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  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event:   Road to Success: How to Navigate the New Landscape. Mobile Moments .
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! View the infographic here. Event Marketing
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Marketo] Power to the Marketer: Introducing Marketo’s New Dialog Edition
    Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation.  In the past few years, Marketo has built a bunch of technology around triggering, nurturing, and integrating multi-channel marketing (among other things). 
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Marketo] DF 2012 Interviews: Marketo Executives Talk Shop
    by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Marketo CEO Phil Fernandez Explains Revenue Performance Management. Marketo’s Senior VP & GM Bill Binch Live from Dreamforce Cloud Expo. Customer.tv
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Marketo] The Marketo Revenue Rockstar event, NYC
    Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
  • THE POINT  |  MONDAY, SEPTEMBER 30, 2013
    [Marketo] Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
    B2B Marketing Demand Generation E-mail Lead Management Lead Nurturing Marketing Automation b2b demand generation email marketing lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo consultant Do I need it in order to do lead nurturing?”. And therein lies the difference. Certainly.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] Does your Marketo Ferrari collect dust?
    Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting  Get More from your Marketo Purchase. One problem. Find New Customers has the answer.
  • B2BBLOGGERS  |  THURSDAY, MARCH 29, 2012
    [Marketo] Marketo Working To Simplify Marketing Automation Adoption
    At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Marketo] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. Tweet @marketo and use the hashtag #mus13.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As an exhibitor, our event plan was months in the making.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Marketo] Top 10 Demand Generation Resolutions for 2014
    If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Marketo] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Cheers!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
    Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course! Chorus ). Chorus ).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Marketo] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2009
    [Marketo] Marketo's Secret Sauce for Demand Generation
    Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketo] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Top Findings from the Marketo Email Marketing Benchmark
    by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Trust is a critical component of email success.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] How ClearFit Combines Video and Marketo for More Clicks and Customers
    From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard. So who’s doing this now?
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketo] Is Marketing Automation Right for Every Company?
    B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. More Tips!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 20, 2010
    [Marketo] Marketo’s new Definitive Guide to Lead Scoring (via )
    Great new guide to lead scoring by the nice folks at Marketo. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified … Continue reading → Demand GenerationClick to download How to Find New Customers, our remarkably popular white paper.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketo] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts! 1) The “5 A” Framework for Content Marketing Success. by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. pretty amazing feat. Writers block.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    We’re proud to announce that InsideView Target is […]. Products & Technology
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketo] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. by Dayna Rothman What a whirlwind Dreamforce has been!
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketo] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. List. 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    by Dayna Rothman We are halfway through our first day at Marketo User Summit. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented! My head is spinning. Take it away Jay!
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 18, 2010
    [Marketo] 21 Tips & Other Impressions from the Marketo User Summit
    We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Marketo] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 20, 2012
    [Marketo] Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
    More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company. demand generation systems salesforce.com marketo eloqua marketing automation industry oracleThe stock had been hovering around $17.50
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 21, 2012
    [Marketo] To Make Marketing Automation Truly Hum, Look Beyond Software
    Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. They were unable to create quality content for Marketo and saw a major problem.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Marketo] Marketo’s Greatest Blog Hits of 2011
    by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. Or is it? Cheers!
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Marketo] So…What’s the Relevance of the Marketo IPO?
    There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Marketo] Marketo’s Position on the New Privacy Developments
    Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space.  This is great for Marketo customers who are experts in building trust and providing relevant content and services to their subscribers.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [Marketo] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    Marketo is talking about it too. Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketo] Marketo’s Lead Nurturing in Less Than 5 Minutes
    Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. by Jon Miller. Topics include: . Enjoy!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Marketo] Why Writing Guest Posts Should Be Very Important to You
    And when you write a post for a very popular blog like Marketo , you get tons of audience. In fact, I now contribute a monthly guest post for the Marketo blog.). Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). in his recent e-book.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketo] Modern Marketing Skills
    Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the EconomistThe skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. That means a lot of new skills will be required to run these technologies.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Marketo] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing.  You can read about it and see some pictures here.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 16, 2013
    [Marketo] Industrial Email Marketing is NOT Dead
    B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [Marketo] Marketo introduces Sales Insights – guest post by Ardath Albee
    Marketo is an ally of Find New Customers, the B2B Lead Generation company and sponsored our wildly popular white paper entitled How to Find New Customers, which teaches you how to implement your own lead generation programs. You can download that … Continue reading → sales challenges sales funnel Sales knowledge sales leadership
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] Marketing automation is not marketing strategy
    Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software.  B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions (Photo credit: Wikipedia).
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketo] 6 Cringeworthy Marketing Technology Failures
    On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. 5. You just create the rules. This happens: 2.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. Speak human to connect effectively with your audience.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketo] Are Machines the Future of Marketing?
    Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watsonAre you ready?
  • FOLLOW THE LEAD  |  WEDNESDAY, JULY 21, 2010
    [Marketo] Dialing up SLMA Radio
    PT) featuring an interview with Phil Fernandez , president-CEO of Marketo and Dan McDade , president-CEO and founder of PointClear. Tags: Sales & Marketing James W.Obermayer Sales Lead Management Association Marketo PointClear OC Talk Radio Dan McDade Phil Fernandez Listeners can access the program via the SLMA Web site.
  • FOLLOW THE LEAD  |  WEDNESDAY, JULY 21, 2010
    [Marketo] Dialing up SLMA Radio
    PT) featuring an interview with Phil Fernandez , president-CEO of Marketo and Dan McDade , president-CEO and founder of PointClear. Tags: Sales & Marketing Dan McDade James W.Obermayer Marketo OC Talk Radio Phil Fernandez PointClear Sales Lead Management Association Listeners can access the program via the SLMA Web site.
  • THE POINT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketo] Key to Marketing Automation Success: Process First, then Campaigns
    B2B Marketing Lead Management Lead Nurturing Marketing Automation marketing automation agency marketing automation consultant marketing automation consultants Marketo agency Marketo consultant Marketo partner sirius decisionsAnd that fact, I would propose, is a good sign for a maturing market. emphasis mine).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 27, 2010
    [Marketo] Revenue Stage Analytics: The Marketo Model
    This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience
    Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns. So what to do? Sign up for the webinar now!
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Marketo] What Does B2B Social Media Success Look Like?
    Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Leads and new business.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 22, 2013
    [Marketo] Hey Girl, The Real Reason Ryan Gosling is Leaving Acting?
    Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10. B2B Lead Generation Hey Girl Marketo Summit 2013 Ryan Gosling
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Join Us at The Marketing Nation Summit Next Week
    Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit
  • LOOPFUSE  |  FRIDAY, FEBRUARY 24, 2012
    [Marketo] Don't Hire - Automate!
    The folks at Adzerk have done just that with this great post entitled Don’t Hire – Automate.  In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. Marketing Automation adzerk marketoRead the whole thing.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Become An Inbound Marketer Without Creating Content
    During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Content Social Media buffer content marketing inbound marketing marketo pingdomInbound marketing is all about your content, right? Content is definitely one path, and the path most companies traditionally take.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Marketo] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). It’s the kind of moment that you know truly matters, and that you won’t soon forget.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Marketo] When Marketing Automation Is the Wrong Solution
    Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo Just because it is a more more powerful solution doesn’t mean it is necessary or advisable. Your Turn.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 11, 2009
    [Marketo] Marketo’s secret sauce for lead generation
    As you probably know, Marketo is the sponsor of How to Find New Customers. highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation.  It’s not a sales pitch, but rather a detailed and fascination explanation of how Marketo does lead generation. How did they do it?
  • LEADERSHIP  |  TUESDAY, MAY 27, 2014
    [Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
    In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 16, 2010
    [Marketo] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
    Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers.  We hold monthly events with great guest speakers like Jon on the first Thursday of every month at 2:00pm ET. Marketo’s Secret Sauce. This is one event you won’t want to miss.). You can watch this on demand by clicking on.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Marketo] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show.  dollars and cents).
  • INBLURBS  |  WEDNESDAY, APRIL 4, 2012
    [Marketo] How to Multiply Marketing results the Smart Way? Combine In and Outbound
    Content Creation Strategy inbound marketing Lead Generation Online Reputation Real-Time Marketing and PR social media marketing Combine Inbound and Outbound Marketing combined marketing strategy Inbound Marketing Machine marketoWhen it comes to led generation than “nothing beats the inbound marketing strategy”!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketo] Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth
    In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth.  As the leading Revenue Performance Management company,  Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century.  You know, Marketo is on fire. Number one, we’re innovators.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Marketo] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. So did I.
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Marketo] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Marketo] Marketing Automation, Set It and Forget It
    Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsYou may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Marketo] Getting Started Guide for Marketing Automation
    Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoBut let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Rinse and repeat.
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Marketo] The Risky Business of Exclusive Reselling
    Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. the VAR) is collaborating with large business (i.e.
  • THE POINT  |  WEDNESDAY, JANUARY 25, 2012
    [Marketo] 7 Tips for a Successful PPC Landing Page
    ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? Here are 7 tips that can make a difference: 1. Sell the offer.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Marketo] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • LEADSLOTH  |  MONDAY, AUGUST 17, 2009
    [Marketo] What is the ROI of Lead Management?
    Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.
  • MARKETING FINGER  |  MONDAY, MAY 16, 2011
    [Marketo] Content Marketing: How Companies are Doing It [Infographic]
    Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic Marketo
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Marketo] When Inbound Marketing Goes Wrong
    The reasons, according to Marketo, are many: Your aim is too wide. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. And, according to Marketo, outbound programs have their place in your marketing arsenal. Capture your target.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.  Visit us at Booth 817 or visit [link].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] The Marketing Nation Summit Wrap-up
    Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit At last week’s the Marketing Nation Summit, 4,000 livel […].
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 8, 2011
    [Marketo] What’s Your New Role as a B-to-B Marketer?
    Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market. Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. It’s a good read.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 30, 2012
    [Marketo] 10 of the Best B2B Facebook Timeline Cover Photos
    Marketo. Facebook Caterpillar Cisco dell Dow Fluke marketo Ogilvy Salesforce.com SAP VolvoHope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. Product Images. Fluke Corporation. Volvo Trucks.
  • THE POINT  |  TUESDAY, FEBRUARY 14, 2012
    [Marketo] Should I Remove Offer Content from My Website During a Campaign?
    B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesMy response: The short answer to your question is: “no,” but let me expand a little.
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Marketo] Where Should Marketo Go From Here?
    On March 17, 2013, Marketo launched a successful initial public offering (IPO), approximately seven years after the marketing automation software company was first founded in 2006. As of the date of publication, Marketo’s market cap was listed at $1.26 billion. Background: A Very Active Industry. ” he says. ”
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Marketo] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Resources: Marketo: [link]. Marketing is hard.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 15, 2010
    [Marketo] Fractional Response Attribution is Worse Than Nothing
    spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.
  • THE POINT  |  TUESDAY, MAY 8, 2012
    [Marketo] How Much Copy Do I Need On My Landing Page?
    B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesHowever, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer. Short and sweet is the way to go.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketo] No Leads from Social Media? No Excuses.
    Navicure uses Marketo and Salesforce.com to track marketing ROI.). b2b demand generation b2b lead generation blog design lead generation marketo pardot silicon angle social media measurementPut a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) Here they are, in a nutshell: 1. agree.
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