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  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] Want to Create Innovative Content? Do These 3 Things
    In the inaugural episode of Marketo’s new weekly podcast, The Marketing Nation Podcast , Ann discusses this “innovative content” formula in detail. Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Marketo] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
    In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program. by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Room chants back: Hi Anne.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Marketo] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Marketo: What are your thoughts on the rise of visual content ? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. Absolutely.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Marketo] What’s on Your Marketing Bucket List?
    We actually just checked this off of our marketing bucket list at Marketo! We have really focused on this here at Marketo and have worked to build a great customer community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well the truth is you never know what tomorrow may bring.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Marketo] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Marketo] B2B Lead Generation | Where Are You Today?
    handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. It’s our gift to you.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Marketo] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Marketo] Cards Against Marketing Madness!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Marketo] Business Marketer’s Secrets to Content Marketing Success
    In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Marketo’s Definitive Guide to Lead Nurturing : Including practical workbook and example. You’ve created a new white paper.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Marketo] 5 Internal Processes to Make You a Marketing Automation Superhero
    really like this checklist from Marketo focusing on deliverability and creative. It is so easy to forgot to check certain things if you are in a hurry, standardized checklists, whether internal or the one like Marketo provides, are critical to ensure that all of your boxes get checked. 4) Test! No Hulk Smash! Marketing Automation
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Marketo] B2B Social Media - What to Look For Before You Leap
    An eBook by Marketo warns against making these common social media mistakes : Don't dive into social media unless you're ready. Social media is here to stay. In the recent past, marketing focused on building awareness using advertising, direct mail, trade shows, PR, print media and cold calls. Don't be a big brag.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Marketo] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketo] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    At Marketo, I manage lead nurturing. Here is how have I applied these three lessons from my mentor to the way we do nurturing at Marketo today. The plan of attack for nurturing at Marketo revolves around effectively segmenting our database. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketo] The Evolution of Ecosystems: from Biology to Technology to Marketing
    by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform , extending the value of what you already have. What is an ecosystem?
  • CONNECT THE DOCS  |  MONDAY, JUNE 28, 2010
    [Marketo] International Social Media Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? What actions should marketers take in 2010?" Cindy King. Recommended Resources.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketo] Get Great at Content Marketing - NOW!
    Click and download FREE eBook from Marketo and ClickDocuments. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. For free. Brilliant.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Marketo] ClickPredictions: Engage Better on Social Media
    Click and download FREE eBook from Marketo and ClickDocuments. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Over to you.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Marketo] The Importance of Marketing Benchmarks
    At Marketo we care a lot about Benchmarks.  Marketo is testing a new way of handling our benchmarks by creating surveys that allow for users to find out real-time how their results match up to others.  The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. We think so! 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Marketo] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive.  I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. A few months later, that person has downloaded three of our Definitive Guides, attended two webinars, and visited our booth at a large national tradeshow we sponsored. The Single Lead Source Trap. Those days are well behind us.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Marketo] Using What You’ve Got: Video Marketing on a Budget
    To learn more about how to use video in your marketing campaigns, join our webinar on Wednesday, October 30th with Marketo, Ceros, and Wistia: Video Marketing is the New Black: How to Drive Sales and Marketing Success. In reality, you can probably use some tools you already have. Simple Video Tips to Get You Started. Modern Marketing
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Marketo] Highlights of this week’s best posts at the Fearless Competitor blog
    This post was featured at the blog of revenue marketing firm, Marketo, and is based on my Marketing Made Simple TV show with Courageous CEO, Robbin Phillips of Brains on Fire , the firm that did this project with the state of South Carolina.  It’s a great story and you should check it out. Heat some water and pour it in. Wake up!
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Marketo] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.&# We say this because we find almost all B2B marketing deadly dull. They all are very entertaining, too. Thanks.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Marketo] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Go beyond simply knowing Marketo or Eloqua. Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically. In Marketo, we use Programs. Know Your systems. Put Data First.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketo] The Marketing Nation Roadshow [Interactive Map]
    The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! To find a Roadshow near you, check out our interactive map below. Event Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Marketo] Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic
    To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. On average: 30% of sales reps turn over each year. It takes approximately 7 months to ramp a new rep.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Marketo] Find New Customers interviewed on SLMA Radio
    great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. This radio show features all the top experts in B2B marketing. Enjoy! Let me know what you think.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketo] 5 Steps for a Most Excellent Google Hangout
    Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Steps for a Most Excellent Google Hangout was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Marketo] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Marketo] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Marketo] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Marketo] Show Me the Money! CEOs Want to Hear About Revenue
    CEOs Want to Hear About Revenue was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Show Me the Money! Revenue Performance marketing and sales alignment marketing authomation revenue cycle revenue performance revenue performance management
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] The CMO Guide to Building a Data-Driven Marketing Team
    In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. The CMO Guide to Building a Data-Driven Marketing Team was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But how do you do it? Business judgment. Get More.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Marketo] Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs
    In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs. Geeks and Artists unite! Marketing is both an art and science. CSO Insights asked companies.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [Marketo] How to Find New Customers – the highly acclaimed white paper
    Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Please note that we share your contact info with the sponsor, Marketo , but you can easily opt out if you wish.). Lead Generation Companies | How to Find New Customers. discuss this white paper in the video clip below.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Marketo] Good Reads for B2B Sales - Sales Intelligence with Google
    Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer. Deal Value Or Buyer Value?
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Marketo] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Have You Evolved Past Cold Calling – Marketo. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Not only do I find the dogfights between business strategies to be extremely entertaining but I also love seeing perceptions on discussions from both sides of the equation. Sales 2.0
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Marketo] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up? mean Marketo is here because of big data right?
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Brand Driven Digital) How to Survive as a Modern Marketer  (Marketo) The post Top Internet strategy, marketing and technology links for the week of May 4, 2013 appeared first on Sazbean. Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Marketo] The Current State of B2B demand generation
    Note the tactics they are using – email, tradeshows and advertising – all are focused on top of funnel activities – generating what Jon Miller, VP of Marketing at Marketo calls “Names.&# (Jon believes raw contacts do not deserve to be called leads.). Most companies continue to market in the dark. Lead nurturing.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Marketo] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Marketo] 4 Tips to Succeed With Marketing Automation
    Marketo just released some great new client services capabilities to help you succeed with marketing automation. Check out Marketo’s Customer Testimonial video here to find out how our client services capabilities have helped our customers! Comprehensive On-Boarding and Enablement. Access to Expert Services and Support.
  • ONPATH  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] Email Marketing vs. Marketing Automation
    Many buyers think that MA is just a fancy name for an email tool and, as a result, evaluate vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. A key source of confusion between marketing automation and email marketing stems from the fact that both use email to communicate with prospective buyers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Marketo] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know. To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. Q. DUNCAN: The jury’s out!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Marketo] Weekly Wrap-up: March 23rd
    Carving the Perfect Email Subject Line – by @marketo. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Marketo] Lead Nurturing, Lead Scoring and the World Cup
    Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo.  Henry described the “before and after” of Marketo deployment. Disclosure: Marketo is a Salesforce.com Partner and sponsor of Cloudforce London 2011. million impressions.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Marketo] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Ways to Build Your Employee Social Media Culture was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Building relationships with sales leads.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Marketo] Optimizing Twitter for Lead Generation
    At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. Optimizing Twitter for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Caveat: words of caution about this to follow.). Promoted Tweets in Timelines.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketo] The Big List of Dreamforce Parties
    Marketing Masterpieces Party (Marketo’s a sponsor), 7:00pm – 11:00pm, SF Museum of Modern Art (151 Third Street). Daytime: Lunch sponsored by Marketo, Yerba Buena Gardens (Note- unlike other lunch spots this will include a DJ, gifts including a reusable picnic blanket, and more). by Maria Pergolino You knew it was coming. CrashCloud.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve. Modern Marketing
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Marketo] Test for the Best in Your Email Marketing Campaigns
    For example, in Marketo you have the choice of viewing basic email results and helpful visualizations.  Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Marketo] Marketing Automation Blueprint - The Ultimate "How To" Guide
    There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 28, 2013
    [Marketo] Webinar Winning: Secrets of a Weatherman
    At Marketo we run hundreds of webinars a year. Also, I want our prospects to connect with me personally as the local face of Marketo in APAC. A New Style of Webinar. Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why the Weatherman?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Marketo] The 8 Step Guide to Making your First Local Event a Massive Success
    Customer speakers throughout because successful customers bring the Marketo story to life. Segmenting the data: We used demographic and behavior scoring available in Marketo to create a list of the right people to invite. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Build your Brand.
  • ONPATH  |  THURSDAY, APRIL 12, 2012
    [Marketo] FLEXFORCE - New Credit System for Salesforce Users
    OnPath is a certified partner for Salesforce, Marketo and HubSpot. We support Salesforce and Marketo clients in Ottawa, Toronto, Montreal, Ontario, Canada and USA. Did you know that almost 2/3 of all Salesforce consulting projects are for Administration type work? Watch the video. Save Money Pay only for the skills you need.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Marketo] Missed Our Road to Success Virtual Event? Get the Recap Here!
    Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Marketo] The Sights of Dreamforce 2011
    View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketo] Worry Less about being Heard
    Click and download FREE eBook from Marketo and ClickDocuments. How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Tom Scearce. Blog The Lord of The Leads Twitter TLOTL. Vendors will adapt, or not. 30 seconds?
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 21, 2010
    [Marketo] The Rise of Content in B2B Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?".
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] 3 Ways to Be Your Customers’ BFF
    To combat this, run some tests in Marketo to determine what might be wrong with your customer data. Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have the right customer data. This seems simple, but there is more to your data than you might realize.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Marketo] Seven of the Best Guides to Marketing with Pinterest of 2012
    B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? Does it really help with SEO?
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Marketo] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 18, 2014
    [Marketo] How to Find New Customers – the Definitive Guide to B2B Demand Generation
    ” That joke was recently shared about Marketo’s propensity to name their content “Definitive Guide to… ” They love that naming convention. ” In fact, it was originally sponsored by Marketo. “One day they’ll create “The definitive guide to definitive guides.”
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketo] Why Marketing Automation and Inbound Marketing are BFFs
    Download Marketo’s Definitive Guide to Lead Nurturing to learn all about this important process. According to the Marketo Benchmark on Revenue Performance, companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring. Friend or Foe. Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Marketo] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    Identifying the Hottest Social Networks and Niche Sites for Your Target Audience  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch).
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketo] Contagious Content: Facebook Posts That Get Shared Like Crazy
    In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Are you attending Marketo Summit next week? Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 10% was sharing.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Marketo] The Simple Rule: The Person Who Fails the Most, Wins
    There’s a lot of free content on BtoB marketing at Find New Customers , so check it out and download our great content, like How to Find New Customers , a great white paper once sponsored by Marketo and edited by a top sales author, so it is very good and it is highly recommended. Petersburg on January 27th. No chance, no results.
  • SAZBEAN  |  THURSDAY, FEBRUARY 28, 2013
    [Marketo] Landing Page Techniques that Drive Higher Conversion
    Marketo ran a study that concluded that reducing form fields from nine fields to five improved conversion rates by 34%. At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Marketo] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a Sept.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Marketo] Four Must-Have Metrics for Marketing Measurement
    There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Marketo] David
    Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. Recommended Resources. Over to you.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 9, 2010
    [Marketo] Craig
    Click and download FREE eBook from Marketo and ClickDocuments. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. Recommended Resources. Over to you.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Marketo] Web Form Innovation Shows Big Gains, Report Shows
    ReachForce helps accelerate B2B lead conversions for over 400 leading companies such as Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and TripAdvisor. ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    As a very basic example of how Marketo does this, take a look at how we customize our website homepage for visitors, using data from our marketing automation tool combined with real-time personalization. It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Marketo] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    Author: Isabel Cain This summer I am interning at Marketo. When I found out that I’d be working at Marketo, I anticipated I would be doing more of filing and organizing, so working with social media has been a pleasant surprise. At Marketo I have learned to see social media in an entirely different way. Some Cautionary Tales.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Marketo] Check out all the great content at Find New Customers
    Originally sponsored by Marketo and edited by a top sales author, this white paper is a classic and has been downloaded thousands of times. What great content can you find at Find New Customers ? How to Find New Customers. Keys to Successful Lead Nurturing. Part of our 7 Keys series, this quick read shares key information on lead nurturing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] 10 things you need to know NOW about OmniChannel Marketing
    ” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 24, 2010
    [Marketo] Better late than never, I hope. Sorry, Ardath.
    Recently it was brought to my attention that the Section 5 Case Study in Definitive Guide to Making Quota contains a case study on Marketo that closely matches one of my favorite marketing books, eMarketing Strategies for the Complex Sale , by Ardath Albee. Hence, this post. deeply regret publishing content that someone else created.
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