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  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketo] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson. Modern Marketing b2
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketo] The CIO and Social Media: Embracing Change
    Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way. Social as a Thoughtful Business Channel. Do not lie.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 3, 2012
    [Marketo] How to Turn Your New White Paper into a Great Lead Generation Product
    lead generation -  How to Find New Customers (Marketo). We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by  Marketo. B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Why go outside for creation of content?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketo] How to turn a good white paper into a great lead generation piece
    Lead generation -  How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by  Marketo. You post it.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketo] Contagious Content: Facebook Posts That Get Shared Like Crazy
    In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Are you attending Marketo Summit next week? Contagious Content: Facebook Posts That Get Shared Like Crazy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 10% was sharing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Marketo] Get Back on the Road After Sending the Wrong Email
    In the many years of working with marketers at Marketo, Business Consultants like myself have been called in to fix many of these road trip-like blunders. At Marketo, we don’t consider marketers battle-tested until they can overcome sending an incorrect email. But that’s how we learn, right? Drum roll, please.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Marketo] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. Openprise falls roughly into this second category.
  • LEANDATA  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Setting Up Program Channels for Success
    The webinar served as a chance to get an inside look at how three Marketo Champions go about tracking and measuring their digital marketing activities. Cross added that while out-of-the-box Marketo gives you a list of default channels, that’s likely only a start. Where should I invest my money this quarter?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Marketo] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Marketo] [Ebook] Why You Can’t Live Without A/B Testing
    Ebook] Why You Can’t Live Without A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why You Can’t Live Without A/B Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Take a look at the two digital ads below. Always test.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketo] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Why Marketing Automation is the Key to Sharing Strategic Insights with Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketing Automation is the Key to Sharing Strategic Insights with Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Marketo] [Ebook] 4 Key Ingredients to Include in Your Emails
    Ebook] 4 Key Ingredients to Include in Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 4 Key Ingredients to Include in Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Add two parts content. What’s in Your Email Recipe?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] How To Create A Website Your Clients Will Love
    eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Marketo] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. Wednesday kicked off with a session from Marketo’s Robin Bordoli, VP of Partner Ecosystems and Strategy Alliances, and LUMA Partners’ Brian Anderson, discussing the complex marketing technology landscape.
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Marketo] Marketing Automation and SnapApp: The One-Two Punch
    Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns. A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. Eloqua.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 26, 2012
    [Marketo] Marketing Automation Acceleration Package – our exciting service
    We just came off an engagement with a software firm with Marketo – one of the best marketing automation platforms. It discusses what the sales lead generation company Find New Customers learned working with a Marketo client. a.k.a. Ferrari’s collecting dust. This is typical. Bottom line: Software’s an enabler.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Marketo] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketo] A Day in the Life of a Content Marketing Manager
    As Marketo’s Content Program Manager (and Marketo produces a TON of content), I thought I would give you some tips on where to start when it comes to hiring a content marketer and what you can expect from them. At Marketo, we typically create our own content without the aid of outside contractors. Content feeds the beast!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Marketo] 20 B2B Marketing Blogs You Need To Read
    Marketo’s  B2B Marketing and Sales Blog  covers the latest trends and best practices in B2B marketing. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric. CMO4Hire.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 24, 2012
    [Marketo] Sights of Dreamforce 2012
    Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Well, I decided to return this year with Sights of Dreamforce 2012.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketo] The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships
    For example, since I’ve been at Marketo, we moved to a customized sponsorship option with a vendor because we want to get high impact with our content through a thought leadership presentation versus a moderated panel where our message could be muted by other participants. Regardless, be tenacious! What is the conference theme? Panels.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketo] More Eyes on Your Video – How and Where to Share
    Here are two different videos posted to Marketo’s Facebook page. The video on the left is hosted on YouTube, so viewers can watch it  from  Marketo’s page. More Eyes on Your Video – How and Where to Share was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here’s how.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Marketo] The Art of Swag (or “Schwag”)
    At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. And Marketo also ran a contest to win a branded smart car, which drew attendees to our booth and generated us a ton of leads. And is it pronounced “swag” or “schwag”? Why Swag? Let’s start with the basics. Useful.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2011
    [Marketo] [Infographic] Must-Attend Marketing Events: A Guide to Marketing Conferences in the U.S.
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Every year, millions of professionals across the country gather at various marketing trade shows and conferences meant to further careers, promote networking, and keep employees up-to-date on the latest trends. Did we miss anything?
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Marketo] Cards Against Marketing Madness!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Marketo] Your Trusty Guidebook to Marketing Nation Online 2015
    By attending Marketing Nation Online, you will be the very first to receive Marketo’s brand spankin’ new content! Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!? and it’s 100% free! But guess what? Prizes.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Marketo] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. ProcessUnity.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Potential. The Payoff.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! Industry.
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketo] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    Marketo is a great example. As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience. With With more options than ever, the evaluation process takes a lot of your time, and your colleagues’ and vendors’ time. Where do you start? Utilize your LinkedIn network? Ask a question on Quora? 
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Marketo] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! At Marketo, we publish a blog every weekday and on select holidays. Author: Elaine Ip To blog or not to blog, there is no question. Darn it, Google  you win again.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Marketo] Social Media and SEO: When and How They Work Together
    Social Media and SEO: When and How They Work Together was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Social Media and SEO: When and How They Work Together appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do social media signals impact search rankings?
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Marketo] Content’s Role in an Account-Based Marketing World
    For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Marketo] 3 Easy Tactics to Get Personal with Your Audience
    Easy Tactics to Get Personal with Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Easy Tactics to Get Personal with Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t they know me by now?! What pages do they visit?
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Marketo] Pop Quiz: 2013 Tech World History
    Tech World History Pop Quiz loading… Click here to take Marketo’s Tech World History quiz at SnapApp.com. Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Marketo] Why Knowledge of This Might Be All the Power You Need for Better Leads
    Webinar: How to Rev Up Your Revenue Engine by Adding Video Data to Marketo. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !). This type of knowledge is like TOP TIER® gasoline with 10% ethanol.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Marketo] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Marketo] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    Simple Metrics to Prove the Value of Your Social Media Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [Marketo] Internet Radio - Its Time Arrived Several Years Ago!
    That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. SLMA Radio - Since 2010.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Marketo] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Strategic Shift Is in the Air. No thanks). Email Is Your Best Retention Ally. Because it works.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketo] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Ways To Create Interactive Content and Maximize Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Create Interactive Content and Maximize Your Marketing Budget appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Marketo] 4 Ways to Make Your Mobile Marketing Stand Out
    Ways to Make Your Mobile Marketing Stand Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Okay, I might have stretched the truth there. Offer Choices.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Marketo] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve. Modern Marketing
  • JUNTA 42  |  SATURDAY, MARCH 7, 2015
    [Marketo] This Week in Content Marketing: The Media Industry Is Desperately Confused
    This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at bit.ly/pnr-marketo. 3. This week’s show. Content Marketing in the News.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Marketo] Break Through on Email with Easy-to-Use KPIs
    Break Through on Email with Easy-to-Use KPIs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Break Through on Email with Easy-to-Use KPIs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Be data-cated. Now let’s talk data. Engagement. Behavior. Outcome.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Marketo] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    What better way to test out your newfound expertise than to apply to speak at Marketo’s Marketing Nation Summit! Tips for Compiling a Strong Conference Speaking Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Get on Stage! So…don’t be in the latter half!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Marketo] 5 Lifelong Business Lessons I Learned from Nordstrom
    At Marketo, I place a high premium on shadowing sales calls and debriefing immediately after the call concludes: what went well and what could have gone better. As a company, many of our product enhancements and features come directly from our incredible community of marketers who vocally tell us how they want to see Marketo iterate. As
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Marketo] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Marketo] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    For example, check out Marketo’s boards: [link]. 2.  It’s a great opportunity for additional promotion of b2b campaigns. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Advertising and infographics rule the b2b marketing pins. Outdoors.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketo] The 3 ABM Essentials You Need to Start Off and Take Off
    Marketo ABM is the first ABM solution that’s a native part of an engagement marketing platform and marketing automation solution, which has long been recognized as the best lead management solution focused on engagement. Let’s take a look: ABM 101: A Review of the Basics. In many cases, that is easier said than done. Fortune 500 companies).
  • INFER  |  MONDAY, MARCH 7, 2016
    [Marketo] Does Profile Management Require Predictive Scoring?
    These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. This is the second post in our profile management blog series. Profile Builder (PB).
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Marketo] Forrester: Advocate Marketing Is Critical To B2B Success
    The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof  for their products will be the ones that thrive.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Marketo] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Proactive vs. Reactive Marketing. Steps to Becoming a Proactive Marketer.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Marketo] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    As we often say at Marketo, when it comes to email,  it’s about conversations, not campaigns. How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “In 2013, you traveled 543 miles.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Marketo] 4 Reporting Features You NEED in Marketing Automation
    By scoring pieces of content, using a score like Marketo’s Engagement Score , we will have a much better perspective on the outcomes of our campaigns. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Program Investment.
  • SAZBEAN  |  SATURDAY, MAY 18, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 19, 2013
    ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Brand Driven Digital) How to Survive as a Modern Marketer  (Marketo) The post Top Internet strategy, marketing and technology links for the week of May 4, 2013 appeared first on Sazbean. Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Marketo] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Mashable!) Can You Get ROI on Simple Words On Twitter? Can it Do the Same for Social Commerce? eConsultancy) Real-Time Marketing Takes Control  (The Digital Bus) How to Optimize Contact Forms for Conversions  (Quick Sprout). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Marketo] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Marketo] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Marketo] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 20, 2012
    [Marketo] Only 22% of Fortune 100 companies blog. We disagree.
    In fact, one of our former clients, the software firm  and Marketo client  Protegrity , struggled to blog once a week – and since we wrote their blog, probably less now. Sales lead generation | The power of blogging. We believe blogging serves our sales lead generation company well. Google loves blogs and fresh content. Different.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Marketo] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Marketo] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Marketo] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. Pull counts based on audience criteria. The result?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Marketo] 5 Reasons Why Video Is Your New Secret Weapon
    Reasons Why Video Is Your New Secret Weapon was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Reasons Why Video Is Your New Secret Weapon appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how does this tie into sales and marketing? If Scale Your Message.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • SNAPAPP  |  TUESDAY, MARCH 10, 2015
    [Marketo] The Modern Marketer’s Blog Roundup 3/10/15
    Read On>> Marketo: The CMO Challenge: Personalized Conversations at Scale. This article from the Marketo blog shares Marketo CMO Sanjay Dholakia’s 5 principles for scaling personalization. There’s so much great content out there – how do we know what to spend time reading? The challenge executives face is clear.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketo] Get Ready for Ad Week – 5 Things You Can’t Miss
    While you’re on the content train, check out  Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing  – all about serving content that cuts through the noise. 3) Would it be tooting our own horn if I drew attention to some of Marketo’s sessions? Also, Jessica Alba will be there. Something weirder?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Marketo] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Marketo] Using What You’ve Got: Video Marketing on a Budget
    To learn more about how to use video in your marketing campaigns, join our webinar on Wednesday, October 30th with Marketo, Ceros, and Wistia: Video Marketing is the New Black: How to Drive Sales and Marketing Success. In reality, you can probably use some tools you already have. Simple Video Tips to Get You Started. Modern Marketing
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about. In the News
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. About Infer. Additional Resources.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Marketo] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Marketo] How to Nurture Contacts Beyond the Inbox
    Finalists for the award included Marketo, Adobe Campaigns, and Bronto Software. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. He has a background in both marketing and sales with several San Francisco start-ups. Lead Nurturing
  • MODERN B2B MARKETING  |  FRIDAY, JULY 1, 2016
    [Marketo] You’ve Got Mail: 5 Things Your Subject Lines Are Missing
    You’ve Got Mail: 5 Things Your Subject Lines Are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post You’ve Got Mail: 5 Things Your Subject Lines Are Missing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. No really, you’re a sleep talker.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Marketo] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    This Old Marketing is sponsored by Marketo , which sells marketing automation software solutions. To help you accomplish your content marketing goals, Marketo is offering a workbook called the Content Marketing Tactical Plan. You can learn more at bit.ly/pnr-marketo. 3. Rants and raves include Time Inc.’s This week’s show.
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Marketo] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? Download Marketo’s new eBook Summer Marketing 101 to learn how you can leverage what the season has to offer! PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. by 2020.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Marketo] 6 Words That Might Expire in 2016
    Words That Might Expire in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Words That Might Expire in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Words have an enormous impact on how we communicate with each other.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketo] 5 Ways to Uncover Powerful Website Analytics
    Ways to Uncover Powerful Website Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Uncover Powerful Website Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what exactly is website analytics? Answer the Right Questions.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Marketo] Why Marketers Are the New Wingmen
    Why Marketers Are the New Wingmen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketers Are the New Wingmen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. different perspective. How do you prefer to be reached? What will get your attention?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Marketo] Accolades for How to Find New Customers
    We reached out to several companies to sponsor, and the fast-growing marketing automation software company, Marketo, stepped up (even paying in advance). We are eternally grateful to both Marketo and Jill. B2B Lead Generation | How to Find New Customers. Looking for leads. Want to understand what Find New Customers is all about?
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [Marketo] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. Enjoy!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 6, 2013
    [Marketo] How to Cure a Case of the Marketing Budget Blues [Video]
    Introducing Marketo Financial Management.  A budget and spend tracking software made for marketing teams, so they can run the business of marketing. Watch this video below and learn how Marketo Financial Management can come to your rescue, curing your bad case of the Monday budget blues. Author: Dayna Rothman Meet Dan. Budgets
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Marketo] 3 Actions for Marketers to Take During the Dog Days of Summer
    Actions for Marketers to Take During the Dog Days of Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Actions for Marketers to Take During the Dog Days of Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Re-evaluate your marketing process.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] No One Wants Buzzwords: Wise Words from Tara Robertson
    For example, we had really fun swag at Marketo’s event last year, like flip-flops and sweatbands, and everyone thought that was really fun and different. Nobody said marketing was easy. It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. That’s the challenge that confronts Tara Robertson every day.
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