• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Marketo] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Marketo] Why You Need an Editorial Calendar for Social
    At Marketo, all stakeholder have access to our social editorial calendars. At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Social Media
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Marketo] The Importance of Personalization in BtoB Marketing today
    This has been a popular topic on both the Marketo and Hubspot blog. If you can afford Hubspot or Marketo, great. 'Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Read it here.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Marketo] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Seth Lieberman Many marketers feel like the engine is always running. You probably already know about leveraging your marketing automation with interactive content.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketo] Is Marketing Automation Right for Every Company?
    B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner 'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Marketo] 10 Blogs to Bookmark: Social Marketing Edition
    10 Blogs to Bookmark: Social Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. We Are Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Marketing Engines as a Game-Changing Strategic Advantage
    'As marketing engines replace marketing campaigns , thanks to ongoing advances in digital marketing, marketing engines offer smart SaaS companies a way to scale revenues faster while also widening margins. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools. Now what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? Have fun! b)  Of course!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Marketo] 3 Ways to Justify Your Event Spend
    Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. 2) Basic Event Metrics. 3) Revenue Attribution. In Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Marketo] The Essential 8: Marketing Reports You Need
    Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Marketo] How to get Started with Marketing – Step 2 – Content Marketing
    I suggest if you don’t have a process in mind, you use the one found in our great white paper, How to Find New Customers , originally sponsored by Marketo. 'If you read the earlier post on the importance of understanding your buyers using buyer personas  then you are well on your way to getting started with marketing. Have Problem.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Marketo] Intermediate Techniques to Build a Better Email Marketing Campaign
    The best fit will depend on your firm’s specific needs, but some of the most popular choices include: Marketo. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. HubSpot. Eloqua.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Marketo] Why Marketing Operations is the Heart of your Marketing Team
    'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. In my previous role, I’d handled marketing operations and demand generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Marketo] How (and Why) to Personalize Content on the Web
    To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Attributes.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Marketo] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Clever, no?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Marketo] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.
  • ENGAGE  |  MONDAY, AUGUST 11, 2014
    [Marketo] This Week in Content: How Time Flies
    Writer Lee Odden reaches out to marketing experts at major brands such as Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn for their take on the year ahead. 'This weeks round-up offers a look into the not-too-distant future with trends and predictions for digital and content marketing for the year ahead. An Expert View. AdAge.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Marketo] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    good example of a company who has embraced the new importance of marketing is the fast-growing and now public marketing automation company Marketo. Marketo believed marketing is much more important than sales. In fact, at Marketo, to hire a salesperson requires the approval of marketing. Let’s look at a past example. Summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Marketo] 5 Ways to Redefine and Retell your Brand’s Story
    Ways to Redefine and Retell your Brand’s Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1. Be Precise.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Marketo] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    According to Marketo, 80% of leads generated by marketing are ignored by sales. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Marketo] The Lowdown on Native Advertising
    The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Basically it’s the “anti-ad”…as an ad. Deep Personalization.
  • FATHOM  |  MONDAY, AUGUST 4, 2014
    [Marketo] Laws of Marketing Power: Plan All the Way to the End
    By having a clear vision through the sales pipeline, they become, to paraphrase Marketo CEO Phil Fernandez, players at the revenue table , as opposed to pawns. '“The ending is everything.” ” –Robert Greene,  48 Laws of Power. and W hat’s the return on this investment ? By setting a revenue target (i.e.,
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 4, 2014
    [Marketo] Marketing in Higher Ed: How to Improve Your Grades
    Marketing in Higher Ed: How to Improve Your Grades was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon. Grade Your Marketing. Can you develop and execute campaigns on your own?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Marketo] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The company has been laser focused on building an excellent product with rich features and functionality, and they’re now using Marketo to develop their communication, lifecycle marketing, and messaging programs. Marketo LaunchPoint partner Kahuna works with thredUp , an eCommerce company who buys and sells “practically new” clothing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Marketo] Lessons on Locations From Our New Atlanta Office
    'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Marketo] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Marketo has an excellent template that covers almost all of the bases, and you can find it as an Excel file here. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room. Why video should be part of the MAP consideration.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketo] Pin for the Win: How to Market Your Brand on Pinterest
    Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. Why Pinterest? But what sets Pinterest apart from Facebook and Twitter?
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Marketo] 4 Ways to Invest in Your Marketing Career
    Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. Engage on LinkedIn, or tap into the Marketo community. Take a Class. Wish you were more comfortable with public speaking?
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Marketo] Follow Up – My 2014 Content Marketing Predictions
    ” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. One more quick thing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Marketo] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Marketo] Marketo Goes to College
    Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Marketo] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Marketo] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Marketo] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Marketo] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    'Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint. Press Releases
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Marketo] 5 Reasons to Invest in Interactive Content
    Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. have no idea.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Marketo] Don’t Make Marketing Decisions Based on Bad Data
    When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Marketo] Survey: How to Get the Most Out of Brand Advocates
    Unlike those consumer programs, however, self-branded B2B loyalty programs, such as Marketo’s Champion program or Act-On’s ALUV program , can be very successful. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. Social recognition (e.g., Conclusion.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Marketo] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    ClearFit also works with Marketo, giving us a great opportunity to show two complementary applications back-to-back, and teach attendees some awesome email marketing tips in the process. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Maybe.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Marketo] How to Double Your Marketing Team…WITHOUT New Hires
    How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Here’s how it saved my team major hours: Deduping.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Marketo] 10 Blogs to Bookmark: Content Marketing Edition
    10 Blogs to Bookmark: Content Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Up first? Ann Handley. Copyblogger.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Marketo] An Introduction to the Elements of Responsive Design for A/E/C Websites
    See the two screenshots below of Marketo’s homepage. Marketo does a great job of simplifying their homepage to be suitable for a mobile version, still including the most important elements. 'Even as great many A/E/C firms embrace online marketing , more are neglecting an important component of their presence on the web.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Marketo] [Report] What Does Demand Generation Mean to You?
    At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by which our performance as a marketing function is measured. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But what do you think?
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Marketo] The 3-Step Guide to Better Blogging
    At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. At Marketo, we operate under the theory that no one knows more about implementation than our consultants , for example, and no one knows more about our nurture programs than the guy who built it.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [Marketo] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    Marketo is talking about it too. Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Marketo] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Ways to Increase Revenue and Engagement with Mobile Apps was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively. Key Takeaways.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Marketo] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Most marketing automation software solutions, such as HubSpot, InfusionSoft, Ontraport, Pardot, and Marketo, include the following features and many more: Email Marketing. 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Marketo] Real Marketer Stories: What Makes a Great Marketer?
    'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our  own  marketing department. Tweet to us  @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But my favorite thing about marketers? Curious about their answers?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Marketo] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    The World Cup of Marketing Part 2: Volkswagen vs. Hyundai was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4 networks to date. Quick Look at the Facts. Advertising.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Marketo] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs. a recent asset Marketo created about visual content marketing. To find out, I ran an analysis in Marketo, looking at a specific email send that included the asset as an offer.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Marketo] The Marketing Nation Roadshow [Interactive Map]
    The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! To find a Roadshow near you, check out our interactive map below. Event Marketing
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Marketo] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. 'As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Marketo] 6 Ways to Make Social Measurable
    Take a look at the screenshot below, which shows a page from Marketo’s website. Platforms like Marketo can give you even more valuable metrics, such as: Total profiles sign-ins : the number of people who sign into their account directly rom your social application. But how can you measure your social marketing ? Campaign Visits.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Marketo] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    Below are 6 immediate ways to get started: Set up interesting moments in your Marketo Instance. Or, at very least, take a look at the Marketo Sales Insights “Interesting Moments” tab in your Salesforce instance before you reach out to a lead or prospect. Outbound marketing – What is that, you ask? Pay Attention to Activity Alerts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Marketo] The 4 Things Digital Marketers are Missing
    The 4 Things Digital Marketers are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. ROI-Driven Metrics. However, it is possible to measure too much. How do you improve each step?
  • FATHOM  |  MONDAY, JUNE 30, 2014
    [Marketo] Content Strategy, ROI & Staffing: Is Your Marketing Job Secure?
    can’t help but pair this stat with another one I discovered recently: 28% of marketers believe they understand the ROI of their content (via  Marketo ). 'A recent report from The Creative Group shows 73% of U.S. Alternative plans for the 2nd half of 2014 include: 12%: Expand staff. 12%: Freeze hiring. 3%: Reduce staff.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 30, 2014
    [Marketo] [IT Best Practices] Finding the Right Marketing Solution
    IT Best Practices] Finding the Right Marketing Solution was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. The first step is to simply communicate and ask questions.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Marketo] Terry Forsey Consulting Builds Business with Marketing Automation
    They looked at a number of other alternatives, including Marketo, but found what that company touted as a “small business edition” was in fact just a stripped-down version of their enterprise platform. 'Editor’s note: We love success stories, especially those involving marketing automation. This was great, but it also raised a problem.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Marketo] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. 'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. This model can score new leads and classify existing opportunities in the sales pipeline.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Marketo] The World Cup of Marketing Part 1: Nike Vs. Adidas
    'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. Here at Marketo, we’re keeping a close eye on some of the brands duking it out for World Cup marketing supremacy. Will more shoes/beverages/electronics be sold? billion from marketing rights.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Marketo] Be Relevant or Die: The New Nature of Nurture
    Be Relevant or Die: The New Nature of Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth? Relevance is the New Game in Town.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 25, 2014
    [Marketo] 4 simple truths about content marketing re-imagined
    While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. 'Content marketing is still a new field, and it remains dynamic and evolving. Content is king. But what are the downsides? Good luck!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Marketo] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. On Topic. Easy to Understand. Unique to Your Brand. Social Medi
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Marketo] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Companies that excel in aligned lead nurturing reduce the percent of marketing-generated leads ignored by sales ( from as high as 80% to as low as 25% ) (Source: Marketo) Tweet This Stat. 'Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 24, 2014
    [Marketo] Navigating the Global Digital Ad Landscape [Infographic]
    At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Marketo] What Content Marketing ROI and a Beach in Fiji Have in Common
    To learn more about how to optimize your content experience for lead generation, join us on Wednesday, June 25th for a joint webinar with Marketo and Uberflip: Why Content Marketing Automation is Your New Best Friend (With Benefits). 'Author: Hana Abaza Any marketer worth her salt is results driven. Make It Visual & Responsive.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 20, 2014
    [Marketo] TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?
    'Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 20, 2014
    [Marketo] How Marketers Can Learn to Speak “IT”
    How Marketers Can Learn to Speak “IT” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. thought of myself as the technology sheriff. policed the policies. secured the security. Take a look at this cartoon.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Marketo] Facebook Stats that Every Social Marketer Should Know
    Facebook Stats that Every Social Marketer Should Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones With over 1.23 Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving. Social Media
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Marketo] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Marketo] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Marketo] How to Nurture Contacts Beyond the Inbox
    Finalists for the award included Marketo, Adobe Campaigns, and Bronto Software. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. He has a background in both marketing and sales with several San Francisco start-ups. Lead Nurturing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Marketo] Putting it to the Test: Never “Redesign” Your Website Again
    Putting it to the Test: Never “Redesign” Your Website Again was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? The bonus?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 12, 2014
    [Marketo] Social is Coming: If Social Networks Played the Game of Thrones [Infographic]
    'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a  lot  can happen in a single night of viewing (Red Wedding, anyone?). If you’re marketing on social , the rises and falls to power on  Game of Thrones  are all-too familiar. Infographic Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketo] The Future of Digital Marketing is Already Here
    The Future of Digital Marketing is Already Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. Create engaging experiences tied together across channels and time at scale. ITjsb22-EwQ&feature=kp.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Marketo] Mobile Experiences Have a Long Way to Go…How’s Yours?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. My Convenience Affects Your Bottom Line. lot, right? Now amplify that by 10. Seamless Experiences.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Marketo] IT…Marketing’s Friend, or Foe?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez So is the IT department a friend of the marketer, or not? ” At some point – this has to change. Make security inherent and transparent to the user experience. IT needs to be nimble. They need to evolve. Modern Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Marketo] Why Sports Websites Don’t Get Me: An Open Letter
    Why Sports Websites Don’t Get Me: An Open Letter was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A You are the first websites that I visit in the morning and the last websites I check at night. I m devoted. That hurts. Don’t.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 5, 2014
    [Marketo] 5 Tips For Supercharging Your Marketo Campaigns
    'Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Marketo] On Amy Adams, or, Why You Must Post Blogs You Hate
    On Amy Adams, or, Why You Must Post Blogs You Hate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. count myself in this group, by the way. They find her flat and dull.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Marketo] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations. Multimedia.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Marketo] 4 Ways to Make Your Virtual Events Go Off Without A Hitch
    Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. Create a Sponsor Prospectus . Think again. Event Marketing
  • MODERN B2B MARKETING  |  MONDAY, JUNE 2, 2014
    [Marketo] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness. If you’re a regular reader of the Marketo blog or any other sources of marketing content, the concept of lead scoring is also not new.  Taste of Being A 10X Marketer. Lead Scoring
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Marketo] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    At Marketo, we actually recommend sending these kinds of emails – often, the shopper just needs a gentle nudge. If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails. No free shipping! Annoying right?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Marketo] 4 Reporting Features You NEED in Marketing Automation
    By scoring pieces of content, using a score like Marketo’s Engagement Score , we will have a much better perspective on the outcomes of our campaigns. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Program Investment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Marketo] The Missing Link Between Media and Marketing
    Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). Integration between the two is a critical missing link.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Marketo] The Best Example of a Human Email…EVER.
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. think.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Marketo] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
    For example, at Marketo we have a dedicated developer to help us with any website related projects. Forget ‘The Bachelorette’: IT + Marketing is the New Romance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Otherwise, marketers only approached IT when the situation was dire.
  • LEADERSHIP  |  TUESDAY, MAY 27, 2014
    [Marketo] CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs
    In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. The post CMO Spotlight: Jon Miller, VP Marketing, Marketo—4 Useful Tips for B2B Marketers and CMOs appeared first on LEADership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 23, 2014
    [Marketo] How One Organisation is Becoming More Customer-Focused – and How You Can Too
    How One Organisation is Becoming More Customer-Focused – and How You Can Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. The Marketing U-Turn.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 22, 2014
    [Marketo] The Heavy Hitters of Consumer Content Marketing
    The Heavy Hitters of Consumer Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things.  And as we know all too well,  creating compelling, engaging, original content marketing  is tough. Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Marketo] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    In Bluewolf’s new ebook with Marketo, Customer Obsessed Lifecycle Marketing , we outline three essential strategies for harnessing the power of customer advocates. 'Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Marketo] Confessions From Your Customer – Yes, Yours
    Confessions From Your Customer – Yes, Yours was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Letty Ernst I have a confession to make. abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare. Yes, conversations.
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Marketo] Missed Our Road to Success Virtual Event? Get the Recap Here!
    'Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 16, 2014
    [Marketo] Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]
    <a href="[link] alt="Facebook Acquisition Addiction Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Marketing Software by Marketo</a></small> Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy?
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Marketo] 9 Ways to Measure Content Marketing Success
    Instead, we recommend a hybrid content management/relationship management system like HubSpot , Marketo or Pardot , which makes it super easy to track each of your customers’ journey from their first visit to your website. 'Are you reaching your content marketing goals? We’ll clue you in on a little secret. Website Metrics. Time on site.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [Marketo] Why Best-of-Breed Marketing Solutions are Sweeter than Suite
    For example, Marketo’s customers benefit from a 100,000-member user community, the Marketing Nation, and the 250+ partners in our LaunchPoint ecosystem. Why Best-of-Breed Marketing Solutions are Sweeter than Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Streamlined, Repeatable Processes.
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