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  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Marketo] B2B Marketers: Are You Taking Advantage of Online Videos?
    These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. Marketing Tips Social Marketing Traditional Marketing B to B marketers b to b marketers using online video brightcove jon miller marketingsherpa marketoOnline media is the fastest growing media platform in history.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Marketo] Revenue Stage Analytics: The Marketo Model
    This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    by Dayna Rothman We are halfway through our first day at Marketo User Summit. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented! My head is spinning. Take it away Jay!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketo] Marketo’s Lead Nurturing in Less Than 5 Minutes
    Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. by Jon Miller. Topics include: . Enjoy!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketo] Marketo 2010 User Summit Focuses on Revenue Performance Management
    Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit.
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Marketo] So…What’s the Relevance of the Marketo IPO?
    'There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Marketo] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 26, 2011
    [Marketo] 10 Tips to Insure a Successful Webinar Targeted at the Professional Tradesmen
    Andrew Spoeth from Marketo recently had an interesting post, How to Manage Successful Webinars: A Checklist that has several good points that you may want to look at. Marketing Tips Social Marketing Traditional Marketing andrew spoeth marketo professional tradesmen tips to insure a successful webinar webinarThose are my thoughts.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Marketo] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
    As a case in point, marketing automation provider Marketo just acquired Crowd Factory , a social campaign management platform. Regardless of whether or not you’re a Marketo fan, this acquisition should benefit you in the long run. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Marketo] The Marketo Revenue Rockstar event, NYC
    Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Marketo] Measuring Marketing Effectiveness
    The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. Marketing Management Marketing ROI marketing analytics marketing metrics marketing roi marketo web analytics” – CMO.com. Understanding Marketing Analytics. And it is spot on.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • THE POINT  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketo] How to Make Your Thank You Page Work Harder
    Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2011
    [Marketo] New Study Quantifies Dramatic Growth From Revenue Performance Management
    Conducted over the past few months by our in-house research team, the newly released Marketo Revenue Quotient study calculated that, by deploying RPM, Marketo’s customers worldwide have the potential to bring in a total of $2.53 My oft-repeated message is two-pronged. trillion more in revenues over the next five years. Revenue scale.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. More Tips!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketo] Are your Email Campaigns Successful?
    Marketo has published Top 10 Tips for Better Email Performance. Marketing Tips Traditional Marketing email marketing marketo tips for better email campaigns 'Email is still a preferred marketing tool, especially in the B-to-B space. It’s a quick read and gives you the basics you need to be successful. Automate where you can.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 11, 2009
    [Marketo] Marketo’s secret sauce for lead generation
    As you probably know, Marketo is the sponsor of How to Find New Customers. highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation. It’s not a sales pitch, but rather a detailed and fascination explanation of how Marketo does lead generation. How did they do it?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketo] Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth
    As the leading Revenue Performance Management company,  Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century.  Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] Where Should Marketo Go From Here?
    'On March 17, 2013, Marketo launched a successful initial public offering (IPO), approximately seven years after the marketing automation software company was first founded in 2006. As of the date of publication, Marketo’s market cap was listed at $1.26 billion. Background: A Very Active Industry. who follows it closely. ”
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 16, 2010
    [Marketo] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
    Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers. Marketo is one of the fastest growing companies in history and Jon’s insights on their unique lead generation programs are invaluable to any business leader looking for improved results. Marketo’s Secret Sauce.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Marketo] Smart B2B Content, Awesome B2B Content and the Grid
    from Marketo blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketo] Converting Trial & Freemium Users: Keep Selling Post-Trial
    B2B Marketing Lead Management Lead Nurturing Marketing Automation telemarketing free trial software freemium strategy Marketo partner trial conversions trial softwareHowever, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Marketo] 19 Unmissable B2B Marketing Blog Posts
    Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game.  Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  So what has the industry found most useful?  Lead nurturing 101.
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    [Marketo] MarketingSherpa B2B Marketing Summit Boston
    Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Lead Management. Content creation.
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Marketo] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    'InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. the lucky winner in Silicon Valley! Social CRM
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. At Marketo, we believe all this is changing, and our mission is to transform it for good. Marketo does this through something called lead scoring. dollars and cents).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience
    Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns. So what to do? Sign up for the webinar now!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Marketo] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation , highlights some interesting stats from a recent comScore study: 72.2 Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategy
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 21, 2011
    [Marketo] Marketing Events You Can’t Miss
    It seems Marketo has a nicer way of presenting Marketing Conferences. Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showdid a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Marketo] Introducing Seed Nurturing
    Tags: Demand Generation Lead Nurturing Modern B2B Marketing Social Media b2b lead nurturing Marketo seed nurturing social media
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Marketo] 5 Essential Books to Understand B2B Sales 2.0
    To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 Sales 2.0. By Anneke Seley. By John R.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.  Visit us at Booth 817 or visit [link].
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Marketo] 20+ Cool Social Media and Web Tools
    Maria Pergolino of Marketo reviews five popular tools including CoTweet , a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line). Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU. Outbrain.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Marketo] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. or less). The New Demand Center.
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Marketo] If Lead Nurturing is the Question, is Software the Answer?
    At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?&#. It won’t. No matter how good the software.).
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Marketo] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Marketo] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Phil Fernandez]: So I’m Phil Fernandez, President and Chief Executive Officer of Marketo. music].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. Are you a sales professional?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. Are you a sales professional?
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] Launching Customer Appreciation Week
    We interviewed executives from Vorsight , ZenDesk , Marketo , and Zuora about the importance of great customer service, and uncovered some golden insights about social media’s place in customer service, how to build great relationships from the start of a sale, and the most important actions you can take to guarantee a happy customer.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Marketo] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [Marketo] A Simple Technique for Reducing Bounces & Unsubscribes
    Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. That’s crazy.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketo] Have a Very Purple Holiday
    Festively Yours, The Marketo Team. Have a Very Purple Holiday was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing marketo holiday card purple holidayby Jana Lass For many years now (too many!) red has been the traditional color of the holiday season.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Marketo] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 26, 2013
    [Marketo] How to Find New Customers – The Definitive Guide to BtoB Demand Generation
    'Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. few months ago, I attended a meeting with Marketo at my former employer in Atlanta. In addition, the company who originally sponsored this white paper is, ironically, Marketo.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Marketo] Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
    Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. Here are some of the demographics we score that you might not normally consider: Bad data. JT; JD; J.D.; RJ; R.J.;
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Marketo] The Power of Word of Mouth Marketing
    Tags: Modern B2B Marketing marketo word of mouth marketing
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 2, 2010
    [Marketo] Marketo Book Club: Sales 2.0
    In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 Move over Oprah. principles.
  • FOLLOW THE LEAD  |  MONDAY, FEBRUARY 21, 2011
    [Marketo] The Sweet Spot: Get rid of the ‘old, misaligned’ sales and marketing model
    Marketo in early February named Paul Albright Chief Revenue Officer, a newly created position for the marketing automation company. We spoke [.]. Sales & Marketing CMO CSO Insights Paul Albright SiriusDecisions
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [Marketo] Content Marketing Trends and Predictions for 2010
    ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. What does 2010 hold for content marketing? Content marketing is, in many ways, the new advertising. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Marketo] Thought Leader Interview with Debbie Qaqish
    had the pleasure of speaking with Debbie about The Pedowitz Group’s involvement with the Marketo User Summit 2010, and what she sees as the future of sales and marketing organizations. Pedowitz was a sponsor of the inaugural Marketo User Summit last year.  Debbie is all about revenue. We talk a lot about the “revenue marketer.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Marketo] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    'Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint. Press Releases
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Marketo] Great Minds & A Great Time: Insider Summit 2013 Recap
    We were also honored to have some great minds in CRM intelligence speak at the event, including Matt Dixon, who gave a keynote on his new book, The Challenger Sale, and Jason Miller of Marketo, whose popular session on “Incorporating Social Intelligence into Your Lead Generation Process ” was much talked (and tweeted) about. Coincidence?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring
    At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. Done well, this unlocks serious revenue growth. Be everywhere. Build prospect profiles.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 20, 2009
    [Marketo] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
    Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. Tags: Demand Generation Lead Management Lead Nurturing Modern B2B Marketing Tips Brian Carroll definitive guide ebook lead nurturing MarketingExperiments MarketingSherpa Marketo Sergio Balegno webinar Todd Lebo.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 9, 2012
    [Marketo] Top Challenges in B2B Content Marketing
    This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. This is a guest post penned by Jeff Ogden of the sales lead generation company Find New Customers for Marketo. poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Marketo] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Friendly, fun to play with, and so many good things come from an application like Marketo. Buying software is no panacea. Bernard dog.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [Marketo] Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
    Marketo recently worked with. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. It's just not rational."
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Marketo] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 5, 2012
    [Marketo] Marketing Automation does not make you smarter, better looking or a better marketer
    But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” Happy Cinco De Mayo from Find New Customers ! No lead scoring. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Marketo] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [Marketo] Announcing Marketo Lead Management 3.0
    A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo is now available!
  • CLIENT BRIDGE  |  MONDAY, DECEMBER 31, 2012
    [Marketo] INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
    From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. View Original Article
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [Marketo] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    Marketo, and their VP … Continue reading → Demand GenerationIn this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner.
  • B2B LEAD BLOG  |  THURSDAY, DECEMBER 5, 2013
    [Marketo] Learn It! Engagement Streams
    Enter the Marketo engagement module. Launched earlier this year, most Marketo users haven’t yet adopted it, based on feedback from Marketo users around the country. 'Crafting a complete start to finish “drip” marketing program is time consuming, and guaranteed to be proven wrong at some step in the process.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2009
    [Marketo] Buyer Behavior in a Recession
    Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Marketo] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    Tags: Sales Marketing Alignment Thought Leader Interviews b2b marketing jill konrath marketo sales leads selling to big companies thought leadership
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketo] Utilizing Linkedin to Improve SEO and Organic Visibility
    It got me thinking how great this would be if every Marketo employee had an optimized Linkedin profile that linking to the Marketo company page and actively sharing Marketo content and news. What do you think of our initiative here at Marketo? Click for full image. Are they linking back to your company page?
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] Top Landing Pages Don’t Play 20 Questions
    Many top marketers, like Marketo, use these technologies. In the example here from Marketo, the research also supports that asking fewer questions converts more landing pages visitors to leads. Marketo previously asked 9 form questions – and by cutting it to five, they were able to increase leads 34%.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Marketo] Real Marketer Stories: What Makes a Great Marketer?
    'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. Tweet to us  @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Curious about their answers?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Marketo] Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
    'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. Tweet to us @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s those marketers, our superheroes that we’re featuring in Volume 2 of our Real Marketers ebook.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Marketo] B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
    The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!
  • CLIENT BRIDGE  |  MONDAY, MAY 23, 2011
    [Marketo] INFOGRAPHIC: Content Marketing vs. Traditional Advertising
    From Marketo, here's an infographic that takes a close look at content marketing, how it's being used, and how budgets are being allocated. View Original Article
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 21, 2013
    [Marketo] InsideView Austin: Get Some Leads with Your Libations
    ” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor. 'Since opening our InsideView office and going on the road with all these conferences and summits, we thus far haven’t had an occasion to use our awesome new office in downtown Austin, Texas…until now.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 26, 2012
    [Marketo] Building a B2B Marketing Brand Advocate Army
    Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Speaks on behalf of Marketo at events or with press.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2009
    [Marketo] Marketo Ignite Revenue Sales Insight Launch Party
    On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. Marketo – 200+ Customers and growing! cvilly : Marketo puts on a nice party. tomcanning : Liked the Marketo party last night at Americano.
  • B2B LEAD BLOG  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Turn Marketing Into a Revenue Driver – Austin B2B Marketing Rockstar Event 3/3/2011
    Hey Austin Friends and Fellow B2B Marketers Join us for Marketo’s Rock Your Revenue Tour!  Get expert advice and in-depth case studies on what works to drive revenue now, including how to: Align Sales and Marketing: Find out how to overcome “creative differences” between marketing and sales and
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Marketo] Welcome to the Wonderful World of Marketing Automation [Infographic]
    Brought to you by Marketing Automation Software by Marketo. Welcome to the Wonderful World of Marketing Automation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Want to learn more? Download our Definitive Guide to Marketing Automation. Infographic
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Marketo] The 6 Best Slideshare Decks on Content Marketing
    Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content. Visual Content Marketing: Capture and Engage Your Audience from Marketo. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [Marketo] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 21, 2010
    [Marketo] Mapping marketing content across the buying cycle and personas (via )
    Event we did with Marketo on mapping content across the buying cycle. Today Find New Customers hosted a webinar today featuring Jon Miller, VP, Marketing at Marketo.  Here's an excellent ebook from www.junta42.com clickpredictions2010[1] by Click Documents, sponsored by Marketo. One of the … Read More.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 4, 2010
    [Marketo] Welcome to the Marketo Modern B2B Sales Blog!
    One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week.  Helping me with this blog will be two leaders from Marketo — Patrick Donnelly, Director of SMB Sales and Gregg Ames, Director of Enterprise Sales at Marketo.  So welcome to the Marketo Sales Blog. 
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