Lattice x Marketo Accelerate
Lattice
MAY 1, 2018
Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator.
Lattice
Marketo Related Topics 
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Predictive Lead Scoring at Marketing Nation Roadshow 2014
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
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Informatica Transforms Their Marketing with Scalable 1:1 Experiences
Lattice
JUNE 25, 2018
They shared their ABM journey with Lattice Atlas at Marketo Summit 2018. Informatica, leader in data-driven digital transformation, is a beta member of Lattice’s new platform, Atlas.
The Age of Transparency
Lattice
MAY 13, 2016
Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Hootsuite presented at the Marketo Summit, and had some great examples of how sales and marketing teams can to be more transparent with one another.
The Makings of an Award-Winning Video Marketing Tech Stack
Lattice
OCTOBER 9, 2015
This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. 107% more clicks when video is included in email.
The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
I’ll also be doing a webinar with Mike Telem, VP Of Product Marketing at Marketo on Thursday, June 2 to walk through real-world examples of account-based marketing and sales. I invite you to learn more. We are going to be at the Sirius Decisions Summit (Booth 316) this week, so drop by for a demo.
Scaling ABM with Predictive Analytics and Marketing Automation
Lattice
JUNE 14, 2016
We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts. Why are we so focused on this?
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