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  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Marketo] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Even though I’ve quoted several mega-brands, platforms like Marketo make these approaches accessible to companies of all sizes. The Definition of Omni-Channel Marketing – Plus 7 Tips was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What is Omni-Channel Marketing? Walk in Your Customers’ Shoes.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Marketo] Do consultants make the best executives?
    became VP of Sales and Marketing for TurnTo Networks ) and Jep Castelein of LeadSloth ( joined Marketo ) And why are they better choices for those companies than hiring from competitors? More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Nigel Edelshain.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Simple Interface.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Marketo] 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals
    Ways Top Sales Reps Can Use Marketing Automation to Close More Deals was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Marketo] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Make it Clever.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Marketo] 5 Ways You’re Sabotaging Your Content Marketing
    Ways You’re Sabotaging Your Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Content creation takes time, lots of time.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Marketo] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    You could make an interesting case for Marketo as a buyer – to gain market share and some good technology, while leveraging a stock valued at more than 10x revenue – but that doesn’t seem to be part of their strategy. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense. So we’ll see.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 5, 2015
    [Marketo] Increasing Engagement: How to Drive Buyer Action with Customer Activation
    Download our ebook  to get started: Increasing Engagement: How to Drive Buyer Action with Customer Activation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As a marketer, I long for the day when all of my customers are active. yearn for them to react to my offers. dream of my customers being excited.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Marketo] 7 Questions to Ask Before Creating a Video Campaign
    If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. 7. Questions to Ask Before Creating a Video Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. First of all, you’re not alone! What are your goals and expectations?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • SAZBEAN  |  SATURDAY, JANUARY 5, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of January 5, 2013
    Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013  (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros  (Social Media Examiner) 3 Things Marketers Can Learn from the Media  (Mashable!) News & Notes
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Marketo] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Vroooom! Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Vroooom!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketo] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Example #2: Yoplait. Don’t Have Coca-Cola’s Budget?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Marketo] Build Your Marketing Strategy Like a Construction Site
    Build Your Marketing Strategy Like a Construction Site was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Build Your Marketing Strategy Like a Construction Site appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You mean messy, dirty, and disorganized?”.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] The Do’s and Don’ts of Holiday Email Marketing
    The Do’s and Don’ts of Holiday Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! But do they work? Get creative!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Marketo] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1.
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Marketo] Events Are Top Tactic for Marketers – Keep It That Way
    Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Marketo] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Imagine the inevitable Future of Marketing  with 50 billion connected devices! Strateg
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Marketo] How Much Does Marketing Automation Cost?
    For example, Marketo provides a Spark edition, which is optimized for small businesses and first-time marketing automation users; a Standard edition that adds more capabilities that are appropriate for most companies; and a Select edition for enterprises with highly sophisticated marketing requirements. The functionality in each edition.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. www.sales-lead-experts.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Marketo] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Writing sucks, and it’s hard. But that’s just part of the puzzle.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Marketo] The Big List of Dreamforce Parties
    Marketing Masterpieces Party (Marketo’s a sponsor), 7:00pm – 11:00pm, SF Museum of Modern Art (151 Third Street). Daytime: Lunch sponsored by Marketo, Yerba Buena Gardens (Note- unlike other lunch spots this will include a DJ, gifts including a reusable picnic blanket, and more). by Maria Pergolino You knew it was coming. CrashCloud.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Marketo] 21 Fantastic Facebook Marketing Guides
    by Marketo Blog. Many (most?) marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What are the best page apps for Facebook today? Hell Yes!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Marketo] Free Marketing Books for Kindle from Amazon
    Marketo hosts one chapter from each of the hottest marketing books, available for download at no cost to you.  Free Marketing Books for Kindle from Amazon was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Marketo] 10 Blogs to Bookmark: Content Marketing Edition
    10 Blogs to Bookmark: Content Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Up first? Ann Handley. Copyblogger.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Marketo] Is South Park Onto Something? A Look At Sponsored Content in the Media
    Look At Sponsored Content in the Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is South Park Onto Something? Look At Sponsored Content in the Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Technology is ruining our lives. Get off my lawn!”.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Marketo] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Marketo] How to Make People Fall in Love with Your Cold Call
    How to Make People Fall in Love with Your Cold Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Make People Fall in Love with Your Cold Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think back. OK, so how did you react to it? ” 3.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Marketo] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. Rolling out Marketo in Multiple Languages Worldwide. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What do their values mean?  Lead Source.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 27, 2013
    [Marketo] Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search
    Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud. Marketo: Can you tell me about how the idea for your book came up? mean Marketo is here because of big data right?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Marketo] Innovation in Marketing: A 2014 Survey Report
    Innovation in Marketing: A 2014 Survey Report was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Do the results surprise you?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Marketo] How Co-Marketing Can Expand Your Reach
    For example, here’s a webinar we ran with Marketo,  The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. Jon Miller, VP of Marketing, Marketo. How Co-Marketing Can Expand Your Reach was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketo] Getting Started with Lead Scoring and How to Optimize Deployment
    by Katie Byrnes In the most recent Revenue Masters webinar reviewing Marketo’s latest eBook, The Definitive Guide to Lead Scoring , Andrew Spoeth, Sr. Program Marketing Manager at Marketo, shares the top things you should consider when improving lead scoring strategies at your company. View more presentations from Marketo.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Marketo] How to Create Evergreen Event Themes, Without the Christmas Trees
    How to Create Evergreen Event Themes, Without the Christmas Trees was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Event Themes, Without the Christmas Trees appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Connect to your audience.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2011
    [Marketo] Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More
    by Phil Fernandez On April 18 th , we announced the appointment of Fergus Gloster, the former SVP of corporate sales and a founding director of salesforce.com’s European operations, as Marketo’s managing director of EMEA. Phil Fernandez]: So I’m Phil Fernandez, President and Chief Executive Officer of Marketo. music].
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Marketo] 4 Steps to Running a Successful Twitter Chat
    For example, Advertising Week hosts #AWchat every Tuesday morning and Marketo joins as the headliner guest once per month. Steps to Running a Successful Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] The New Nonprofit: Better Communication, Bigger Donations
    Tweet to us @Marketo, or drop us a line in the comments below. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Unfortunately, the retention rate of first year donors is only 23.7%. When it comes to fundraising, email is still king.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Marketo] Marketing Showdown: How to Reach Gen Y
    Author: Phillip Chen I recently attended a company event at Marketo, where I had the privilege of talking to a senior-level salesperson. At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. The topic of our showdown was employment at start-ups.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    For most posts, Facebook best practices indicate that including an image increases engagements and click-throughs, and at Marketo, we definitely believe that great imagery is the key to building relationships on Facebook. Author: Dayna Rothman Social media is all about the visuals. Take a look! Facebook. Twitter. But Twitter can be noisy.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Marketo] Want to Create Innovative Content? Do These 3 Things
    In the inaugural episode of Marketo’s new weekly podcast, The Marketing Nation Podcast , Ann discusses this “innovative content” formula in detail. Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Marketo] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  Marketo sees this type of quiz as content, similar to a white paper or webinar.  Leads just weren’t the goal of this program.  At Marketo, this is what we call seed nurturing.  Plus, it’s fun and funny! .
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Marketo] Epically Awful Social Media Blunders and Why Your Business Should Care
    Epically Awful Social Media Blunders and Why Your Business Should Care was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. However, not every business has been able to make social media work for them. Here are a number of social media blunders that you should try to avoid. Being Insensitive. Social Media
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 22, 2013
    [Marketo] How Social Media is Changing Leadership
    How Social Media is Changing Leadership was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. We can no longer rely exclusively on broadcasting our message. We get it. Social Media
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Marketo] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Marketo] How RightWave Solves the Marketing Automation Skill Shortage
    Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Marketo] Dominating the First 100 Days in a Foreign Market [Infographic]
    Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Marketo] The 6 Step Inbound Marketing Process [Infographic]
    If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. “A blog gets you 55% more traffic!”
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Marketo] Marketing Automation in Action: Houston, we have Revenue!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! See the view from Mission Control here or on YouTube , enjoy! What do you think? Is it fun?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Marketo] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketo] Why Marketing Automation and Inbound Marketing are BFFs
    Download Marketo’s Definitive Guide to Lead Nurturing to learn all about this important process. According to the Marketo Benchmark on Revenue Performance, companies that implement this kind of lead scoring enjoy 28% better sales productivity and 33% higher revenue growth than companies without lead scoring. Friend or Foe. Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Marketo] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    Here at Marketo, we talk about the Era of Engagement Marketing with these principles to guide companies on how to engage their buyers: As individuals. How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. little history.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] Jeff Ogden of Find New Customers is one of the best writers in America!
    And when you have written white papers for leading companies like Marketo , Silverpop and Genius.com, you are doing something right. If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. The world needs great writers. Write on! :).
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 18, 2011
    [Marketo] B2B lead qualification and scoring
    Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore.
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Marketo] Forrester: Advocate Marketing Is Critical To B2B Success
    The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof  for their products will be the ones that thrive.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Marketo] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Marketo is currently using their Facebook page to promote The Marketing Nation Summit , using a cover photo CTA. Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So you’re done, right? Wrong. So wrong. Ready to get started?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Marketo] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers. Looking for Higher Marketing ROI?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Marketo] 4 Tips to Succeed With Marketing Automation
    Marketo just released some great new client services capabilities to help you succeed with marketing automation. Check out Marketo’s Customer Testimonial video here to find out how our client services capabilities have helped our customers! Comprehensive On-Boarding and Enablement. Access to Expert Services and Support.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Marketo] What’s in a Name? From Royal Babies to Brands
    From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name? Great question. bundle of joy!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Marketo] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And Twitter?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Marketo] The CMO Guide to Building a Data-Driven Marketing Team
    In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. The CMO Guide to Building a Data-Driven Marketing Team was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. But how do you do it? Business judgment. Get More.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Marketo] B2B Events in 2015 – Where to Go and How to Learn
    Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. Unsure what to present? Great show.
  • SAZBEAN  |  SATURDAY, NOVEMBER 10, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of November 10, 2012
    News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Marketo] Optimizing Twitter for Lead Generation
    At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. Optimizing Twitter for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Caveat: words of caution about this to follow.). Promoted Tweets in Timelines.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Marketo] How to Convert Raw Leads into Best Friends Forever
    Marketo is pleased to feature  Recommend This  on our Marketing Nation Book Club for the month of May. How to Convert Raw Leads into Best Friends Forever was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jason Thibeault Filling the pipeline with leads? Good for you. Forget that. Sound good?
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Marketo] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • MODERN B2B MARKETING  |  TUESDAY, MAY 13, 2014
    [Marketo] How to Jump Start Your Enterprise’s Move to Marketing Automation
    That’s why enterprise marketers should strongly consider using marketing automation consultants, such as those offered by Marketo’s INNOVATE program. How to Jump Start Your Enterprise’s Move to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But when? Sales.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Marketo] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive.  I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Marketo] Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. B2B Marketing Infographic B2B Marketers mobile marketin
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Marketo] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Marketo: What are your thoughts on the rise of visual content ? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. Absolutely.
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Marketo] Missed Our Road to Success Virtual Event? Get the Recap Here!
    Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketo] Marketing Horror Stories
    Marketing Horror Stories was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Happy Halloween everybody, and enjoy! Scream in horror!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] 3 Ways to Make Your Brand Fashionable
    Ways to Make Your Brand Fashionable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Your Brand Fashionable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Like a closet full of clothes, what makes your brand the best choice?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Marketo] What Raising a Toddler Can Teach You About Engagement Marketing
    As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. I’m also the father of a rambunctious, free thinking, strong willed ( stubborn , if you will) two-year-old boy. And the comparisons don’t end there. Listen. Play the Long Game.
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Marketo] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • MODERN B2B MARKETING  |  MONDAY, JULY 29, 2013
    [Marketo] Push it Good! Tips to Move Leads Through the Funnel
    Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. At Marketo, we combined our early and mid-stage nurturing tracks in order to infuse more promotional content earlier in the decision making cycle. Be Immediate.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Marketo] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    Of the other major vendors, Marketo and HubSpot have both been quiet recently. I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Marketo] How to Survive as a Modern Marketer
    If you attended Marketo Summit last month you heard this time and time again. How to Survive as a Modern Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. So, how do you do that? You’re not alone.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Marketo] Rated I: For Strong Infographic Content
    Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographics for everyone!
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Marketo] Congratulations, Oracle & Responsys!
    Fortunately, it does not negatively impact our business, since we operate in the mid-market segment. (We do not compete with Responsys, and only very occasionally with Eloqua.). I am thinking this acquisition is bad news for Salesforce or Marketo. As for Marketo, the enterprise segment just got that much tougher. Whoops!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketo] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
    And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Social Media Marketing for the Healthcare Industry was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 22, 2013
    [Marketo] The Whole Customer: Why You Need a 360-Degree View
    At Marketo, we talk about a “360 degree view”  to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use. A 360 degree view of a customer is just what it sounds like – understanding the past, present, and future of a customer. The Solution. Renewal date.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Marketo] How Does Lead Response Time Impact Sales?
    For more ways to improve your sales processes and lead follow-up techniques, download Marketo’s free Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. survey conducted by Prof. James B.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Marketo] Top 10 Guest Posts You May Have Missed
    Top Challenges in Content Marketing (video interview on Marketo blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here. We hope you enjoy them. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Marketo] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! Ways to Fix a Dwindling Sales Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s make the most of our valuable time together!
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Marketo] 13 Famous (and Must-See) Marketers at Dreamforce
    Disclosure: The sessions featuring Copyblogger and Warner Brothers also include Marketo speakers.). 13 Famous (and Must-See) Marketers at Dreamforce was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Colin Powell.  And who can forget the Red Hot Chili Peppers?  What makes them big name?  Why famous? Why famous?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Marketo] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Marketo] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Marketo] Lead Generation: How Do You Balance Quantity with Quality?
    Join Xactly, Marketo’s SVP of Sales Bill Binch and Aaron Ross, who helped Saleforce.com create its prospecting team, to learn how to motivate this hybrid team that is crucial to feeding your pipeline. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Rewarding people to do it well is even trickier business.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Marketo] The Best B2B Marketing Ideas of 2010 – Q1 Review
    You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Juan Eloqua. Suitemates.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Marketo] Moneyball for Marketers
    Frank Passantino suggested this KPI in a recent Marketo blog. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. That’s a 3.2%
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Marketo] Prove Your Worth:10 KPIs for Marketers
    Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Prove Your Worth:10 KPIs for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Marketo] One Simple Secret for Getting Your First 100 Trial Customers
    One Simple Secret for Getting Your First 100 Trial Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. What’s the problem? Signups on your site are still incredibly difficult to come by. Retarget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] 10 things you need to know NOW about OmniChannel Marketing
    ” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Marketo] Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling
    Author: Chris Gillespie Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. But somewhere along the way this lesson gets lost. But good storytelling engages your customers  and can make your messages far more memorable and thus far more effective. Story 2.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Marketo] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Marketo] Consumers Weigh in on the Efficacy of Inbound Marketing
    Consumers Weigh in on the Efficacy of Inbound Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Consumers Weigh in on the Efficacy of Inbound Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So where should you focus your online efforts?
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