• MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Marketo] If You’ve Got It, Use It (Data, That Is)
    If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Marketo] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Marketo uses memes in social campaigns to generate additional engagement. At Marketo, we use memes in the form of photographs with funny phrases or quotes. Going Guerrilla. Newsjacking.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Marketo] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Marketo] Marketo Tells How to Use Social Media for Lead Generation
    'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. B2B Content Marketing Social Media Marketo
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Marketo] Marketing Trend Watch: 2014 Planning Survey
    To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo Conference: Small Changes, Big Picture
    'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Marketo] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. Let’s recap some of our favorite sessions from Wednesday, our final day of Summit.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Her basic take?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketo] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  Enter the Marketo and Acxiom Partnership. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” Broad reach. 
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Marketo] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    'I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Marketo] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling 'Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Marketo] Rise of the Marketing Platform
    In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing. Ready for it? Marketing has changed a lot recently.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Marketo] 21 Fantastic Facebook Marketing Guides
    by Marketo Blog. 'Many (most?) marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What are the best page apps for Facebook today? Hell Yes!
  • FATHOM  |  MONDAY, APRIL 7, 2014
    [Marketo] Marketing Authenticity
    One way to do this is simply by being human , which I and others ( Marketo’s D.J. 'We can look at this title 2 ways: What makes for authentic marketing (vs. the disingenuous kind) and what is the process by which you should market authenticity—in other words, how should you present your authentic brand/self? Well, honesty, for one.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Marketo] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    'Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! That’s why we created this handy infographic map! View the infographic in a new window here. Event Marketing Infographic
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Marketo] Innovation in the Nation
    It’s the week that the Nation – the Marketo Marketing Nation – comes together in San Francisco to learn, listen, and collaborate together to continue to reshape the very foundation of marketing. Welcome to the 2014 Marketo Marketing Nation Summit. Our mission at Marketo is to turn this on its head. Phil Fernandez.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 4, 2014
    [Marketo] Marketo Announces Revvie Award Recipients — InsideView Takes Two Home
    'Today, Marketo announced the winners of a variety of Revvie Awards that will be presented at The Marketing Nation Summit next week in San Francisco. Each of the awards aims to highlight a partner that uses Marketo […]. Conferences Marketing #MktgNation14 insideview marketing marketo Marketo Marketing Nation Summit
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Marketo] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. We call these solutions “good enough”.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 3, 2014
    [Marketo] Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email
    Some solutions (like Marketo – wink, wink) can even track how anonymous visitors are interacting with your website and mobile devices and serve up personalized marketing content in real-time. 'Author: DJ Waldow Everyone has vices. Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? That’s it.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Marketo] 30 Killer Resources to Learn Content Marketing
    Image credit: Marketo/kapost. Marketo’s manifesto is the perfect fit for experienced content marketers who are hoping to increase employee participation at their organizations. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Marketo] How For-Profits Look to Non-Profits for Marketing Inspiration
    How For-Profits Look to Non-Profits for Marketing Inspiration was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Appealing to Consumers’ Humanity.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [Marketo] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    HubSpot , Marketo ). 'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues. In many B2B companies, similar divisions can exist between Sales and Marketing. It all comes down to goals.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Marketo] Why is Inside Sales So Scared of Lead Nurturing?
    Rather than reinvent the follow-up process, we sat down with the BDR, documented her standard follow-up procedure (a series of phone calls and emails that stretched over a number of weeks) and automated every step using Marketo , a leading marketing automation platform. Marketo sends first follow-up email. Wait 2 weeks. Wait 8 weeks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Marketo] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Even though I’ve quoted several mega-brands, platforms like Marketo make these approaches accessible to companies of all sizes. The Definition of Omni-Channel Marketing – Plus 7 Tips was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What is Omni-Channel Marketing? Walk in Your Customers’ Shoes.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 31, 2014
    [Marketo] How to Own Your Next Presentation
    a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media. For example, I recently gave a webinar about keeping your content marketing fresh, which is something we think about a lot at Marketo. When you speak to a room full of people, do you make enough (but not too much!)
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Marketo] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. More Tips!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 27, 2014
    [Marketo] The State of Marketing Automation Trends 2014 [Infographic]
    'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Please use the HTML code below to embed this graphic.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Marketo] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    You could make an interesting case for Marketo as a buyer – to gain market share and some good technology, while leveraging a stock valued at more than 10x revenue – but that doesn’t seem to be part of their strategy. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense. So we’ll see.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Marketo] What Raising a Toddler Can Teach You About Engagement Marketing
    As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. What Raising a Toddler Can Teach You About Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Listen. Be Persistent.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 25, 2014
    [Marketo] 10% Increase in Women at InsideView: How We’re Changing Stereotypes, Building Networks, and Encouraging Growth
    We’re impressed that Hillary, Arianna, Sheryl, and Marissa are keeping these conversations going too (don’t miss  Hillary Clinton’s keynote  at Marketo’s Marketing Nation Summit on April 8th). Keynote Speaker , Marketing Nation Summit 2014 (Marketo). 'InsideView isn’t a startup any more. Goal #3: Recharge.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Marketo] Marketo Announces Japan Expansion
    And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. The same is true in business.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Marketo] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    We included the dates, hashtag, and registration link so that when people look at our Twitter page, all the information they need about The Marketing Nation Summit is right in front of them: At Marketo, we create customized visuals for social profiles every time we implement a launch. Read some more ideas for creative cover photos here.).
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Marketo] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Real-Time Personalization is Simpler Than You’d Think was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. So how can this help you, as a marketer? Who Do I Personalize For? The result?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Marketo] How to Lean into a Partner Ecosystem
    'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs? So what next?
  • ANNUITAS GROUP  |  THURSDAY, MARCH 20, 2014
    [Marketo] Notes from the Marketing Operations Executive Summit 2014
    3) why @marketo ? 'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Enjoy! RT @RHsays   What does sales need from marketing? An MAS platform.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Marketo] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Basic questions.:
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Marketo] Why Marketing Automation, Why Now?
    first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance. Using Marketo, I can pull this data easily.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] How to Find New Customers (for your business!)
    Originally sponsored by Marketo , we no longer share information with them. 'With sales struggling to uncover qualified sales opportunities, this great white paper is your lifeline. “ So much has been written about B2B demand generation, but Ogden makes it simple – which makes it a must-read ” – the Funnelholic.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    'Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA. along San Francisco’s beautiful Embarcadero. Register here
  • VIDYARD  |  WEDNESDAY, MARCH 19, 2014
    [Marketo] Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse
    Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. 'There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Email address*.
  • THE POINT  |  TUESDAY, MARCH 18, 2014
    [Marketo] In Defense of Unsolicited Email
    'Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists. In fact, I’d recommend it.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Why I Hate Tuesdays
    Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketo] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    As a very basic example of how Marketo does this, take a look at how we customize our website homepage for visitors, using data from our marketing automation tool combined with real-time personalization. It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Marketo] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    As we often say at Marketo, when it comes to email,  it’s about conversations, not campaigns. How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “In 2013, you traveled 543 miles.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Marketo] Why You Should Shift Your Content Marketing Focus to ROI
    Why You Should Shift Your Content Marketing Focus to ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. Engaging Buyers.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Marketo] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. The difference between the lowest and highest-end options is $1,000.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] Mad Libs: My Best Marketo Marketing Nation Summit Ever
    'Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! View the infographic here. Event Marketing
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Marketo] How ClearFit Combines Video and Marketo for More Clicks and Customers
    From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard. So who’s doing this now?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Marketo] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo:  Let’s Get Visual! Take a look at Marketo’s Facebook page  to see social photo sharing in action. 'Author: Heidi Cohen Is your content marketing like spinach? Humans are visual.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 10, 2014
    [Marketo] The Secret Email Marketing Checklist
    Below are just a few examples of Marketo’s best practices/style guides for each component. At Marketo, we present one another with our “Fail of the Week”. Is the Marketo logo properly linked? The Secret Email Marketing Checklist was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [Marketo] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns: The Importance of Testing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Marketo] How to Land a Rockstar Intern…and Do Some Good in the Process
    As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Marketo] When Sales “Intelligence” is Actually Sales Interruption
    And when a company puts a lot of work into creating a highly differentiated tool, like Marketo Sales Insight for instance, this drives a product marketer mad.  When Sales “Intelligence” is Actually Sales Interruption was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. This is good. 
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Marketo] Why Your Marketing Needs To Be Cool
    You might be right, but chances are, you’re wrong … at least according to a customer survey from Yankelovich Partners via Marketo. Be '“60% of customers have a negative opinion of marketing.” ” –Yankelovich Partners. There’s a classic scene in Pulp Fiction where Samuel L. 65% feel bombarded. Be cool.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Marketo] Check out all the great content at Find New Customers
    Originally sponsored by Marketo and edited by a top sales author, this white paper is a classic and has been downloaded thousands of times. 'What great content can you find at Find New Customers ? How to Find New Customers. Keys to Successful Lead Nurturing. Part of our 7 Keys series, this quick read shares key information on lead nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Marketo] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
    'Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. The headline.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Marketo] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know. To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. DUNCAN : Yes.  DUNCAN: The jury’s out!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Marketo] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Five years I ago, I fell in love with a body wash. Our romance began when one of the most captivating commercials I had ever seen came on:  Old Spice’s now-famous “Your Man Could Smell Like” body wash ad. was completely infatuated.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 2, 2014
    [Marketo] The Next Big Thing in Marketing – Local Marketing
    Marketo went public. 'As an award-winning marketing expert, I think a lot about what’s next. Hubspot is about to go public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. He’s also a guest on Marketing Made Simple TV. Local Marketing Made Simple. Marketing Made Simple TV.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketo] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    At Marketo, we don’t pick fights with our competitors, but we do pick fights with the problems our customer base of marketers face every day. Brand Loyalty isn’t Dead – Don’t “Buy” the Hype was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Which features did I need?
  • ANNUITAS GROUP  |  THURSDAY, FEBRUARY 27, 2014
    [Marketo] Three Things a Demand Strategy is NOT
    You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. 'Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. This is far from what should be happening. This couldn’t be more true.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Marketo] Where B2B and B2C Blur: A Lesson from the Polar Vortex
    In fact, the marketing automation campaign was so successful that this network now uses Marketo’s software throughout its entire customer communication lifecycle. Where B2B and B2C Blur: A Lesson from the Polar Vortex was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My point exactly: You aren’t.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketo] Marketing Automation is Not Marketing Strategy
    Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. 'We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Stevens.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Marketo] Marketing Operations Triage: The Art of Getting Stuff Done
    Marketing Operations Triage: The Art of Getting Stuff Done was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Veronica Holmes If you’re a marketer, two things in your life will be guaranteed: 1) people will ask you to do a lot  of things, and 2) you won’t be able to do them all.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketo] More Eyes on Your Video – How and Where to Share
    Here are two different videos posted to Marketo’s Facebook page. The video on the left is hosted on YouTube, so viewers can watch it  from  Marketo’s page. More Eyes on Your Video – How and Where to Share was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here’s how.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Marketo] How to Extend Your Reach and Get More Leads with Paid Email Programs
    As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Gain Trust. Therefore, your affiliation gives you credibility.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Marketo] When Influencer Outreach Crosses the Line – And How to Cross Back Over
    Part of my role as Marketo’s digital marketing evangelist is to manage influencer relations. But while my job is to create “more Marketo content,” my passion is building real, face-to-face relationships with some of the smartest, most influential (and some of the nicest) people in the marketing space. 'Author: DJ Waldow I love people.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketo] Here’s How to Make Your Website As Personalized as Your Email
    For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Marketo’s Real-Time Personalization solution makes real-time web and mobile personalization a whole lot easier than it sounds. Visitor Information. Content Recommendation. Location. Persona.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketo] The 5 Pillars of a Successful Sales Pitch
    During my time at Marketo (more than four years), I’ve taken many notes on the tactical traits of our best performing Sales Account Executives (AEs). The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. On the flip side, listen to your prospects. 2) Research.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketo] Marketing Analytics: A Must Have in 2014
    Managing the most common marketing automation, CRM, and web analytics technologies to follow digital activity – such as Marketo, Salesforce and Google Analytics – have become second nature for most marketing professionals. 'Listen up, marketing gurus! Mobile Marketing. Email Marketing. Content Marketing. Social Media. Why the Gap?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketo] 3 Secrets Hiding in Your Video Data
    really liked the Dr. Seuss SlideShare from Marketo “Oh the Content You’ll Create”, for example: This plays on content marketer’s nostalgia and the illustrations are awesome. 'As a creative director and videographer, it’s my job to make sure our marketing videos appeal to our audience and drive action.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 18, 2014
    [Marketo] How to Find New Customers – the Definitive Guide to B2B Demand Generation
    ” That joke was recently shared about Marketo’s propensity to name their content “Definitive Guide to… ” They love that naming convention. ” In fact, it was originally sponsored by Marketo. '“One day they’ll create “The definitive guide to definitive guides.”
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Marketo] [Infographic] Leveraging Snapchat for Brands
    'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. But is Snapchat an application that brands can use successfully to reach their target audiences? View the infographic here. Social Media
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Marketo] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Marketo] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Why Lead Nurturing is an Art AND a Science was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for Marketo.) Taken together, these provide a clearer picture than usual of the state of marketing automation.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] 10 New Examples of Marketing So Useful, You’d Pay For It
    Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. chronicled many examples of companies creating Youtility,  my book by the same name.
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Marketo] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketo] How to Win Valentine’s Day the Marketing Way
    Fab Capodicasa works for Hoosh Marketing, a Marketo agency partner specializing in B2C and Marketo Training. How to Win Valentine’s Day the Marketing Way was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers.
  • THE POINT  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
    'Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. HS] What’s the key problem that Captora solves?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    'Last Friday I received a recorded voice broadcast in my office voicemail box from Marketo co-founder and VP of Marketing Jon Miller. But when I listened to the Marketo voice broadcast I wasn’t annoyed at all. In other words, his voice broadcast was relevant to me, and as a Marketo customer, I appreciated receiving it.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads
    'Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As an exhibitor, our event plan was months in the making.
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Marketo] Do This One Simple Thing to Boost Qualified B2B Leads
    First, invest in the latest in marketing automation platform that can help you to capture leads, pre-qualify them, and prioritize them; for example, Marketo, Eloqua, Pardot or Act-On. 'What would you do if your company leadership landed you with a big hairy audacious goal of increasing leads by 2000%? Run for cover? How quickly? Bottom line?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Marketo] How Personalized Retargeting Can Optimize Your B2B Ads
    How Personalized Retargeting Can Optimize Your B2B Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. 4)   Drive Quality, Interested Prospects to Your Site.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Marketo] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Marketo is currently using their Facebook page to promote The Marketing Nation Summit , using a cover photo CTA. Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So you’re done, right? Wrong. So wrong. Ready to get started?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Marketo] Guest Post: 3 Paths to Messaging You Must Manage
    major development in the marketing world in the past 10 years has been the rise of tools like Hubspot, Marketo, and Pardot.  'The following post is authored by Peter Mollins, vice president of  KnowledgeTree , the world’s first Content Selling solution. And it’s no surprise why this is true.  Buyers are more savvy than ever before. 
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Marketo] Aim High (But Not Too High): How to Set Goals You Can Meet
    Aim High (But Not Too High): How to Set Goals You Can Meet was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Amy Guarino I’m often asked the following question by marketing agencies: “When it comes to results, how do I set reasonable expectations with my client?” Step 2:  Get specific.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 5, 2014
    [Marketo] 6 Must-Have Website Calls-to-Action that are Sure to Convert
    At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. 'Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Contact Us.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 4, 2014
    [Marketo] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
    This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. had thought that heavy funding would be necessary become a new market leader, which is the way Marketo, Act-On and HubSpot did it. few interesting trends stood out: revenue growth is accelerating. billion.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Marketo] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Jon Miller is the VP Marketing and Co-Founder of Marketo. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Marketers do two things wrong with metrics:  talking about activities more than outcomes and  talking way too much about cost.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Marketo] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Why a Customer-Obsessed Culture is About More than Persona Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Corinne Sklar So you  have your database segmented by persona, and you’re running email campaigns. Good work! Have you armed employees to get intimate with customers ?
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Marketo] How to use Video Marketing to Generate Leads
    If you’re working with a marketing automation platform like Marketo or Eloqua, a gate can be especially powerful because your MAP will automatically create a contact record for a lead once the viewer fills out the field, and it will track the rest of the lead’s viewing behaviour once they have watched your video. Show Me The Data!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Marketo] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    In Marketo, an “exhaustion” graph tells you how many conversations need to be refueled, and how much mileage is left on the others. All of this is possible with Marketo’s Customer Engagement engine , a solution that allows marketers to deliver engaging, relevant dialogues with prospects and customers. By The disadvantage?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Marketo] More New Systems Challenge the Marketing Automation Status Quo
    Inbox25 also recently added a “contact stream” option, similar to Marketo’s engagement engine , that scans a prioritized list of content at regular intervals and sends each contact the highest-priority item they haven’t seen before. 'Last week’s post looked at newer marketing automation systems that focused on small businesses. to $9.99
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Marketo] 6 Lead Generation Tips from 6 Really Really Smart Human Beings
    Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?
  • 3D2B  |  FRIDAY, JANUARY 31, 2014
    [Marketo] Are You Sabotaging the Magic of Marketing Automation?
    It’s easy to be mesmerized by software, such as Act-On, HubSpot, Marketo and Eloqua, that tracks how Web visitors find your website, the pages they look at, the path they take from one page to the next, where they spend the most time, and what content they download. It doesn’t stop there. Not so! Not just any content. Marketing Automation
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] Marketing automation is not marketing strategy
    Marketo, for example, sponsored a compelling study done by Sirius Decisions that explains the importance of a strong process in driving results when using marketing automation software.  B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions '(Photo credit: Wikipedia).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Marketo] How to Win at LinkedIn Sponsored Updates
    Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. 'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? You can.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketo] The CMO Six-Pack: How to Pump Up Your Pipeline
    Recommended Solution: Marketo. Join us on Wednesday for a joint webinar with Hootsuite, InsideView, and Marketo: A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model. The CMO Six-Pack: How to Pump Up Your Pipeline was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
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