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  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [Marketo] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. Source: Marketing Sherpa/ KnowledgeStorm).
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketo] Marketo 2010 User Summit Focuses on Revenue Performance Management
    Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. I’d love to hear your perspective and feedback, please feel free to contact me at phil@marketo.com.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketo] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Marketing Automation Systems are on the Rise
    Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. What is Marketing Automation?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketo] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center. Analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Marketo] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. But Marketo will also find itself competing with established marketing automation vendors like Aprimo , Neolane and Unica. It's one example of how vendors are now competing to attract new users.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Marketo] Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear
    According to the Director of Marketing, I was very sharp, a top sales expert and I did a wonderful job of pushing this Marketo customer “in the right direction.” Marketing buyer personas content marketing Find New Customers management-best-practices Marketing Made Simple marketing-campaigns marketoCheck out these comments.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 22, 2013
    [Marketo] Hey Girl, The Real Reason Ryan Gosling is Leaving Acting?
    Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10. B2B Lead Generation Hey Girl Marketo Summit 2013 Ryan Gosling
  • THE POINT  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketo] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
    The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketo] 20+ Cool Social Media and Web Tools
    Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line). Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Importance of Marketing Specialization
    also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. Joe Pulizzi.
  • THE POINT  |  FRIDAY, MARCH 18, 2011
    [Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
    Compliments to the Marketo team for their first-rate production.). B2B Marketing blog marketing Content marketing Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Marketing Automation dialogue marketing dreamforce maria pergolino marketoYou can view the entire interview below.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Marketo] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketo] Converting Trial & Freemium Users: Keep Selling Post-Trial
    B2B Marketing Lead Management Lead Nurturing Marketing Automation telemarketing free trial software freemium strategy Marketo partner trial conversions trial softwareHowever, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Marketo] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Phil Fernandez]: So I’m Phil Fernandez, President and Chief Executive Officer of Marketo. music].
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Marketo] The Secrets Behind Successful Company Blogs
    Marketo, for example, separates their blogs by topic. Rather than attempting to create a catch-all blog with topics that jump all over the place, Marketo separates topics by target audience, and can better track which readers are interested in which topics – a targeting practice that makes sales & marketing follow up much more effective.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Marketo] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketo] Webinar and White Paper on Marketing Measurement
    Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Tags: marketing measurement demand generation marketing automation marketo Please join us.
  • THE POINT  |  MONDAY, AUGUST 8, 2011
    [Marketo] Lead Generation Losing Out to Social Media? Not So Much.
    A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
  • CEEKUE  |  FRIDAY, OCTOBER 1, 2010
    [Marketo] 22% B2B Social Media Efforts Do Not Have Executive Backup
    Tags: Social Media b2b BizReport marketing Marketo
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 1, 2011
    [Marketo] Marketing Automation is More Than Technology
    A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketo] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience Results.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Marketo] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation , highlights some interesting stats from a recent comScore study: 72.2 Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategy
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2009
    [Marketo] Holiday Greetings from Marketo, in Verse
    So here at Marketo we did a quick list, of our views and misses and targets and hits. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. 1.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. 1.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Marketo] 9 Indispensable B2B Social Media White Papers
    Published by Marketo, June 2010. Tags: Communications Social Media 101 B2B b2bento ebook hivefire Hubspot marketo Microsoft radian6 socialmeida white paper White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. 15 B2B Marketing Facebook Success Stories.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 12, 2010
    [Marketo] Can PR Firms Find Gold in Marketing Automation Services?
    Tags: PR/Marketing Trends B2B marketing demand generation HubSpot marketing automation Marketo PR trends
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Marketo] B2B Marketers: Are You Taking Advantage of Online Videos?
    These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. Marketing Tips Social Marketing Traditional Marketing B to B marketers b to b marketers using online video brightcove jon miller marketingsherpa marketoOnline media is the fastest growing media platform in history.
  • SAZBEAN  |  TUESDAY, MAY 6, 2014
    [Marketo] Tips for Effective Lead Generation
    Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices: There are a lot of philosophies and opinions on lead generation. Marketing Strategy Content marketing lead generation Marketing automation Marketo should be direct marketing or advertising.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 23, 2011
    [Marketo] Top 10 B2B Companies on Twitter [March 2011]
    Marketo ( @Marketo ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. March 2011). Ranking. 1.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 15, 2011
    [Marketo] Sales Intelligence Develops a 1:1 Relationship With Marketing
    Companies like Adobe, ExactTarget, Marketo and Social Media Examiner will have a presence as well as be providing speakers during the show. Filed under: Conferences , Sales Intelligence Tagged: marketo , oms , Sales 2.0 , Sales Intelligence , social media , social selling. Conferences Sales Intelligence marketo oms Sales 2.0
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2011
    [Marketo] New Study Quantifies Dramatic Growth From Revenue Performance Management
    Conducted over the past few months by our in-house research team, the newly released Marketo Revenue Quotient study calculated that, by deploying RPM, Marketo’s customers worldwide have the potential to bring in a total of $2.53 My oft-repeated message is two-pronged. trillion more in revenues over the next five years. Revenue scale.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    So we moved. (As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). Marketing act-on software Find New Customers genoo marketoThe sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. But no more.
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketo] Are your Email Campaigns Successful?
    Marketo has published Top 10 Tips for Better Email Performance. Marketing Tips Traditional Marketing email marketing marketo tips for better email campaigns Email is still a preferred marketing tool, especially in the B-to-B space. It’s a quick read and gives you the basics you need to be successful. Automate where you can.
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    [Marketo] MarketingSherpa B2B Marketing Summit Boston
    Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Lead Management. Content creation.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Marketo] 5 Essential Books to Understand B2B Sales 2.0
    To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 Sales 2.0. By Anneke Seley. By John R.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 26, 2011
    [Marketo] 10 Tips to Insure a Successful Webinar Targeted at the Professional Tradesmen
    Marketing Tips Social Marketing Traditional Marketing andrew spoeth marketo professional tradesmen tips to insure a successful webinar webinarWe have used webinars successfully for several years now to promote new services and to share industry information and trends. Consider doing a webinar later in the day, say around 4 PM.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Marketo] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Marketo] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 8, 2009
    [Marketo] Pedowitz Group Offers Free Support for New Eloqua Clients
    The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. ) My initial reaction to the announcement was to wonder if it would be interpreted as evidence that Eloqua requires a lot of consulting to implement. Certainly that’s how I’d spin it if I were a competitor.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketo] Marketing Automation’s Next Frontier: Madison Avenue
    This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoNot yet.
  • THE POINT  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketo] How to Make Your Thank You Page Work Harder
    Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Marketo] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Please note that Marketo is or has recently published a guest post from Find New Customers.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Marketo] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
    As a case in point, marketing automation provider Marketo just acquired Crowd Factory , a social campaign management platform. Regardless of whether or not you’re a Marketo fan, this acquisition should benefit you in the long run. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 21, 2011
    [Marketo] Marketing Events You Can’t Miss
    It seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showCheck out below.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Marketo] Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
    Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. Here are some of the demographics we score that you might not normally consider: Bad data.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Marketo] 25 B2B Social Media Nuggets of Goodness
    from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Marketo] Measuring Marketing Effectiveness
    The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. Marketing Management Marketing ROI marketing analytics marketing metrics marketing roi marketo web analytics” – CMO.com. Understanding Marketing Analytics. And it is spot on.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Marketo] The Efficiency of Marketing Automation
    Marketing Automation/Email Marketing marketing automation efficiency Marketo You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? Speaking of lead quality, another obvious sign of efficiency is the ratio of quality leads that marketing delivers to sales.…
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Marketo] 16 Must-Read B2B Marketing Strategy Ebooks
    This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Marketo's 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. Enjoy! 1. Social Web Analytics. Marketing [M.O.]
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Marketo] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketo] Marketo Book Club: Sales 2.0
    In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Marketo] 19 Unmissable B2B Marketing Blog Posts
    Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  7 Strategies for B2B Marketing during a Recession: The Definitive Guide. 2.  Don’t miss our freshest thinking and fall behind the curve - subscribe to the Modern B2B Marketing Blog , or follow @Marketo on Twitter to stay at the edge.
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [Marketo] A Simple Technique for Reducing Bounces & Unsubscribes
    Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. That’s crazy.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Marketo] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Marketo] Smart B2B Content, Awesome B2B Content and the Grid
    from Marketo blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
  • FOLLOW THE LEAD  |  MONDAY, FEBRUARY 21, 2011
    [Marketo] The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
    Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. We spoke [.]. Sales & Marketing CMO CSO Insights Paul Albright SiriusDecisions
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Marketo] 5 Ways B2B Marketing Professionals Can Leverage Social Media
    Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) Tags: Social Media b2b marketing Marketo social media Build a rock-solid reputation.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] Launching Customer Appreciation Week
    We interviewed executives from Vorsight , ZenDesk , Marketo , and Zuora about the importance of great customer service, and uncovered some golden insights about social media’s place in customer service, how to build great relationships from the start of a sale, and the most important actions you can take to guarantee a happy customer.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Marketo] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Marketo] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Buying software is no panacea. Bernard dog.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Marketo] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Marketo] If Lead Nurturing is the Question, is Software the Answer?
    At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?&#. It won’t. (No matter how good the software.).
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketo] Top Challenges in B2B Content Marketing
    This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Marketo] Introducing Seed Nurturing
    Tags: Demand Generation Lead Nurturing Modern B2B Marketing Social Media b2b lead nurturing Marketo seed nurturing social media
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Marketo] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] Top Landing Pages Don’t Play 20 Questions
    Many top marketers, like Marketo, use these technologies. In the example here from Marketo, the research also supports that asking fewer questions converts more landing pages visitors to leads. Marketo previously asked 9 form questions – and by cutting it to five, they were able to increase leads 34%.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Marketo] Marketing Automation does not make you smarter, better looking or a better marketer
    But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” Happy Cinco De Mayo from Find New Customers ! No lead scoring. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Marketo] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Marketo] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. View Original Article
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] New Marketing Automation Report: Venture Funding is Key to Success
    year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [Marketo] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    Marketo, and their VP … Continue reading → Demand GenerationIn this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Facts and Figures About Content Marketing
    I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing.
  • B2B LEAD BLOG  |  THURSDAY, DECEMBER 5, 2013
    [Marketo] Learn It! Engagement Streams
    Enter the Marketo engagement module. Launched earlier this year, most Marketo users haven’t yet adopted it, based on feedback from Marketo users around the country. Crafting a complete start to finish “drip” marketing program is time consuming, and guaranteed to be proven wrong at some step in the process.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 21, 2013
    [Marketo] InsideView Austin: Get Some Leads with Your Libations
    ” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor. Since opening our InsideView office and going on the road with all these conferences and summits, we thus far haven’t had an occasion to use our awesome new office in downtown Austin, Texas…until now.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • FEARLESS COMPETITOR  |  MONDAY, MAY 13, 2013
    [Marketo] Marketing Strategy to Revenues and Social with three top marketing experts
    One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. One clip features Phil Fernandez, CEO of Marketo the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. SalesOpShop TV description.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Marketo] How to Grow Sales in B2B Companies
    Case in point, Marketo, The #1 Fastest Growing Company in the Forbest Fast Private 2011 rankings only hires salespeople when the Sales Development folks approve it. “Grow revenue when marketing makes sales more productive (not just by hiring more reps)” Marketo Social Media Rockstar Tour. Clear, well defined processes.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Marketo] Email: Wanted Dead or Alive [Infographic]
    Pre-register for your free copy of Marketo’s 150+ page Definitive Guide to Engaging Email , coming out on August 7th! Brought to you by Email Marketing Software from Marketo. Email: Wanted Dead or Alive [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Clearly email isn’t dead.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketo] Utilizing Linkedin to Improve SEO and Organic Visibility
    It got me thinking how great this would be if every Marketo employee had an optimized Linkedin profile that linking to the Marketo company page and actively sharing Marketo content and news. What do you think of our initiative here at Marketo? Click for full image. Are they linking back to your company page?
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Marketo] Real Marketer Stories: What Makes a Great Marketer?
    Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. Tweet to us  @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Curious about their answers?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    Source: Marketo. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [Marketo] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). See www.raabguide.com/vest for details.
  • CLIENT BRIDGE  |  MONDAY, MAY 23, 2011
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that takes a close look at content marketing, how it's being used, and how budgets are being allocated. View Original Article
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Marketo] The Walking Dead Survival Guide for Marketers [Infographic]
    Brought to you by Marketing Software by Marketo. The Walking Dead Survival Guide for Marketers [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Our new infographic, The Walking Dead Survival Guide for Marketers , should tide you over until the show returns. Modern Marketing
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Marketo] Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
    Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. Tweet to us @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s those marketers, our superheroes that we’re featuring in Volume 2 of our Real Marketers ebook.
  • B2B LEAD BLOG  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Turn Marketing Into a Revenue Driver – Austin B2B Marketing Rockstar Event 3/3/2011
    Hey Austin Friends and Fellow B2B Marketers Join us for Marketo’s Rock Your Revenue Tour!  Get expert advice and in-depth case studies on what works to drive revenue now, including how to: Align Sales and Marketing: Find out how to overcome “creative differences” between marketing and sales and
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Marketo] True Colors: What Your Brand Colors Say About Your Business [Infographic]
    Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?”
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Marketo] How to Land a Rockstar Intern…and Do Some Good in the Process
    As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. I’ve also seen my IT team struggle to find bright, motivated, educated people to fill our IT positions. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo.
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