• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Marketo] Evangelizing a Content Marketing Program
    in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. That’s why.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Marketo] 5 Things Marketers Can Learn From Man’s Best Friend
    Things Marketers Can Learn From Man’s Best Friend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Things Marketers Can Learn From Man’s Best Friend appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Katie Pope Happy National Dog Day!
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Marketo] A Rosetta Stone of marketing technology terminology
    What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Marketo] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Marketo] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Steps for a Successful B2B Cross-Sell and Upsell Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how can you get started?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Marketo] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Marketo. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. However, Marketo seems to have found a sweet spot by posting unique, comical and industry related graphics that professionals will find charismatic and even inspirational at times. Adobe.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Marketo] 5 Ways to Get Personal With Your Audience at Scale
    Ways to Get Personal With Your Audience at Scale was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Develop Messaging Categories.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Marketo] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In one word: everything.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Marketo] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. If not, you’re not alone. They key? Get scrappy!
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Marketo] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data is Evolving.
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Marketo] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Chris Souza, Senior Marketing Manager at PagerDuty , will be a featured speaker along with other big names like Stacey Levy (Google), Jon Miller (Engagio), Heidi Bullock (Marketo) and Kevin Bobowski (Act-On Software). On Oct. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Marketo] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Marketo] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Happily ever after, right? Not quite. We were small, but we were mighty! What
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Marketo] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. Our research shows that while ABM adoption has grown explosively in recent months, companies are struggling to understand which of their top accounts are in the market at any given time.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Marketo] A High-Level B2B Marketing Budget Breakdown
    High-Level B2B Marketing Budget Breakdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A High-Level B2B Marketing Budget Breakdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You might use a variety of metrics to determine your ROI (e.g.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Marketo] What’s New in Social? Video Takes Center Stage
    Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Marketers, take note. and Japan. What’s New in Social?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2016
    [Marketo] Ready, Set, Gold: 4 Skills That Marketers Need to Master
    Ready, Set, Gold: 4 Skills That Marketers Need to Master was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Set, Gold: 4 Skills That Marketers Need to Master appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The results? Focus. Great Communication.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Marketo] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers).
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Introducing the Definitive Guide to Social Media Marketing
    For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Increase Demand.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Marketo] The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know
    We do that often here at Marketo with luncheon series, roadshows, webinar series, and more. Author: Stacey Thornberry Acronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not know. Myself? BEO: Banquet Event Order. Guarantee.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Marketo] Getting Started with Video for Lead Generation
    Getting Started with Video for Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Getting Started with Video for Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Prepare Your Equipment. Identify Your Use Case. Product Videos.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2016
    [Marketo] The Beginner’s Guide to Negotiating Without the Scare Factor
    The Beginner’s Guide to Negotiating Without the Scare Factor was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Beginner’s Guide to Negotiating Without the Scare Factor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Your friends are a curious bunch.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] No One Wants Buzzwords: Wise Words from Tara Robertson
    For example, we had really fun swag at Marketo’s event last year, like flip-flops and sweatbands, and everyone thought that was really fun and different. Nobody said marketing was easy. It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. That’s the challenge that confronts Tara Robertson every day.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] 5 Core Components of a Successful ABM Strategy
    Core Components of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Core Components of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover “Narf!…What Define Your Segments.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Marketo] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Carebears.
  • CHIEFMARTECH  |  TUESDAY, AUGUST 2, 2016
    [Marketo] MarTech Europe agenda posted — alpha rate expires next week
    An amazing joint keynote from the Global Consumer CIO of Unilever and the Global Chief Strategy Officer of SapientNitro on “Digital Transformation: Getting It Done and Getting It Right” Candid interviews and open discussions with leading marketing technology vendors such as Adobe , Google , IBM , Marketo , Oracle , and Salesforce.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 1, 2016
    [Marketo] Get Scrappy: 7 Tips for Smarter Digital Marketing
    Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints. Author: Nick Westergaard Digital marketing isn’t going anywhere. What does it mean to be scrappy? Being both efficient and effective.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Marketo] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Have you set up Facebook Lead Ads within Marketo yet? I’d love to hear your use cases in the comments below!
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Marketo] SnapWrap: The Future, Live Streaming, Brands, and More!
    Kevin George, Marketo. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: A Day in the Life of a Social Media Marketer (2026 Edition).
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Marketo] Now and Later: Evaluating Sales Tools
    The evaluation process is just crazy,” Singh said. “If I want to send emails automatically to people, there used to be just something like Marketo. You’re in pain. You want relief. There’s trouble in your sales process. It’s hurting the business. and left you with a throbbing headache. What’s going to happen later. Hardware store.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Marketo] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Alexandra Nation spoke to this in her recent blog about women in tech and how groups of saleswomen (and men) support each other within Marketo. Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. CRACK!!! Don’t Make It Weird. So, my advice?
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Marketo] Infer Named a 2016 CRM Market Rising Star
    Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Marketo] Infer Named a 2016 CRM Market Rising Star
    Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Marketo] How to Find a Marketing Automation Platform That Grows With You
    How to Find a Marketing Automation Platform That Grows With You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Find a Marketing Automation Platform That Grows With You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Long-Term Considerations. 1.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Marketo] The 4th Reason for Content Marketing: A Profit Center
    In marketing, both Salesforce (with Dreamforce) and Marketo (Marketo Summit) create immensely valuable events that are profitable in their own right. This post was co-written by CMI’s Chief Content Adviser  Robert Rose. Goal of sales or win. When they are — your brand will be top of mind. Goal of savings or subscribe. Jyskebank.tv
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Marketo] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download. The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Marketo] Do You Need to Worry About CAN-SPAM Lawsuits?
    Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do You Need to Worry About CAN-SPAM Lawsuits? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wrong. .
  • INFER  |  TUESDAY, JULY 26, 2016
    [Marketo] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Marketo] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Ebook] 3 Best Practices for Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Best Practices for Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can they do it? In fact, in the U.S.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Marketo] Why Cisco Is Hiring Over 200 Content Marketers
    Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Marketo] Why Cisco Hired Over 200 Content Marketers
    Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. 4. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Marketo] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Types of Transactional Emails That Every Email Marketer Should Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Types of Transactional Emails That Every Email Marketer Should Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Password Resets.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketo] Top 10 Marketing Automation Mistakes
    For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Launching lead scoring too soon.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Marketo] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Are You Making Some of the Biggest Mistakes in Digital Marketing? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Those are some tough lessons. Analysis Paralysis. How great is that? Tunnel Vision.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Marketo] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Tune into our webinar with our resident scalability expert, Chris Pooley, Principal Solutions Architect at Marketo, to learn the ins and outs of  Selecting a Marketing Automation Solution that Scales. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Marketo] Ebook Analytics and What We Didn't Expect to Find Out
    This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise. And this test case was no exception. and form fills (equivalent to eBook downloads).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Marketo] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Scrappy Content Hacks for Your Marketing Toolbox was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Scrappy Content Hacks for Your Marketing Toolbox appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nick Westergaard Content is king! Content rules!
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Marketo] Personalized content for more effective content marketing
    You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. 5. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Marketo] Your Buyers Are Basically Pokémon, So Level Up
    Your Buyers Are Basically Pokémon, So Level Up was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Your Buyers Are Basically Pokémon, So Level Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I’m not alone. It was installed on 10.8
  • KAPOST  |  FRIDAY, JULY 15, 2016
    [Marketo] How Hach Went Global with Content
    Watch Becky’s full presentation here , delivered at Marketo Summit 2016. In this case, Becky and her team chose Kapost, Marketo, SFDC, and Cloudwords to create their marketing tech stack. Check out Becky’s deck below, or  watch her walk through these steps on stage at Marketo Summit 2016. Chaos ensues.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Marketo] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey  was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Marketo] 5 Ways to Win with Web Personalization
    For example, on the Marketo site, an enterprise visitor might notice different headlines and sidebar ads than a different visitor, such as our Enterprise Marketing Playbook Series: Lead Generation Metrics, while the standard ad is for a Marketo demo. These And another great reason to buy in for all of you self-sufficient marketers?
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Marketo] Lead Change and Transform Communications with Nurture Marketing
    According to Marketo , lead nurturing is defined as helping “marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.”. The times, they are a changin’. Both powerful, both rising in popularity.
  • INFER  |  TUESDAY, JULY 12, 2016
    [Marketo] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. We’re excited to share all of our newest product features and updates in greater detail below. Any, All, or None” Selector.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Marketo] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Marketo] The 14 Best Marketing Automation Tools
    Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Best suited (like Marketo) for large enterprises. Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Pricing:  free.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Marketo] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Fundamentals of Customer Base Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Marketo] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. Pull counts based on audience criteria. The result?
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Marketo] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Eventually, the turn-around got to him. was a thing.”. Something different. Content. Workflow.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Marketo] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. Then, trigger follow-up communications accordingly.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Marketo] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Platforms Are Raising the Bar on Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Platforms Are Raising the Bar on Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With 2.3 Coming soon! https://t.co/DFsuvnXkuL.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Marketo] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. would also like more Amazon Prime boxes and more NBA playoffs. More leads? You bet!
  • MODERN B2B MARKETING  |  FRIDAY, JULY 1, 2016
    [Marketo] You’ve Got Mail: 5 Things Your Subject Lines Are Missing
    You’ve Got Mail: 5 Things Your Subject Lines Are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post You’ve Got Mail: 5 Things Your Subject Lines Are Missing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. No really, you’re a sleep talker.
  • SNAPAPP  |  THURSDAY, JUNE 30, 2016
    [Marketo] The Writing’s on the Wall: Starting a Conversation With Interactive Content
    Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Along with SnapApp, speakers from Wistia , Uberflip , and KoMarketing presented to a room full of Marketo enthusiasts on how to amplify their marketing automation platforms with different forms of content campaigns. Starting a Conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Marketo] Is Your SEO Actually Working? 3 Ways to Find Out
    Marketo marketing software”—whereas non-branded traffic is from keywords that do not—e.g. Ways to Find Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your SEO Actually Working? Ways to Find Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • BIZIBLE  |  TUESDAY, JUNE 28, 2016
    [Marketo] How We Created Our First B2B Virtual Reality Video Case Study
    We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. We love creating new things. Even if it’s a prototype or proof of concept, we get really excited when we do something new at Bizible. We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 28, 2016
    [Marketo] There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption
    Just last month at Marketo’s Marketing Nation Summit, our President and CEO Phil Fernandez and our CMO Sanjay Dholakia spoke about Tomorrow’s Marketer and how imperative it is that the CMO partners with the CEO and CIO to enhance the customer experience and drive growth like never before. Partner with your CIO. Modern Marketing b2b Consumer
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Marketo] How to Generate Qualified Leads and Delight Your Sales Team
    are they using marketing automation vs. are they using Marketo). We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Sales and Marketing Alignment.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Marketo] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    ABM solutions, whether from a specific vendor or within a complete marketing automation platform, like Marketo’s, enable both marketing and sales teams to get a 360-degree account-level view and aggregate the engagement and actions of leads within a specific account. Author: Vyoma Kapur Welcome to Shark Week! Inbound vs. Outbound.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Marketo] 5 Ways to Amp Up Your Mobile Marketing Strategy
    For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. Author: Jamie Lewis Is it time for your brand to get mobile? While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Marketo] A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group
    My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Marketo] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Marketo] Insights from the chief marketing technologist of an $18B firm
    And don’t think you get to go out and choose a new marketing automation platform to supplant the standard (Marketo in our case). Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. Tell us a bit a about your background — what did your career path look like? ” 8. Questions?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Marketo] 5 Lifelong Business Lessons I Learned from Nordstrom
    At Marketo, I place a high premium on shadowing sales calls and debriefing immediately after the call concludes: what went well and what could have gone better. As a company, many of our product enhancements and features come directly from our incredible community of marketers who vocally tell us how they want to see Marketo iterate. As
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketo] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Here’s some research from Marketo on immediate benefits of more sales time: – 5% increase in selling time that can yield a 20% increase in revenue. We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Is it right for your business? Takeaway.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketo] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Here’s some research from Marketo on immediate benefits of more sales time: – 5% increase in selling time that can yield a 20% increase in revenue. We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Is it right for your business? Takeaway.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Marketo] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    heard Joe Chernov of InsightSquared speak at the most recent Marketo Summit in Las Vegas, and he said something that stuck with me that really illustrates the power of aligning marketing to goals further down the funnel: “The MQL is eating marketing. Related:  Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Marketo] Attribution Matters: Demystifying Social ROI in B2B Marketing
    If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Here’s a peek at what that looks like using the Hootsuite integration for Marketo (of course, your exact solutions may differ): 2. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Marketo] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. Actually, yes.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Marketo] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! At Marketo, we publish a blog every weekday and on select holidays. Author: Elaine Ip To blog or not to blog, there is no question. Darn it, Google  you win again.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Marketo] Solved Mysteries: Tracking Your Content Marketing ROI
    Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend. Opentopic blog >> opentopic.com Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Marketo] Solved Mysteries: Tracking Your Content Marketing ROI
    Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend. Opentopic blog >> opentopic.com Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Marketo] What is Content Marketing? 10 Expert Video Responses
    Marketo: What is the “Content” in Content Marketing? In this video, Marketo provides more than 25 different types of collateral that can or should be considered by marketers across industries. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Marketo] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Why You Can’t Afford to Gamble with Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why You Can’t Afford to Gamble with Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t “Let It Ride” with Lists.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Marketo] Solved Mysteries: Tracking Your Content Marketing ROI
    Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend. Opentopic blog >> contentmarketinginstitute.com Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation.
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [Marketo] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    Implementation of Bizible is easy and can be achieved in a matter of days instead of months, it comes with 5 out-of-the-box attribution models, is customizable to meet unique clients needs, and works with existing marketing systems like Salesforce, Marketo, and Pardot. Earn revenue by referring customers. Provide actionable data to clients.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Marketo] Guide Your Buyers Through the Customer Journey with Social Media
    Here at Marketo, we use our platform to track the number of leads our paid social campaigns generated that become actual customers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. The Many Roles of Social Media.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Marketo] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    What our industry is missing is a guide that tells marketers and sales what to do next, vs. just giving them a score or a data entry system like Salesforce or Marketo—this is the gap we’re filling with the Infer Profile Management Platform. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Marketo] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. We move fast; we learn and adjust even faster.
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