Page 2 of 25 Previous | Next 
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Importance of Marketing Specialization
    also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. Joe Pulizzi.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketo] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Resources: Marketo: [link]. Marketing is hard.
  • MARKETING FINGER  |  MONDAY, MAY 16, 2011
    [Marketo] Content Marketing: How Companies are Doing It [Infographic]
    Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic Marketo
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketo] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience Results.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 22, 2013
    [Marketo] Hey Girl, The Real Reason Ryan Gosling is Leaving Acting?
    Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10. B2B Lead Generation Hey Girl Marketo Summit 2013 Ryan Gosling
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 1, 2011
    [Marketo] Marketing Automation is More Than Technology
    A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Marketo] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] The Marketing Nation Summit Wrap-up
    Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit At last week’s the Marketing Nation Summit, 4,000 livel […].
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Marketo] 9 Indispensable B2B Social Media White Papers
    Published by Marketo, June 2010. Tags: Communications Social Media 101 B2B b2bento ebook hivefire Hubspot marketo Microsoft radian6 socialmeida white paper White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. 15 B2B Marketing Facebook Success Stories.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. 1.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 23, 2012
    [Marketo] Dreamforce 2012 – A List of Great Resources #DF12
    Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012!  . Tradeshows especially the ones as massive as Dreamforce require a lot of planning and even more faith once it comes to execution. Dreamforce 2012 Resources. 1.
  • THE POINT  |  THURSDAY, SEPTEMBER 29, 2011
    [Marketo] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
    The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?
  • THE POINT  |  MONDAY, AUGUST 8, 2011
    [Marketo] Lead Generation Losing Out to Social Media? Not So Much.
    A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 4, 2014
    [Marketo] Marketo Announces Revvie Award Recipients — InsideView Takes Two Home
    Today, Marketo announced the winners of a variety of Revvie Awards that will be presented at The Marketing Nation Summit next week in San Francisco. Each of the awards aims to highlight a partner that uses Marketo […]. Conferences Marketing #MktgNation14 insideview marketing marketo Marketo Marketing Nation Summit
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • THE POINT  |  FRIDAY, MARCH 18, 2011
    [Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
    Compliments to the Marketo team for their first-rate production.). B2B Marketing blog marketing Content marketing Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Marketing Automation dialogue marketing dreamforce maria pergolino marketoYou can view the entire interview below.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Marketo] B2B Marketers: Are You Taking Advantage of Online Videos?
    These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. Marketing Tips Social Marketing Traditional Marketing B to B marketers b to b marketers using online video brightcove jon miller marketingsherpa marketoOnline media is the fastest growing media platform in history.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, OCTOBER 12, 2010
    [Marketo] Can PR Firms Find Gold in Marketing Automation Services?
    Tags: PR/Marketing Trends B2B marketing demand generation HubSpot marketing automation Marketo PR trends
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Marketo] Marketo prices IPO at $13, at high end of the range
    Marketo just raised $79 million dollars – at the top end of the range predicted!  Find New Customers congratulates our many friends at Marketo. So Find New Customers likes Marketo a lot.). Marketo, which provides on-demand marketing  software  to SMBs and enterprises, raised $79 million by offering 6.1
  • CEEKUE  |  FRIDAY, OCTOBER 1, 2010
    [Marketo] 22% B2B Social Media Efforts Do Not Have Executive Backup
    Tags: Social Media b2b BizReport marketing Marketo
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    [Marketo] MarketingSherpa B2B Marketing Summit Boston
    Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Lead Management. Content creation.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 26, 2011
    [Marketo] 10 Tips to Insure a Successful Webinar Targeted at the Professional Tradesmen
    Marketing Tips Social Marketing Traditional Marketing andrew spoeth marketo professional tradesmen tips to insure a successful webinar webinarWe have used webinars successfully for several years now to promote new services and to share industry information and trends. Consider doing a webinar later in the day, say around 4 PM.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [Marketo] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    Marketo is talking about it too. Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour
  • SAZBEAN  |  TUESDAY, MAY 6, 2014
    [Marketo] Tips for Effective Lead Generation
    Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices: There are a lot of philosophies and opinions on lead generation. Marketing Strategy Content marketing lead generation Marketing automation Marketo should be direct marketing or advertising.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Marketo] 5 Essential Books to Understand B2B Sales 2.0
    To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 Sales 2.0. By Anneke Seley. By John R.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    So we moved. (As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). Marketing act-on software Find New Customers genoo marketoThe sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. But no more.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 23, 2011
    [Marketo] Top 10 B2B Companies on Twitter [March 2011]
    Marketo ( @Marketo ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. March 2011). Ranking. 1.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 15, 2011
    [Marketo] Sales Intelligence Develops a 1:1 Relationship With Marketing
    Companies like Adobe, ExactTarget, Marketo and Social Media Examiner will have a presence as well as be providing speakers during the show. Filed under: Conferences , Sales Intelligence Tagged: marketo , oms , Sales 2.0 , Sales Intelligence , social media , social selling. Conferences Sales Intelligence marketo oms Sales 2.0
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketo] Marketing Automation’s Next Frontier: Madison Avenue
    This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoNot yet.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketo] Webinar and White Paper on Marketing Measurement
    Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Tags: marketing measurement demand generation marketing automation marketo Please join us.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2011
    [Marketo] New Study Quantifies Dramatic Growth From Revenue Performance Management
    Conducted over the past few months by our in-house research team, the newly released Marketo Revenue Quotient study calculated that, by deploying RPM, Marketo’s customers worldwide have the potential to bring in a total of $2.53 My oft-repeated message is two-pronged. trillion more in revenues over the next five years. Revenue scale.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Marketo] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation , highlights some interesting stats from a recent comScore study: 72.2 Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategy
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketo] Converting Trial & Freemium Users: Keep Selling Post-Trial
    B2B Marketing Lead Management Lead Nurturing Marketing Automation telemarketing free trial software freemium strategy Marketo partner trial conversions trial softwareHowever, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketo] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Marketo] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Marketo] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 8, 2009
    [Marketo] Pedowitz Group Offers Free Support for New Eloqua Clients
    The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. ) My initial reaction to the announcement was to wonder if it would be interpreted as evidence that Eloqua requires a lot of consulting to implement. Certainly that’s how I’d spin it if I were a competitor.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Marketo] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
    As a case in point, marketing automation provider Marketo just acquired Crowd Factory , a social campaign management platform. Regardless of whether or not you’re a Marketo fan, this acquisition should benefit you in the long run. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 28, 2013
    [Marketo] Marketo Summit 2013 #MUS13 Insiders Guide
    The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Marketo] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2009
    [Marketo] Marketo's Secret Sauce for Demand Generation
    Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2009
    [Marketo] 16 Must-Read B2B Marketing Strategy Ebooks
    This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Marketo's 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. Enjoy! 1. Social Web Analytics. Marketing [M.O.]
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Marketo] 25 B2B Social Media Nuggets of Goodness
    from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 19, 2012
    [Marketo] Measuring Marketing Effectiveness
    The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. Marketing Management Marketing ROI marketing analytics marketing metrics marketing roi marketo web analytics” – CMO.com. Understanding Marketing Analytics. And it is spot on.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Marketo] The Efficiency of Marketing Automation
    Marketing Automation/Email Marketing marketing automation efficiency Marketo You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? Speaking of lead quality, another obvious sign of efficiency is the ratio of quality leads that marketing delivers to sales.…
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Marketo] Smart B2B Content, Awesome B2B Content and the Grid
    from Marketo blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketo] Are your Email Campaigns Successful?
    Marketo has published Top 10 Tips for Better Email Performance. Marketing Tips Traditional Marketing email marketing marketo tips for better email campaigns Email is still a preferred marketing tool, especially in the B-to-B space. It’s a quick read and gives you the basics you need to be successful. Automate where you can.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Marketo] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [Marketo] A Simple Technique for Reducing Bounces & Unsubscribes
    Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. That’s crazy.
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Marketo] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • THE POINT  |  TUESDAY, SEPTEMBER 1, 2009
    [Marketo] How to Make Your Thank You Page Work Harder
    Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Marketo] 5 Ways B2B Marketing Professionals Can Leverage Social Media
    Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) Tags: Social Media b2b marketing Marketo social media Build a rock-solid reputation.
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Marketo] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Marketo] Marketo’s “Secret Sauce” Marketing Approach
    Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. B2B Lead Generation | Learning from the Best. Jon Miller.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Marketo] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Marketo] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). It’s the kind of moment that you know truly matters, and that you won’t soon forget.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [Marketo] 19 Unmissable B2B Marketing Blog Posts
    Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  7 Strategies for B2B Marketing during a Recession: The Definitive Guide. 2.  Don’t miss our freshest thinking and fall behind the curve - subscribe to the Modern B2B Marketing Blog , or follow @Marketo on Twitter to stay at the edge.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Marketo] Introducing Seed Nurturing
    Tags: Demand Generation Lead Nurturing Modern B2B Marketing Social Media b2b lead nurturing Marketo seed nurturing social media
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Marketo] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] Launching Customer Appreciation Week
    We interviewed executives from Vorsight , ZenDesk , Marketo , and Zuora about the importance of great customer service, and uncovered some golden insights about social media’s place in customer service, how to build great relationships from the start of a sale, and the most important actions you can take to guarantee a happy customer.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Marketo] Marketo Announces Japan Expansion
    And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. The same is true in business.
  • LEADSLOTH  |  TUESDAY, DECEMBER 14, 2010
    [Marketo] Why I’ve Joined Marketo
    To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. marketing automation
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 21, 2011
    [Marketo] Marketing Events You Can’t Miss
    It seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showCheck out below.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [Marketo] Adios Marketo. It was fun!
    Marketo will always have a special place here at Find New Customers – they got us started. We said good-bye to Marketo recently, and a strange thing happened. These were delivered every month and a small check from Marketo came in the mail every month. But like your first girlfriend, sometimes you have to say good-bye.
  • THE POINT  |  TUESDAY, MAY 18, 2010
    [Marketo] If Lead Nurturing is the Question, is Software the Answer?
    At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?&#. It won’t. (No matter how good the software.).
  • LEADSLOTH  |  FRIDAY, OCTOBER 15, 2010
    [Marketo] Impressive Marketo User Summit
    At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Marketo] Prepare for 2015 with Marketo’s Marketing Predictions
    To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Marketo] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Jon Miller is the VP Marketing and Co-Founder of Marketo. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Marketers do two things wrong with metrics:  talking about activities more than outcomes and  talking way too much about cost.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 27, 2011
    [Marketo] Marketo’s Definitive Guide to Lead Scoring
    That’s where lead scoring comes in and our friends at Marketo published The Definitive Guide to Lead Scoring. Marketo’s workbooks are famed for their simplicity and elegance and this an another great one. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. It’s really ugly.
  • B2B LEAD BLOG  |  MONDAY, JUNE 4, 2012
    [Marketo] Marketo User Summit 2012 Key Points
    The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social. Social marketing means acting
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Marketo] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Marketo] The Economist & Marketo: Figuring Out The Next Era of Marketing
    To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  We have talked to some of the brightest minds in marketing around the globe, surveying marketers at companies of all sizes and shapes. Well, maybe a little.
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Marketo] [Infographic] The Marketo(er’s) Guide to SXSW
    This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Event Marketing Infographic b2b Consume
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Marketo] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations. Multimedia.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 29, 2010
    [Marketo] Marketo Revenue Cycle Analytics Power Strategy
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [Marketo] Marketo’s new Definitive Guide to Lead Scoring
    Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified leads. Click to download How to Find New Customers, our remarkably popular white paper. That’s right.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Marketo User Summit, Day One
    Yesterday kicked off this year's Marketo User Summit in San Francisco, and if last night's welcome reception is any indication of what's to come, it's going to be an absolutely phenomenal conference. It was a full house with a really diverse group of attendees, great food, plenty of wine, and
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier. It’s been a great event so far. Develop Personal Relationships.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketo] Marketo 2010 User Summit Focuses on Revenue Performance Management
    Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. I’d love to hear your perspective and feedback, please feel free to contact me at phil@marketo.com.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Marketo] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Best-of-breed marketing solution.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Marketo] Great Slide by Marketo on how the world has changed
    Jon Miller , Founder and VP of Marketing at Marketo presented this slide. We thank Marketo and Jon for this great slide. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. loved its simplicity and clarity. Before Social.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Marketo] Tying Facebook Leads Directly to Revenue: A Marketo Example
    With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? So do we. How did we do it?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Marketo] Thank you, Marketo and Jill
    Thanks so much, Marketo and Jill. A new business has to start somewhere. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The B2B generation company Find New Customers started when. The incomparable Jill Konrath of Selling to Big Companies edited it for me.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Marketo] Great Minds & A Great Time: Insider Summit 2013 Recap
    We were also honored to have some great minds in CRM intelligence speak at the event, including Matt Dixon, who gave a keynote on his new book, The Challenger Sale, and Jason Miller of Marketo, whose popular session on “Incorporating Social Intelligence into Your Lead Generation Process ” was much talked (and tweeted) about. Coincidence?
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [Marketo] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales? Jon, you mentioned the "Revenue Cycle."
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Marketo] The Definitive Guide to Marketing Metrics by Marketo
    You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. B2B Demand Generation | Marketing Metrics. But how do you create these metrics?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Marketo] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Marketo] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! That’s why we created this handy infographic map! View the infographic in a new window here. Event Marketing Infographic
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics.
  • ANNUITAS  |  TUESDAY, MAY 24, 2011
    [Marketo] An Interview with Jon Miller, Co-Founder of Marketo
    We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketo] Accelerating Revenue Performance
    At Marketo, we use the term Revenue Performance Management to describe the strategy that we think every company must adopt to really power their topline revenue growth in a new world where the buyer is in control. Every month, every quarter, Marketo needs to be bigger than the last. It’s truly transformative.
<< 1 2 3 4 ... 24 25 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...