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  • THE POINT  |  MONDAY, SEPTEMBER 24, 2012
    [Marketo] 3 Crucial Tips for Promoting Live Product Demos
    B2B Marketing E-mail email design email marketing Event Promotion Lead Nurturing Offer Strategy b2b demand generation marketo Marketo agency Marketo partner marketo tips ringcentralLet’s face it; a live product demo is a tough sell. Here are 3 tips to consider: 1. Sell the demo, not the product.
  • SNAPAPP  |  MONDAY, APRIL 20, 2015
    [Marketo] 3 Inspirational Take-Aways from Marketo Summit 2015
    The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! Marketo CEO Phil Fernandez opened the conference with the belief that marketers need to listen more and have stronger two-way dialogues with their audiences. As I’m writing this post, in my red-eye flight haze, all I can do is smile.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Marketo] Big deals for Marketo and Demandware, but what do they mean?
    Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” billion. What do you think?
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketo] Is Marketing Automation Right for Every Company?
    B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Marketo] Top 10 Demand Generation Resolutions for 2014
    If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Marketo] Tying Facebook Leads Directly to Revenue: A Marketo Example
    With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? So do we. How did we do it?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 21, 2011
    [Marketo] Marketo TV Discusses Social Selling with InsideView
    During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterSales 2.0
  • THE POINT  |  THURSDAY, AUGUST 8, 2013
    [Marketo] Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
    B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner Too little negative scoring.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketo] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo. B2B Marketing Lead Management Lead Nurturing Marketing Automation Marketo marketo Marketo agency Marketo consultant Marketo partner
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Marketo] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    And during explosive growth like we’re seeing at Marketo, it’s critical to increase distribution reach.  Through the ExactTarget partnership, Marketo will become the revenue system of record for a much larger number of businesses around the world. You must have a unique and compelling idea that solves a real business problem. 
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] This Week in Mingled Marketing: Using Marketo’s Ad Bridge for Personalized Marketing
    Though this is a difficult prospect, especially when it comes to cross-channel strategies, Marketo’s AdBridge allows marketers to streamline communications and bring channel specific data together to form a consistent message. Jeff & Jon: How does Marketo play a role in creating more personalized messaging? Blog Feed
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! View the infographic here. Event Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Marketo] Great Slide by Marketo on how the world has changed
    Jon Miller , Founder and VP of Marketing at Marketo presented this slide. We thank Marketo and Jon for this great slide. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. loved its simplicity and clarity. Before Social.
  • ANNUITAS  |  TUESDAY, MAY 24, 2011
    [Marketo] An Interview with Jon Miller, Co-Founder of Marketo
    We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 27, 2013
    [Marketo] Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C
    There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Marketo] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
    In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. contact-form].
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
    Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course! Chorus ). Chorus ).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Marketo] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Marketo] New Report Confirms Immaturity of Most Marketing Automation Deployments
    A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 17, 2013
    [Marketo] One Small Step for Marketo, One Giant Leap for the Marketing Nation
    Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing.  You can read about it and see some pictures here.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [Marketo] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them. million.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 18, 2012
    [Marketo] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Marketo] Are You in the Nation? Marketo’s Summit Goes to Sin City
    Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Here are a few of the things I’m most excited for as we prepare for Marketo’s big event. 1.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • THE POINT  |  MONDAY, SEPTEMBER 30, 2013
    [Marketo] Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
    B2B Marketing Demand Generation E-mail Lead Management Lead Nurturing Marketing Automation b2b demand generation email marketing lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo consultant Do I need it in order to do lead nurturing?”. And therein lies the difference. Certainly.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Marketo] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Marketo] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller,  Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo. Speak human to connect effectively with your audience.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Marketo] Marketo prices IPO at $13, at high end of the range
    Marketo just raised $79 million dollars – at the top end of the range predicted!  Find New Customers congratulates our many friends at Marketo. So Find New Customers likes Marketo a lot.). Marketo, which provides on-demand marketing  software  to SMBs and enterprises, raised $79 million by offering 6.1
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Marketo] Top Findings from the Marketo Email Marketing Benchmark
    by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Trust is a critical component of email success.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As an exhibitor, our event plan was months in the making.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Marketo] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Cheers!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Marketo] Algonquin College - Winner of Marketo Revvie Award
    Algonquin College wins the Marketo “Revvie” award for Most Dramatic Business Impact B2C category solely due to the efforts of OnPath as they had no technical person on staff. This award is given to outstanding customers who share how Marketo has transformed or revolutionized their businesses. Most Dramatic Business Impact.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
    by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Marketo] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Marketo] DF 2012 Interviews: Marketo Executives Talk Shop
    by Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Marketo CEO Phil Fernandez Explains Revenue Performance Management. Marketo’s Senior VP & GM Bill Binch Live from Dreamforce Cloud Expo. Customer.tv
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 20, 2012
    [Marketo] Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
    More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company. demand generation systems salesforce.com marketo eloqua marketing automation industry oracleThe stock had been hovering around $17.50
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketo] 6 Cringeworthy Marketing Technology Failures
    On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. 5. You just create the rules. This happens: 2.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Marketo] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketo] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. List. 2.
  • THE POINT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketo] Key to Marketing Automation Success: Process First, then Campaigns
    B2B Marketing Lead Management Lead Nurturing Marketing Automation marketing automation agency marketing automation consultant marketing automation consultants Marketo agency Marketo consultant Marketo partner sirius decisionsAnd that fact, I would propose, is a good sign for a maturing market. emphasis mine).
  • OPENTOPIC  |  THURSDAY, MAY 12, 2016
    [Marketo] Marketo CEO: The CMO’s agenda is now the company’s entire agenda
    Opentopic blog >> cmo.com.au Marketing Technology Cmo Digital Marketing undefined
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketo] The One Marketing Automation Guide You’ll Ever Need?
    Marketing Automation marketo market research pardot marketing automation consultants marketing automation agency marketing automation consultant hubspot trustradius marketing automation buyer's guide marketing technology martechYou can download a free copy (registration required) from the TrustRadius Website. appeared first on The Point.
  • B2B LEAD BLOG  |  THURSDAY, FEBRUARY 21, 2013
    [Marketo] Marketo Certification Exam Announced
    Happily, Marketo has just announced a new personal Marketo certification that will launch at the Marketo Summit 2013. Users can register to take the exam on Sunday April 7 or Monday April 8 in the second half of the planned Marketo University day. Marketing Automation Marketo Certification Marketo Conference
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 16, 2013
    [Marketo] Industrial Email Marketing is NOT Dead
    B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.].
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    by Dayna Rothman We are halfway through our first day at Marketo User Summit. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented! My head is spinning. Take it away Jay!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Marketo] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts! 1) The “5 A” Framework for Content Marketing Success. by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. pretty amazing feat. Writers block.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketo] Are Machines the Future of Marketing?
    Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watsonAre you ready?
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Marketo] So…What’s the Relevance of the Marketo IPO?
    There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketo] Modern Marketing Skills
    Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the EconomistThe skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. That means a lot of new skills will be required to run these technologies.
  • OPENTOPIC  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Marketo Re-Architected: Understanding Its Big Bet on Big Data
    Opentopic blog >> cmswire.com LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. based Marketo dropped hints about Project. San Mateo, Calif.-based Marketing Technology Cmo undefined
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Marketo] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. From Marketo’s workshops to more informal opportunities to connect with thought leaders and bring your marketing execution to a new level. One Getting ready for Vegas.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Become An Inbound Marketer Without Creating Content
    During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Content Social Media buffer content marketing inbound marketing marketo pingdomInbound marketing is all about your content, right? Content is definitely one path, and the path most companies traditionally take.
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Marketo] Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio
    For years the question hasn’t been if but when Marketo would be acquired after so many of its marketing automation competitors became part of one or the other big marketing stack vendors. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] Marketing automation is not marketing strategy
    Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software.  B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions (Photo credit: Wikipedia).
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Marketo] Why Writing Guest Posts Should Be Very Important to You
    And when you write a post for a very popular blog like Marketo , you get tons of audience. In fact, I now contribute a monthly guest post for the Marketo blog.). Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). in his recent e-book.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Marketo] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Blog culture Demand Generation Strategy marketing Marketo technology stackHappily ever after, right?
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Marketo] 9 Proven Ways to Increase Webinar Response
    Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Marketo] What Does B2B Social Media Success Look Like?
    Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Leads and new business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 21, 2012
    [Marketo] To Make Marketing Automation Truly Hum, Look Beyond Software
    Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. They were unable to create quality content for Marketo and saw a major problem.
  • LEADERSHIP  |  TUESDAY, MAY 27, 2014
    [Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
    In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Marketo] When Marketing Automation Is the Wrong Solution
    Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo Just because it is a more more powerful solution doesn’t mean it is necessary or advisable. Your Turn.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 30, 2012
    [Marketo] 10 of the Best B2B Facebook Timeline Cover Photos
    Marketo. Facebook Caterpillar Cisco dell Dow Fluke marketo Ogilvy Salesforce.com SAP VolvoHope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. Product Images. Fluke Corporation. Volvo Trucks.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketo] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
    Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. by Dayna Rothman What a whirlwind Dreamforce has been!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Captora and Marketo: Fueling Your Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate pipeline growth while reducing Customer Acquisition Cost. The post Captora and Marketo: Fueling Your Pipeline Success appeared first on Captora Blog.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Marketo] Converting Trial & Freemium Users: Keep Selling Post-Trial
    B2B Marketing Lead Management Lead Nurturing Marketing Automation telemarketing free trial software freemium strategy Marketo partner trial conversions trial softwareHowever, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Marketo] Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience
    Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns. So what to do? Sign up for the webinar now!
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Marketo] Marketing Automation, Set It and Forget It
    Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsYou may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.
  • MARKETING FINGER  |  MONDAY, MAY 16, 2011
    [Marketo] Content Marketing: How Companies are Doing It [Infographic]
    Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic Marketo
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • THE POINT  |  TUESDAY, FEBRUARY 14, 2012
    [Marketo] Should I Remove Offer Content from My Website During a Campaign?
    B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesMy response: The short answer to your question is: “no,” but let me expand a little.
  • THE POINT  |  WEDNESDAY, JANUARY 25, 2012
    [Marketo] 7 Tips for a Successful PPC Landing Page
    ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? Here are 7 tips that can make a difference: 1. Sell the offer.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Marketo] Marketo’s Greatest Blog Hits of 2011
    by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. Or is it? Cheers!
  • LEADSLOTH  |  FRIDAY, OCTOBER 15, 2010
    [Marketo] Impressive Marketo User Summit
    At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Marketo] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    by Dayna Rothman What a packed day here at the Marketo User Summit! Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Marketo] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Importance of Marketing Specialization
    also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. Joe Pulizzi.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    We’re proud to announce that InsideView Target is […]. Products & Technology
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Marketo] Getting Started Guide for Marketing Automation
    Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoBut let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Rinse and repeat.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketo] Why Put Another $25 Million Into Marketo?
    So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Where does this all lead, both for Marketo and its competitors? lost track."
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Marketo] How to Optimize Your Website’s Resource Library for Lead Generation
    Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. See thumbnail at right.) The difference in the new design is striking.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 24, 2009
    [Marketo] First Look at New Marketo Release
    I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Happening Today at Marketo’s Marketing Nation Summit
    Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Marketo] Slidecast: Getting Leads (and More!) From Your Blog
    B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROIIf you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity.
  • THE POINT  |  TUESDAY, MAY 8, 2012
    [Marketo] How Much Copy Do I Need On My Landing Page?
    B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesHowever, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer. Short and sweet is the way to go.
  • SMASHMOUTH MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Marketo] Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog
    Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0 Questions discussed: What is B2B appointment setting ? sales
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Marketo] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    Get started creating your very own custom holiday message with the official Marketo Holiday Greeting Marker ! The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social Media Uncategorized
  • SNAPAPP  |  MONDAY, AUGUST 25, 2014
    [Marketo] A SnapApp And Marketo Webinar - Filling Your Funnel With Interactive Content
    Find out in a joint SnapApp and Marketo webinar. Discover how leveraging SnapApp and Marketo can help you deliver the right experience, to the right person at the right time. How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Through interactive content! What’s their secret?
  • MARKETING FINGER  |  SATURDAY, JULY 30, 2011
    [Marketo] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
    I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
  • LEADSLOTH  |  TUESDAY, DECEMBER 14, 2010
    [Marketo] Why I’ve Joined Marketo
    To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. marketing automation
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