SAZBEAN | TUESDAY, MAY 6, 2014
[Marketo] Tips for Effective Lead Generation
Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices: There are a lot of philosophies and opinions on lead generation. Marketing Strategy Content marketing lead generation Marketing automation Marketo should be direct marketing or advertising.
SALES INTELLIGENCE VIEW | THURSDAY, JULY 10, 2014
[Marketo] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
Marketo is talking about it too. Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour
THE POINT | MONDAY, MAY 14, 2012
[Marketo] New Report Confirms Immaturity of Most Marketing Automation Deployments
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
THE POINT | WEDNESDAY, MAY 30, 2012
[Marketo] MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. Typically an ad campaign succeeds when it generates a single response.
THE POINT | WEDNESDAY, FEBRUARY 8, 2012
[Marketo] Key to Marketing Automation Success: Process First, then Campaigns
B2B Marketing Lead Management Lead Nurturing Marketing Automation marketing automation agency marketing automation consultant marketing automation consultants Marketo agency Marketo consultant Marketo partner sirius decisionsAnd that fact, I would propose, is a good sign for a maturing market. emphasis mine).
MARKETING FINGER | SATURDAY, JULY 30, 2011
[Marketo] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
MODERN B2B MARKETING | MONDAY, MAY 20, 2013
[Marketo] Dr. Marketo’s Cabinet of Curiosity
'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. But few people know that Dr. Marketo also sent the world’s first tweet (“Watson come quick, I need #tea.”)
THE POINT | TUESDAY, AUGUST 27, 2013
[Marketo] 10 Tips for Driving Lead Nurturing Success (Infographic)
B2B Marketing Campaign Strategy Infographics Lead Management Lead Nurturing Marketing Automation lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo best practices Marketo partner Here are some tips for driving lead nurturing success. Click on the image below to view full size.).
MODERN B2B MARKETING | WEDNESDAY, MARCH 12, 2014
[Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
'Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! View the infographic here. Event Marketing
MODERN B2B MARKETING | MONDAY, JUNE 24, 2013
[Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
'Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What Hasn’t Changed. According to IBM, we now create 2.5 Buyers today are more empowered.
PUZZLE MARKETER | THURSDAY, JULY 26, 2012
[Marketo] Marketing Automation, Set It and Forget It
Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsYou may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
[Marketo] 5 Ways B2B Marketing Professionals Can Leverage Social Media
Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. Tags: Social Media b2b marketing Marketo social media As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Build a rock-solid reputation.
MARKETING FINGER | MONDAY, MAY 16, 2011
[Marketo] Content Marketing: How Companies are Doing It [Infographic]
new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic MarketoWhy do companies pursue content marketing, and how are they doing it? A
FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
[Marketo] Does your Marketo Ferrari collect dust?
Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting Get More from your Marketo Purchase. One problem. Find New Customers has the answer.
MODERN B2B MARKETING | FRIDAY, MAY 18, 2012
[Marketo] The 2012 Marketo User Summit [Infographic]
by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. You can follow the Marketo Summit on Twitter using the hashtag #mus12 and be sure to stay tuned to our blog for live updates starting on Wednesday. B2B Marketing Infographic
FEARLESS COMPETITOR | MONDAY, DECEMBER 20, 2010
[Marketo] Marketo’s new Definitive Guide to Lead Scoring (via )
Great new guide to lead scoring by the nice folks at Marketo. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified … Continue reading → Demand GenerationClick to download How to Find New Customers, our remarkably popular white paper.
MARKETING ACTION | FRIDAY, MAY 17, 2013
[Marketo] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
'We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. Marketing automation is no longer a solution afforded only by early adopters or technology enterprises.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Marketo] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr. Enjoy!
ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010
[Marketo] The Risky Business of Exclusive Reselling
Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. the VAR) is collaborating with large business (i.e.
THE POINT | MONDAY, JANUARY 6, 2014
[Marketo] Top 10 Demand Generation Resolutions for 2014
If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 'It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more.
WEBBIQUITY | MONDAY, MAY 23, 2011
[Marketo] What Does B2B Social Media Success Look Like?
Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Leads and new business.
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
[Marketo] B2B Lead Generation without Lead Nurturing is Doomed to Fail
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. Source: Marketing Sherpa/ KnowledgeStorm).
B2B LEAD BLOG | MONDAY, OCTOBER 18, 2010
[Marketo] 21 Tips & Other Impressions from the Marketo User Summit
We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to
WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
[Marketo] Can PR Firms Find Gold in Marketing Automation Services?
Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Except I just did.
VIDYARD | WEDNESDAY, MARCH 12, 2014
[Marketo] How ClearFit Combines Video and Marketo for More Clicks and Customers
From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard. So who’s doing this now?
MODERN B2B MARKETING | THURSDAY, OCTOBER 17, 2013
[Marketo] Power to the Marketer: Introducing Marketo’s New Dialog Edition
'Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation. In the past few years, Marketo has built a bunch of technology around triggering, nurturing, and integrating multi-channel marketing (among other things).
MODERN B2B MARKETING | FRIDAY, OCTOBER 19, 2012
[Marketo] DF 2012 Interviews: Marketo Executives Talk Shop
by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Marketo CEO Phil Fernandez Explains Revenue Performance Management. Marketo’s Senior VP & GM Bill Binch Live from Dreamforce Cloud Expo. Customer.tv
LEADSLOTH | TUESDAY, AUGUST 11, 2009
[Marketo] B2B Pay Per Click Advertising
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
MODERN B2B MARKETING | MONDAY, JANUARY 27, 2014
[Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
'Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course! Chorus ). Chorus ).
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 8, 2011
[Marketo] What’s Your New Role as a B-to-B Marketer?
Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market. Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. It’s a good read.
MODERN B2B MARKETING | WEDNESDAY, MARCH 19, 2014
[Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
'Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA. along San Francisco’s beautiful Embarcadero. Register here
MODERN B2B MARKETING | WEDNESDAY, MAY 14, 2014
[Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event: Road to Success: How to Navigate the New Landscape. Mobile Moments .
MODERN B2B MARKETING | THURSDAY, OCTOBER 9, 2014
[Marketo] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 20, 2014
[Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
'Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo
THE POINT | MONDAY, AUGUST 8, 2011
[Marketo] Lead Generation Losing Out to Social Media? Not So Much.
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1. It’s an approach.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
[Marketo] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). Marketing act-on software Find New Customers genoo marketoThe sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. But no more. Thank you all.
THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 1, 2011
[Marketo] Marketing Automation is More Than Technology
A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.
THE POINT | MONDAY, FEBRUARY 11, 2013
[Marketo] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
SOCIAL MEDIA B2B | FRIDAY, MARCH 30, 2012
[Marketo] 10 of the Best B2B Facebook Timeline Cover Photos
Marketo. Facebook Caterpillar Cisco dell Dow Fluke marketo Ogilvy Salesforce.com SAP VolvoHope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. Product Images. Fluke Corporation. Volvo Trucks.
THE POINT | WEDNESDAY, JANUARY 25, 2012
[Marketo] 7 Tips for a Successful PPC Landing Page
” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? Here are 7 tips that can make a difference: 1. Not “learn more.” Sell the offer.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 5, 2013
[Marketo] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
Marketo Integration. Marketing automation is the source of information about which leads get qualified or turn into revenue, so there’s a perfect synergy between solutions such as Marketo and this new AdWords capability. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.
FEARLESS COMPETITOR | THURSDAY, MAY 31, 2012
[Marketo] Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear
According to the Director of Marketing, I was very sharp, a top sales expert and I did a wonderful job of pushing this Marketo customer “in the right direction.” Marketing buyer personas content marketing Find New Customers management-best-practices Marketing Made Simple marketing-campaigns marketoCheck out these comments.
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
[Marketo] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Cheers!
MODERN B2B MARKETING | MONDAY, APRIL 15, 2013
[Marketo] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Marketo] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). b2b demand generation b2b lead generation blog design lead generation marketo pardot silicon angle social media measurementAt first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Here they are, in a nutshell: 1. agree.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 11, 2014
[Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As an exhibitor, our event plan was months in the making.
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[Marketo] Thank you, Marketo and Jill
Thanks so much, Marketo and Jill. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. new business has to start somewhere. The B2B generation company Find New Customers started when. The incomparable Jill Konrath of Selling to Big Companies edited it for me.
THE POINT | THURSDAY, SEPTEMBER 29, 2011
[Marketo] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?
MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
[Marketo] 16 Must-Read B2B Marketing Strategy Ebooks
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Marketo's 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. Enjoy! Increasing the Response to Your Email Marketing.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 12, 2011
[Marketo] Marketo introduces Sales Insights – guest post by Ardath Albee
Marketo is an ally of Find New Customers, the B2B Lead Generation company and sponsored our wildly popular white paper entitled How to Find New Customers, which teaches you how to implement your own lead generation programs. You can download that … Continue reading → sales challenges sales funnel Sales knowledge sales leadership
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
[Marketo] Marketo 2010 User Summit Focuses on Revenue Performance Management
Marketo’s vision is to help companies of all sizes adopt Revenue Performance Management and accelerate predictable revenue growth by providing them the tools, thought leadership, and best practices. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
MODERN B2B MARKETING | TUESDAY, NOVEMBER 15, 2011
[Marketo] Top Findings from the Marketo Email Marketing Benchmark
by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Trust is a critical component of email success.
THE EFFECTIVE MARKETER | MONDAY, JUNE 20, 2011
[Marketo] A Tough Road for Marketing Automation
Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010
[Marketo] 9 Indispensable B2B Social Media White Papers
Published by Marketo, June 2010. Tags: Communications Social Media 101 B2B b2bento ebook hivefire Hubspot marketo Microsoft radian6 socialmeida white paper White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. 15 B2B Marketing Facebook Success Stories.
THE EFFECTIVE MARKETER | THURSDAY, APRIL 19, 2012
[Marketo] Measuring Marketing Effectiveness
The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. Marketing Management Marketing ROI marketing analytics marketing metrics marketing roi marketo web analytics” – CMO.com. Understanding Marketing Analytics. And it is spot on.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
[Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
MODERN B2B MARKETING | TUESDAY, APRIL 9, 2013
[Marketo] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
'by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. Tweet @marketo and use the hashtag #mus13.
THE POINT | TUESDAY, MAY 8, 2012
[Marketo] How Much Copy Do I Need On My Landing Page?
B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesHowever, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer. Short and sweet is the way to go.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
[Marketo] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts! Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. pretty amazing feat.
WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013
[Marketo] Marketing Automation Systems are on the Rise
Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. What is Marketing Automation?
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012
[Marketo] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. by Dayna Rothman What a whirlwind Dreamforce has been!
FATHOM | MONDAY, APRIL 29, 2013
[Marketo] The Efficiency of Marketing Automation
Marketing Automation/Email Marketing marketing automation efficiency Marketo 'You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? Speaking of lead quality, another obvious sign of efficiency is the ratio of quality leads that marketing delivers to sales.…
THE POINT | TUESDAY, SEPTEMBER 1, 2009
[Marketo] How to Make Your Thank You Page Work Harder
Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design
FEARLESS COMPETITOR | WEDNESDAY, JUNE 8, 2011
[Marketo] The Marketo Revenue Rockstar event, NYC
Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
MODERN B2B MARKETING | MONDAY, JANUARY 10, 2011
[Marketo] Marketo’s Position on the New Privacy Developments
Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. Exposure to FTC’s Do Not Track.
SALES INTELLIGENCE VIEW | SATURDAY, APRIL 12, 2014
[Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
MODERN B2B MARKETING | WEDNESDAY, APRIL 9, 2014
[Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 23, 2011
[Marketo] Top 10 B2B Companies on Twitter [March 2011]
Marketo ( @Marketo ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. March 2011). Ranking.
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[Marketo] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Marketo] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
MODERN B2B MARKETING | THURSDAY, APRIL 10, 2014
[Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 11, 2009
[Marketo] Marketo’s secret sauce for lead generation
As you probably know, Marketo is the sponsor of How to Find New Customers. highly recommend you watch Jon Miller, their VP of Marketing share the Marketo Secret Sauce for Lead Generation. It’s not a sales pitch, but rather a detailed and fascination explanation of how Marketo does lead generation. How did they do it?
THE POINT | TUESDAY, FEBRUARY 14, 2012
[Marketo] Should I Remove Offer Content from My Website During a Campaign?
B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesm concerned about people bypassing the campaign and just downloading the paper from our site.”.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
MODERN B2B MARKETING | FRIDAY, MAY 17, 2013
[Marketo] One Small Step for Marketo, One Giant Leap for the Marketing Nation
'Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing. You can read about it and see some pictures here.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 16, 2010
[Marketo] Marketo’s Secret Sauce (for Lead Generation) and a great guest for March
Thanks to Jon Miller, VP Marketing at Marketo for presenting to our Insiders at Find New Customers. Marketo is one of the fastest growing companies in history and Jon’s insights on their unique lead generation programs are invaluable to any business leader looking for improved results. Marketo’s Secret Sauce.
TRADESMEN INSIGHTS | THURSDAY, MAY 26, 2011
[Marketo] 10 Tips to Insure a Successful Webinar Targeted at the Professional Tradesmen
Andrew Spoeth from Marketo recently had an interesting post, How to Manage Successful Webinars: A Checklist that has several good points that you may want to look at. Marketing Tips Social Marketing Traditional Marketing andrew spoeth marketo professional tradesmen tips to insure a successful webinar webinarThose are my thoughts.
MODERN B2B MARKETING | THURSDAY, DECEMBER 17, 2009
[Marketo] Holiday Greetings from Marketo, in Verse
So here at Marketo we did a quick list, of our views and misses and targets and hits. Holiday wishes from your friends at Marketo. Tags: Modern B2B Marketing holiday Marketo Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray.
MODERN B2B MARKETING | TUESDAY, JULY 27, 2010
[Marketo] Revenue Stage Analytics: The Marketo Model
This post is where all these ideas come to a head with an explanation of Marketo’s own revenue stage model and how we define our own stages. Marketo’s revenue stage model first defines the “happy path,” i.e. the traditional funnel that leads linearly from new lead to closed, won business.
SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Marketo] Sales Intelligence Develops a 1:1 Relationship With Marketing
Companies like Adobe, ExactTarget, Marketo and Social Media Examiner will have a presence as well as be providing speakers during the show. Filed under: Conferences , Sales Intelligence Tagged: marketo , oms , Sales 2.0 , Sales Intelligence , social media , social selling. Conferences Sales Intelligence marketo oms Sales 2.0
INBLURBS | WEDNESDAY, APRIL 4, 2012
[Marketo] How to Multiply Marketing results the Smart Way? Combine In and Outbound
Content Creation Strategy inbound marketing Lead Generation Online Reputation Real-Time Marketing and PR social media marketing Combine Inbound and Outbound Marketing combined marketing strategy Inbound Marketing Machine marketoWhen it comes to led generation than “nothing beats the inbound marketing strategy”! Stand out of your competition.
MODERN B2B MARKETING | TUESDAY, JANUARY 10, 2012
[Marketo] Marketo’s Greatest Blog Hits of 2011
by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. Or is it? Cheers!
THE POINT | FRIDAY, JANUARY 6, 2012
[Marketo] How to Optimize Your Website’s Resource Library for Lead Generation
Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. See thumbnail at right.) The difference in the new design is striking.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 18, 2011
[Marketo] Top Two Areas of Struggle in Marketing Automation Implementation
Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. So you’re in the market for a marketing automation platform. You’ve gone through the Step-by-Step Guide to Selecting a Marketing Automation System by David Raab. Better advice: start investing in deployment well before you choose a platform. .
THE POINT | THURSDAY, MARCH 29, 2012
[Marketo] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
[Marketo] Marketo’s Lead Nurturing in Less Than 5 Minutes
Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. by Jon Miller. Topics include: . Enjoy!
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Marketo] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
by Dayna Rothman We are halfway through our first day at Marketo User Summit. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented! My head is spinning. Take it away Jay!
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Marketo] Smart B2B Content, Awesome B2B Content and the Grid
from Marketo blog. Blogging Communications Marketing Circle Research Eloqua Hubspot Marc Meyer marketoEvery B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. from Eloqua Blog.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12.
LEADSLOTH | SUNDAY, OCTOBER 4, 2009
[Marketo] MarketingSherpa B2B Marketing Summit Boston
Marketo (booth 6). Marketo (booth 6). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Lead Management. Content creation.
TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
[Marketo] B2B Marketers: Are You Taking Advantage of Online Videos?
These were only a few of the facts that I learned from a recent post by Jon Miller from Marketo. Marketing Tips Social Marketing Traditional Marketing B to B marketers b to b marketers using online video brightcove jon miller marketingsherpa marketoOnline media is the fastest growing media platform in history.
B2B MARKETING MENTOR | THURSDAY, AUGUST 29, 2013
[Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 17, 2010
[Marketo] Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth
As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.
LEADERSHIP | TUESDAY, MAY 27, 2014
[Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership.
MARKETING ACTION | FRIDAY, APRIL 5, 2013
[Marketo] So…What’s the Relevance of the Marketo IPO?
'There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Marketo] Marketing Automation’s Next Frontier: Madison Avenue
This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoNot yet.
MODERN B2B MARKETING | TUESDAY, MAY 24, 2011
[Marketo] New Study Quantifies Dramatic Growth From Revenue Performance Management
Conducted over the past few months by our in-house research team, the newly released Marketo Revenue Quotient study calculated that, by deploying RPM, Marketo’s customers worldwide have the potential to bring in a total of $2.53 My oft-repeated message is two-pronged. trillion more in revenues over the next five years. Revenue scale.
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 28, 2012
[Marketo] A New Democracy for the Modern Marketer
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Resources: Marketo: [link]. Marketing is hard.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 28, 2012
[Marketo] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation , highlights some interesting stats from a recent comScore study: 72.2 Marketing Tools Marketing Trends Social Marketing Traditional Marketing comscore jason miller lead generation using mobile marketo mobile marketing strategy mobile strategy
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Marketo] 25 B2B Social Media Nuggets of Goodness
from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.