• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Marketo] 5 Steps to Kickstart Your Account-Based Marketing Program
    Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how do you get your foot in the door?
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Marketo] Tools and Tips for Outbound Sales Prospecting
    At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and  Marketo Sales Insight  application. We do everything with that in mind. In 2016, we added a 65% year-over-year growth in pipeline. Sales b2b
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] How to Build the Perfect B2B Social Media Strategy
    These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. Marketo promoted the most, with over two-thirds of paid content. If you take a look at the content that Marketo promoted, you’ll see that they promotely mostly links. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] MarTech: Top 100 Influencers and Brands
    marketo. Marketo. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS.
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Marketo] 12 Questions You Need to Ask Before Hiring an SEO Company
    12 Questions You Need to Ask Before Hiring an SEO Company was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 12 Questions You Need to Ask Before Hiring an SEO Company appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What metrics define “success” for you?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Marketo] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Content Marketing Lessons from Top Digital Marketing Blogs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Content Marketing Lessons from Top Digital Marketing Blogs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set Engagement Objectives.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketo] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketo] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Marketo] How to Create Powerful Customer Testimonials Using Video
    Take a look at this example of a customer testimonial video that Hed Hi created for Marketo: Hed Hi created this video in an interview style, making sure it had high production value that represented the Marketo brand well. Check out this testimonial that was created for Marketo. Smart companies create customer testimonials.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List. Author: Cassidy Milder Every growing organization has important thresholds to cross. Now that’s truly priceless.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Marketo] How to Plan Marketing Content Around Event Promotion
    In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker. Recapping the successes.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Marketo] 7 Things That Illustrate What Marketers Think About the Future of Technology
    To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. 50% of U.S.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] Alicia Folwarski: Unleashed
    native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! That’s right—she’s a triple threat! Albert Einstein.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Marketo] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Marketo] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. ViewedIt re-humanizes this type of business communication. Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Marketo] 9 Essential Tips for Researching Your Next Content Campaign
    Marketo. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. BuzzSumo.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Marketo] 6 Awesome Sales Call Conversation Starters
    What we like to do at Vidyard is use tools such as SalesLoft , Marketo , and Vidyard itself, to get a quick snapshot of each prospect’s journey, like what pages they have looked at on the website, which of your videos they have watched, and more. We do this because we know the struggle is real. Know the person and company on the other end.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Marketo] 4 Effective Methods to Increase Your Survey Response Rates
    Effective Methods to Increase Your Survey Response Rates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. When it comes to surveys, not necessarily.
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Marketo] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Our Marketing Ops group performed a major overhaul of our Marketo to Salesforce tracking system and deployed a cohesive view into marketing’s revenue contribution through the implementation of Full Circle Insights so that we could spend our efforts and money in the right places. I remember it so vividly that it’s crystal clear. Really?
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Marketo] 10 New Year’s Resolutions to Improve Customer Experience
    could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS). next year.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Marketo] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Theme.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Marketo] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Marketo] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. The thought provoking discussion follows. — What was the genesis behind the founding of MeritDerit? MeritDirect was founded in 2000, which as you know was a tumultuous time for businesses. 
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Marketo] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Marketo] 7 Ways to Generate Leads on Social Media
    Ways to Generate Leads on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Generate Leads on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Special Offers. Polls and Surveys. Refer-a-Friend. Discount Codes.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Marketo] 9 Essential Tips for Researching Your Next Content Campaign
    Marketo. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Marketo] The Email Marketing Superhero: ALT Tag
    Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketo] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)…. election?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketo] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen. With
  • INFER  |  FRIDAY, DECEMBER 30, 2016
    [Marketo] Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]
    proud 3x Marketo Champion, Jeff leads a team of Marketing Ops professionals at Quantcast. Episode Breakdown: Lessons learned from thousands of Marketo instances. Listen on Itunes Listen on Soundcloud Listen on Stitcher. The unique challenges of localization – generating content all around the world. Love what you hear?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Marketo] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Marketo] How the Right Marketing Automation Platform Saves You Time and Money
    When Keri Keeling, Vice President of Customer Success and Operations at Bluenose, began leading the company’s marketing efforts, she started out with Marketo, but soon found it fell short. inherited Marketo as our marketing automation platform, so that was the tool that was available to help me. TONY: What does Bluenose do?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Marketo] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    At Marketo, we have an organized matrix that pares down all behaviors with respect to different marketing channels and the success level attained, and it is always being updated and tweaked to accommodate for new marketing campaigns. Here are four ways that lead scoring can make you a smarter marketer: 1. Some of them include: Title.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Marketo] How to Leverage an Analytical Legal Strategy to Close More Deals
    Author: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? then by relevance. Relevance is king.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Marketo] Predictive Marketing: The Next Must-Have Technology for CMOs
    To understand which leads will convert to customers in the future, predictive tools have to pull data from a system of record like Salesforce, Microsoft Dynamics, Insightly, Marketo or HubSpot and identify the characteristics and behavior of prospects that closed. Predictive analytics is surging in popularity among marketing leaders.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Marketo] 6 Holiday Campaigns That Drive the Customer Journey
    Holiday Campaigns That Drive the Customer Journey was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Holiday Campaigns That Drive the Customer Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Awareness. Engagement. Conversion/Purchase. Growth.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Marketo] A 3-Point Health Check for Your Marketing Strategy
    3-Point Health Check for Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A 3-Point Health Check for Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Does a Healthy Strategy Look Like?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 23, 2016
    [Marketo] 3 Ways to Give Back Throughout the Year
    Team volunteering is big at Marketo; we have large-scale volunteer projects every summer for our Global Volunteer Month and at all of our company-wide meetings. At Marketo, we focus a lot of our time on skill-based volunteering. High school and college students from College Track joining Marketo for a resume building workshop. 3.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Marketo] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from  KlientBoost. We’re excited to partner with them to bring you fresh insights in a fun format. .
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Marketo] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Marketo. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more.  Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Copywriting. Blogging.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Marketo] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. You can also set them up to track Offline Conversions from your Marketo database , so you can see not only which ads acquire the most leads, but which ones drive the most sales/conversions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] KoMarketing Top B2B Marketing Blog Posts From 2016
    And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] How to Cultivate a Culture of Testing
    How to Cultivate a Culture of Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Cultivate a Culture of Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. We find that our best campaign strategies are gut-led but data informed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Marketo] How SMBs can get more leads through marketing automation
    Marketo. Marketo offer all kinds of useful features for businesses, such as email marketing, marketing automation, lead management and mobile marketing tools. By Lilach Bullock, {grow} Community Member. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. InfusionSoft.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 19, 2016
    [Marketo] 5 Considerations Before You Step Up Your MarTech Stack
    Considerations Before You Step Up Your MarTech Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Considerations Before You Step Up Your MarTech Stack appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nice-to-haves end up getting neglected. 2.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Marketo] 10 Must-Read B2B Marketing Blog Posts of 2016
    Ready, Set, Gold: 4 Skills that Marketers Need to Master” Marketo. With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Content Marketing Institute. Hubspot. ” . Kapost.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Marketo] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Like we hear often from the executives here at Marketo, it’s great to know who your customer base is, but true success is knowing what they’re doing and how their behaviors define their actions. Add to this the fact that you have one of the most distinct customers: young kids and teenagers. We don’t even know where to begin.”
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Marketo] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Marketo] Self-Promotion: 3 Ways to Do It Right
    For example, at Marketo, users can become a  Marketo Certified Expert , which supports their expert status through a technical assessment. Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. Self-Promotion is Self-Preservation. Get Others to Promote You.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Marketo] 6 Account-Based Marketing Insights from #FlipMyFunnel
    The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Author: Anastasia Pavlova Last week, I attended the  #FlipMyFunnel conference in Atlanta. The concept of a flipped funnel is simple. Prioritization.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Marketo] Can Your Brand Monetize Web Content Without Serving Ads?
    Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. A great content marketing strategy requires time, energy, and sometimes significant resources. What do you do? Think Beyond Ads.
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Marketo] The Rise of Account-Based Marketing, in 7 Charts
    Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. The top of that funnel is usually very wide. percent).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Marketo] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and  Salesforce.com. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Just to name a few. Here’s why.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Marketo] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. As Jon Miller, CEO of Engagio and former CMO of Marketo said at this past Marketo Summit, “In inbound, you don’t care which specific fish you catch, you just care ‘Did I catch enough fish?’… Enter ABM.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Marketo] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Ways to Bring Your Emails Back to Life with Dynamic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Bring Your Emails Back to Life with Dynamic Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. After all, with 215.3 Videos.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Marketo] Interesting Infographics: Create a Killer Social Media Strategy
    This infographic from Social Media Marketo breaks social media marketing down into 12 key steps that they say will help your business build a killer social media strategy. Let’s see what Social Media Marketo has to say: 12 Simple Steps for an Effective Social Media Strategy. billion active monthly users. Define target audience.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Marketo] Marketing Automation for Sales Development: An Essential for Revenue Success
    In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.  In this blog, I’ll share three key areas in which sales uses marketing automation for success: 1. Lead Scoring and Collaboration.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Marketo] 10 Trends That Defined Digital Marketing in 2016
    10 Trends That Defined Digital Marketing in 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Trends That Defined Digital Marketing in 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased Social Search Functionality. Real-Time Marketing.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Marketo] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Already available for Marketo and Oracle Eloqua , Infer’s behavior scoring uses the most advanced data mining in the industry to model every snapshot of a prospect’s behavior. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Glance Sales Intelligence Powers More Productive Conversations.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Marketo] 4 Secrets of Mobile Retention
    Secrets of Mobile Retention was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Secrets of Mobile Retention appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. These days, the dark reality of app retention isn’t much of a secret, but it’s important nonetheless.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Marketo] 2017 Marketing Predictions [Slide Deck]
    To get more details and insight on our 2017 Marketing Predictions , flip through the slide deck below to access our complete summary: 2017 Marketing Predictions—Marketo from Marketo. Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Marketo] Social media strategy leaders: Lisa Marcyes
    made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! 2. currently manage all of the social media marketing strategy for Marketo. One of our Marketo Champions launched a weekly Google hangout where they “talk shop.”
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Marketo] 6 Ways to Get Inspired to Create Content
    Last but not least is, of course, Marketo’s The Marketing Nation Summit where the best and the brightest come together to discuss best practices, the latest trends, technologies, and methodologies. A few other worthy events include: MarketingProf’s B2B Forum. You just need some fresh inspiration to get back on track. Look Around.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Marketo] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    What I find to be particularly interesting here is that the entire marketing automation category, including folks from Eloqua and Marketo, have all leveraged print books written by their executive team members to set the vision behind their entire content marketing strategies. This week’s show. What’s Next? Image source.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Marketo] How to Automate Your Account-Based Marketing Strategy
    How to Automate Your Account-Based Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Automate Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Audience Management for  Account-Based Marketing .
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Marketo] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    Marketo was one of the earliest champions of an open platform strategy , with their large LaunchPoint ISV ecosystem and an updated hub for developers. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketo] 31 Influencers to Follow in 2017: A Social Countdown
    31 Influencers to Follow in 2017: A Social Countdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 31 Influencers to Follow in 2017: A Social Countdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But let’s be honest, it also takes time.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketo] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Reasons Your B2B Marketing Reports Stink and How to Fix Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is data blank? Fill in the blanks.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketo] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Marketo] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    At Marketo, we work with our global demand generation teams to determine how we want to score based on demographics and behavior. One way we have done this at Marketo is by bumping up lead scores for those who fill out a “Contact Me” form. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation I’m cursed.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Marketo] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketo] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be  tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Marketo] 7 Ways to Improve Your Site’s SEO Game Today
    Ways to Improve Your Site’s SEO Game Today was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Improve Your Site’s SEO Game Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But good, modern SEO also takes time. Yesterday. Penguin 4.0
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] DIY Account-Based Plays in Three Easy Steps
    My example of an ABM campaign will be based out of Marketo. In this case, we used a smartlist in Marketo filtering on the “2nd demo” value to push the list into our campaign. We’ve reached peak ABM hype. And I agree that it’s time to start getting down to business and actually design ABM plays that can drive your business more revenue.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Marketo] How Your Content Marketing Can Get an Extra Lift From Influencers
    How Your Content Marketing Can Get an Extra Lift From Influencers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Your Content Marketing Can Get an Extra Lift From Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customers trust customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketo] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketo] More Content is Not Always Better – Wise Words from Chris Vandermarel
    really try to make sure that I’m a part of the online communities for technologies that we use, from Marketo to Eloqua to Engagio, and I make sure that I stay apprised of what’s going on there. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Let’s dig in! Blog Marketing Communications
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Marketo] 5 Quotes to Recharge Your Marketing
    Quotes to Recharge Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Quotes to Recharge Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Surprisingly, valuable marketing lessons are all around us. Most people never listen.”
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Marketo] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Marketo is a very effective data management tool. 
  • SNAPAPP  |  THURSDAY, NOVEMBER 17, 2016
    [Marketo] 19 Demand Generating Content Formats That Aren’t a PDF
    Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. 9. PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. Multimedia Game. Microsite. ROI Calculator. Video. Webinar.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Marketo] 4 Ways to Elevate Your Marketing with Great Content
    Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Put customers center-stage.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Marketo] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    Social Media Marketing Mistakes You Might Be Making and How to Avoid Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Marketo] 5 Ways to Scale Your ABM Strategy
    An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Marketo] Thoughts from Viewtopia 2016: Video Has Evolved
    But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 13, 2016
    [Marketo] 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech
    ”, he loaded the websites, social media accounts, and other online marketing content from 6 marketing cloud vendors — Adobe, Experian, IBM, Marketo, Oracle, and Salesforce — into IBM Watson and asked it to analyze their personalities. To answer the question, “Why Are All Marketing Clouds the Same?”, Marketing Software
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Marketo] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content. Finalists: Cisco, Marketo. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. Finalists: Philips, Elemica.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Marketo] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Marketo] 5 Steps to Optimizing a Lead Nurture Program
    Check out The Definitive Guide to Marketing Metrics & Analytics from Marketo via this gated page. Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. . You can thank us later. Determine benchmarks and success.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Marketo] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketo: 4 Spooky Errors that KILL Email Campaigns. scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Why is that? You can make a holiday splash during any holiday.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Marketo] The Evolution of the Customer Lifecycle
    At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. Why is it important? Different stages. New Model. Core Stages.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketo] Top Marketing Blogs You Should Be Reading
    Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Content is everywhere these days. MarketingProfs.
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