY, FEBRUARY 21, 2011
    [Marketo] The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
    Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. We spoke [.]. Sales & Marketing CMO CSO Insights Paul Albright SiriusDecisions
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Marketo] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    'Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. few months ago, I attended a meeting with Marketo at my former employer in Atlanta. In addition, the company who originally sponsored this white paper is, ironically, Marketo.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring
    At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. Done well, this unlocks serious revenue growth. Be everywhere. Build prospect profiles.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 20, 2009
    [Marketo] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
    Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. Tags: Demand Generation Lead Management Lead Nurturing Modern B2B Marketing Tips Brian Carroll definitive guide ebook lead nurturing MarketingExperiments MarketingSherpa Marketo Sergio Balegno webinar Todd Lebo.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [Marketo] Content Marketing Trends and Predictions for 2010
    ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. What does 2010 hold for content marketing? Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 10, 2012
    [Marketo] The New Revenue Engine and the Role of Marketing Analytics
    Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. I keep a library of articles, blogs, white papers, etc.,
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] Announcing Marketo Lead Management 3.0
    A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo is now available!
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2009
    [Marketo] Buyer Behavior in a Recession
    Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Marketo] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    Tags: Sales Marketing Alignment Thought Leader Interviews b2b marketing jill konrath marketo sales leads selling to big companies thought leadership
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Marketo] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. View Original Article
  • CLIENT BRIDGE  |  MONDAY, MAY 23, 2011
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that takes a close look at content marketing, how it's being used, and how budgets are being allocated. View Original Article
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Marketo] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Buying software is no panacea. Bernard dog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2009
    [Marketo] Marketo Ignite Revenue Sales Insight Launch Party
    On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. Marketo – 200+ Customers and growing! cvilly : Marketo puts on a nice party. tomcanning : Liked the Marketo party last night at Americano.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Marketo] How to Land a Rockstar Intern…and Do Some Good in the Process
    As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketo] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!
  • EMAGAZINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Marketo] New research highlights top performers’ email methods
    Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.]. Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Marketo] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 4, 2010
    [Marketo] Welcome to the Marketo Modern B2B Sales Blog!
    One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week.  Helping me with this blog will be two leaders from Marketo — Patrick Donnelly, Director of SMB Sales and Gregg Ames, Director of Enterprise Sales at Marketo.  So welcome to the Marketo Sales Blog. 
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Marketo] Marketing Automation does not make you smarter, better looking or a better marketer
    But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” Happy Cinco De Mayo from Find New Customers ! No lead scoring. What do you think?
  • B2B LEAD BLOG  |  THURSDAY, DECEMBER 5, 2013
    [Marketo] Learn It! Engagement Streams
    Enter the Marketo engagement module. Launched earlier this year, most Marketo users haven’t yet adopted it, based on feedback from Marketo users around the country. 'Crafting a complete start to finish “drip” marketing program is time consuming, and guaranteed to be proven wrong at some step in the process.
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 13, 2012
    [Marketo] INFOGRAPHIC: Scoring Big with Social Media
    From Marketo, here's an infographic that shows the key findings. B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. View Original Article
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [Marketo] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Marketo] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 21, 2010
    [Marketo] Mapping marketing content across the buying cycle and personas (via )
    Event we did with Marketo on mapping content across the buying cycle. Today Find New Customers hosted a webinar today featuring Jon Miller, VP, Marketing at Marketo.  Here's an excellent ebook from www.junta42.com clickpredictions2010[1] by Click Documents, sponsored by Marketo. One of the … Read More.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [Marketo] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    Marketo, and their VP … Continue reading → Demand GenerationIn this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] Top Landing Pages Don’t Play 20 Questions
    Many top marketers, like Marketo, use these technologies. In the example here from Marketo, the research also supports that asking fewer questions converts more landing pages visitors to leads. Marketo previously asked 9 form questions – and by cutting it to five, they were able to increase leads 34%.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Facts and Figures About Content Marketing
    I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • ONPATH  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketo] Revenue Marketer Rockstar - Live Event (Toronto)
    Over 2000 marketers are attending the Marketo ‘Revenue Rockstar’ Tour and will rock their way to marketing stardom. Join OnPath Business Solutions (Authorized Business Partner) and Marketo in Toronto and learn revenue-focused strategies and tactics designed to crank up top-line at your organization. Who should attend?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketo] Top Challenges in B2B Content Marketing
    This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2009
    [Marketo] Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success
    Last week I helped moderate the webinar, Marketo’s Secret Sauce for Sales Success.  It is a sequel to one of Marketo’s most popular webinars. The Secret Sauce to Demand Generation , given by Jon Miller, VP of Marketing at Marketo about how we generate leads and nurture them through the buying process.  into a sales process.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 8, 2012
    [Marketo] INFOGRAPHIC: Effective B2B Marketing Dashboards
    From Marketo, here's an infographic on how to optimize your social media dashboard. A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. View Original Article
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, MAY 20, 2013
    [Marketo] With Big Bets Being Made, Will Anyone Create a Marketing Technopoly? [Infographic]
    Marketo’s IPO opened Friday at $20 per share and closed the trading session at $23.10, nearly 78% above the listing price.  '[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] This “pop” is great for the company’s employees and investors, and we congratulate them.  Industry News & Events Kristin Hambelton Posts
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Marketo] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    For more information about creating effective marketing dashboards and choosing the right metrics, download Marketo’s  Definitive Guide to Marketing Metrics. by Jason Miller Do you have a good marketing dashboard in place? To assist you in creating the best dashboards for your organization, we have prepared this guide.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] New Marketing Automation Report: Venture Funding is Key to Success
    year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
  • B2B LEAD BLOG  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Turn Marketing Into a Revenue Driver – Austin B2B Marketing Rockstar Event 3/3/2011
    Hey Austin Friends and Fellow B2B Marketers Join us for Marketo’s Rock Your Revenue Tour!  Get expert advice and in-depth case studies on what works to drive revenue now, including how to: Align Sales and Marketing: Find out how to overcome “creative differences” between marketing and sales and
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 21, 2013
    [Marketo] InsideView Austin: Get Some Leads with Your Libations
    ” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor. 'Since opening our InsideView office and going on the road with all these conferences and summits, we thus far haven’t had an occasion to use our awesome new office in downtown Austin, Texas…until now.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 13, 2013
    [Marketo] Marketing Strategy to Revenues and Social with three top marketing experts
    One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. One clip features Phil Fernandez, CEO of Marketo the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. SalesOpShop TV description.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Marketo] How to Grow Sales in B2B Companies
    Case in point, Marketo, The #1 Fastest Growing Company in the Forbest Fast Private 2011 rankings only hires salespeople when the Sales Development folks approve it. “Grow revenue when marketing makes sales more productive (not just by hiring more reps)” Marketo Social Media Rockstar Tour. Clear, well defined processes.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Marketo] Where to Find a Marketing Automation Expert
    Marketo’s community is an example of this.  Here at Marketo you can simply email community@marketo.com to have yours shared. At Marketo we use a recruiting platform called Jobvite that helps automate and track job referrals generated from social media. Though Why is it so hard to find someone with the skills I’m looking for? .
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Marketo] Post show emails: You Were Tested, Here Are the Results
    ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” These were the comparison subject lines and measured open rates: Traditional:  Email A: Tremendous Opportunity at the 2013 Marketo User Summit 39.7%. open rate, 37.8% There are notes. 
  • MODERN B2B MARKETING  |  FRIDAY, MAY 16, 2014
    [Marketo] Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]
    <a href="[link] alt="Facebook Acquisition Addiction Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Marketing Software by Marketo</a></small> Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] Mapping marketing content across the buying cycle and personas
    Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo.  clickpredictions2010[1] by Click Documents, sponsored by Marketo. Jon shared his “secret sauce&# for lead generation.    It was an excellent webinar for all of our Insiders at Find New Customers. This enabled us to create a grid.  would have. 
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Marketo] The Marketing Measurement Checklist [Infographic]
    Embed this marketing measurement checklist infographic on your web site: The Marketing Measurement Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Are you measuring your marketing efforts? But how can marketing efforts be measured, and which are the best metrics to use?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 14, 2013
    [Marketo] A Public Apology to The Pedowitz Group from Find New Customers
    wish to congratulate The Pedowitz Group for being named Marketo Partner of the Year at the most recent Marketo Summit. It is another great honor for that firm who has the largest bench of Marketo experts in the industry. heard through the grapevine that they had won a big award at the Marketo Summit! Jeff Pedowitz.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JANUARY 6, 2012
    [Marketo] How does one analyze the success of their marketing? [INFOGRAPHIC]
    Here's an interesting infographic from Marketo that breaks down some facts and figures about marketing you might find interesting. How does one intelligently analyze the success of their marketing programs? This might suggest a deeper dive into some campaign and customer data to better understand it and use it for future campaigns.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Marketo] Kittens & Bacon: The Most Viral Infographic Ever
    Embed the Kittens & Bacon: Why They Continue to Go Viral Infographic on your website: Kittens & Bacon: The Most Viral Infographic Ever was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. Modern Marketing
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2011
    [Marketo] The Evolution of Spam – An Email Marketing Infographic
    The Evolution of Spam – An Email Marketing Infographic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino According to Google, spam is either  a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients.  Enjoy!
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketo] Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)
    Marketo just posted an awesome infographic on the growth of mobile, which they generously allowed us to share with you. Thanks for letting us share your awesome infographic, Marketo. B2B Demand Generation | The Future is Mobile. This dialog took place: Mr. McGuire: “ Benjamin, I want to say one word to you. Just one word.”.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketo] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. side benefit of writing for Marketo is that my former employer (who dumped me after only four weeks) is their biggest services partner, so their CEO must not like reading my wildly popular guest posts there.
  • SAZBEAN  |  SATURDAY, NOVEMBER 10, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 10, 2012
    News & Notes
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [Marketo] The Marketing and Sales Handshake
    Laura recently joined Marketo as Sr Director of Corporate Communications; she brings "too many years" of B2B marketing experience to her role and is responsible for, among other things, working with Marketo's customers to document and share best practices and results. Marketo is not your average startup. Traditional. Modern.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Marketo] True Colors: What Your Brand Colors Say About Your Business [Infographic]
    Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?”
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketo] A Busy Day in Marketing Automation Software
    Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark. Marketo launched Spark , their new product for the SMB market, starting at $750 per month. Full Disclosure: Marketo is a partner of Find New Customers. Hence a defensive move.
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