• MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketo] What Marketers Can Learn from Super Bowl 50
    What Marketers Can Learn from Super Bowl 50 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Marketers Can Learn from Super Bowl 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t overthrow the ball. Takeaway Tip: Test ahead of time.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] B2B Video Marketing Done Right
    Marketo: What is Marketo? The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. We’ll help you get started. Series.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] 3 Ways to Make Your Brand Fashionable
    Ways to Make Your Brand Fashionable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Your Brand Fashionable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Like a closet full of clothes, what makes your brand the best choice?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Marketo] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. Siri anyone?
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketo] The Fundamentals of Increasing Web Traffic from Social Media
    The Fundamentals of Increasing Web Traffic from Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Fundamentals of Increasing Web Traffic from Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But what do you do with these leads?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Marketo] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    How Mobile App Marketers Can Attain a 360-Degree View of Their Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Mobile App Marketers Can Attain a 360-Degree View of Their Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Marketo] Beyond Views and Downloads: Use More Advanced Content Analytics
    In the example below, you can see how Marketo’s Web Personalization App offers marketers actionable analytics—displaying not only the views of every content asset, but also the number of direct leads and the conversion rate of each one. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketo] 23 Account-Based Marketing Leaders to Follow on Twitter
    He previously co-founded Marketo. Half-smile, half-smirk: I'm speaking at @Marketo 's #MKTGnation on shifting to #ABM w/Marketo: https://t.co/vaCjD2jM4m Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason. Megan Heuer, @MegHeuer.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketo] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Marketo] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Marketo] Break Through on Email with Easy-to-Use KPIs
    Break Through on Email with Easy-to-Use KPIs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Break Through on Email with Easy-to-Use KPIs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Be data-cated. Now let’s talk data. Engagement. Behavior. Outcome.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Marketo] 5 Tools to Manage Your Freelance Content Team
    Tools to Manage Your Freelance Content Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Tools to Manage Your Freelance Content Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This is where freelance employees come into play. 2.Blogging  .
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Marketo] 4 Marketing Lessons from YouTube Giants
    We know this well ourselves at Marketo–our blog was launched before we had a product to ship. Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? It is closing in on 10 million views in just 3 days. The commitment is staggering.).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketo] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Marketo] How to Evolve Your Prospect Management in a Predictive World
    How to Evolve Your Prospect Management in a Predictive World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Evolve Your Prospect Management in a Predictive World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The current state of disconnect.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Marketo] 30 B2B Social Media Tips for 2016
    As Marketo points out, “Revenue might be the result of someone coming to your website because of your super compelling tweet and converting. As social media has grown, so has the opportunity for businesses to reach customers and potential customers. Great news, right!? Sort of. So, as it turns out, we still have work to do. That’s ok!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Marketo] Five Things You Should Know About Marketing to Millennials
    This diagnosis was really brought to light at Marketo’s company-wide Revenue Kickoff meeting earlier this month. Author: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. That seems horrifically unaware. Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Marketo] Happy 10th Birthday, Marketo!
    Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Marketo] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    In addition to record growth, 2015 saw Vidyard’s acquisition of Switch Merge and expanded product offerings including: Enhanced integrations with Marketo, Oracle Marketing Cloud, Act-On, Adobe Marketing Cloud, and Salesforce. Video is one of the hottest trends in digital marketing, now accounting for 64 percent of all Internet traffic.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2016
    [Marketo] Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter
    Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Goals. 1. Did I reach them?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Marketo] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Dial in on call intelligence. The missing link is call intelligence. Well done! Whoohoo!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Marketo] 5 Marketing Predictions & How To Prepare For Them
    We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] 8 Ways to Improve Your Online Content Marketing
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Good question.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to  retarget key buyers based on who they are. Maybe not.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Marketo] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Marketo] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Hacks to Ramp Up Your Display Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 AdWords Hacks to Ramp Up Your Display Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. These are the tricks that you can implement today. with GSP ads. 2.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Marketo] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Let’s look at a real-world example in which a marketer at a tech company used a partner predictive technology within Marketo to segment a list of high-value contacts in their marking automation system.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Marketo] How Abraham Lincoln Can Help You Build A Better Team
    How Abraham Lincoln Can Help You Build A Better Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Abraham Lincoln Can Help You Build A Better Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How many wheels can your team afford to reinvent?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Marketo] 6 Words That Might Expire in 2016
    Words That Might Expire in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Words That Might Expire in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Words have an enormous impact on how we communicate with each other.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Marketo] 5 Lead Generation Lessons You Learned in Kindergarten
    Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. Hand-Raisers Are Encouraged.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Marketo] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And Twitter?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Marketo] The Fans Awaken: What Star Wars Can Teach Marketers
    The Fans Awaken: What Star Wars Can Teach Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Fans Awaken: What Star Wars Can Teach Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And they did just that. Consistency. In my opinion, no.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Marketo] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Blog culture Demand Generation Strategy marketing Marketo technology stackHappily ever after, right?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 7, 2016
    [Marketo] 5 Psychology Tips for Salespeople That Would Have Made Freud Buy
    Psychology Tips for Salespeople That Would Have Made Freud Buy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Psychology Tips for Salespeople That Would Have Made Freud Buy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Social Proof. The secret?
  • 6SENSE  |  WEDNESDAY, JANUARY 6, 2016
    [Marketo] 6sense Hits 3X Revenue Growth in 2015
    T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. For B2B professionals, 2015 was the year of data-driven marketing. As we look ahead to 2016, it’s clear 6sense is well-poised to strengthen our market leadership and drive incredible success for our customers.” Latest
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Marketo] Consumers Weigh in on the Efficacy of Inbound Marketing
    Consumers Weigh in on the Efficacy of Inbound Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Consumers Weigh in on the Efficacy of Inbound Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So where should you focus your online efforts?
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Marketo] 5 Things Your Customers Wish You Knew About Them
    Some great marketing automation software with email capabilities to look into are MailChimp, HubSpot and Marketo. Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking. What Your Customers Wish You Knew About Them.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Marketo] The Keys to a Five Star Review Program
    At Marketo, we also find loyalty programs to be extremely valuable. In the past, some of our successful campaigns have included offering a Marketo hoodie to anyone that completed a review and motivating employees to encourage the customers they have relationships with to submit a review. Naturally, I opened up my Yelp! Good luck!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Marketo] The Brand Resolution That You Can’t Skip
    Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines.  Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Does your business communicate with its customers? Yes, of course it does! Friendly.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Marketo] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
    know I sound like a broken record, but despite its proven success at Marketo and beyond, there are still plenty of email marketers that don’t realize the potential of trigger emails. Marketo Data Tells Us: Which Industry Has the Best Email Performance? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Marketo] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    Sales Demo Tips from Stage Performers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Show Time! Sales Demo Tips from Stage Performers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Haven’t seen too many of the latter? Modulate your tone.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Marketo] Busting 12 Myths about Marketing Automation Tools
    Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month. 2.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Marketo] Is South Park Onto Something? A Look At Sponsored Content in the Media
    Look At Sponsored Content in the Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is South Park Onto Something? Look At Sponsored Content in the Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Technology is ruining our lives. Get off my lawn!”.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Marketo] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    One possible metric is a simple yet powerful equation we use here at Marketo. Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Yet through all this change, the keyword auction remains at the heart of PPC, billions of which take place every month. Digital Marketing b2b
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Marketo] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Marketo] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    Don’t just take my word for it though, this is a tried-and-true approach at Marketo. We took a look at our email templates at Marketo and tested them for rendering across all devices, browsers, and email clients. At Marketo, if an email soft bounces 6 or more times in 30 days, we retire that email from our future email campaigns.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Marketo] How to Create Evergreen Event Themes, Without the Christmas Trees
    How to Create Evergreen Event Themes, Without the Christmas Trees was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Event Themes, Without the Christmas Trees appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Connect to your audience.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Marketo] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketo] The One Marketing Automation Guide You’ll Ever Need?
    Marketing Automation marketo market research pardot marketing automation consultants marketing automation agency marketing automation consultant hubspot trustradius marketing automation buyer's guide marketing technology martechYou can download a free copy (registration required) from the TrustRadius Website. appeared first on The Point.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketo] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? But how? Update your web design.
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketo] 4 Questions to Ask Yourself Before Outsourcing Content
    With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. Do you have a dedicated content resource? Content Creation
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Marketo] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Let me explain. million.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Marketo] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Marketo] Good Stories Make for Great Memories–Create Memorable Brand Experiences Through Storytelling
    Author: Chris Gillespie Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. But somewhere along the way this lesson gets lost. But good storytelling engages your customers  and can make your messages far more memorable and thus far more effective. Story 2.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Marketo] How to Use Quizzes to Ramp Up Your Lead Database
    How to Use Quizzes to Ramp Up Your Lead Database was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Quizzes to Ramp Up Your Lead Database appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell them you have a new way of generating quality leads!
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Marketo] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    The Content Standard uses a similar approach: Newsletter subscribers are cookied by Marketo, which allows us to see what articles they’ve read, the categories they’ve trafficked most, and where and how they move over to the main Skyword.com domain. That didn’t happen. ” – Boss. The Marketing ROI Conundrum.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Marketo] 4 Cyber Week Observations That Will Make You A Better Marketer
    Cyber Week Observations That Will Make You A Better Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Cyber Week Observations That Will Make You A Better Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s take a look: 1. They worked.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Marketo] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Marketo] 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”
    Strategies to Immunize Yourself from the Sales “Rejection-Flu” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Marketo] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Strategic Shift Is in the Air. No thanks). Email Is Your Best Retention Ally. Because it works.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Marketo] Why Your Website Needs a Good Cleaning
    Here is a terrific infographic from our friends at Marketo about how relevance and retargeting works for re-engaging customers who may have strayed. Have you been keeping your website content up to date? Let me help you out. The answer is no. The average page size is now over 2MB so this tells me we’re just not paying a ton of attention.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Marketo] Higher Education and Beyond: A Changing World for Marketers
    Higher Education and Beyond: A Changing World for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Higher Education and Beyond: A Changing World for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s true for all marketers.
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Marketo] Create Snackable Content for Your Mobile Customers
    This infographic created by Marketo and Column Five is a quick primer that underlines the importance of understanding and catering to the modern consumer by supplying them with snack-sized, shareable content that fits perfectly into their lifestyle. After all, most of us look at our phones at least a dozen times per day.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Marketo] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Tips & Tricks to Leverage the Powerful Combination of Print and Digital was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Tips & Tricks to Leverage the Powerful Combination of Print and Digital appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketo] Go for Gold! How to Write a Winning Award Submission
    Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Submit by January 30 th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketo] Vidyard Gains Momentum Among Marketo Users
    More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Marketo] Top online marketers on Twitter
    marketoMarketo. We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. also organized it alphabetically to avoid p **g contests. Turns out there’s 248 of us, at least the way I counted. Roberts.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Marketo] 5 Reasons Why Video Is Your New Secret Weapon
    Reasons Why Video Is Your New Secret Weapon was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Reasons Why Video Is Your New Secret Weapon appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how does this tie into sales and marketing? If Scale Your Message.
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Marketo] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    You can find similarly vetted solutions for Oracle CRM on the Oracle Cloud Marketplace and solutions that integrate with Marketo on LaunchPoint. 5) They choose products based on ROI, then look for ways for departments to work together to fund them This should be the simplest part if you have a clear, strong case for ROI.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Marketo] 5 Ways Improv Can Improve Your Sales Game
    Ways Improv Can Improve Your Sales Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways Improv Can Improve Your Sales Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Instead of gavels and podiums, Improv delivered imagination and laughter.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 26, 2015
    [Marketo] The 3 Most Common Objections to Online Marketing for Professional Services
    Whether you’re using Salesforce, Sugar CRM, InfusionSoft or Marketo (to name a few); your CRM will house all of your contact information, marketing campaigns and will track all of your contacts’ online marketing activity. In case you haven’t noticed, online marketing for professional services is here to stay!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketo] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Ways To Create Interactive Content and Maximize Your Marketing Budget was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Create Interactive Content and Maximize Your Marketing Budget appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Probably.
  • EMEDIA  |  TUESDAY, NOVEMBER 24, 2015
    [Marketo] B2B Content Marketing: What Should You Focus On in 2016?
    Highlights of Marketo's latest annual B2B Enterprise Content Marketing report, and how the findings may shape your content marketing plans in 2016 B2B content marketers have been getting better at planning and measuring. From Marketo’s latest B2B Enterprise Content Marketing report.
  • CAPTORA  |  TUESDAY, NOVEMBER 24, 2015
    [Marketo] Get Sh*t Done: 3 Phases to Putting Marketing Goals Into Action
    Content powers your lead gen engine,” says Heidi Bullock , VP of demand generation at Marketo. As the year winds down, marketing teams have their sights on 2016, setting their visions and goals for productive and profitable quarters ahead. Having a plan of attack is critical for reaching goals, but it’s only half the battle. link].
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketo] 5 Ways to Uncover Powerful Website Analytics
    Ways to Uncover Powerful Website Analytics was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Uncover Powerful Website Analytics appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So what exactly is website analytics? Answer the Right Questions.
  • 3D2B  |  MONDAY, NOVEMBER 23, 2015
    [Marketo] 5 Mistakes You Need to Avoid When Marketing IT Solutions
    According to Marketo , “companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.”. No one said that tech marketing was easy. After all, you’re trying to reach IT leaders — some of the busiest people on the earth. Not only that, other companies are hot on their trails too. Where are marketers going wrong?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Marketo] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    Trending and Cutting-Edge Digital Marketing Strategies You Need to Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It works.
  • JUNTA 42  |  SATURDAY, NOVEMBER 21, 2015
    [Marketo] This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
    Check out Marketo’s newest e-book to learn a tried-and-true process for tracking your content’s ROI and justifying spend. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, another pundit is hating on native advertising , but it’s not clear what he’s asking us to do instead.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Marketo] Lessons from Adele: How to Take Your Customers Along with You to the Other Side
    Lessons from Adele: How to Take Your Customers Along with You to the Other Side was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Lessons from Adele: How to Take Your Customers Along with You to the Other Side appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Marketo] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. This is very similar to the ‘copy – paste’ function in Microsoft Word.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketo] Live Streaming: How to Extend the Moment Beyond Now
    Drop in a form from Marketo, Eloqua or your favourite marketing automation platform, or create one with Vidyard’s event builder. There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketo] 3 Ways for B2B Marketers to Invest in Customer Retention
    Ways for B2B Marketers to Invest in Customer Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for B2B Marketers to Invest in Customer Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increase your wealth of customers. Quite a lot.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Marketo] [Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage
    Author: Brian Glover The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home to Kansas. That’s the great thing about great journeys– anything can happen.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketo] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Join the Big League: 7 Reasons to Go Digital with Your Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Join the Big League: 7 Reasons to Go Digital with Your Advertising appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Dove would have spent $4.5
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketo] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Join the Big League: 7 Reasons to Go Digital with Your Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Join the Big League: 7 Reasons to Go Digital with Your Advertising appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Dove would have spent $4.5
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Marketo] This Week in Content Marketing: Content Creation Plummeting on Facebook
    In this e-book from Marketo , you will learn to leverage the resources you already have to create the content needed to fuel demand. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example of the week from Interface Age magazine. million U.S.
  • CAPTORA  |  FRIDAY, NOVEMBER 13, 2015
    [Marketo] What is Next-Generation SaaS, and Why Do You Need It?
    The benefits of traditional SaaS technologies — higher adoption rates, lower cost of entry, easy upgrades, work anywhere capabilities, to name a few — are well articulated by Salesforce, Marketo, Workday, ServiceNow, SuccessFactors (SAP) and Taleo (Oracle), to name a few. Benefits of Next-Generation SaaS . Davenport and D.J.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Marketo] How to Build an All-Star Mobile Force
    How to Build an All-Star Mobile Force was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Build an All-Star Mobile Force appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s just the how that is evolving. So, how do you get started in the mobile space?
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [Marketo] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    Cedexis discovered that 60% of leads that Marketo was saying were direct traffic were actually coming from some other referral source. For example, after using Bizible, Cedexis discovered that 60% of leads that Marketo was saying were direct traffic were actually coming from some other referral source. Decreasing Direct Traffic.
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Marketo] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Live streaming is now a popular tool across enterprises. About Vidyard. Phone: (226) 220-5351.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Marketo] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketo] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    Marketo is a great example. As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience. With With more options than ever, the evaluation process takes a lot of your time, and your colleagues’ and vendors’ time. Where do you start? Utilize your LinkedIn network? Ask a question on Quora? 
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketo] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post It’s Time to Charge Up Your Laser Guns for Digital ABM! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, what’s changed? For one, the playing field is now largely digital. The Evolution of ABM.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [Marketo] 6 Key Lessons that Will Change How You Market in 2016
    So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes. Yes, that’s a 16x multiplier.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Marketo] Why Marketers Are the New Wingmen
    Why Marketers Are the New Wingmen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketers Are the New Wingmen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. different perspective. How do you prefer to be reached? What will get your attention?
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