• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Marketo] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo. To do this, Marketo has partnered with Adweek to bring together some of the smartest and most innovative brand marketers, AdTech executives, and even brilliant agency minds to speak to our attendees.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Marketo] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    5 SEO Tips for Videos: How Google Ranks Them & How to Optimize was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Submit a Video Sitemap.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Marketo] Introducing The Definitive Guide to Account-Based Marketing
    Introducing The Definitive Guide to Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is ABM Right for Your Organization?
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Marketo] Interview with Infer on Predictive and ABM
    We have seen predictive platforms adopted by organizations across the spectrum — from eight-person companies that don’t even have a CRM to multinational companies that run their entire business through products such as Salesforce and Marketo. Do you agree or disagree, and why? Josh: Interesting. Which are not?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Marketo] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Like my fellow consultants at Marketo, I’ve brushed up against perfection paralysis many times. For example, at Marketo, one of our nurturing methods is called ‘wake the dead,’ where we reach out to valid leads who need a little extra love to re-engage. Though, as we know, that’s not always the case.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Marketo] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    One, the industry has changed so quickly that the marketers who have those talents—who know how Marketo interacts with Salesforce, how to do campaign attributions, and how to look at different stages in the sales funnel—the number of people with real experience in that is very few. Einstein. Sensai. ” However, not everyone is impressed.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Marketo] How to Properly Diagnose a Failed Email Campaign
    Skyword, for example, uses Marketo’s marketing automation tool to dissect leads and put content into our email editor. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” Let’s find out. Expired Lists. You can do better. Failure to Segment.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Marketo] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    6 Mobile Marketing Secrets You’ll Learn in 6 Minutes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Automation starts with data. Purchase? Try email.
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Marketo] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Note that multiple major platforms from Adobe, Marketo, Salesforce, Sprinklr, and, of course, Microsoft itself, are being used together, each for its relative strengths in context, and they are all augmented by a range of more specialized marketing technology solutions. The best ones do more than just namecheck tools they use.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Marketo] 5 Strategies to Help Teams Thrive after a Merger
    For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Marketo] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketo] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Marketo] 5 Email Reactivation Campaigns That Win Subscribers Back
    Marketo: Moving On is Hard. We tell our subscribers how it’s breaking our hearts that they haven’t engaged with Marketo emails in over a year. Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. Simpler times, am I right? I’m moved to tears.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Marketo] 21 Stats You Need to Know About Marketing Automation
    Marketo. . Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Gartner. . Regalix.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Marketo] Marketing’s Artificial Intelligence Revolution Is Here
    Marketing automation software, such as Marketo, also takes care of tasks that once required hours of labor, such as sending nurture emails or qualifying leads. Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Marketo] Live Video in 5 Steps: From Creation to Measurement
    Live Video in 5 Steps: From Creation to Measurement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live Video in 5 Steps: From Creation to Measurement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Content Creation. Content Promotion. update on Twitter.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Marketo] Creativity and Productivity: The Importance of Focused Downtime
    Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Marketo] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • LEANDATA  |  FRIDAY, MARCH 10, 2017
    [Marketo] The Best of Revenue Summit
    Anastasia Pavlova , the senior director of marketing at Marketo, stressed the need for each organization to hold up its end of the alignment bargain. SAN FRANCISCO — The theme of the inaugural Revenue Summit conference was about how the B2B world has been profoundly transformed. wait for it. aligned. But aligned around the what?
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Marketo] The Top B2B Marketing Events to Attend in 2017
    Marketo Marketing Nation Summit. When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. To maximize time and prioritize focus at events, set a strategy to meet informational, relationship and sales goals. April 23rd – 26th, 2017.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Marketo] 3 Simple Presentation Techniques to Engage Your Audience
    3 Simple Presentation Techniques to Engage Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Presentation Techniques to Engage Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Needless to say, she’s incredible.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Marketo] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. About Vidyard. Vidyard.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Marketo] How to Generate More Leads from Your Webinar Recordings
    How to Generate More Leads from Your Webinar Recordings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Right? Not exactly. 60-Minute Webinar.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Marketo] Why It’s Time for SMBs to Implement ABM
    In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Marketo] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. For the first time ever, Marketo is partnering with Adweek to address MarTech’s collision with advertising technology (AdTech). Train.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Marketo] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Marketing and Artificial Intelligence: Make Your Job Robot-Proof was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing and Artificial Intelligence: Make Your Job Robot-Proof appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Expediting daily tasks (53%).
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Marketo] Business Value Summit Interview – Getting The Most from your Business Value Program
    This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. What changes, if any, should we make to improve the UX?
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Marketo] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Having been on the front lines of our Salesforce and Marketo systems, one thing that has helped tremendously is standardizing data. So, you’re in the big leagues now with ABM, and you’re looking to hit the ground running. In this blog we are giving you all the tips you need to know so you can implement a successful ABM strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Marketo] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. Unify B2B data.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Marketo] Infer Extends Profile Management to the Oracle Marketing Cloud
    To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker: In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Marketo] How to Run an Effective Employee Advocacy Program on Social Media
    At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. Here at Marketo, we offer everything from branded sweatshirts and mugs, to gift cards and gadgets. Monitor and Reward.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Marketo] Orion is 17.5 light years away, and so is Marketo’s Big Data Project
    If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. To help, we’re offering a switch-and-save program for all existing Marketo customers. Marketing Automation marketing automation Marketo
  • BIZIBLE  |  THURSDAY, MARCH 2, 2017
    [Marketo] Kickstart Your Marketo Summit Experience
    As we get closer to Marketo Summit, our planning intensifies, both as sponsors of the conference and as attendees. While creating value is clearly the top priority, attendees of Marketo Summit also know how to have fun. What better way to kickstart your Marketo Summit experience? The marketers in attendance get it. Good luck
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [Marketo] The Marketo Approach: 3 Ways to Invest in Your Customers Through Education
    For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. As you can tell, education is something we are passionate about at Marketo. In fact, we recently announced enhancements to the Marketo University curriculum. It starts with education.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Marketo] 5 Simple Ways to Shape Your Content Through Your Culture
    5 Simple Ways to Shape Your Content Through Your Culture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Simple Ways to Shape Your Content Through Your Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They brainstorm. Holidays. Company news.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Marketo] How Marketers Should Think About Customer Marketing in the Engagement Economy
    A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. So what can you do?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Marketo] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. Why APIs?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Marketo] How Digital Connectivity Impacts Marketing Teams
    How Digital Connectivity Impacts Marketing Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Digital Connectivity Impacts Marketing Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’m losing connectivity.”. Stay connected on the move!”.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Marketo] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. Could the same thing happen to the martech industry ? Via Stratechery.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Marketo] 3 Ways Marketing Automation Changed My Life
    A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo. Author: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” I know, real original. Mind blown.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Marketo] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketo] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. It’s a bit nebulous. What types of programs resonate best with B2B audiences?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketo] Make the Shift from Automation to Engagement Marketing
    Make the Shift from Automation to Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Engagement Defined. Master Engagement Marketing
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. It used to be gate everything and don’t give away any content for free,” he said.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] How to Create Evergreen Content with Lasting Engagement
    How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Evergreen Content? conversion rate.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Follow Up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives
    The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success. Statistics showed that over the past five years, 86.7 Within the next five years, 81.3
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. What are they skipping?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. Leverage Your Mentor. A year?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketo] 5 Steps to Market to a New Vertical
    At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Author: Vyoma Kapur Financial services. Healthcare. Higher education.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Marketo] 4 Delicious Recipes to Sweeten up Your Marketing
    4 Delicious Recipes to Sweeten up Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Well, it’s that time of year again.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Marketo] 4 Value Selling Tools to Move Leads Down the Funnel
    4 Value Selling Tools to Move Leads Down the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does this mean for marketing? Lead Management b2
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. You may have noticed that I’m writing a little less about artificial intelligence than I had been. You can’t actually prove that isn’t happening. Lead Genius is a good example. Identify target accounts. Plan interactions.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The latest report, Influencer 2.0: The Future of Influencer Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Marketo] 5 Ways to Find Marketing Inspiration in Your Daily Life
    5 Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That email won’t right itself. Was it funny?
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketo] Account-Based Everything: What it Takes to Win the Big Game
    You may want to begin developing your plays using a marketing automation platform (MAP) such as Marketo, Oracle Marketing Cloud, or Pardot, but as your plays become more sophisticated (dormant accounts, social media interaction, etc.), A professional sports team wins a championship. Of course not. This is how they prepare to win. Time to Win.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketo] Virtual Reality Is Now a Marketing Reality [Gifographic]
    Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. All brands can partake. Launching a new product?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Marketo] 5 Myths About Sales and Marketing Alignment Debunked
    We have a motto here at Marketo, “ONE TEAM.” We work hard at Marketo to make these dreams a reality. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job.
  • BIZIBLE  |  MONDAY, FEBRUARY 6, 2017
    [Marketo] Why We Scrapped All But One B2B Event Sponsorship in 2017
    Each year we’ve sponsored Marketo Marketing Nation Summit we’ve increased our sponsorship level, and each year we’ve seen a positive increase in ROI. Events are often a huge part of a B2B organization’s marketing strategy. But that’s not always true. Here’s how we know it’s the best decision for our bottom line. Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Marketo] How to Protect Your Company’s Reputation on Social Media
    How to Protect Your Company’s Reputation on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unsupervised Content Publishing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Marketo] How to Drive Considered Purchases in Consumer Marketing
    How to Drive Considered Purchases in Consumer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Caveats of an E-Commerce Platform.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Marketo] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    3 Account-Based Marketing Mistakes You Can’t Afford to Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mid-Stage Metrics. Late-Stage Metrics.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketo] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. ,
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketo] 4 Ways Demand Generation Marketing Is Like Football
    Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. Love those days!
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Marketo] How to Build a Better Lead Form
    ” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. Others, including Marketo, can pinpoint a user’s approximate location from an IP address, which means you won’t need to ask for an address. What do you prioritize?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Marketo] 2017 Benchmark Report: Marketers Optimizing for Mobile
    Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Marketo] Where Are You on the Marketing Maturity Curve? [Report]
    When I started at Marketo last fall, I was excited to see how data-driven this company is. We, of course, use the Marketo Engagement Platform as ours, and many of our customers also have Marketo at the center of some very impressive marketing stacks. Author: Adrienne Whitten I love data. Usage & Effectiveness.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Marketo] 3 Ways to Make Controversial Content Work for Your Brand
    3 Ways to Make Controversial Content Work for Your Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Stir up a debate. .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 27, 2017
    [Marketo] Welcome to Marketing In The Engagement Economy
    The Marketo Engagement Platform enables marketers to listen to, learn from, and engage with their customers at scale. With the scale, reliability and openness of the Marketo Engagement Platform, marketers are able to partner with integrated solutions to deliver orchestrated experiences. The Engagement Economy. In fact, most aren’t.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketo] 2016’s Must-Read List for B2B Marketers
    How to Find a Marketing Automation Platform That Grows With You Marketo. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging. Understanding new technologies and how to operationalize them requires a certain level of executional investment. And then, to do it better than the other guys?
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketo] 2016’s Must-Read List for B2B Marketers
    How to Find a Marketing Automation Platform That Grows With You Marketo. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging. Understanding new technologies and how to operationalize them requires a certain level of executional investment. And then, to do it better than the other guys?
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Marketo] Why Atlassian will be a $50+ billion company in 10 years
    with Salesforce / Microsoft Dynamics / Marketo / Eloqua power-ups), which teams could then clone and customize as needed. This article was originally published on VentureBeat by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello. Here are four reasons why: 1. Product-driven culture.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Marketo] 3 Steps to Reduce Churn and Increase Revenue
    At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. The ideal churn rate would obviously be 0% (i.e. downloads or attendance).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments. Content strategy.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketo] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . And reach their goals they did.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketo] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . And reach their goals they did.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Marketo] 4 Secret Weapons for Sales Enablement
    For an example, here’s a Marketo video testimonial from GE that can be shared on different channels. Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Other than buy a thesaurus, that is. The best way to do that?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Marketo] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. One method that continues to pique interest is intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Marketo] 5 Steps to Kickstart Your Account-Based Marketing Program
    5 Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how do you get your foot in the door?
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Tools and Tips for Outbound Sales Prospecting
    At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and Marketo Sales Insight application. We do everything with that in mind. In 2016, we added a 65% year-over-year growth in pipeline. Sales b2b
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. Marketo promoted the most, with over two-thirds of paid content. If you take a look at the content that Marketo promoted, you’ll see that they promotely mostly links. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. 22.78.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] 12 Questions You Need to Ask Before Hiring an SEO Company
    12 Questions You Need to Ask Before Hiring an SEO Company was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 12 Questions You Need to Ask Before Hiring an SEO Company appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What metrics define “success” for you?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Marketo] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    5 Content Marketing Lessons from Top Digital Marketing Blogs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set Engagement Objectives.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketo] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 16, 2017
    [Marketo] 57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
    Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. Approximately 57 percent of U.S. Don’t let the disparities between U.S.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Marketo] How to Create Powerful Customer Testimonials Using Video
    Take a look at this example of a customer testimonial video that Hed Hi created for Marketo: Hed Hi created this video in an interview style, making sure it had high production value that represented the Marketo brand well. Check out this testimonial that was created for Marketo. Smart companies create customer testimonials.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List. Author: Cassidy Milder Every growing organization has important thresholds to cross. Now that’s truly priceless.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Marketo] How to Plan Marketing Content Around Event Promotion
    In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. Recapping the successes.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Marketo] How to Plan Marketing Content Around Event Promotion
    In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. Recapping the successes.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Marketo] 7 Things That Illustrate What Marketers Think About the Future of Technology
    To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. 50% of U.S.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] Alicia Folwarski: Unleashed
    A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! That’s right—she’s a triple threat!
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] Alicia Folwarski: Unleashed
    A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! That’s right—she’s a triple threat!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do they outsource?
<< 1 2 3 ... 32 33 >>