• MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Marketo] Financial Advisors Need to Get Personal or It’ll Cost Them
    Financial Advisors Need to Get Personal or It’ll Cost Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Financial Advisors Need to Get Personal or It’ll Cost Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Impact to Marketers. Scoring.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Fuel Marketing Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate marketing pipeline growth while reducing Customer Acquisition Cost. ToFu CAC infographic MarketoInterested in learning more? Schedule a meeting today !
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Captora and Marketo: Fueling Your Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate pipeline growth while reducing Customer Acquisition Cost. The post Captora and Marketo: Fueling Your Pipeline Success appeared first on Captora Blog.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Marketo] 4 Ways to Make Your Mobile Marketing Stand Out
    Ways to Make Your Mobile Marketing Stand Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Okay, I might have stretched the truth there. Offer Choices.
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Marketo] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    Doesn't have quite the same ring to it, but team SalesPredict is excited to be participating in two important industry events next month: Marketo's Marketing Nation Summit and SiriusDecisions 2016 Summit. Marketo Marketing Nation Summit | Booth #821 May 9-12, 2016 | MGM Grand | Las Vegas, NV | #MKTGnation. Will we see you there?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Marketo] 10 Ways to Engage Your Audience with Interactive Content
    10 Ways to Engage Your Audience with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Ways to Engage Your Audience with Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why interactive? And a lengthy chart?
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Marketo] Why Digital Marketers Have an Advantage in Resume Writing
    For instance, you can’t assume that by having Marketo on your resume the robot or recruiter will know that means you have Marketing Automation experience. This advantage comes from the fact that principles vital in digital marketing are also vital in resume writing. It is vital you have a strong content strategy for your resume.  Careers
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2016
    [Marketo] Teradata Sells Its Marketing Applications Business for $90 Million
    This compares with Marketo stock selling at roughly 5x revenue ($1 billion market cap on $200 million revenue). It’s true that Teradata lost $45 million on the marketing applications business last year, but that’s still less on a percentage basis than Marketo’s loss of $71 million. That was what had been rumored.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketo] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Why Marketing Automation is the Key to Sharing Strategic Insights with Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketing Automation is the Key to Sharing Strategic Insights with Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Marketo] 15 best Big Data companies and why they stand out
    The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR. CLOUDERA.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Marketo] 3 Key Takeaways from Social Media Marketing World
    If so, I’d love to hear them in the comments below! 3 Key Takeaways from Social Media Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Key Takeaways from Social Media Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Marketo] 4 Ways to Make Your Video Content More Measurable
    Ways to Make Your Video Content More Measurable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Video Content More Measurable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Attract . Engage . But how do you prove it? Convert. Delight.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Marketo] Why Knowledge of This Might Be All the Power You Need for Better Leads
    Webinar: How to Rev Up Your Revenue Engine by Adding Video Data to Marketo. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !). This type of knowledge is like TOP TIER® gasoline with 10% ethanol.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Marketo] [Ebook] Get Your Marketing Ready for the Summer
    Ebook] Get Your Marketing Ready for the Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that highlights a huge opportunity for marketers. Holidays.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Marketo] Managing Content Marketing: My Life Before and After Kapost
    By integrating Kapost with our marketing automation software (Marketo) and CRM (Salesforce), I can take a look at how specific pieces of content perform. If you stepped into my home at any given time, you would inevitably see a relatively tidy, clean space with lots of natural light and all new furniture. But, it’s clean. The Mess.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Digital Marketing 2016: Top 100 Influencers and Brands
    marketo. Marketo. The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. That’s all!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Potential. The Payoff.
  • JUNTA 42  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] 4 Things Effective Enterprise Marketers Get Right [Exclusive Research]
    Today we release B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America sponsored by Marketo. Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has focused on a specific vertical. Clarity: Get on the same page. Just … wow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Marketo] How to Match Your Content Strategy with the Buyer’s Journey
    Here are some examples of content designed to support the “Ready to Buy” stage: Marketo Services and Support. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. The B2B content consumption stats are out there. Stage 1: Brand Awareness. HubSpot Pricing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Marketo] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Marketing example:  Our marketing team recently leveraged eight partners to help drive over 1,000 registrants to a Marketo-hosted webinar. Marketo recently built a task force with an agency that has unique expertise in a specific industry. Author: Sam Harkness Want to close 20 consecutive quarters on plan? Moneyball Marketing.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Marketo] How Brands Can Create Lasting Relationships on Social Media
    How Brands Can Create Lasting Relationships on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Brands Can Create Lasting Relationships on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And with 78% of the U.S. Show Up.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Marketo] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Heat Things Up: 3 Ways to Re-engage Cold Subscribers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Heat Things Up: 3 Ways to Re-engage Cold Subscribers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But this isn’t necessarily true. Too expensive?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. About Infer. Additional Resources.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Marketo] 4 Reasons Why Marketing Automation Fails
    At Marketo, avoiding these pitfalls are some of the fundamentals of effective marketing. Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Marketo] 3 Important Elements of a Customer Case Study
    Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. For example, if your solution is integrated into Marketo , explain how these different solutions synced together to solve a problem. 2. Tell a Story About Your Solution. Back Up Your Claims.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Marketo] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Marketo] 3 Viral Marketing Campaigns That Are Worth the Catch
    Viral Marketing Campaigns That Are Worth the Catch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Viral Marketing Campaigns That Are Worth the Catch appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That free trial of Netflix you signed up for?
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Marketo] The buzz around account-based marketing at MarTech
    Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson. Modern Marketing b2
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Marketo] 7 Simple Steps for a Solid SEO Strategy
    Simple Steps for a Solid SEO Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Simple Steps for a Solid SEO Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Pretty exciting, right? You’re not a SEO guru. The panic sets in. Hold on!
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketo] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketo. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
  • CINTELL  |  THURSDAY, APRIL 7, 2016
    [Marketo] How Marketers Use Data to Develop Personas
    Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. As it relates to buyer personas, the study uncovered some key insights as to how marketers are using their database today with buyer personas.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Inquire about sales intelligence tools like Marketo Sales Insights that live natively within your CRM. Lead Scoring. Asset Scoring. Behavior Scoring. Interest Scoring.
  • SNAPAPP  |  WEDNESDAY, APRIL 6, 2016
    [Marketo] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketo. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. . Content Research.
  • SNAPAPP  |  WEDNESDAY, APRIL 6, 2016
    [Marketo] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketo. Marketo. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Because of these advantages, there’s been a tremendous boom in the martech landscape recently – some would even say to an overwhelming extent. Content Research. Google Drive Research.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Marketo] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    report out today from The Economist Intelligence Unit (EIU), sponsored by Marketo, shows just how much our world is shifting. Marketo turned to the EIU to help with the answer. Like I always say, marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Marketo] 5 major themes from MarTech with big implications for marketing
    Even all of the major platform vendors who joined me for a fireside chat — Google, Marketo, Oracle, and Salesforce — acknowledged that multi-vendor marketing tech stacks were the reality of the market. It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event.
  • DISCOVERORG  |  TUESDAY, APRIL 5, 2016
    [Marketo] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    Alternatively, if I know that they are leveraging a technology that my product or our service works well with – for example at DiscoverOrg if I know that a company is using Salesforce and Marketo – then I know that I’m going to talk to them about our Salesforce Integrations, our Marketo Connector, and Web Hooks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Marketo] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Achieving AIDA to ABC. nterest. ecision.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Marketo] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Engagement Marketing Lessons from Successful Video Bloggers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Engagement Marketing Lessons from Successful Video Bloggers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. More than you might think. Treatment.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. However, a downside is that neither Salesforce or Marketo can create a lead out of an anonymous site visitor. This is the third post in our profile management blog series. Profiles in Action.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2016
    [Marketo] [Slide Deck] 10 Famous Marketing Quotes to Live By
    Flip through this slide deck as we shine a light on 10 famous marketing quotes from iconic figures that still ring true for marketers to this day: 10 Famous Marketing Quotes To Live By from Marketo. Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2016
    [Marketo] Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy
    Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. hate them!”). Yes, typos happen. Do it.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. Marketo) and the CRM (e.g.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. It’s been an exciting couple of months at Infer — from product announcements and company updates to industry insights and best practices, we’ve had a lot to talk about. In the News
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Marketo] Where Your Customers Go, Your Budget Should Follow
    Where Your Customers Go, Your Budget Should Follow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Your Customers Go, Your Budget Should Follow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s about time. Point-to-Point Engagement?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Marketo] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. This coordination includes both gathering data from multiple sources and sending messages through other systems. What the heck does that last sentence mean? Listen closely: It’s new. It’s bright.
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Marketo] ANNUITAS Named Finalist for Marketo Revvie Award
    ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. The post ANNUITAS Named Finalist for Marketo Revvie Award appeared first on ANNUITAS.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Marketo] The Case for Predictive Marketing Automation: Account-Based Marketing
    To take a deeper look check out our webinar with Heidi Bullock, Marketo’s VP of Demand Generation – Predictive Intelligence & Marketing Automation: Making ABM Work. To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. .
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Marketo] Understanding the Relationship Between SEO and SlideShare
    It even has the ability to integrate with marketing automation software such as Marketo. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. SlideShare 101  . Links. Lead Generation.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Marketo] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2016
    [Marketo] [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
    Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Marketo] 9 Proven Ways to Increase Webinar Response
    Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Marketo] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Marketo] Content’s Role in an Account-Based Marketing World
    For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Marketo] 3 Ways to Navigate the MarTech Landscape
    Ways to Navigate the MarTech Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Navigate the MarTech Landscape appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. love it! Look at all of these new companies with interesting new offerings.
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] This Week in Mingled Marketing: Using Marketo’s Ad Bridge for Personalized Marketing
    Though this is a difficult prospect, especially when it comes to cross-channel strategies, Marketo’s AdBridge allows marketers to streamline communications and bring channel specific data together to form a consistent message. Jeff & Jon: How does Marketo play a role in creating more personalized messaging? Blog Feed
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Marketo] Power to the Publishers: Content Is Going Full Throttle
    As a content marketer at Marketo, I admit that I am a little biased when it comes to preaching the value of content, but don’t just take my word for it. Author: Elaine Ip Anywhere you look, it’s likely that you’ll see an ad—whether it’s on your computer, on a mobile app, or on TV. this year, according to eMarketer. There’s Data Behind It.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 22, 2016
    [Marketo] Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure
    Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Marketo] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Marketo] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many. If you are one of the patrons who jumped on the attribution train early, how do you get others on board and how do you implement a strategy at your organization? Strategy. The first step to any endeavor, is creating a plan. Process.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Marketo] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Marketo] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Spring Forward: Jumpstart Your SMS Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Spring Forward: Jumpstart Your SMS Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Comply with the Laws. In the U.S.,
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2016
    [Marketo] 4 Ways You Can Scale with Your Marketing Programs
    started at Marketo when our marketing team was relatively small, and since then we have more than doubled. At Marketo, to gain insight into how we could grow our virtual event from 9,000 attendees to over 20,000 attendees, we put together a focus group of people with varying degrees of knowledge about what a virtual event was.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Are You Part of the Predictive Lead Gen Generation?
    The IKO System makes this particularly easy: one click integrates you with Salesforce, Marketo, or Hubspot. Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails. At some point in the life of your business, you have said to yourself, “Isn’t there a better way?!”. Making a Change. Your Sales Team.
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Marketo] Hacking Marketing Interview with Scott Brinker (video)
    He showed side-by-side these Marketo screenshots of configuring a nurture campaign and then on the other side, some pseudo code, some program symbols, and these two things were logically equivalent. Check out the video or read the transcript below and get an insight into hacking marketing straight from Chief MarTec himself. Right, Scott?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Marketo] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Marketo] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Marketo] [Ebook] Scoring Big with Fan Engagement
    Ebook] Scoring Big with Fan Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Scoring Big with Fan Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Renata Bell The sports industry is no stranger to technology.
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Marketo] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like  Marketo ,  Oracle Eloqua , and  Salesforce  recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! .
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketo] 7 Questions to Ask Before Launching a B2B Referral Program
    And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. Is your product referral worthy? Which customers should you target?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 11, 2016
    [Marketo] Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes
    Marketo Sales Insight for lead information and sales and marketing alignment. For example, training on how to use your sales intelligence tool (here, we use Marketo Sales Insight). Filled with animation, music, and education, Schoolhouse Rock  covered topics like grammar, science, economics, civics, and more. You got it—knowledge!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 10, 2016
    [Marketo] Marketing’s True North: Align Your Marketing Around Your Mission
    Marketing’s True North: Align Your Marketing Around Your Mission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing’s True North: Align Your Marketing Around Your Mission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Send out surveys.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Marketo] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s where web personalization comes in.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2016
    [Marketo] [Infographic] The Marketer’s Guide to Making the Most of SXSW
    SXSW even has a Convergence Program devoted to exploring the inter-relatedness between seemingly distinct categories—for example, Marketo’s panel on MarTech and Sports  about how marketing technology is transforming the sports industry. SXSW was born in 1987 exclusively as the Music Conference & Festival. Infographic b2b Consumer
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Marketo] The Convergence of MarTech and AdTech Platforms
    Marketing Automation systems such as Marketo, Eloqua sit on top of CRM platforms and allow customers to scale and organize the customer’s ability to nurture leads. Display Advertising, Video Advertising. Over the past few years, the marketing technology ecosystem has been going through a similar kind of evolution.
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Marketo] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In a recent webinar with Leadspace, Jon Miller, the co-founder of Marketo and Engagio, stated that Marketing talks about people while Sales talks about accounts. As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Coverage. What metrics determine success? Awareness.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Marketo] Does Profile Management Require Predictive Scoring?
    These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. This is the second post in our profile management blog series. Profile Builder (PB).
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2016
    [Marketo] How to Start Your Enterprise Marketing Journey in 4 Simple Steps
    An example of this at Marketo would be accounts that engage with the Gartner Magic Quadrant report that we send, which is a late-stage asset. At Marketo, we like to think of marketing as air coverage and sales as the ground attack team. It’s Identify accounts that have already engaged with your company. Modern Marketing b2b
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Marketo] How Facebook Instant Articles Could Change the Game for Content Marketing
    How Facebook Instant Articles Could Change the Game for Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Instant Articles Could Change the Game for Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Marketo] 5 Ways to Speed Up Your Content Editorial Process
    Ways to Speed Up Your Content Editorial Process was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Speed Up Your Content Editorial Process appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But content takes time to produce and get out into the world.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Marketo] 4 Account-Based Marketing Lessons from the Field
    At the center of the technology stack are marketing automation platforms, like Marketo, that track account insights and engagement, and enable companies to create personalized relationships with their buyers. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? The Funnel Must Be Flipped.
  • SNAPAPP  |  TUESDAY, MARCH 1, 2016
    [Marketo] Making the Best of Your (Advo)Camp Experience!
    ” You would never go to Marketo Summit or Oracle’s Modern Marketing Experience and see Hubspot and Pardot exhibiting… what gives, Mark? Influitive’s Advocamp begins on March 7th and SnapApp couldn’t be more excited to see what they have in store for us this year. Here are my 3 Tips for surviving camp next week!
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketo] Content Strategy Lessons from 2 Big, Successful Companies
    This recalls stats I’ve seen about forward-thinking companies investing large percentages of their annual revenue in marketing (Marketo and Salesforce being in the vanguard). “Hit me over the head. Remember, I don’t know what I’m doing.” ” “I look for a good agency to make me a recommendation.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketo] Content Strategy Lessons from 2 Big, Successful Companies
    This recalls stats I’ve seen about forward-thinking companies investing large percentages of their annual revenue in marketing (Marketo and Salesforce being in the vanguard). “Hit me over the head. Remember, I don’t know what I’m doing.” ” “I look for a good agency to make me a recommendation.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Marketo] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    How to Use Community Forums to Fuel Your Audience Engagement Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Community Forums to Fuel Your Audience Engagement Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yahoo!:
  • SNAPAPP  |  MONDAY, FEBRUARY 29, 2016
    [Marketo] Making the Best of Your (Advo)Camp Experience!
    You would never go to Marketo Summit or Oracle’s Modern Marketing Experience and see Hubspot and Pardot exhibiting… what gives, Mark? . Influitive’s  Advocamp begins  on March 7th and SnapApp couldn’t be more excited to see what they have in store for us this year. Here are my 3 Tips for surviving camp next week! . Which leads to #3… .
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Marketo] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Marketo] The Content Standard: How We Transformed from Content Marketers to Editors
    We use Marketo for this, and while it sounds like an ROI benefit, it has editorial gains as well. For example, we’ve learned how to format articles for higher lead generation by analyzing the data coming into our Marketo instance. I remember my reaction the first time Skyword tried to recruit me from my last job. The Result.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Marketo] Four Priorities for Hiring an A+ Marketing Team
    Today, marketing leaders are faced with pipeline and revenue targets that are outpacing their budgets. Hiring more people doesn’t necessarily solve the problem and is not scalable. So how does a VP of Marketing build efficiencies to meet aggressive growth goals? Start with a philosophy and structure the team to support company goals. are authentic.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketo] 3 Ways to Keep Your MarTech Stack Tidy
    Ways to Keep Your MarTech Stack Tidy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Keep Your MarTech Stack Tidy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ed King Does your MarTech stack look like your kitchen drawer? If
  • CAPTORA  |  THURSDAY, FEBRUARY 25, 2016
    [Marketo] This Week in Growth Marketing: Twitter Roundup
    Marketo (@marketo) February 24, 2016. We get it: It’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday — by the tweets. Read on for the stories digital marketers can’t afford to miss: The biggest news this week?
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketo] Content Strategy Before Technology Acquisition
    It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Stay with me here!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Marketo] [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of
    Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 5 Consumer Marketing Reports That Derek Zoolander Would Be Proud Of appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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