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  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Marketo] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at bit.ly/pnr-marketo. 3. Rants and raves include Time Inc.’s This week’s show.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Marketo] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. The ad in question encourages consumers to “Look like a girl. Act like a lady. Think like a man. Hmm…let’s see…. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Marketo] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketo] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same. Ask yourself: Does your brand content fall into this category?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Marketo] Cards Against Marketing Madness!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Marketo] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s where web personalization comes in.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Marketo] 5 Internal Processes to Make You a Marketing Automation Superhero
    really like this checklist from Marketo focusing on deliverability and creative. It is so easy to forgot to check certain things if you are in a hurry, standardized checklists, whether internal or the one like Marketo provides, are critical to ensure that all of your boxes get checked. 4) Test! No Hulk Smash! Marketing Automation
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Marketo] [Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders
    How to Avoid Common Email Blunders was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lizzy Funk We’ve all done it. Panic ensues. YOU
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Marketo] Making Your B2B Marketing Footprint [Infographic]
    Click to enlarge: Embed this content marketing infographic on your web site: Making Your B2B Marketing Footprint [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The truth is that no two marketing approaches are the same. Here you’ll see our footprint, but how does yours differ?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketo] Field Report: What’s Hot in Content Marketing
    At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. 2) You don’t have to be good at everything. ” Important note: better is different than louder.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Marketo] Why Marketers Are the New Wingmen
    Why Marketers Are the New Wingmen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketers Are the New Wingmen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. different perspective. How do you prefer to be reached? What will get your attention?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketo] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    10 Thought-Provoking Books to Peruse This Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do It! Do It! Do It! Schaefer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Marketo] 6 Words That Might Expire in 2016
    Words That Might Expire in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Words That Might Expire in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Words have an enormous impact on how we communicate with each other.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! Industry.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Marketo] The ‘Need Solution’ Buying Phase
    Download the highly acclaimed white paper, How to Find New Customers, sponsored by Marketo. Lead Generation Companies | The ‘Need Solution’ Buying Phase. In this blog series, we’ve been exploring the customer buying stages as found in the great white paper, How to Find New Customers. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Marketo] 7 Keys to Lead Scoring Success in Sales Lead Generation
    Here is what the revenue marketing firm, Marketo , wrote about lead scoring: Lead scoring is an integral part of modern  lead management. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” With lead scoring.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Marketo] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Marketo] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Marketo] The Anatomy of a Perfect Marketing Dashboard [Infographic]
    For more information about creating effective marketing dashboards and choosing the right metrics, download Marketo’s  Definitive Guide to Marketing Metrics. A 70 page guide offering best practices and techniques for harnessing data to not only prove, but improve ROI. by Jason Miller Do you have a good marketing dashboard in place?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketo] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Marketo] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    As we often say at Marketo, when it comes to email,  it’s about conversations, not campaigns. How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “In 2013, you traveled 543 miles.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketo] Check out Resources at Find New Customers for great free B2B marketing content
    What you will find at the Resources tab: How to Find New Customers is perhaps the best white paper ever written on BtoB demand generation,  Originally sponsored by Marketo, and edited by a top sales author, it is quite good and highly recommended to you. Thanks Arthur! Book a meeting to bent your issues to me. Download it and read it today.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Marketo] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Marketo] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. ” 4.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Marketo] 5 Ways to Increase Webinar Attendance
    We want people to attend, especially when we consider engagement as a way to build the prospect relationship. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. 1. by Andrew Spoeth How do we get an audience to show up for an event? In 2009, it was the Kindle.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Marketo] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    Marketo – for marketing automation. Independents will continue to develop relationships with other vendors (as Marketo does with our LaunchPoint solution ecosystem ), making integration even easier. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. Suddenly, selecting different vendors isn’t an issue.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call  “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. Sounds like a lot of work. Well, it is!
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Marketo] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    As you put together your agenda, be sure to check out Marketo’s individual sessions and RSVP to our Masterpieces party on September 18! by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    According to Marketo, 80% of leads generated by marketing are ignored by sales. Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] 3 Ways to Make Your Brand Fashionable
    Ways to Make Your Brand Fashionable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Your Brand Fashionable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Like a closet full of clothes, what makes your brand the best choice?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Marketo] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think?
  • ACT-ON  |  MONDAY, NOVEMBER 2, 2015
    [Marketo] Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan
    Our main competitors, Marketo and HubSpot, are now both public companies. Marketo serves the enterprise segment, just above ours. Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. Read the press release.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Marketo] What Is Account-Based Marketing (ABM) and Is It Right for You?
    At Marketo we use our own marketing platform to support our ABM initiative. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Is Account-Based Marketing (ABM) and Is It Right for You? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Marketo] There’s an App for That! Does Your Business Need a Mobile App?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post There’s an App for That! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 Get Started!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Marketo] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says.  It makes sense.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    As a very basic example of how Marketo does this, take a look at how we customize our website homepage for visitors, using data from our marketing automation tool combined with real-time personalization. It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Marketo] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Simple Metrics to Prove the Value of Your Social Media Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Marketo] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketo’s scoring capabilities actually allow you to score interest in multiple products, and by prioritizing your products, you can avoid the risk. Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Prioritize Your Products.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketo] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Ways To Create Interactive Content and Maximize Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Create Interactive Content and Maximize Your Marketing Budget appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo). Marketing Metrics that Matter  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). ProBlogger). Future Lab).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Marketo] The Definitive Guide to Lead Generation
    In fact, according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth. The Definitive Guide to Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But how do you get started?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Marketo] Highlights of this week’s best posts at the Fearless Competitor blog
    This post was featured at the blog of revenue marketing firm, Marketo, and is based on my Marketing Made Simple TV show with Courageous CEO, Robbin Phillips of Brains on Fire , the firm that did this project with the state of South Carolina.  It’s a great story and you should check it out. Heat some water and pour it in. Wake up!
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Marketo] 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
    Steps to Knock the Socks Off Your Consumers This Holiday Season was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 8 Steps to Knock the Socks Off Your Consumers This Holiday Season appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Start Early. Segmentation.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Marketo] 5 Strategies that Fuel the Sales and Marketing Machine
    It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Marketo] 4 Ways to Make Your Mobile Marketing Stand Out
    Ways to Make Your Mobile Marketing Stand Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Okay, I might have stretched the truth there. Offer Choices.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketo] 5 Steps for a Most Excellent Google Hangout
    Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Steps for a Most Excellent Google Hangout was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Marketo] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. Openprise falls roughly into this second category.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Marketo] How to Deal with Key Content Marketing Challenges
    Marketo posted this to their great blog and it was very, very popular. Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Hope you enjoy it. Quality sales leads matter. contact-form].
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Marketo] How to Get More Out of Your Content Promotion
    Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. How to Get More Out of Your Content Promotion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Marketo] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    In Marketo, an “exhaustion” graph tells you how many conversations need to be refueled, and how much mileage is left on the others. All of this is possible with Marketo’s Customer Engagement engine , a solution that allows marketers to deliver engaging, relevant dialogues with prospects and customers. By The disadvantage?
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Marketo] Post show emails: You Were Tested, Here Are the Results
    ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” These were the comparison subject lines and measured open rates: Traditional:  Email A: Tremendous Opportunity at the 2013 Marketo User Summit 39.7%. open rate, 37.8% There are notes. 
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Marketo] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Proactive vs. Reactive Marketing. Steps to Becoming a Proactive Marketer.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketo] The Problem with Implicit Opt-In For Email Marketing
    This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.  It has many advantages, including: Requires the least amount of effort on the part of both the company and the customer. Author: Jon Miller There are legal definitions of spam — in the U.S., Any email they don’t want. An easy way to opt-out.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Marketo] 5 Reasons Why Video Is Your New Secret Weapon
    Reasons Why Video Is Your New Secret Weapon was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Reasons Why Video Is Your New Secret Weapon appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how does this tie into sales and marketing? If Scale Your Message.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 17, 2013
    [Marketo] Top 4 Services to Integrate with LogMyCalls
    Tools like Hubspot and Marketo can have any call information easily pushed into their dashboards. Imagine matching a phone call to an existing record within Marketo and then sending a specific email to that person based on the the call content or on the call itself. Via our API and Webhooks , ANY SaaS will integrate with LogMyCalls.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about. In the News
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Marketo] Content Marketing eBook and Infographics
    Content Marketing vs. Traditional Advertising , from Marketo. A Content Marketing eBook. The result was a fun project, and many findings. Who would have thought giving away free recipe books could save a company? Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? Let me know!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Marketo] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Happy tweeting!
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Marketo] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Marketo] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. This is very similar to the ‘copy – paste’ function in Microsoft Word.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Marketo] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    At Marketo our tagline is “Easy, Powerful, Complete”. Here’s How to Find Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. told him that they would say I’m sarcastic, loyal, and caring.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Marketo] 4 BtoB Marketing Action Items for 2011
    You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Thank God.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketo] 5 Ways to Uncover Powerful Website Analytics
    Ways to Uncover Powerful Website Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Uncover Powerful Website Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what exactly is website analytics? Answer the Right Questions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Marketo] [Ebook] Get Your Marketing Ready for the Summer
    Ebook] Get Your Marketing Ready for the Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that highlights a huge opportunity for marketers. Holidays.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Marketo] How to Give a Promotion You Won’t Regret
    At Marketo,  our data shows that internal hires to our sales team often ramp faster than outside hires. For example, at the beginning of each year, Marketo looks to our top performing Sales Development Reps, with the intention of promoting some to quota-carrying Account Executives. Account Executives (or AEs) actually close the deals.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Marketo] 3 Ways to Navigate the MarTech Landscape
    Ways to Navigate the MarTech Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Navigate the MarTech Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. love it! Look at all of these new companies with interesting new offerings.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Marketo] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it? The Bottom Line.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketo] A Day in the Life of a Content Marketing Manager
    As Marketo’s Content Program Manager (and Marketo produces a TON of content), I thought I would give you some tips on where to start when it comes to hiring a content marketer and what you can expect from them. At Marketo, we typically create our own content without the aid of outside contractors. Content feeds the beast!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Marketo] How to turn a good white paper into a great lead generation piece
    We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. How to Find New Customers.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Marketo] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from Marketo explains why graphic facilitation can be so effective, as well as the benefits they found when they employed the technique to capture central keynote messages at this year’s User Summit.  Enjoy! 1. How to Take Your Online Community from Zero to Awesome. How to Take Your Online Community from Zero to Awesome. 2.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve. Modern Marketing
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Marketo] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at  bit.ly/pnr-marketo. 3. Rants and raves include Coca-Cola, Target, and Gawker.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Marketo] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Marketo] How Brands Can Create Lasting Relationships on Social Media
    How Brands Can Create Lasting Relationships on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Brands Can Create Lasting Relationships on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And with 78% of the U.S. Show Up.
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Marketo] How NOT To Write a Prospecting Email, Part II
    Blog Feed Marketing Automation / Email Marketo Sales & Marketing Alignment Sales Operations human marketing outbound prospecting emails sales-marketing alignmentI know, Part II? Is a series in the making? Which brings me to today’s email, which actually was not sent by the previously highlighted offender. What?! In good health?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Marketo] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Marketo. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Fortinet. Adobe. 2. Industry
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Marketo] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    How 3 Core Shifts in Marketing Automation Can Transform Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How 3 Core Shifts in Marketing Automation Can Transform Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Get to it!
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Marketo] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    For example, check out Marketo’s boards: [link]. 2.  It’s a great opportunity for additional promotion of b2b campaigns. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Advertising and infographics rule the b2b marketing pins. Outdoors.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] How to Find New Customers (for your business!)
    Originally sponsored by Marketo , we no longer share information with them. With sales struggling to uncover qualified sales opportunities, this great white paper is your lifeline. “ So much has been written about B2B demand generation, but Ogden makes it simple – which makes it a must-read ” – the Funnelholic.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Marketo] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    Perhaps you purchased software such as Eloqua, Marketo, Act-On or Hubspot, and are not yet seeing the kind of results you would like. Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] Right Time, Real Time Selling
    This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo! Good marketing automation firms include Marketo, Act-On Software and Pardot. How to Find New Customers (a great white paper originally sponsored by Marketo). Right Nows.”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 30, 2013
    [Marketo] The Ultimate Social Media Event Marketing Checklist [Infographic]
    Embed The Sample Social Plan for Events on your website: The Ultimate Social Media Event Marketing Checklist [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Marketo] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    How Mobile App Marketers Can Attain a 360-Degree View of Their Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Mobile App Marketers Can Attain a 360-Degree View of Their Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Marketo] Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing
    Ways to Write Compelling Content for Customer Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Keep Calm and Content On! Ways to Write Compelling Content for Customer Nurturing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Trust is a Must.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Marketo] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    ” [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Marketo] Test for the Best in Your Email Marketing Campaigns
    For example, in Marketo you have the choice of viewing basic email results and helpful visualizations.  Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Marketo] The Importance of Personalization in BtoB Marketing today
    This has been a popular topic on both the Marketo and Hubspot blog. If you can afford Hubspot or Marketo, great. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Read it here.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Marketo] Marketing Strategy 101: Affinity Marketing
    Marketo, a marketing automation competitor with Pardot, used to be prominently placed in the Salesforce’s app marketplace “AppExchange.” 90% of Marketo’s customer base use Salesforce, and we can assume that Marketo acquired many customers by being promoted in the Salesforce’s AppExchange. Make friends. Make friends on the job.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Does Modern B2B Lead Generation Really Work?
    According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Yeah, those days are over. And it works, too.
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