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  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Marketo] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. sprinkle of buy-in from the Boss.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketo] The Problem with Implicit Opt-In For Email Marketing
    This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.  It has many advantages, including: Requires the least amount of effort on the part of both the company and the customer. Author: Jon Miller There are legal definitions of spam — in the U.S., Any email they don’t want. An easy way to opt-out.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Marketo] Announcing the Definitive Guide to Marketing Metrics and Analytics
    With compelling graphics and real-life examples from Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI. Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Marketo] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Marketo] Events Are Top Tactic for Marketers – Keep It That Way
    Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 21, 2012
    [Marketo] 4 of the Most Popular CRM Apps
    Marketo Sales Insight ($49 per seat, 10 seat minimum). What it does: Marketo Sales Insight is a native Force.com sales app (meaning there are no new tools to install or additional IT support needed) that helps sellers prioritize and act on leads. Does your company use Salesforce.com as your CRM? and incorporates more than 20 languages.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Marketo] Sales Operations Instant Lead Routing Technology Advances
    ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? Results. Logical?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Marketo] Live Blog DF12: Ignite Your Content Marketing Success Using Infographics, Memes, and Videos
    At Marketo, we have found that our visual content is what really promotes sharing. Maria then jumps in to talk about the different types of content that Marketo uses: Comics :  Take something serious and turn it into something funny. by Dayna Rothman Every year I look forward to Dreamforce. Pretty cool. So what is the solution?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Marketo] 3 Reasons Mad Marketing TV is the best marketing show
    And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc. Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Marketo] How to Hire an Awesome Inbound Marketing Manager
    by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. thick skin.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Marketo] Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
    by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call  “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. Sounds like a lot of work. Well, it is!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Marketo] 5 Often Missed Opportunities for Marketing Automation
    by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Often Missed Opportunities for Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketo] Clever, or Just Confusing? Why We Take (Healthy) Risks in Our Email Marketing
    But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. Depending on whether you’re skimming or thoroughly examining each email in your inbox, you could be thinking: “Sweet, what have I ordered recently?” or “Damn, crappy personalization from… Marketo? Tsk tsk!”. rolled the dice.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Marketo] How Do You Compare to the Best Content Marketers?
    If you want to understand the different approaches to nurturing prospects, read thist post by Marketo. Recently Michele Linn posted about the importance of mapping content to the buying cycle. B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). This is no surprise.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2011
    [Marketo] eTrigue Puts a New Interface on Mature Marketing Automation Features
    So let’s cut to the critical question: is DemandCenter easier to use than systems like Pardot, Marketo, and Genius? Here is Marketo’s version: DemandCenter lies somewhere in between. Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Marketo] Email Deliverability by Design: An Important Checklist
    by Josh Aberant This week Marketo released an Email Design and Creative Checklist.  We hope you find this checklist useful, and be sure to subscribe to Marketo’s RSS Feed , as more checklists are to come! This document provides a comprehensive set of email marketing best practices in a nice, actionable and easy-to-use checklist.
  • SALES LEAD INSIGHTS  |  MONDAY, OCTOBER 24, 2011
    [Marketo] How to Improve Your Marketing Automation ROI
    Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. Marketing Automation with no/weak processes. No MAP / No Processes.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Marketo] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. What’s the takeaway?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Reactivation?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Marketo] 5 Things You Should Know About Google+ Business Pages
    While you’re at it, we would be truly flattered if you also added the official Marketo Google+ page to your circles as well. Things You Should Know About Google+ Business Pages was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Earlier this week the much anticipated Google+ pages for business was released.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 25, 2014
    [Marketo] #CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back
    That’s why most marketers rely on their calendars – in fact, in a recent report we ran at Marketo , we found that nearly 70% of marketers say marketing calendars are “extremely” or “quite” important, and only 13% said that they didn’t use a marketing calendar. Unfortunately, many calendars just aren’t up to the task. You Can’t Be Flexible.
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketo] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Keep the Company Description Short :  You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page.  Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. Author: Mike Moeller I am depressed.  love it.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Marketo] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 20, 2011
    [Marketo] B2B Lead Generation | Where Are You Today?
    handful of companies are like the motorcycle on the right – Marketo, Eloqua , Kinaxis and Hubspot are a few that come to mind. B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. It’s our gift to you.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 28, 2013
    [Marketo] Webinar Winning: Secrets of a Weatherman
    At Marketo we run hundreds of webinars a year. Also, I want our prospects to connect with me personally as the local face of Marketo in APAC. A New Style of Webinar. Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why the Weatherman?
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Marketo] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Marketo. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Fortinet. Adobe. 2. Industry
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Marketo] 32 B2B Marketers to Add to Your Google Plus Circles
    Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo’s blog, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. How so? Co-founder, ClickZ.
  • CONNECT THE DOCS  |  MONDAY, JUNE 28, 2010
    [Marketo] International Social Media Marketing
    Click and download FREE eBook from Marketo and ClickDocuments. One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? What actions should marketers take in 2010?" Cindy King. Recommended Resources.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Marketo] Get Great at Content Marketing - NOW!
    Click and download FREE eBook from Marketo and ClickDocuments. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. For free. Brilliant.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 5, 2010
    [Marketo] ClickPredictions: Engage Better on Social Media
    Click and download FREE eBook from Marketo and ClickDocuments. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. " Michael Stelzner's Marketing Prediction for 2010. Over to you.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] Want to Create Innovative Content? Do These 3 Things
    In the inaugural episode of Marketo’s new weekly podcast, The Marketing Nation Podcast , Ann discusses this “innovative content” formula in detail. Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Marketo] Highlights of this week’s best posts at the Fearless Competitor blog
    This post was featured at the blog of revenue marketing firm, Marketo, and is based on my Marketing Made Simple TV show with Courageous CEO, Robbin Phillips of Brains on Fire , the firm that did this project with the state of South Carolina.  It’s a great story and you should check it out. Heat some water and pour it in. Wake up!
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Marketo] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. As we like to say, “Personality is the missing ingredient in B2B marketing.&# We say this because we find almost all B2B marketing deadly dull. They all are very entertaining, too. Thanks.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Marketo] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." Why did we ask? And sales is sick of it. Here's the problem. Contain inadequate sales input. Part 1.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Marketo] Business Marketer’s Secrets to Content Marketing Success
    In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Marketo’s Definitive Guide to Lead Nurturing : Including practical workbook and example. You’ve created a new white paper.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Marketo] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
    In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program. by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Room chants back: Hi Anne.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Marketo] B2B Social Media - What to Look For Before You Leap
    An eBook by Marketo warns against making these common social media mistakes : Don't dive into social media unless you're ready. Social media is here to stay. In the recent past, marketing focused on building awareness using advertising, direct mail, trade shows, PR, print media and cold calls. Don't be a big brag.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Marketo] 5 Internal Processes to Make You a Marketing Automation Superhero
    really like this checklist from Marketo focusing on deliverability and creative. It is so easy to forgot to check certain things if you are in a hurry, standardized checklists, whether internal or the one like Marketo provides, are critical to ensure that all of your boxes get checked. 4) Test! No Hulk Smash! Marketing Automation
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Marketo] Cards Against Marketing Madness!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Marketo] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Marketo: What are your thoughts on the rise of visual content ? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. Absolutely.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Marketo] The Importance of Marketing Benchmarks
    At Marketo we care a lot about Benchmarks.  Marketo is testing a new way of handling our benchmarks by creating surveys that allow for users to find out real-time how their results match up to others.  The Importance of Marketing Benchmarks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. We think so! 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Marketo] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive.  I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Marketo] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Marketo] Find New Customers interviewed on SLMA Radio
    great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. This radio show features all the top experts in B2B marketing. Enjoy! Let me know what you think.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketo] 5 Steps for a Most Excellent Google Hangout
    Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Steps for a Most Excellent Google Hangout was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Marketo] Using What You’ve Got: Video Marketing on a Budget
    To learn more about how to use video in your marketing campaigns, join our webinar on Wednesday, October 30th with Marketo, Ceros, and Wistia: Video Marketing is the New Black: How to Drive Sales and Marketing Success. In reality, you can probably use some tools you already have. Simple Video Tips to Get You Started. Modern Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketo] The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message
    At Marketo, I manage lead nurturing. Here is how have I applied these three lessons from my mentor to the way we do nurturing at Marketo today. The plan of attack for nurturing at Marketo revolves around effectively segmenting our database. Yes, in my head whales frolic. No, unfortunately, our VP of Marketing does not.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Marketo] Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic
    To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. On average: 30% of sales reps turn over each year. It takes approximately 7 months to ramp a new rep.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Marketo] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Let’s say that at Marketo, a new lead is generated based on a response to a specific pay-per-click campaign. A few months later, that person has downloaded three of our Definitive Guides, attended two webinars, and visited our booth at a large national tradeshow we sponsored. The Single Lead Source Trap. Those days are well behind us.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Marketo] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Go beyond simply knowing Marketo or Eloqua. Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically. In Marketo, we use Programs. Know Your systems. Put Data First.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Marketo] Why Your Content Plan Must Include Interactive Content
    Why Your Content Plan Must Include Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Your Content Plan Must Include Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. to help fuel that conversation: 1. Period. Enjoy!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Marketo] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Happy tweeting!
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Marketo] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Marketo] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketo] The Evolution of Ecosystems: from Biology to Technology to Marketing
    by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform , extending the value of what you already have. What is an ecosystem?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Marketo] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 28, 2011
    [Marketo] How to Find New Customers – the highly acclaimed white paper
    Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Please note that we share your contact info with the sponsor, Marketo , but you can easily opt out if you wish.). Lead Generation Companies | How to Find New Customers. discuss this white paper in the video clip below.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Marketo] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Marketo] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Have You Evolved Past Cold Calling – Marketo. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Not only do I find the dogfights between business strategies to be extremely entertaining but I also love seeing perceptions on discussions from both sides of the equation. Sales 2.0
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Marketo] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1.
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Brand Driven Digital) How to Survive as a Modern Marketer  (Marketo) The post Top Internet strategy, marketing and technology links for the week of May 4, 2013 appeared first on Sazbean. Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Marketo] The Current State of B2B demand generation
    Note the tactics they are using – email, tradeshows and advertising – all are focused on top of funnel activities – generating what Jon Miller, VP of Marketing at Marketo calls “Names.&# (Jon believes raw contacts do not deserve to be called leads.). Most companies continue to market in the dark. Lead nurturing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketo] The Marketing Nation Roadshow [Interactive Map]
    The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! To find a Roadshow near you, check out our interactive map below. Event Marketing
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Marketo] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Marketo] Show Me the Money! CEOs Want to Hear About Revenue
    CEOs Want to Hear About Revenue was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Show Me the Money! Revenue Performance marketing and sales alignment marketing authomation revenue cycle revenue performance revenue performance management
  • ONPATH  |  WEDNESDAY, FEBRUARY 1, 2012
    [Marketo] Email Marketing vs. Marketing Automation
    Many buyers think that MA is just a fancy name for an email tool and, as a result, evaluate vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. A key source of confusion between marketing automation and email marketing stems from the fact that both use email to communicate with prospective buyers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] The CMO Guide to Building a Data-Driven Marketing Team
    In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. The CMO Guide to Building a Data-Driven Marketing Team was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But how do you do it? Business judgment. Get More.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Marketo] What Makes a Good Marketing Platform? Rules for Platformality
    Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. That Scott Brinker is such a devil. Here are my thoughts on this, folks. But, to my mind, a real marketing platform needs more than just an app store and a published API.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Marketo] Weekly Wrap-up: March 23rd
    Carving the Perfect Email Subject Line – by @marketo. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Marketo] Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs
    In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs. Geeks and Artists unite! Marketing is both an art and science. CSO Insights asked companies.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Marketo] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up? mean Marketo is here because of big data right?
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Marketo] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Marketo] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Marketo] Good Reads for B2B Sales - Sales Intelligence with Google
    Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer. Deal Value Or Buyer Value?
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Marketo] Marketing Automation Blueprint - The Ultimate "How To" Guide
    There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene.
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