• JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Marketo] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    What I find to be particularly interesting here is that the entire marketing automation category, including folks from Eloqua and Marketo, have all leveraged print books written by their executive team members to set the vision behind their entire content marketing strategies. This week’s show. What’s Next? Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Marketo] How to Automate Your Account-Based Marketing Strategy
    How to Automate Your Account-Based Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Automate Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Audience Management for  Account-Based Marketing .
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketo] 31 Influencers to Follow in 2017: A Social Countdown
    31 Influencers to Follow in 2017: A Social Countdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But let’s be honest, it also takes time.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketo] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Reasons Your B2B Marketing Reports Stink and How to Fix Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is data blank? Fill in the blanks.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketo] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Marketo] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    At Marketo, we work with our global demand generation teams to determine how we want to score based on demographics and behavior. One way we have done this at Marketo is by bumping up lead scores for those who fill out a “Contact Me” form. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation I’m cursed.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketo] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be  tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Marketo] 7 Ways to Improve Your Site’s SEO Game Today
    Ways to Improve Your Site’s SEO Game Today was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Improve Your Site’s SEO Game Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But good, modern SEO also takes time. Yesterday. Penguin 4.0
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] DIY Account-Based Plays in Three Easy Steps
    My example of an ABM campaign will be based out of Marketo. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign. We’ve reached peak ABM hype. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] How Your Content Marketing Can Get an Extra Lift From Influencers
    How Your Content Marketing Can Get an Extra Lift From Influencers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customers trust customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketo] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketo] More Content is Not Always Better – Wise Words from Chris Vandermarel
    really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Let’s dig in! Blog Marketing Communications
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Marketo] 5 Quotes to Recharge Your Marketing
    Quotes to Recharge Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Quotes to Recharge Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Surprisingly, valuable marketing lessons are all around us. Most people never listen.”
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Marketo] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Marketo is a very effective data management tool. 
  • SNAPAPP  |  THURSDAY, NOVEMBER 17, 2016
    [Marketo] 19 Demand Generating Content Formats That Aren’t a PDF
    Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. 9. PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. Multimedia Game. Microsite. ROI Calculator. Video. Webinar.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Marketo] 4 Ways to Elevate Your Marketing with Great Content
    Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Put customers center-stage.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Marketo] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    Social Media Marketing Mistakes You Might Be Making and How to Avoid Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Marketo] 5 Ways to Scale Your ABM Strategy
    An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Marketo] Thoughts from Viewtopia 2016: Video Has Evolved
    But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 13, 2016
    [Marketo] 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech
    ”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors — Adobe, Experian, IBM, Marketo, Oracle, and Salesforce — into IBM Watson and asked it to analyze their personalities. To answer the question, “Why Are All Marketing Clouds the Same?”, Marketing Software
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Marketo] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content. Finalists: Cisco, Marketo. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. Finalists: Philips, Elemica.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Marketo] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Marketo] 5 Steps to Optimizing a Lead Nurture Program
    Check out The Definitive Guide to Marketing Metrics & Analytics from Marketo via this gated page. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. . You can thank us later. Determine benchmarks and success.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Marketo] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketo: 4 Spooky Errors that KILL Email Campaigns. scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Why is that? You can make a holiday splash during any holiday.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Marketo] The Evolution of the Customer Lifecycle
    At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. Why is it important? Different stages. New Model. Core Stages.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketo] Top Marketing Blogs You Should Be Reading
    Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Content is everywhere these days. MarketingProfs.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketo] 5 Do’s and Don’ts of Employee Advocacy
    Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Marketo] Ops-Stars at Dreamforce Shows the Rise of Operations
    Renaud Bizet, director of global marketing operations , Marketo Title: ”Marketo’s Operations Journey to ABM”. Theme: How Marketo solved challenges surrounding data quality, SDR efficiency and the pursuit of enterprise accounts when moving to a large-scale ABM strategy. It began as a modest idea. 507 attendees. Rave reviews.
  • INFER  |  TUESDAY, NOVEMBER 8, 2016
    [Marketo] Improving the Customer Journey through Lead Routing [Podcast]
    Evan also shares how he prioritizes agility within LeanData’s expansive martech stack, which includes technologies like Builtwith, Datanize, Yesware, Outreach, SalesLoft, Persist IQ, Trello, SFDC, GoToMeeting, WebEx, Zoom, Capterra, UberFlip, DocuSign and Marketo!      . The relationship between account-based management and inbound.
  • I-SCOOP  |  TUESDAY, NOVEMBER 8, 2016
    [Marketo] The Internet of Things in marketing: the integrated marketing opportunity
    In a short article we already briefly touched upon the subject, looking at an infographic from marketing automation vendor Marketo. What can the Internet of Things do for marketing? Or better: how can the usage of the Internet of Things in marketing better serve customer and business goals? In this post we take it a […].
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Marketo] What Qualities Should You Look for in a Marketing Automation Manager?
    Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Qualities Should You Look for in a Marketing Automation Manager? Have a hacker’s mindset.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Marketo] 5 Things to Include in Your Brand’s Content Guidelines
    Things to Include in Your Brand’s Content Guidelines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Things to Include in Your Brand’s Content Guidelines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Easy enough, right? You’re done here.”. Industries.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Marketo] Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]
    Author: Vyoma Kapur As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). Every year, the retail sector taps into this festive season to boost sales and revenue. But what about other industries like travel, automotive, and even healthcare? Stay Social Throughout the Holidays.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Marketo] How to Thrive in Google’s New Mobile Search Index
    How to Thrive in Google’s New Mobile Search Index was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With more than 3.2 Create a Mobile-Optimized Website.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketo] Powering Account-Based Marketing with the Right Technology
    Powering Account-Based Marketing with the Right Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Powering Account-Based Marketing with the Right Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Unified Platform.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Marketo] 4 Ways to Optimize the Middle of the Funnel
    complete marketing automation platform, like Marketo, will have a way to help you communicate with sales and share all the engagement activities and interesting moments in a lead’s history. Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Marketo] The Biggest Contributor to B2B Revenue
    Marketo. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. HubSpot. Salesforce.com. 
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Marketo] A Tale of Marketing Halloween Horrors
    Tale of Marketing Halloween Horrors was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A Tale of Marketing Halloween Horrors appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It had been a busy year, with tons of planning sessions for this one campaign. Stein.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Marketo] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Example: Marketo. 5) Outreach and Promotion. Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible. The types of marketing strategies that once seemed the realm of science fiction are suddenly within the grasp of every marketer. Example: Qualaroo.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 28, 2016
    [Marketo] 6 Career Tips to Live by for Today and Tomorrow
    As a result, it became part of my brand and it’s the main reason that a former CEO I worked for suggested my name to Phil Fernandez, Founder of Marketo, when he said he was looking for someone to lead an indirect sales effort at Marketo. 3. Your time is no longer your own to manage. Welcome to adulthood! Do Your Job Well. Own it.
  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Marketo] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. It doesn't.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Marketo] Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN
    Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FATHOM  |  WEDNESDAY, OCTOBER 26, 2016
    [Marketo] Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]
    Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. The sessions are housed in the Marketo community and are also available on YouTube. Analytics / Big Data Blog Feed Marketo Sales & Marketing Alignment Sales Operations
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Marketo] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    Tips to Make the Most of Predictive Analytics: Think Small Data and Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Marketo] Doing More Together: Facebook and Marketo Drive Marketing Success
    Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. Marketo Case Study. And this is just the beginning—stay tuned for the next chapter in the Marketo and Facebook story.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Marketo] How We Built Our Content Marketing Stack to Drive 10x ROI
    Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. Marketo: Drake officially entered the Marketo lead database after he filled out the lead form to download the e-book. Started from the bottom.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Marketo] How a Content Refresh Can Help You Stay Relevant
    How a Content Refresh Can Help You Stay Relevant was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How a Content Refresh Can Help You Stay Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why Should I Spend Time Refreshing Old Content?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Marketo] Manufacturers, It’s Time to Take Back Control in the Buying Cycle
    Manufacturers, It’s Time to Take Back Control in the Buying Cycle was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Manufacturers, It’s Time to Take Back Control in the Buying Cycle appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The result?
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Marketo] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Marketo] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketo] Back to Basics: Tips and Tricks for Demand Generation Success
    For example, Marketo’s new  Definitive Guide to Social Media Marketing  would be a TOFU, or early-stage, content asset. It’s a topic that should be applicable to every marketer, regardless of their interest in buying Marketo. Even seasoned veterans who were once beginners being ambushed by acronyms (TOFU? Top-of-the-Funnel (TOFU).
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Marketo] The State of Marketing Technology, in 12 Charts
    Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses. Surprisingly, marketing automation technology finished second to last, despite the popularity of tools like Marketo. Why Salesforce? Martech is everywhere.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Marketo] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    The entire process, from an initial view, to a qualified lead, to a closed sale, can be tracked and monitored by connecting platforms such as Vidyard, Marketo, and Salesforce. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Get My Ticket.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Marketo] 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
    Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • INFER  |  TUESDAY, OCTOBER 18, 2016
    [Marketo] Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)
    Melissa Davies , Marketo Expert and Owner, Pink Buffalo Marketing Enablement Agency. One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. In no particular order, please meet Infer’s Top 25 Predictive Sales and Marketing Innovators of 2016: .
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Marketo] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    Vista Equity took Marketo private earlier in the year, which might be a precursor to an eventual sale to a larger B2B software provider (Microsoft again?). “If this is not the next big thing, I don’t know what is.”. When the CEO of a $50 billion company says those words, you listen. Looking into the future. But how do you get started?
  • INFER  |  MONDAY, OCTOBER 17, 2016
    [Marketo] Tips for Using Retargeting to Drive ABM Success (Part 2)
    For example, we might show best-fit marketers who use Marketo some creative about a new integration we’ve launched for that platform. This article was originally published on the AdRoll Blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Marketo] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    And by integrating an SRP with a sophisticated marketing automation platform, like  Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns. Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Marketo] Navigating the Digital Marketing Landscape in China
    Navigating the Digital Marketing Landscape in China was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Navigating the Digital Marketing Landscape in China appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It is, however, wholly unique. The QR Code Dominates.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Marketo] What To Do & See at DMA’s 2016 &THEN
    Brian Glover, Principal Product Manager at Marketo, brings it full circle by explaining how a sophisticated marketing automation platform can personalize your communications as your buyers jump from channel to channel to deliver consistent experiences throughout their buyer’s journey. Inspirational Keynotes. Marketing Presentations.
  • PFL  |  WEDNESDAY, OCTOBER 12, 2016
    [Marketo] Marketo Loves Direct Mail – and So Do We!
    Marketo knows! Direct mail works with email, it can be personalized and measured. Check out their post that's dear to our hearts. Marketing Ideas direct mail
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [Marketo] In the Field: How to Keep Calm Under Pressure and Come Out on Top
    thought of my resources–we have two buildings at the Marketo headquarters. Author: Stacey Thornberry I’ve written before about the curse of Murphy’s Law when it comes to field marketing. Whatever can go wrong, will go wrong–aka when your event needs to be canceled due to an impending “storm of the century.” Be “Zen.” Be creative.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Marketo] How to Leverage SEO for B2B Lead Generation
    How to Leverage SEO for B2B Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage SEO for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Modern SEO Strategies Need User Intent Research. How do we know?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 10, 2016
    [Marketo] Open Lounge Featured Sponsors: Engagio and EverString
    Open Lounge 2016 was sponsored by a group of fantastic partners, including AdRoll, Engagio, EverString, Marketo, SmartSellingTools, and Terminus. On Thursday, Engagio and EverString took the stage to enlighten and inform the Open Lounge audience on Account-based Everything and Building an ABM Tech Stack.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Marketo] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2016
    [Marketo] Journey Through the World of Visual Content [Infographic]
    Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. NeoMam. Buffer. KISSMetrics. Make Your Mark.
  • LEANDATA  |  THURSDAY, OCTOBER 6, 2016
    [Marketo] Ops-Stars at Dreamforce Shines on Day Two
    Marketo’s Renaud Bizet. Marketo’s Bizet details the marketing automation platform giant’s journey to Account-Based Marketing and how technologies such as LeanData played a role. SAN FRANCISCO — Trish Bertuzzi. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. There’s French cuisine, drinks.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2016
    [Marketo] 5 Best Practices for Improving Sales Enablement
    Best Practices for Improving Sales Enablement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But are you getting the best results from your efforts?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Marketo] The Most Common Demand Generation Mistakes That Sabotage Your Success
    The Most Common Demand Generation Mistakes That Sabotage Your Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Most Common Demand Generation Mistakes That Sabotage Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Open Lounge Featured Sponsors: Marketo and Terminus
    We’re thrilled to have such a fantastic group of sponsors for Open Lounge 2016, including AdRoll, Engagio, EverString, Marketo, SmartSellingTools, and Terminus. Today, both Marketo and Terminus illuminated two initiatives: Marketo’s new ABM offering and #FlipMyFunnel at Terminus. Events
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product.
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] CEO Insights: The AI Overhype
    It will take time, just like it took Eloqua and Marketo time to build up the marketing automation category. Yesterday, I wrote about the last mile of AI and building sticky business applications through predictive technology. Part 1 – Defining AI-First. Part 2 – The Last Mile of AI. Part 3 – The Overhype Issue. Manning at Stanford ).
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Marketo] 3 Simple Ways to Increase Your Landing Page Conversions
    Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. salesman approaches you and says “Hi there.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Marketo] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. Yesterday, I wrote about the timely topic of artificial intelligence (AI), and what it means to be a technology that’s built to be AI-First, as opposed to AI-Later.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2016
    [Marketo] 5 Tips for Surviving B2B Marketing Management Disasters
    Tips for Surviving B2B Marketing Management Disasters was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Tips for Surviving B2B Marketing Management Disasters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. End Demand Drought with Continuous Innovation.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Marketo] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Who would say no to this?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketo] Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way
    When we launch one of our big Definitive Guides at Marketo, we assign a dedicated project manager who is responsible for the promotion plan. Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little?
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Marketo] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    Companies like Marketo are leaders in marketing automation and help me do my job better than I ever thought I could. I’m always excited to attend the Marketing Nation Summit every spring to find out what’s next, they are definitely a leader in spearheading new ways of thinking and doing marketing. Super exciting stuff!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Marketo] 5 Brands That Won the U.S. Presidential Debate
    Presidential Debate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Brands That Won the U.S. Presidential Debate appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Missed the debate? Couldn’t care less? Want a good laugh? Pre-Debate. I’m a planner.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Marketo] What is Account-Based Marketing? Everything You Need to Know
    Companies with aligned sales and marketing teams are 67% better at closing deals and generate 208% more revenue from marketing efforts, according to Marketo and MarketingProfs respectively. Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Marketo] The 4 Things That All Well-Connected People Do
    One of my favorite people at Marketo (hi McKenzie!) The 4 Things That All Well-Connected People Do was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 4 Things That All Well-Connected People Do appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] How To Decide Whether Marketo RCA Is Right For You
    Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] The Hashtag That Could Tilt the Marketing Automation World
    They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Once the article goes through a workflow you designate, it is sent to Marketo and is ready for dissemination. would come up with powerful data—but only after hours and hours of research. Lead Reports.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] 3 Core Functionalities for Multi-Channel Marketing
    Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. through SMS text, email, and even direct mail).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Marketo] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketo] How to Create Content for Your ABM Strategy [Infographic]
    If you’re interested in an account-based marketing strategy or solution check out, our now available,  Marketo ABM. Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketo] Will the Era of Knee-Jerk Content Marketing Ever End?
    They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketo] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Last Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online. Marketing Nation Online was no different, with an early session from Marketo on the “ABCs of ABM.”. Not much has changed in a year. Why is that?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketo] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. If you’ve ever been to Summit, then you already know that Marketo knows how to throw a party. Sessions. Breaks and Parties.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketo] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. At Marketo, we set up two revenue modelers to track the buyer’s journey; one is used to track our new prospects and the other tracks the movements of our existing customer base.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketo] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketo] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Marketo. Influitive. Personalization made a huge difference in the results.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Marketo] What is Nurture Marketing? Pt. 1 – The High Level
    Of course, as the leader of the marketing automation space, Marketo has its own definition of nurture marketing. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” ( Marketo ). Transformational Marketing. Integrated Marketing. Are they fluff?
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