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  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Marketo] Find New Customers interviewed on SLMA Radio
    great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. This radio show features all the top experts in B2B marketing. Enjoy! Let me know what you think.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Marketo] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Marketo] Highlights of this week’s best posts at the Fearless Competitor blog
    This post was featured at the blog of revenue marketing firm, Marketo, and is based on my Marketing Made Simple TV show with Courageous CEO, Robbin Phillips of Brains on Fire , the firm that did this project with the state of South Carolina.  It’s a great story and you should check it out. Heat some water and pour it in. Wake up!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketo] 5 Steps for a Most Excellent Google Hangout
    Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Steps for a Most Excellent Google Hangout was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Marketo] Lead Generation: Less is More in Challenging Economic Times
    Using this lead generation strategy will convert opportunities at a much higher rate (Marketo experiences a threefold improvement on conversion of leads that are nurtured over those that are not). Lead Generation: Less is More in Challenging Economic Times was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketo] Why Marketing Automation and Inbound Marketing are BFFs
    Download Marketo’s Definitive Guide to Lead Nurturing to learn all about this important process. According to the Marketo Benchmark on Revenue Performance, companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring. Friend or Foe. Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Marketo] 4 Ways to Invest in Your Marketing Career
    Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. 2. Engage on LinkedIn, or tap into the Marketo community. Take a Class. Wish you were more comfortable with public speaking?
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Marketo] The Value of Honesty Impacts Revenue
    The Value of Honesty Impacts Revenue was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. This is where real trouble happens.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    As a very basic example of how Marketo does this, take a look at how we customize our website homepage for visitors, using data from our marketing automation tool combined with real-time personalization. It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success.
  • CONNECT THE DOCS  |  MONDAY, JUNE 28, 2010
    [Marketo] International Social Media Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? What actions should marketers take in 2010?" Cindy King. Recommended Resources.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketo] Get Great at Content Marketing - NOW!
    Click and download FREE eBook from Marketo and ClickDocuments. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. For free. Brilliant.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Marketo] ClickPredictions: Engage Better on Social Media
    Click and download FREE eBook from Marketo and ClickDocuments. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Over to you.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Marketo] The Evolution of Demand Generation In 2015
    Check out the rest of Marketo’s thought-leaders’ predictions for 2015 in our Marketing Predictions Slide Deck. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Marketo] Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic
    To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. On average: 30% of sales reps turn over each year. It takes approximately 7 months to ramp a new rep.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Marketo] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.&# We say this because we find almost all B2B marketing deadly dull. They all are very entertaining, too. Thanks.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] The CMO Guide to Building a Data-Driven Marketing Team
    In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. The CMO Guide to Building a Data-Driven Marketing Team was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But how do you do it? Business judgment. Get More.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Marketo] Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs
    In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs. Geeks and Artists unite! Marketing is both an art and science. CSO Insights asked companies.
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Marketo] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [Marketo] How to Find New Customers – the highly acclaimed white paper
    Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Please note that we share your contact info with the sponsor, Marketo , but you can easily opt out if you wish.). Lead Generation Companies | How to Find New Customers. discuss this white paper in the video clip below.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Marketo] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
    Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better? For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Marketo: What about Support Reps?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Marketo] How to Get More Out of Your Content Promotion
    Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. How to Get More Out of Your Content Promotion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Marketo] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Marketo] Nobody Wants to Get [Email] Blasted: The Story Behind the Song
    What really struck a chord (pun intended) with me was the unique solution Marketo proposes: Intelligent automation. Nobody Wants to Get [Email] Blasted: The Story Behind the Song was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The psychology is simple. How to catch them? Email Marketing
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Marketo] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    For example, at Marketo we have a dedicated developer to help us with any website related projects. Forget ‘The Bachelorette’: IT + Marketing is the New Romance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Otherwise, marketers only approached IT when the situation was dire.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Brand Driven Digital) How to Survive as a Modern Marketer  (Marketo) The post Top Internet strategy, marketing and technology links for the week of May 4, 2013 appeared first on Sazbean. Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 25, 2013
    [Marketo] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
    Enter Marketo Financial Management : your ticket to budgeting bliss. Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? If you have ever felt this way, you are not alone. know, crazy right?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketo] Contagious Content: Facebook Posts That Get Shared Like Crazy
    In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Are you attending Marketo Summit next week? Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 10% was sharing.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Marketo] Seven of the Best Guides to Marketing with Pinterest of 2012
    B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • ONPATH  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] Email Marketing vs. Marketing Automation
    Many buyers think that MA is just a fancy name for an email tool and, as a result, evaluate vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. A key source of confusion between marketing automation and email marketing stems from the fact that both use email to communicate with prospective buyers.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] 3 Ways to Be Your Customers’ BFF
    To combat this, run some tests in Marketo to determine what might be wrong with your customer data. Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have the right customer data. This seems simple, but there is more to your data than you might realize.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Marketo] Weekly Wrap-up: March 23rd
    Carving the Perfect Email Subject Line – by @marketo. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 4, 2013
    [Marketo] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
    Marketo: In a recent blog post of yours, The Nick of Real Time , you asked the question, “Are customers’ expectations getting out of control with real time engagement?” Marketo: A hot topic in the social world is leveraging influencers and other B2B marketing professionals across the social world. wrote a blog post about it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Marketo] Check out all the great content at Find New Customers
    Originally sponsored by Marketo and edited by a top sales author, this white paper is a classic and has been downloaded thousands of times. What great content can you find at Find New Customers ? How to Find New Customers. Keys to Successful Lead Nurturing. Part of our 7 Keys series, this quick read shares key information on lead nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 3, 2013
    [Marketo] Pain Killers vs. Vitamins in Email Writing
    We directly address these users: “As a powerful Marketo user,” and tell them the benefits they get with upgrading their customer service: “Some key benefits of Premier Support include.” Pain Killers vs. Vitamins in Email Writing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Pain Killer Emails.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Marketo] 4 Reporting Features You NEED in Marketing Automation
    By scoring pieces of content, using a score like Marketo’s Engagement Score , we will have a much better perspective on the outcomes of our campaigns. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Program Investment.
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Marketo] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. We support Salesforce and Marketo clients in Ottawa, Toronto, Montreal, Ontario, Canada and USA. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. Save Money Pay only for the skills you need.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Marketo] Lessons in Marketing Leadership and Innovation
    strive to apply these lessons to my role at Marketo every day, because unconventional methods very often lead to equally unconventional success. Lessons in Marketing Leadership and Innovation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Be a business leader first, and a marketer second. Getting intimate.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Marketo] How Does Lead Response Time Impact Sales?
    For more ways to improve your sales processes and lead follow-up techniques, download Marketo’s free Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. survey conducted by Prof. James B.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Marketo] Why Marketers Should Think Like Entrepreneurs
    To learn more how to improve your B2B marketing strategies, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you do, it’s easy to miss out on prime opportunities.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Marketo] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
    To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Reasons to Leverage LinkedIn To Increase Your B2B Prospects was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. LinkedIn helps you survey the scene.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketo] Worry Less about being Heard
    Click and download FREE eBook from Marketo and ClickDocuments. How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Tom Scearce. Blog The Lord of The Leads Twitter TLOTL. Vendors will adapt, or not. 30 seconds?
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 21, 2010
    [Marketo] The Rise of Content in B2B Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Marketo] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Steps to Executing a Flawless Influencer Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Executing a Flawless Influencer Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Step 1: Identify Your Audience.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Marketo] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketo’s scoring capabilities actually allow you to score interest in multiple products, and by prioritizing your products, you can avoid the risk. Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Prioritize Your Products.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Marketo] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    Here at Marketo, we talk about the Era of Engagement Marketing with these principles to guide companies on how to engage their buyers: As individuals. How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. little history.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] 10 things you need to know NOW about OmniChannel Marketing
    ” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer.
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    Identifying the Hottest Social Networks and Niche Sites for Your Target Audience  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch).
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketo] 12 (of the) Best Content Marketing Infographics of 2013
    This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? by Whole Brain Marketing Blog.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Marketo] The Simple Rule: The Person Who Fails the Most, Wins
    There’s a lot of free content on BtoB marketing at Find New Customers , so check it out and download our great content, like How to Find New Customers , a great white paper once sponsored by Marketo and edited by a top sales author, so it is very good and it is highly recommended. Petersburg on January 27th. No chance, no results.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • SAZBEAN  |  THURSDAY, FEBRUARY 28, 2013
    [Marketo] Landing Page Techniques that Drive Higher Conversion
    Marketo ran a study that concluded that reducing form fields from nine fields to five improved conversion rates by 34%. At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Marketo] Four Must-Have Metrics for Marketing Measurement
    There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Marketo] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Check out Marketo’s Definitive Guide to Social Media. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. These channels are just the places where we network with others online, not the best ways to do it. Doing all 7?  A+. 
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Marketo] Don’t Be a Data Creep: Use Data to Add Value
    For instance, with Marketo’s own marketing, if a prospect is just getting started with email marketing, she probably isn’t interested in how Marketo integrates with different CRMs. Don’t Be a Data Creep: Use Data to Add Value was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. No thanks.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Marketo] David
    Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. Recommended Resources. Over to you.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Marketo] Craig
    Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. Recommended Resources. Over to you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Marketo] The Best B2B Marketing Ideas of 2010
    You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Stay tuned. Juan Eloqua.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Marketo] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
    To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? Not to worry.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Marketo] Better late than never, I hope. Sorry, Ardath.
    Recently it was brought to my attention that the Section 5 Case Study in Definitive Guide to Making Quota contains a case study on Marketo that closely matches one of my favorite marketing books, eMarketing Strategies for the Complex Sale , by Ardath Albee. Hence, this post. deeply regret publishing content that someone else created.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketo] Check out Resources at Find New Customers for great free B2B marketing content
    What you will find at the Resources tab: How to Find New Customers is perhaps the best white paper ever written on BtoB demand generation,  Originally sponsored by Marketo, and edited by a top sales author, it is quite good and highly recommended to you. Thanks Arthur! Book a meeting to bent your issues to me. Download it and read it today.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Marketo] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    Perhaps you purchased software such as Eloqua, Marketo, Act-On or Hubspot, and are not yet seeing the kind of results you would like. Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads.
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Marketo] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    For example, check out Marketo’s boards: [link]. 2.  It’s a great opportunity for additional promotion of b2b campaigns. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Advertising and infographics rule the b2b marketing pins. Outdoors.
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Marketo] Good Reads for B2B Sales - Selling at Every Level
    Via Marketo B2B Marketing and Sales Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams? Are You Selling At Every Level?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Marketo] Six Steps to Keep Your Content Marketing Squeaky Clean
    by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! Something we often do at Marketo is update some of our popular content pieces which allows us to run an entire promotional campaign around the updates. It is created and then it is forgotten about.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketo] The Evolution of Ecosystems: from Biology to Technology to Marketing
    by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform , extending the value of what you already have. What is an ecosystem?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Marketo] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Elements for a Successful Marketing Program Mix (Marketo). Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). Frustrated by Blogger’s Block? SEOmoz).
  • SAZBEAN  |  SATURDAY, AUGUST 6, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of August 6, 2011
    Putting the “Fun” into the Fundamentals of Social Media Monitoring (Marketo). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). Mashable!).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Marketo] Dominating the First 100 Days in a Foreign Market [Infographic]
    Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Marketo] 4 Tips to Succeed With Marketing Automation
    Marketo just released some great new client services capabilities to help you succeed with marketing automation. Check out Marketo’s Customer Testimonial video here to find out how our client services capabilities have helped our customers! Comprehensive On-Boarding and Enablement. Access to Expert Services and Support.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Marketo] Are Your Leads Ready to Buy? 5 Crucial Ways to Score Your Leads
    For more information about lead scoring, check out Marketo’s Definitive Guide to Lead Scoring. Crucial Ways to Score Your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead scoring is the process of assigning a score to leads , which ranks them by their readiness to buy.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Marketo] Does Email Marketing Data Deserve The Same Protection As SS #’s? [Infographic]
    Marketo is a member of the Online Trust Alliance and cares very much about privacy and security. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino You’ve worked hard to develop a quality list of customers and prospects. Is your own data safe?
  • ONPATH  |  WEDNESDAY, AUGUST 1, 2012
    [Marketo] OnPath Presenting At Dreamforce '12
    OnPath is also a certified consulting partner for Salesforce and Marketo Marketing Automation. Nebojsa "Nash" Zgonjanin, OnPath's Salesforce MVP and Salesforce Developer, will be a presenter at Dreamforce '12 annual user and developer conference at the Moscone Convention Center in San Francisco, September 18 - 21, 2012.
  • ONPATH  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketo] Why Marketing Automation is Floundering + 5 Fixes to Fuel It
    OnPath is a certifed partner and reseller of HubSpot and Marketo. Charlie Chaplin in Modern Times (1936). By Jeff Pedowitz , President & CEO of The Pedowitz Group and a Software Advisory Board member at Marketing Automation Software Guide. Read the original article here. The Marketing Automation Industry is approaching its 13th year.
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Marketo] MarketingProfs B2B Marketing Awards 2013
    ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign. The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. You can read more about the Free Beer and Gold for Everyone campaign and the complete metrics here. Great—now bring it.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Marketo] One Simple Secret for Getting Your First 100 Trial Customers
    One Simple Secret for Getting Your First 100 Trial Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. What’s the problem? Signups on your site are still incredibly difficult to come by. Retarget.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Marketo] 21 Fantastic Facebook Marketing Guides
    by Marketo Blog. Many (most?) marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What are the best page apps for Facebook today? Hell Yes!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Marketo] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    You could make an interesting case for Marketo as a buyer – to gain market share and some good technology, while leveraging a stock valued at more than 10x revenue – but that doesn’t seem to be part of their strategy. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense. So we’ll see.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketo] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. The Basic Structure of a Marketing Automation Team.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Marketo] PPC Optimization: Conversion is Only Half the Battle
    An example: Marketo’s lead management campaigns are not too different from its clients. Marketo’s campaign goals are to identify prospects that are likely to turn into customers. Dirt cheap conversions and high volume, what more could Marketo ask for? The value of a lead is relative. Spend. Individual Conversions. Search. Spend.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketo] Marketing Showdown: How to Reach Gen Y
    Author: Phillip Chen I recently attended a company event at Marketo, where I had the privilege of talking to a senior-level salesperson. At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. The topic of our showdown was employment at start-ups.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Marketo] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    In Marketo, an “exhaustion” graph tells you how many conversations need to be refueled, and how much mileage is left on the others. All of this is possible with Marketo’s Customer Engagement engine , a solution that allows marketers to deliver engaging, relevant dialogues with prospects and customers. By The disadvantage?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Marketo] 7 Questions to Ask Before Creating a Video Campaign
    If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. 7. Questions to Ask Before Creating a Video Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. First of all, you’re not alone! What are your goals and expectations?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Marketo] The Definitive Guide To Engaging Content Marketing
    The Definitive Guide To Engaging Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. So how does content marketing help?
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Marketo] Good Reads for B2B Sales - Sales Intelligence with Google
    Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer. Deal Value Or Buyer Value?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Marketo] Mobile + Marketing Automation Demystified
    Mobile + Marketing Automation Demystified was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mobile + Marketing Automation Demystified appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Continuous Cross-Channel Conversation. The Benefits of Mobile Listening.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Marketo] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    ” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I thought it was a mistake,” Heidi told me. “I mean, nobody was picking me up at 7. That’s So Awkward: Why You Should Use Humor in Your Email Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
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