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  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. At Marketo, we believe all this is changing, and our mission is to transform it for good. Marketo does this through something called lead scoring. dollars and cents).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketo] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Resources: Marketo: [link]. Marketing is hard.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Marketo] B2B Marketers: Are You Taking Advantage of Online Videos?
    These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. Marketing Tips Social Marketing Traditional Marketing B to B marketers b to b marketers using online video brightcove jon miller marketingsherpa marketoOnline media is the fastest growing media platform in history.
  • THE POINT  |  FRIDAY, MARCH 18, 2011
    [Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
    Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) Compliments to the Marketo team for their first-rate production.). how to bring potential customers into dialogue with your company.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Marketo] 25 B2B Social Media Nuggets of Goodness
    from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Marketo] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Marketo] The Secrets Behind Successful Company Blogs
    Marketo, for example, separates their blogs by topic. Rather than attempting to create a catch-all blog with topics that jump all over the place, Marketo separates topics by target audience, and can better track which readers are interested in which topics – a targeting practice that makes sales & marketing follow up much more effective.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketo] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. or less). The New Demand Center.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Marketo] 19 Unmissable B2B Marketing Blog Posts
    Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game.  Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  So what has the industry found most useful?  Lead nurturing 101.
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Marketo] If Lead Nurturing is the Question, is Software the Answer?
    At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?&#. It won’t. No matter how good the software.).
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 21, 2011
    [Marketo] Marketing Events You Can’t Miss
    It seems Marketo has a nicer way of presenting Marketing Conferences. Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showdid a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    'InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. the lucky winner in Silicon Valley! Social CRM
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Marketo] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation , highlights some interesting stats from a recent comScore study: 72.2 Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategy
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.  Visit us at Booth 817 or visit [link].
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Marketo] 5 Essential Books to Understand B2B Sales 2.0
    To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 Sales 2.0. By Anneke Seley. By John R.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Marketo] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Phil Fernandez]: So I’m Phil Fernandez, President and Chief Executive Officer of Marketo. music].
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketo] 20+ Cool Social Media and Web Tools
    Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line). Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] Where Should Marketo Go From Here?
    'On March 17, 2013, Marketo launched a successful initial public offering (IPO), approximately seven years after the marketing automation software company was first founded in 2006. As of the date of publication, Marketo’s market cap was listed at $1.26 billion. Background: A Very Active Industry. who follows it closely. ”
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. Are you a sales professional?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. Are you a sales professional?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketo] Are your Email Campaigns Successful?
    Marketo has published Top 10 Tips for Better Email Performance. Marketing Tips Traditional Marketing email marketing marketo tips for better email campaigns 'Email is still a preferred marketing tool, especially in the B-to-B space. It’s a quick read and gives you the basics you need to be successful. Automate where you can.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Marketo] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [Marketo] A Simple Technique for Reducing Bounces & Unsubscribes
    Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. That’s crazy.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketo] Have a Very Purple Holiday
    Festively Yours, The Marketo Team. Have a Very Purple Holiday was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing marketo holiday card purple holidayby Jana Lass For many years now (too many!) red has been the traditional color of the holiday season.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] Launching Customer Appreciation Week
    We interviewed executives from Vorsight , ZenDesk , Marketo , and Zuora about the importance of great customer service, and uncovered some golden insights about social media’s place in customer service, how to build great relationships from the start of a sale, and the most important actions you can take to guarantee a happy customer.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Marketo] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • THE POINT  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketo] How to Make Your Thank You Page Work Harder
    Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Marketo] Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
    Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. Here are some of the demographics we score that you might not normally consider: Bad data. JT; JD; J.D.; RJ; R.J.;
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Marketo] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketo] Marketo Book Club: Sales 2.0
    In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Marketo] The Power of Word of Mouth Marketing
    Tags: Modern B2B Marketing marketo word of mouth marketing
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    had the pleasure of speaking with Debbie about The Pedowitz Group’s involvement with the Marketo User Summit 2010, and what she sees as the future of sales and marketing organizations. Pedowitz was a sponsor of the inaugural Marketo User Summit last year.  Debbie is all about revenue. We talk a lot about the “revenue marketer.”
  • FOLLOW THE LEAD  |  MONDAY, FEBRUARY 21, 2011
    [Marketo] The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
    Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. We spoke [.]. Sales & Marketing CMO CSO Insights Paul Albright SiriusDecisions
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Marketo] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    'Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. few months ago, I attended a meeting with Marketo at my former employer in Atlanta. In addition, the company who originally sponsored this white paper is, ironically, Marketo.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 20, 2009
    [Marketo] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
    Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. Tags: Demand Generation Lead Management Lead Nurturing Modern B2B Marketing Tips Brian Carroll definitive guide ebook lead nurturing MarketingExperiments MarketingSherpa Marketo Sergio Balegno webinar Todd Lebo.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [Marketo] Content Marketing Trends and Predictions for 2010
    ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. What does 2010 hold for content marketing? Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • FIFTH GEAR ANALYTICS  |  FRIDAY, FEBRUARY 10, 2012
    [Marketo] The New Revenue Engine and the Role of Marketing Analytics
    Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. I keep a library of articles, blogs, white papers, etc.,
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Marketo] True Colors: What Your Brand Colors Say About Your Business [Infographic]
    Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?”
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] Announcing Marketo Lead Management 3.0
    A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo is now available!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] New Marketing Automation Report: Venture Funding is Key to Success
    year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketo] Utilizing Linkedin to Improve SEO and Organic Visibility
    It got me thinking how great this would be if every Marketo employee had an optimized Linkedin profile that linking to the Marketo company page and actively sharing Marketo content and news. What do you think of our initiative here at Marketo? Click for full image. Are they linking back to your company page?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Marketo] The Walking Dead Survival Guide for Marketers [Infographic]
    Brought to you by Marketing Software by Marketo. The Walking Dead Survival Guide for Marketers [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. After this week’s explosive mid-season episode — the last until the season picks back up in February (I personally can’t wait!)—
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2009
    [Marketo] Buyer Behavior in a Recession
    Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Marketo] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    Tags: Sales Marketing Alignment Thought Leader Interviews b2b marketing jill konrath marketo sales leads selling to big companies thought leadership
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Marketo] Building a B2B Marketing Brand Advocate Army
    Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Speaks on behalf of Marketo at events or with press.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Marketo] Email: Wanted Dead or Alive [Infographic]
    Pre-register for your free copy of Marketo’s 150+ page Definitive Guide to Engaging Email , coming out on August 7th! Brought to you by Email Marketing Software from Marketo. Email: Wanted Dead or Alive [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Clearly email isn’t dead.
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Marketo] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. View Original Article
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2009
    [Marketo] Marketo Ignite Revenue Sales Insight Launch Party
    On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. Marketo – 200+ Customers and growing! cvilly : Marketo puts on a nice party. tomcanning : Liked the Marketo party last night at Americano.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketo] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2009
    [Marketo] The Who, What, When, Why and How of Twitter for B2B Marketers
      As a follow-up to Marketo’s webinar,  Marketo’s Secret Sauce for Demand Generation , and to help other B2B marketers start using Twitter, I wrote, “ The Who, What, When, Why and How of Twitter for B2B Marketers, Marketo’s Secret Sauce for Twitter ”. keeping analysts updated on new Marketo information.
  • CLIENT BRIDGE  |  MONDAY, MAY 23, 2011
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that takes a close look at content marketing, how it's being used, and how budgets are being allocated. View Original Article
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Marketo] The 6 Best Slideshare Decks on Content Marketing
    Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content. Visual Content Marketing: Capture and Engage Your Audience from Marketo. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Marketo] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Buying software is no panacea. Bernard dog.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 4, 2010
    [Marketo] Welcome to the Marketo Modern B2B Sales Blog!
    One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week.  Helping me with this blog will be two leaders from Marketo — Patrick Donnelly, Director of SMB Sales and Gregg Ames, Director of Enterprise Sales at Marketo.  So welcome to the Marketo Sales Blog. 
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Marketo] How to Land a Rockstar Intern…and Do Some Good in the Process
    As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.
  • EMAGAZINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Marketo] New research highlights top performers’ email methods
    Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.]. Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [Marketo] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Marketo] Marketing Automation does not make you smarter, better looking or a better marketer
    But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” Happy Cinco De Mayo from Find New Customers ! No lead scoring. What do you think?
  • CLIENT BRIDGE  |  WEDNESDAY, JUNE 13, 2012
    [Marketo] INFOGRAPHIC: Scoring Big with Social Media
    From Marketo, here's an infographic that shows the key findings. B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. View Original Article
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketo] Email Marketing Cheat Sheet [Infographic]
    Brought to you by Email Marketing Software by Marketo. Email Marketing Cheat Sheet [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. Infographic
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Marketo] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 24, 2012
    [Marketo] Killing Time: How to Destroy Your Productivity [Infographic]
    Learn how Marketo’s marketing automation solution can help you spend your time closing sales and driving revenue instead of twiddling your thumbs. by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points.
  • INBLURBS  |  FRIDAY, JULY 6, 2012
    [Marketo] How to Wipe Out your Business by Choosing the Wrong Color
    A recent study of Marketo brought out that a wrong chosen color for your business and logo can cost you the success in the long run. The color of a business is the first impression a future customer will discover when he hits your offer. The right color can make or break a business! Infographic: True Colors.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Marketo] Maximum Revenue: What Can RPM Do For You? [Infographic]
    by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 2, 2012
    [Marketo] Revenue Performance Management: Making the Top Line Top Priority [Infographic]
    Check out Marketo CEO Phil Fernandez’s brand new book Revenue Disruption for a detailed plan on how to transform your sales and marketing team into a state of the art revenue generating machine. by Jason Miller The way that most corporations create revenue today is obsolete, if not dysfunctional.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2011
    [Marketo] Is Content Marketing Traditional Advertising’s New Rival? [Infographic]
    The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42! Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 21, 2010
    [Marketo] Mapping marketing content across the buying cycle and personas (via )
    Event we did with Marketo on mapping content across the buying cycle. Today Find New Customers hosted a webinar today featuring Jon Miller, VP, Marketing at Marketo.  Here's an excellent ebook from www.junta42.com clickpredictions2010[1] by Click Documents, sponsored by Marketo. One of the … Read More.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Marketo] An Editorial Calendar for Facebook? Absolutely.
    by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. Tagging them with the phrase, Moments of Marketing Genius Brought to you by Marketo, now our visuals are primed for sharing and engagement carrying along the Marketo name everywhere it goes. Absolutely.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [Marketo] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    Marketo, and their VP … Continue reading → Demand GenerationIn this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Marketo] The ROI of Paid Social Media Ads
    For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. Twitter Promoted Tweets.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Marketo] Does Facebook Work for B2B Lead Generation? Hell Yes!
    Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insights. In October Marketo released the Definitive Guide to Social Marketing and I added more budget into standard Facebook ads to promote it. What’s the takeaway here?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Marketo] [Infographic] Leveraging Snapchat for Brands
    'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. But is Snapchat an application that brands can use successfully to reach their target audiences? View the infographic here. Social Media
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Marketo] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    Marketo partnered with ColumnFive and created an infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing , the most used social media tools and more. Which of the survey results surprised you the most?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Facts and Figures About Content Marketing
    I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] Top Landing Pages Don’t Play 20 Questions
    Many top marketers, like Marketo, use these technologies. In the example here from Marketo, the research also supports that asking fewer questions converts more landing pages visitors to leads. Marketo previously asked 9 form questions – and by cutting it to five, they were able to increase leads 34%.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 14, 2013
    [Marketo] How Social Affects Lead Generation [Slide Deck]
    The Future Is Here: How Social Affects Lead Generation from Marketo. How Social Affects Lead Generation [Slide Deck] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. Social Media
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2009
    [Marketo] Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success
    Last week I helped moderate the webinar, Marketo’s Secret Sauce for Sales Success.  It is a sequel to one of Marketo’s most popular webinars. The Secret Sauce to Demand Generation , given by Jon Miller, VP of Marketing at Marketo about how we generate leads and nurture them through the buying process.  into a sales process.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Marketo] Why Marketing Automation, Why Now?
    first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance. Using Marketo, I can pull this data easily.
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, MAY 20, 2013
    [Marketo] With Big Bets Being Made, Will Anyone Create a Marketing Technopoly? [Infographic]
    Marketo’s IPO opened Friday at $20 per share and closed the trading session at $23.10, nearly 78% above the listing price.  '[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] This “pop” is great for the company’s employees and investors, and we congratulate them.  Industry News & Events Kristin Hambelton Posts
  • ONPATH  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketo] Revenue Marketer Rockstar - Live Event (Toronto)
    Over 2000 marketers are attending the Marketo ‘Revenue Rockstar’ Tour and will rock their way to marketing stardom. Join OnPath Business Solutions (Authorized Business Partner) and Marketo in Toronto and learn revenue-focused strategies and tactics designed to crank up top-line at your organization. Who should attend?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketo] Top Challenges in B2B Content Marketing
    This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Marketo] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    Marketo also loves social media, but not necessarily for the same reasons I do. At At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. In fact, at Marketo we use social media to make every campaign social. For Marketo, social media is a lead generation machine.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 8, 2012
    [Marketo] INFOGRAPHIC: Effective B2B Marketing Dashboards
    From Marketo, here's an infographic on how to optimize your social media dashboard. A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. View Original Article
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Marketo] Low Cost Systems for Demand Generation
    My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Marketo] The Evolution of Modern Marketing Automation [Infographic]
    Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation team. The Evolution of Modern Marketing Automation [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Please use the HTML code below to embed this graphic. Marketing Automation Modern B2B Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Marketo] 5 Tips for a Social Media Profile Extreme Makeover
    Since Marketo’s software helps you increase your revenue, among other things, we decided to go with the theme of “Crank up the Revenue.” We focused on purple, grey, and orange, colors that are synonymous with Marketo. Along with our style guide and a crash course in Marketo culture, they turned our ideas into reality.
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