• CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. ” This balance tells us a lot about the ways businesses have to communicate with today’s consumers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] How to Create Evergreen Content with Lasting Engagement
    How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Evergreen Content? conversion rate.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Eek! 4.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives
    The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success. Statistics showed that over the past five years, 86.7 Within the next five years, 81.3
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics. What are they skipping?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. Leverage Your Mentor.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketo] 5 Steps to Market to a New Vertical
    At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions. Author: Vyoma Kapur Financial services. Healthcare. Higher education.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Marketo] 4 Delicious Recipes to Sweeten up Your Marketing
    Delicious Recipes to Sweeten up Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Well, it’s that time of year again.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Marketo] 4 Value Selling Tools to Move Leads Down the Funnel
    Value Selling Tools to Move Leads Down the Funnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Value Selling Tools to Move Leads Down the Funnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does this mean for marketing? Lead Management b2b
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. You may have noticed that I’m writing a little less about artificial intelligence than I had been. You can’t actually prove that isn’t happening. Lead Genius is a good example. Identify target accounts. Plan interactions.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Marketo] The Next Generation of Influencer Marketing
    The Next Generation of Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Next Generation of Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This is an indicator of early maturity in influencer marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Marketo] 5 Ways to Find Marketing Inspiration in Your Daily Life
    Ways to Find Marketing Inspiration in Your Daily Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Find Marketing Inspiration in Your Daily Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That email won’t right itself. Was it funny?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketo] Virtual Reality Is Now a Marketing Reality [Gifographic]
    Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. All brands can partake. Launching a new product?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Marketo] 5 Myths About Sales and Marketing Alignment Debunked
    We have a motto here at Marketo, “ONE TEAM.” We work hard at Marketo to make these dreams a reality. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job.
  • BIZIBLE  |  MONDAY, FEBRUARY 6, 2017
    [Marketo] Why We Scrapped All But One B2B Event Sponsorship in 2017
    Each year we’ve sponsored Marketo Marketing Nation Summit we’ve increased our sponsorship level, and each year we’ve seen a positive increase in ROI. Events are often a huge part of a B2B organization’s marketing strategy. But that’s not always true. Measuring the Success of an B2B Event Sponsorship. Using Data to Make Future Decisions.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Marketo] How to Protect Your Company’s Reputation on Social Media
    How to Protect Your Company’s Reputation on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Protect Your Company’s Reputation on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unsupervised Content Publishing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Marketo] How to Drive Considered Purchases in Consumer Marketing
    How to Drive Considered Purchases in Consumer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Drive Considered Purchases in Consumer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Caveats of an E-Commerce Platform.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Marketo] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    Account-Based Marketing Mistakes You Can’t Afford to Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Account-Based Marketing Mistakes You Can’t Afford to Make appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Mistake #3: Measuring the Wrong Metrics.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketo] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The company extended its award-winning platform this year through new third-party integrations and connectors for Microsoft Power BI, Microsoft Dynamics 365, Marketo Insights, Oracle Eloqua, Pardot, Salesforce and Google Analytics. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. the next three weeks).
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketo] 4 Ways Demand Generation Marketing Is Like Football
    Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. Love those days!
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Marketo] How to Build a Better Lead Form
    ” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. Others, including Marketo, can pinpoint a user’s approximate location from an IP address, which means you won’t need to ask for an address. What do you prioritize?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Marketo] 2017 Benchmark Report: Marketers Optimizing for Mobile
    Marketo’s “2017 Marketing Benchmark Report: North America” has  found  that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Marketo] Where Are You on the Marketing Maturity Curve? [Report]
    One thing’s for certain:  if you’re using more than six technologies for marketing, you’ll definitely need a hub for a 360-degree view to bring it all together.   We, of course, use the Marketo Engagement Platform as ours, and many of our customers also have Marketo at the center of some very impressive marketing stacks.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Marketo] 3 Ways to Make Controversial Content Work for Your Brand
    Ways to Make Controversial Content Work for Your Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Controversial Content Work for Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Stir up a debate.  .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 27, 2017
    [Marketo] Welcome to Marketing In The Engagement Economy
    The Marketo Engagement Platform enables marketers to listen to, learn from, and engage with their customers at scale. With the scale, reliability and openness of the Marketo Engagement Platform, marketers are able to partner with integrated solutions to deliver orchestrated experiences. The Engagement Economy. In fact, most aren’t.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketo] 2016’s Must-Read List for B2B Marketers
    How to Find a Marketing Automation Platform That Grows With You Marketo. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging. Understanding new technologies and how to operationalize them requires a certain level of executional investment. And then, to do it better than the other guys?
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Marketo] Why Atlassian will be a $50+ billion company in 10 years
    with Salesforce / Microsoft Dynamics / Marketo / Eloqua power-ups), which teams could then clone and customize as needed. 4. This article was originally published on VentureBeat  by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello. Here are four reasons why: 1. Healthy financials.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Marketo] 3 Steps to Reduce Churn and Increase Revenue
    At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. The ideal churn rate would obviously be 0% (i.e. downloads or attendance).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Marketo] How to Build a Social Media Dream Team
    At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments. Content strategy.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketo] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.  . Paycor Case Study.  . And reach their goals they did.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketo] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.  . Paycor Case Study.  . And reach their goals they did.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Marketo] 4 Secret Weapons for Sales Enablement
    For an example, here’s a Marketo video testimonial from GE  that can be shared on different channels. Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Other than buy a thesaurus, that is. The best way to do that?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Marketo] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization  to leverage this information to personalize the content displayed. One method that continues to pique interest is intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Marketo] 5 Steps to Kickstart Your Account-Based Marketing Program
    Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how do you get your foot in the door?
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Tools and Tips for Outbound Sales Prospecting
    At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and  Marketo Sales Insight  application. We do everything with that in mind. In 2016, we added a 65% year-over-year growth in pipeline. Sales b2b
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. Marketo promoted the most, with over two-thirds of paid content. If you take a look at the content that Marketo promoted, you’ll see that they promotely mostly links. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] 12 Questions You Need to Ask Before Hiring an SEO Company
    12 Questions You Need to Ask Before Hiring an SEO Company was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 12 Questions You Need to Ask Before Hiring an SEO Company appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What metrics define “success” for you?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Marketo] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Content Marketing Lessons from Top Digital Marketing Blogs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set Engagement Objectives.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketo] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 16, 2017
    [Marketo] 57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
    Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. Approximately 57 percent of U.S. Don’t let the disparities between U.S.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Marketo] How to Create Powerful Customer Testimonials Using Video
    Take a look at this example of a customer testimonial video that Hed Hi created for Marketo: Hed Hi created this video in an interview style, making sure it had high production value that represented the Marketo brand well. Check out this testimonial that was created for Marketo. Smart companies create customer testimonials.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List. Author: Cassidy Milder Every growing organization has important thresholds to cross. Now that’s truly priceless.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Marketo] How to Plan Marketing Content Around Event Promotion
    In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. Recapping the successes.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Marketo] How to Plan Marketing Content Around Event Promotion
    In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. Recapping the successes.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Marketo] 7 Things That Illustrate What Marketers Think About the Future of Technology
    To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. 50% of U.S.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] Alicia Folwarski: Unleashed
    native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! That’s right—she’s a triple threat! Albert Einstein.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Marketo] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. ViewedIt re-humanizes this type of business communication. Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Marketo] 9 Essential Tips for Researching Your Next Content Campaign
    Marketo. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. BuzzSumo.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Marketo] 6 Awesome Sales Call Conversation Starters
    What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. We do this because we know the struggle is real. Know the person and company on the other end.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Marketo] 4 Effective Methods to Increase Your Survey Response Rates
    Effective Methods to Increase Your Survey Response Rates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. When it comes to surveys, not necessarily.
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Marketo] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Our Marketing Ops group performed a major overhaul of our Marketo to Salesforce tracking system and deployed a cohesive view into marketing’s revenue contribution through the implementation of Full Circle Insights so that we could spend our efforts and money in the right places. I remember it so vividly that it’s crystal clear. Really?
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Marketo] 10 New Year’s Resolutions to Improve Customer Experience
    could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). next year.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Marketo] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Theme.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Marketo] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Marketo] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. The thought provoking discussion follows. — What was the genesis behind the founding of MeritDerit? MeritDirect was founded in 2000, which as you know was a tumultuous time for businesses. 
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Marketo] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Marketo] 7 Ways to Generate Leads on Social Media
    Ways to Generate Leads on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Generate Leads on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Special Offers. Polls and Surveys. Refer-a-Friend. Discount Codes.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Marketo] 9 Essential Tips for Researching Your Next Content Campaign
    Marketo. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Marketo] The Email Marketing Superhero: ALT Tag
    Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketo] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)…. election?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketo] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen. With
  • INFER  |  FRIDAY, DECEMBER 30, 2016
    [Marketo] Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]
    proud 3x Marketo Champion, Jeff leads a team of Marketing Ops professionals at Quantcast. Episode Breakdown: Lessons learned from thousands of Marketo instances. Listen on Itunes Listen on Soundcloud Listen on Stitcher. The unique challenges of localization – generating content all around the world. Love what you hear?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Marketo] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Marketo] How the Right Marketing Automation Platform Saves You Time and Money
    When Keri Keeling, Vice President of Customer Success and Operations at Bluenose, began leading the company’s marketing efforts, she started out with Marketo, but soon found it fell short. inherited Marketo as our marketing automation platform, so that was the tool that was available to help me. TONY: What does Bluenose do?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Marketo] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    At Marketo, we have an organized matrix that pares down all behaviors with respect to different marketing channels and the success level attained, and it is always being updated and tweaked to accommodate for new marketing campaigns. Here are four ways that lead scoring can make you a smarter marketer: 1. Some of them include: Title.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Marketo] How to Leverage an Analytical Legal Strategy to Close More Deals
    Author: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? then by relevance. Relevance is king.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Marketo] Predictive Marketing: The Next Must-Have Technology for CMOs
    To understand which leads will convert to customers in the future, predictive tools have to pull data from a system of record like Salesforce, Microsoft Dynamics, Insightly, Marketo or HubSpot and identify the characteristics and behavior of prospects that closed. Predictive analytics is surging in popularity among marketing leaders.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Marketo] 6 Holiday Campaigns That Drive the Customer Journey
    Holiday Campaigns That Drive the Customer Journey was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Awareness. Engagement. Conversion/Purchase. Growth.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Marketo] A 3-Point Health Check for Your Marketing Strategy
    3-Point Health Check for Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A 3-Point Health Check for Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Does a Healthy Strategy Look Like?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [Marketo] 3 Ways to Give Back Throughout the Year
    Team volunteering is big at Marketo; we have large-scale volunteer projects every summer for our Global Volunteer Month and at all of our company-wide meetings. At Marketo, we focus a lot of our time on skill-based volunteering. High school and college students from College Track joining Marketo for a resume building workshop. 3.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Marketo] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from  KlientBoost. We’re excited to partner with them to bring you fresh insights in a fun format. .
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Marketo] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Marketo. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more.  Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Copywriting. Blogging.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Marketo] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. You can also set them up to track Offline Conversions from your Marketo database , so you can see not only which ads acquire the most leads, but which ones drive the most sales/conversions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] How to Cultivate a Culture of Testing
    How to Cultivate a Culture of Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Cultivate a Culture of Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We find that our best campaign strategies are gut-led but data informed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] How SMBs can get more leads through marketing automation
    Marketo. Marketo offer all kinds of useful features for businesses, such as email marketing, marketing automation, lead management and mobile marketing tools. By Lilach Bullock, {grow} Community Member. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. InfusionSoft.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Marketo] 5 Considerations Before You Step Up Your MarTech Stack
    Considerations Before You Step Up Your MarTech Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Considerations Before You Step Up Your MarTech Stack appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nice-to-haves end up getting neglected. 2.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Marketo] 10 Must-Read B2B Marketing Blog Posts of 2016
    Ready, Set, Gold: 4 Skills that Marketers Need to Master” Marketo. With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Content Marketing Institute. Hubspot. ” . Kapost.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Marketo] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Like we hear often from the executives here at Marketo, it’s great to know who your customer base is, but true success is knowing what they’re doing and how their behaviors define their actions. Add to this the fact that you have one of the most distinct customers: young kids and teenagers. We don’t even know where to begin.”
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Marketo] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Marketo] Self-Promotion: 3 Ways to Do It Right
    For example, at Marketo, users can become a  Marketo Certified Expert , which supports their expert status through a technical assessment. Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. Self-Promotion is Self-Preservation. Get Others to Promote You.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Marketo] 6 Account-Based Marketing Insights from #FlipMyFunnel
    The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Author: Anastasia Pavlova Last week, I attended the  #FlipMyFunnel conference in Atlanta. The concept of a flipped funnel is simple. Prioritization.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Marketo] Can Your Brand Monetize Web Content Without Serving Ads?
    Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. A great content marketing strategy requires time, energy, and sometimes significant resources. What do you do? Think Beyond Ads.
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Marketo] The Rise of Account-Based Marketing, in 7 Charts
    Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. The top of that funnel is usually very wide. percent).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Marketo] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and  Salesforce.com. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Just to name a few. Here’s why.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Marketo] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. As Jon Miller, CEO of Engagio and former CMO of Marketo said at this past Marketo Summit, “In inbound, you don’t care which specific fish you catch, you just care ‘Did I catch enough fish?’… Enter ABM.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Marketo] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Ways to Bring Your Emails Back to Life with Dynamic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Bring Your Emails Back to Life with Dynamic Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. After all, with 215.3 Videos.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Marketo] Interesting Infographics: Create a Killer Social Media Strategy
    This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Let’s see what Social Media Marketo has to say: 12 Simple Steps for an Effective Social Media Strategy. billion active monthly users. Define target audience.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Marketo] Marketing Automation for Sales Development: An Essential for Revenue Success
    In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.  In this blog, I’ll share three key areas in which sales uses marketing automation for success: 1. Lead Scoring and Collaboration.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Marketo] 10 Trends That Defined Digital Marketing in 2016
    10 Trends That Defined Digital Marketing in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased Social Search Functionality. Real-Time Marketing.
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