MODERN B2B MARKETING | SUNDAY, JANUARY 25, 2009
[Marketo] Demand Generation Trends for 2009
He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Enjoy!
FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
[Marketo] My thought leadership interview at Marketo
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. Jeff).
THE POINT | WEDNESDAY, OCTOBER 30, 2013
[Marketo] 5 Reasons to Gate Lead Nurturing Content
B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips Here’s why: 1. click is not a response.
FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
[Marketo] The Definitive Guide to Marketing Metrics by Marketo
You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. B2B Demand Generation | Marketing Metrics. But how do you create these metrics?
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Marketo] When Inbound Marketing Goes Wrong
Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. And, according to Marketo, outbound programs have their place in your marketing arsenal.
SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
[Marketo] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales? Jon, you mentioned the "Revenue Cycle."
MODERN B2B MARKETING | MONDAY, MAY 20, 2013
[Marketo] Dr. Marketo’s Cabinet of Curiosity
'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. But few people know that Dr. Marketo also sent the world’s first tweet (“Watson come quick, I need #tea.”)
DIGITAL B2B MARKETING | THURSDAY, MARCH 14, 2013
[Marketo] Are Machines the Future of Marketing?
Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watsonAre you ready?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 8, 2009
[Marketo] Pedowitz Group Offers Free Support for New Eloqua Clients
The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. Tags: software usability measurement demand generation marketing automation marketo lead management raab guide eloqua silverpop demand generation Click here for the announcement.) That's one reason Pedowitz works with several vendors.
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Marketo] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.. contact-form].
THE POINT | WEDNESDAY, MAY 30, 2012
[Marketo] MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. Typically an ad campaign succeeds when it generates a single response.
LEADSLOTH | MONDAY, AUGUST 17, 2009
[Marketo] What is the ROI of Lead Management?
Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
[Marketo] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. But Marketo will also find itself competing with established marketing automation vendors like Aprimo , Neolane and Unica. It's one example of how vendors are now competing to attract new users.
THE POINT | TUESDAY, AUGUST 27, 2013
[Marketo] 10 Tips for Driving Lead Nurturing Success (Infographic)
B2B Marketing Campaign Strategy Infographics Lead Management Lead Nurturing Marketing Automation lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo best practices Marketo partner Here are some tips for driving lead nurturing success. Click on the image below to view full size.).
MODERN B2B MARKETING | FRIDAY, MAY 18, 2012
[Marketo] The 2012 Marketo User Summit [Infographic]
by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. You can follow the Marketo Summit on Twitter using the hashtag #mus12 and be sure to stay tuned to our blog for live updates starting on Wednesday. B2B Marketing Infographic
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
[Marketo] 5 Ways B2B Marketing Professionals Can Leverage Social Media
Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. Tags: Social Media b2b marketing Marketo social media As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Build a rock-solid reputation.
THE POINT | MONDAY, MAY 14, 2012
[Marketo] New Report Confirms Immaturity of Most Marketing Automation Deployments
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
MODERN B2B MARKETING | THURSDAY, OCTOBER 17, 2013
[Marketo] Power to the Marketer: Introducing Marketo’s New Dialog Edition
'Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation. In the past few years, Marketo has built a bunch of technology around triggering, nurturing, and integrating multi-channel marketing (among other things).
MODERN B2B MARKETING | TUESDAY, JANUARY 6, 2009
[Marketo] Unleash Your House Database with Lead Nurturing
At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. One tactic we use at Marketo is to let our prospects determine the pace themselves , choosing between one a week or twice a month. Do you treat as such?
FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
[Marketo] Does your Marketo Ferrari collect dust?
Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting Get More from your Marketo Purchase. One problem. Find New Customers has the answer.
MODERN B2B MARKETING | FRIDAY, JANUARY 9, 2009
[Marketo] Sales Lead Management: Thought Leadership with Aaron Ross
There are plenty of ways to tackle this: educating reps on the characteristics of high-likelihood leads, adding a drop-down rating field that reps can use to grade leads (such as "A/B/C/F"), or marketing automation solutions such as Marketo. Tell us a little bit about how you got into marketing, and what you like most about it. What can help?
FEARLESS COMPETITOR | MONDAY, DECEMBER 20, 2010
[Marketo] Marketo’s new Definitive Guide to Lead Scoring (via )
Great new guide to lead scoring by the nice folks at Marketo. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified … Continue reading → Demand GenerationClick to download How to Find New Customers, our remarkably popular white paper.
MARKETING FINGER | MONDAY, MAY 16, 2011
[Marketo] Content Marketing: How Companies are Doing It [Infographic]
new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic MarketoWhy do companies pursue content marketing, and how are they doing it? A
MARKETING FINGER | SATURDAY, JULY 30, 2011
[Marketo] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
WEBBIQUITY | MONDAY, MAY 23, 2011
[Marketo] What Does B2B Social Media Success Look Like?
Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Leads and new business.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 27, 2010
[Marketo] Introducing Seed Nurturing
Tags: Demand Generation Lead Nurturing Modern B2B Marketing Social Media b2b lead nurturing Marketo seed nurturing social media
ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010
[Marketo] The Risky Business of Exclusive Reselling
Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. the VAR) is collaborating with large business (i.e.
B2B LEAD BLOG | MONDAY, OCTOBER 18, 2010
[Marketo] 21 Tips & Other Impressions from the Marketo User Summit
We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to
MODERN B2B MARKETING | THURSDAY, APRIL 9, 2009
[Marketo] Demand Generation Best Practices: Thought Leadership with The LeadSloth
enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. Tags: Demand Generation Thought Leader Interviews b2b Jep Castelein leadsloth marketing marketo thought leadership That's why I'm glad I had the opportunity to meet Jep Castelein , author of. Enjoy!
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
[Marketo] B2B Lead Generation without Lead Nurturing is Doomed to Fail
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. Source: Marketing Sherpa/ KnowledgeStorm).
THE POINT | MONDAY, JANUARY 6, 2014
[Marketo] Top 10 Demand Generation Resolutions for 2014
If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 'It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more.
THE POINT | MONDAY, AUGUST 8, 2011
[Marketo] Lead Generation Losing Out to Social Media? Not So Much.
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1. It’s an approach.
WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
[Marketo] Can PR Firms Find Gold in Marketing Automation Services?
Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Except I just did.
WINDMILL NETWORKING | THURSDAY, MAY 10, 2012
[Marketo] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
As a case in point, marketing automation provider Marketo just acquired Crowd Factory , a social campaign management platform. Regardless of whether or not you’re a Marketo fan, this acquisition should benefit you in the long run. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
MODERN B2B MARKETING | TUESDAY, MARCH 3, 2009
[Marketo] 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring
At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. Done well, this unlocks serious revenue growth. Be everywhere. Build prospect profiles.
LEADSLOTH | TUESDAY, AUGUST 11, 2009
[Marketo] B2B Pay Per Click Advertising
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
THE POINT | MONDAY, FEBRUARY 11, 2013
[Marketo] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
[Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
[Marketo] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). Marketing act-on software Find New Customers genoo marketoThe sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. But no more. Thank you all.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 8, 2011
[Marketo] What’s Your New Role as a B-to-B Marketer?
Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market. Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. It’s a good read.
CONTENT MARKETING EXPERIENCE | TUESDAY, MARCH 26, 2013
[Marketo] Why marketing automation fails: the role of vendors and content
While some of them , such as Pardot (now ExactTarget ), Marketo , Eloqua and HubSpot have been showing the way in content marketing, – with the necessary mistakes – others have social media and content marketing strategies that are not strategies but simply an attitude of sharing as much self-serving content as possible. Zemanta.
THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 1, 2011
[Marketo] Marketing Automation is More Than Technology
A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Marketo] Marketo 2010 User Summit Focuses on Revenue Performance Management
Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Marketo] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). b2b demand generation b2b lead generation blog design lead generation marketo pardot silicon angle social media measurementAt first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Here they are, in a nutshell: 1. agree.
THE POINT | THURSDAY, SEPTEMBER 29, 2011
[Marketo] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[Marketo] Thank you, Marketo and Jill
Thanks so much, Marketo and Jill. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. new business has to start somewhere. The B2B generation company Find New Customers started when. The incomparable Jill Konrath of Selling to Big Companies edited it for me.
B2B MARKETING MENTOR | THURSDAY, AUGUST 29, 2013
[Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
FEARLESS COMPETITOR | THURSDAY, MAY 31, 2012
[Marketo] Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear
According to the Director of Marketing, I was very sharp, a top sales expert and I did a wonderful job of pushing this Marketo customer “in the right direction.” Marketing buyer personas content marketing Find New Customers management-best-practices Marketing Made Simple marketing-campaigns marketoCheck out these comments.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 12, 2011
[Marketo] Marketo introduces Sales Insights – guest post by Ardath Albee
Marketo is an ally of Find New Customers, the B2B Lead Generation company and sponsored our wildly popular white paper entitled How to Find New Customers, which teaches you how to implement your own lead generation programs. You can download that … Continue reading → sales challenges sales funnel Sales knowledge sales leadership
MODERN B2B MARKETING | FRIDAY, MAY 17, 2013
[Marketo] One Small Step for Marketo, One Giant Leap for the Marketing Nation
'Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing. You can read about it and see some pictures here.
MODERN B2B MARKETING | MONDAY, JANUARY 10, 2011
[Marketo] Marketo’s Position on the New Privacy Developments
Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. Exposure to FTC’s Do Not Track.
THE EFFECTIVE MARKETER | MONDAY, JUNE 20, 2011
[Marketo] A Tough Road for Marketing Automation
Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market.
THE POINT | TUESDAY, MAY 8, 2012
[Marketo] How Much Copy Do I Need On My Landing Page?
B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesHowever, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer. Short and sweet is the way to go.
FATHOM | MONDAY, APRIL 29, 2013
[Marketo] The Efficiency of Marketing Automation
Marketing Automation/Email Marketing marketing automation efficiency Marketo 'You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? Speaking of lead quality, another obvious sign of efficiency is the ratio of quality leads that marketing delivers to sales.…
THE EFFECTIVE MARKETER | THURSDAY, APRIL 19, 2012
[Marketo] Measuring Marketing Effectiveness
The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. Marketing Management Marketing ROI marketing analytics marketing metrics marketing roi marketo web analytics” – CMO.com. Understanding Marketing Analytics. And it is spot on.
MODERN B2B MARKETING | THURSDAY, DECEMBER 17, 2009
[Marketo] Holiday Greetings from Marketo, in Verse
So here at Marketo we did a quick list, of our views and misses and targets and hits. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray.
WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013
[Marketo] Marketing Automation Systems are on the Rise
Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. What is Marketing Automation?
MODERN B2B MARKETING | TUESDAY, JANUARY 10, 2012
[Marketo] Marketo’s Greatest Blog Hits of 2011
by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. Or is it? Cheers!
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 8, 2011
[Marketo] The Marketo Revenue Rockstar event, NYC
Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 11, 2009
[Marketo] Marketo’s secret sauce for lead generation
As you probably know, Marketo is the sponsor of How to Find New Customers. highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation. It’s not a sales pitch, but rather a detailed and fascination explanation of how Marketo does lead generation. How did they do it?
THE POINT | FRIDAY, JANUARY 6, 2012
[Marketo] How to Optimize Your Website’s Resource Library for Lead Generation
Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. See thumbnail at right.) The difference in the new design is striking.
MARKETING ACTION | FRIDAY, APRIL 5, 2013
[Marketo] So…What’s the Relevance of the Marketo IPO?
'There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 23, 2011
[Marketo] Top 10 B2B Companies on Twitter [March 2011]
Marketo ( @Marketo ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. March 2011). Ranking.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 16, 2010
[Marketo] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers. Marketo is one of the fastest growing companies in history and Jon’s insights on their unique lead generation programs are invaluable to any business leader looking for improved results. Marketo’s Secret Sauce.
THE POINT | TUESDAY, FEBRUARY 14, 2012
[Marketo] Should I Remove Offer Content from My Website During a Campaign?
B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesm concerned about people bypassing the campaign and just downloading the paper from our site.”.
THE POINT | THURSDAY, MARCH 29, 2012
[Marketo] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Marketo] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
INBLURBS | WEDNESDAY, APRIL 4, 2012
[Marketo] How to Multiply Marketing results the Smart Way? Combine In and Outbound
Content Creation Strategy inbound marketing Lead Generation Online Reputation Real-Time Marketing and PR social media marketing Combine Inbound and Outbound Marketing combined marketing strategy Inbound Marketing Machine marketoWhen it comes to led generation than “nothing beats the inbound marketing strategy”! Stand out of your competition.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 18, 2011
[Marketo] Top Two Areas of Struggle in Marketing Automation Implementation
Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. So you’re in the market for a marketing automation platform. You’ve gone through the Step-by-Step Guide to Selecting a Marketing Automation System by David Raab. Better advice: start investing in deployment well before you choose a platform. .
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 17, 2010
[Marketo] Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth
As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Marketo] Smart B2B Content, Awesome B2B Content and the Grid
from Marketo blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Marketo] Sales Intelligence Develops a 1:1 Relationship With Marketing
Companies like Adobe, ExactTarget, Marketo and Social Media Examiner will have a presence as well as be providing speakers during the show. Filed under: Conferences , Sales Intelligence Tagged: marketo , oms , Sales 2.0 , Sales Intelligence , social media , social selling. Conferences Sales Intelligence marketo oms Sales 2.0
MODERN B2B MARKETING | TUESDAY, OCTOBER 28, 2008
[Marketo] Marketing Automation and Strategy: Thought Leadership with Robert Moreau
But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. The next interview in the B2B Marketing thought leader interview series is with Robert J. campaigns?
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
MODERN B2B MARKETING | TUESDAY, MAY 24, 2011
[Marketo] New Study Quantifies Dramatic Growth From Revenue Performance Management
Conducted over the past few months by our in-house research team, the newly released Marketo Revenue Quotient study calculated that, by deploying RPM, Marketo’s customers worldwide have the potential to bring in a total of $2.53 My oft-repeated message is two-pronged. trillion more in revenues over the next five years. Revenue scale.
TRADESMEN INSIGHTS | THURSDAY, MAY 26, 2011
[Marketo] 10 Tips to Insure a Successful Webinar Targeted at the Professional Tradesmen
Andrew Spoeth from Marketo recently had an interesting post, How to Manage Successful Webinars: A Checklist that has several good points that you may want to look at. Marketing Tips Social Marketing Traditional Marketing andrew spoeth marketo professional tradesmen tips to insure a successful webinar webinarThose are my thoughts.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Marketo] Marketing Automation’s Next Frontier: Madison Avenue
This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoNot yet.
LEADSLOTH | SUNDAY, OCTOBER 4, 2009
[Marketo] MarketingSherpa B2B Marketing Summit Boston
Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Lead Management. Content creation.
MODERN B2B MARKETING | FRIDAY, AUGUST 26, 2011
[Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. At Marketo, we believe all this is changing, and our mission is to transform it for good. Marketo does this through something called lead scoring. dollars and cents).
THE POINT | TUESDAY, AUGUST 23, 2011
[Marketo] Marketing Automation: What Is It & Why Do I Care? (Webinar)
B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
MODERN B2B MARKETING | MONDAY, AUGUST 30, 2010
[Marketo] Seeking a World-Class CMO for Marketo
Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. or less). The New Demand Center.
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 28, 2012
[Marketo] A New Democracy for the Modern Marketer
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Resources: Marketo: [link]. Marketing is hard.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Marketo] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
[Marketo] B2B Marketers: Are You Taking Advantage of Online Videos?
These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. Marketing Tips Social Marketing Traditional Marketing B to B marketers b to b marketers using online video brightcove jon miller marketingsherpa marketoOnline media is the fastest growing media platform in history.
THE POINT | FRIDAY, MARCH 18, 2011
[Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) Compliments to the Marketo team for their first-rate production.). how to bring potential customers into dialogue with your company.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Marketo] 25 B2B Social Media Nuggets of Goodness
from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 15, 2012
[Marketo] The Secrets Behind Successful Company Blogs
Marketo, for example, separates their blogs by topic. Rather than attempting to create a catch-all blog with topics that jump all over the place, Marketo separates topics by target audience, and can better track which readers are interested in which topics – a targeting practice that makes sales & marketing follow up much more effective.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
[Marketo] Converting Trial & Freemium Users: Keep Selling Post-Trial
B2B Marketing Lead Management Lead Nurturing Marketing Automation telemarketing free trial software freemium strategy Marketo partner trial conversions trial softwareHowever, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
MODERN B2B MARKETING | MONDAY, OCTOBER 4, 2010
[Marketo] 19 Unmissable B2B Marketing Blog Posts
Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1. So what has the industry found most useful? Lead nurturing 101.
THE POINT | TUESDAY, MAY 18, 2010
[Marketo] If Lead Nurturing is the Question, is Software the Answer?
At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo Do you use a specific software for lead nurturing? If so, what do you use, and how does it help build your pipeline?. It won’t. No matter how good the software.).
THE EFFECTIVE MARKETER | THURSDAY, JULY 21, 2011
[Marketo] Marketing Events You Can’t Miss
It seems Marketo has a nicer way of presenting Marketing Conferences. Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showdid a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.
SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 8, 2013
[Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
'InsideView was a proud diamond sponsor of Marketo’s JumpStart Tour this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller, Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. the lucky winner in Silicon Valley! Social CRM
MODERN B2B MARKETING | TUESDAY, DECEMBER 20, 2011
[Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 28, 2012
[Marketo] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation , highlights some interesting stats from a recent comScore study: 72.2 Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategy
MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011
[Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx. Visit us at Booth 817 or visit [link].
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
[Marketo] A Brief History of Marketing
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoMaybe I am being too picky. What do you think?
MODERN B2B MARKETING | THURSDAY, APRIL 7, 2011
[Marketo] 5 Essential Books to Understand B2B Sales 2.0
To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales b2b sales and marketing book club buying cycle Marketing Automation marketo book club sales 2.0 Sales 2.0. By Anneke Seley. By John R.