CEEKUE | FRIDAY, OCTOBER 1, 2010
[Marketo] 22% B2B Social Media Efforts Do Not Have Executive Backup
Tags: Social Media b2b BizReport marketing Marketo
B2B LEAD BLOG | FRIDAY, MARCH 22, 2013
[Marketo] Hey Girl, The Real Reason Ryan Gosling is Leaving Acting?
Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10. B2B Lead Generation Hey Girl Marketo Summit 2013 Ryan Gosling
MODERN B2B MARKETING | THURSDAY, OCTOBER 9, 2014
[Marketo] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
[Marketo] Marketo Sales Insight Expands Salesforce Access to Marketing Data
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.
MODERN B2B MARKETING | WEDNESDAY, MARCH 18, 2015
[Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
MODERN B2B MARKETING | MONDAY, MAY 13, 2013
[Marketo] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We took inspiration from all these sources, and as a result, the new Marketo Blog design is highly visual, emphasizing images and headlines over lots of copy. The Old Design. Neat, huh?
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 8, 2014
[Marketo] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing.
SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
[Marketo] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. What's your take on the current state of Marketing and Sales? Jon, you mentioned the "Revenue Cycle."
MARKETING FINGER | SATURDAY, JULY 30, 2011
[Marketo] The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperHere are some of the gems I found in the 70-page paper and which I cover in the video above.
FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
[Marketo] The Definitive Guide to Marketing Metrics by Marketo
You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. B2B Demand Generation | Marketing Metrics. But how do you create these metrics?
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 5, 2013
[Marketo] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
Marketo Integration. Marketing automation is the source of information about which leads get qualified or turn into revenue, so there’s a perfect synergy between solutions such as Marketo and this new AdWords capability. Why This Matters. Now, however, companies can measure and optimize for true qualified lead generation.
MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2009
[Marketo] Marketo's Secret Sauce for Demand Generation
Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Marketo] Marketing Automation’s Next Frontier: Madison Avenue
This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoNot yet.
SOCIAL MEDIA B2B | FRIDAY, MARCH 30, 2012
[Marketo] 10 of the Best B2B Facebook Timeline Cover Photos
Marketo. Facebook Caterpillar Cisco dell Dow Fluke marketo Ogilvy Salesforce.com SAP VolvoHope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. Product Images. Fluke Corporation. Volvo Trucks.
FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
[Marketo] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
In this video, Jon Miller, VP of Marketing and co-founder of Marketo discusses in a whiteboard presentation how companies can improve fiscal results using Revenue Performance Management. “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.. contact-form].
LEADSLOTH | MONDAY, AUGUST 17, 2009
[Marketo] What is the ROI of Lead Management?
Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 22, 2010
[Marketo] Webinar and White Paper on Marketing Measurement
Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Tags: marketing measurement demand generation marketing automation marketo Please join us.
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
[Marketo] When Inbound Marketing Goes Wrong
The reasons, according to Marketo, are many: Your aim is too wide. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. And, according to Marketo, outbound programs have their place in your marketing arsenal. Capture your target.
SALES INTELLIGENCE VIEW | THURSDAY, JULY 10, 2014
[Marketo] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
Marketo is talking about it too. Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour
ANNUITAS | TUESDAY, MAY 24, 2011
[Marketo] An Interview with Jon Miller, Co-Founder of Marketo
We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.
MODERN B2B MARKETING | WEDNESDAY, MARCH 19, 2014
[Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 11, 2014
[Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As an exhibitor, our event plan was months in the making.
MODERN B2B MARKETING | MONDAY, JANUARY 27, 2014
[Marketo] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course! Chorus ). Chorus ).
THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
[Marketo] Getting Started Guide for Marketing Automation
Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoBut let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Rinse and repeat.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
[Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 8, 2011
[Marketo] What’s Your New Role as a B-to-B Marketer?
Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market. Marketing Tools Social Marketing Uncategorized marketo the new b2b marketing manifestoLife as a marketing person isn’t as simple as it once was. It’s a good read.
THE POINT | WEDNESDAY, APRIL 8, 2015
[Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
[Marketo] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Cheers!
PUZZLE MARKETER | THURSDAY, JULY 26, 2012
[Marketo] Marketing Automation, Set It and Forget It
Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsYou may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? Probably everyone.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012
[Marketo] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.
THE POINT | WEDNESDAY, MAY 30, 2012
[Marketo] MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. Typically an ad campaign succeeds when it generates a single response.
FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
[Marketo] My thought leadership interview at Marketo
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. Jeff).
VIDYARD | WEDNESDAY, MARCH 12, 2014
[Marketo] How ClearFit Combines Video and Marketo for More Clicks and Customers
From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard. So who’s doing this now?
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 16, 2013
[Marketo] Industrial Email Marketing is NOT Dead
B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.].
MARKETING FINGER | MONDAY, MAY 16, 2011
[Marketo] Content Marketing: How Companies are Doing It [Infographic]
Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic Marketo
MODERN B2B MARKETING | MONDAY, APRIL 7, 2014
[Marketo] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! That’s why we created this handy infographic map! View the infographic in a new window here. Event Marketing Infographic
MODERN B2B MARKETING | MONDAY, MAY 20, 2013
[Marketo] Dr. Marketo’s Cabinet of Curiosity
Author: Dayna Rothman At Marketo, we’re all about the science of marketing. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. Dr. Marketo’s Cabinet of Curiosity from Marketo. You can download the slide show here.
B2BBLOGGERS | THURSDAY, MARCH 29, 2012
[Marketo] Marketo Working To Simplify Marketing Automation Adoption
At this year’s Microsoft Convergence conference Lauren Carlson , CRM Market Analyst at Software Advice and Marketing Automation Software Guide had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM.
MODERN B2B MARKETING | MONDAY, JUNE 24, 2013
[Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. According to IBM, we now create 2.5 What Has Changed.
FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
[Marketo] Does your Marketo Ferrari collect dust?
Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting Get More from your Marketo Purchase. One problem. Find New Customers has the answer.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010
[Marketo] 9 Indispensable B2B Social Media White Papers
Published by Marketo, June 2010. Tags: Communications Social Media 101 B2B b2bento ebook hivefire Hubspot marketo Microsoft radian6 socialmeida white paper White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. 15 B2B Marketing Facebook Success Stories.
ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010
[Marketo] The Risky Business of Exclusive Reselling
Marketo, one of TPG’s marketing automation vendors, supported TPG’s position on the exclusivity issue in this blog post by Marketo CEO, Phil Fernandez. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. the VAR) is collaborating with large business (i.e.
MODERN B2B MARKETING | TUESDAY, JANUARY 10, 2012
[Marketo] Marketo’s Greatest Blog Hits of 2011
by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. Or is it? Cheers!
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
[Marketo] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
So we moved. (As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). Marketing act-on software Find New Customers genoo marketoThe sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. But no more.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 17, 2015
[Marketo] Marketo and Facebook—Delivering The Right Message at The Right Time
But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. But how?
SAZBEAN | TUESDAY, MAY 6, 2014
[Marketo] Tips for Effective Lead Generation
Marketo, which provides a marketing automation platform, recently asked several marketers (including me), about lead generation best practices: There are a lot of philosophies and opinions on lead generation. Marketing Strategy Content marketing lead generation Marketing automation Marketo should be direct marketing or advertising.
THE POINT | TUESDAY, FEBRUARY 14, 2012
[Marketo] Should I Remove Offer Content from My Website During a Campaign?
B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesMy response: The short answer to your question is: “no,” but let me expand a little.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
[Marketo] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. But Marketo will also find itself competing with established marketing automation vendors like Aprimo , Neolane and Unica. It's one example of how vendors are now competing to attract new users.
MODERN B2B MARKETING | MONDAY, JANUARY 10, 2011
[Marketo] Marketo’s Position on the New Privacy Developments
Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. This is great for Marketo customers who are experts in building trust and providing relevant content and services to their subscribers.
THE POINT | TUESDAY, MAY 8, 2012
[Marketo] How Much Copy Do I Need On My Landing Page?
B2B Marketing Content marketing Copywriting Creative Demand Generation Landing Pages b2b demand generation demand generation agency landing page design landing page optimization marketo landing pagesHowever, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer. Short and sweet is the way to go.
WEBBIQUITY | MONDAY, MAY 23, 2011
[Marketo] What Does B2B Social Media Success Look Like?
Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Leads and new business.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012
[Marketo] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
THE POINT | WEDNESDAY, NOVEMBER 16, 2011
[Marketo] No Leads from Social Media? No Excuses.
Navicure uses Marketo and Salesforce.com to track marketing ROI.). b2b demand generation b2b lead generation blog design lead generation marketo pardot silicon angle social media measurementPut a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) Here they are, in a nutshell: 1. agree.
ANNUITAS | THURSDAY, MARCH 26, 2015
[Marketo] Maximizing Event Effectiveness 3 Ways
Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience Results.
THE POINT | MONDAY, JANUARY 6, 2014
[Marketo] Top 10 Demand Generation Resolutions for 2014
If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more.
ANNUITAS | TUESDAY, APRIL 8, 2014
[Marketo] Data Touches Everything at the Marketo User Summit #MKTGNATION14
I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon? Netflix?
THE POINT | FRIDAY, JANUARY 6, 2012
[Marketo] How to Optimize Your Website’s Resource Library for Lead Generation
Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. See thumbnail at right.) The difference in the new design is striking.
B2B MARKETING MENTOR | THURSDAY, AUGUST 29, 2013
[Marketo] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. In November 2012, Marketo hosted “Good to Great—A Marketing Virtual Event" to announce the launch of our LaunchPoint™marketing solutions ecosystem. Marketo’s virtual event Networking Lounge.
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
[Marketo] B2B Lead Generation without Lead Nurturing is Doomed to Fail
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. Source: Marketing Sherpa/ KnowledgeStorm).
MODERN B2B MARKETING | THURSDAY, OCTOBER 17, 2013
[Marketo] Power to the Marketer: Introducing Marketo’s New Dialog Edition
Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation. In the past few years, Marketo has built a bunch of technology around triggering, nurturing, and integrating multi-channel marketing (among other things).
WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
[Marketo] Can PR Firms Find Gold in Marketing Automation Services?
Tags: PR/Marketing Trends B2B marketing demand generation HubSpot marketing automation Marketo PR trends
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
[Marketo] 5 Ways B2B Marketing Professionals Can Leverage Social Media
Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) Tags: Social Media b2b marketing Marketo social media Build a rock-solid reputation.
THE POINT | THURSDAY, MARCH 29, 2012
[Marketo] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.
THE POINT | THURSDAY, SEPTEMBER 29, 2011
[Marketo] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?
MODERN B2B MARKETING | WEDNESDAY, MAY 14, 2014
[Marketo] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event: Road to Success: How to Navigate the New Landscape. Mobile Moments .
THE POINT | MONDAY, AUGUST 8, 2011
[Marketo] Lead Generation Losing Out to Social Media? Not So Much.
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
FEARLESS COMPETITOR | MONDAY, DECEMBER 20, 2010
[Marketo] Marketo’s new Definitive Guide to Lead Scoring (via )
Great new guide to lead scoring by the nice folks at Marketo. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified … Continue reading → Demand GenerationClick to download How to Find New Customers, our remarkably popular white paper.
MARKETING ACTION | FRIDAY, APRIL 5, 2013
[Marketo] So…What’s the Relevance of the Marketo IPO?
There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Not because vendors like Eloqua, Marketo, or Act-On say so, but because it adds value and businesses are ready for it. The post So…What’s the Relevance of the Marketo IPO? Corporate Act-On
THE POINT | WEDNESDAY, JANUARY 25, 2012
[Marketo] 7 Tips for a Successful PPC Landing Page
” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? Here are 7 tips that can make a difference: 1. Sell the offer.
FEARLESS COMPETITOR | THURSDAY, MAY 31, 2012
[Marketo] Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear
According to the Director of Marketing, I was very sharp, a top sales expert and I did a wonderful job of pushing this Marketo customer “in the right direction.” Marketing buyer personas content marketing Find New Customers management-best-practices Marketing Made Simple marketing-campaigns marketoCheck out these comments.
LEADSLOTH | TUESDAY, AUGUST 11, 2009
[Marketo] B2B Pay Per Click Advertising
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Marketo] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr.
THE POINT | FRIDAY, MARCH 18, 2011
[Marketo] Dialogue Marketing: A Conversation with Maria Pergolino
Compliments to the Marketo team for their first-rate production.). B2B Marketing blog marketing Content marketing Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Marketing Automation dialogue marketing dreamforce maria pergolino marketoYou can view the entire interview below.
B2B LEAD BLOG | MONDAY, OCTOBER 18, 2010
[Marketo] 21 Tips & Other Impressions from the Marketo User Summit
We're just back from the Marketo User Summit with more takeaways than the airline would allow us to check. Luckily, Howard Sewell from Spear Marketing Group wrote up a great post on the best pieces of information shared at the Summit. I'm sure, like us, you'll find yourself scrambling to
MODERN B2B MARKETING | MONDAY, APRIL 15, 2013
[Marketo] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 23, 2011
[Marketo] Top 10 B2B Companies on Twitter [March 2011]
Marketo ( @Marketo ). Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. March 2011). Ranking. 1.
MODERN B2B MARKETING | THURSDAY, MAY 31, 2012
[Marketo] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). It’s the kind of moment that you know truly matters, and that you won’t soon forget.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Marketo] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. He wrote the book on landing page optimization, literally!
FATHOM | MONDAY, APRIL 29, 2013
[Marketo] The Efficiency of Marketing Automation
Marketing Automation/Email Marketing marketing automation efficiency Marketo You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? Speaking of lead quality, another obvious sign of efficiency is the ratio of quality leads that marketing delivers to sales.…
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 20, 2014
[Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo
MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
[Marketo] 16 Must-Read B2B Marketing Strategy Ebooks
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Marketo's 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. Enjoy! 1. Social Web Analytics. Marketing [M.O.]
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 22, 2015
[Marketo] The Marketing Nation Summit Wrap-up
Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit At last week’s the Marketing Nation Summit, 4,000 livel […].
SALES INTELLIGENCE VIEW | MONDAY, APRIL 13, 2015
[Marketo] InsideView Target Now Integrated With Marketo
We’re proud to announce that InsideView Target is […]. Products & Technology
MODERN B2B MARKETING | TUESDAY, NOVEMBER 15, 2011
[Marketo] Top Findings from the Marketo Email Marketing Benchmark
by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Trust is a critical component of email success.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 27, 2015
[Marketo] The Importance of Marketing Specialization
also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. Joe Pulizzi.
LEADERSHIP | TUESDAY, MAY 27, 2014
[Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership.
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 8, 2015
[Marketo] Join Us at The Marketing Nation Summit Next Week
Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Marketo] Marketing Automation Catching On Fire
Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013
[Marketo] Marketing Automation Systems are on the Rise
Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. What is Marketing Automation?
SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Marketo] Sales Intelligence Develops a 1:1 Relationship With Marketing
Companies like Adobe, ExactTarget, Marketo and Social Media Examiner will have a presence as well as be providing speakers during the show. Filed under: Conferences , Sales Intelligence Tagged: marketo , oms , Sales 2.0 , Sales Intelligence , social media , social selling. Conferences Sales Intelligence marketo oms Sales 2.0
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 28, 2012
[Marketo] A New Democracy for the Modern Marketer
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Resources: Marketo: [link]. Marketing is hard.
MODERN B2B MARKETING | TUESDAY, APRIL 9, 2013
[Marketo] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. Tweet @marketo and use the hashtag #mus13.
THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 1, 2011
[Marketo] Marketing Automation is More Than Technology
A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
[Marketo] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts! 1) The “5 A” Framework for Content Marketing Success. by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. pretty amazing feat. Writers block.
INBLURBS | WEDNESDAY, APRIL 4, 2012
[Marketo] How to Multiply Marketing results the Smart Way? Combine In and Outbound
Content Creation Strategy inbound marketing Lead Generation Online Reputation Real-Time Marketing and PR social media marketing Combine Inbound and Outbound Marketing combined marketing strategy Inbound Marketing Machine marketoWhen it comes to led generation than “nothing beats the inbound marketing strategy”!
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012
[Marketo] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. by Dayna Rothman What a whirlwind Dreamforce has been!
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Marketo] 25 B2B Social Media Nuggets of Goodness
from Marketo. Communications LinkedIn Marketing Social Networks fearless competitor Hubspot landing pages marketo social media examiner splashmediaToday’s post roundup is brought to you by the number 5. Have you seen other recent posts offering advice in fives? Let us know in the comments below. from Splash Media. from Hubspot.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 8, 2009
[Marketo] Pedowitz Group Offers Free Support for New Eloqua Clients
The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. ) My initial reaction to the announcement was to wonder if it would be interpreted as evidence that Eloqua requires a lot of consulting to implement. Certainly that’s how I’d spin it if I were a competitor.
THE POINT | TUESDAY, SEPTEMBER 6, 2011
[Marketo] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 18, 2011
[Marketo] Top Two Areas of Struggle in Marketing Automation Implementation
Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. So you’re in the market for a marketing automation platform. Better advice: start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.