• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketo] Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way
    When we launch one of our big Definitive Guides at Marketo, we assign a dedicated project manager who is responsible for the promotion plan. Author: Peter Bell Running, in some ways, is a lot like content marketing. For one, I love running, I really do. I also like to research its benefits (or otherwise)–am I running too much or too little?
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Marketo] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    Companies like Marketo are leaders in marketing automation and help me do my job better than I ever thought I could. I’m always excited to attend the Marketing Nation Summit every spring to find out what’s next, they are definitely a leader in spearheading new ways of thinking and doing marketing. Super exciting stuff!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Marketo] 5 Brands That Won the U.S. Presidential Debate
    Presidential Debate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Brands That Won the U.S. Presidential Debate appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Missed the debate? Couldn’t care less? Want a good laugh? Pre-Debate. I’m a planner.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Marketo] What is Account-Based Marketing? Everything You Need to Know
    Companies with aligned sales and marketing teams are 67% better at closing deals and generate 208% more revenue from marketing efforts, according to Marketo and MarketingProfs respectively. Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Marketo] The 4 Things That All Well-Connected People Do
    One of my favorite people at Marketo (hi McKenzie!) The 4 Things That All Well-Connected People Do was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 4 Things That All Well-Connected People Do appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] How To Decide Whether Marketo RCA Is Right For You
    Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] The Hashtag That Could Tilt the Marketing Automation World
    They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Once the article goes through a workflow you designate, it is sent to Marketo and is ready for dissemination. would come up with powerful data—but only after hours and hours of research. Lead Reports.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketo] 3 Core Functionalities for Multi-Channel Marketing
    Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. through SMS text, email, and even direct mail).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Marketo] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketo] How to Create Content for Your ABM Strategy [Infographic]
    If you’re interested in an account-based marketing strategy or solution check out, our now available,  Marketo ABM. Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketo] Will the Era of Knee-Jerk Content Marketing Ever End?
    They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketo] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Last Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online. Marketing Nation Online was no different, with an early session from Marketo on the “ABCs of ABM.”. Not much has changed in a year. Why is that?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketo] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. If you’ve ever been to Summit, then you already know that Marketo knows how to throw a party. Sessions. Breaks and Parties.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketo] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. At Marketo, we set up two revenue modelers to track the buyer’s journey; one is used to track our new prospects and the other tracks the movements of our existing customer base.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketo] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketo] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Marketo. Influitive. Personalization made a huge difference in the results.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Marketo] What is Nurture Marketing? Pt. 1 – The High Level
    Of course, as the leader of the marketing automation space, Marketo has its own definition of nurture marketing. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” ( Marketo ). Transformational Marketing. Integrated Marketing. Are they fluff?
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Marketo] MarTech Europe preview: here’s what to expect in 6 weeks
    To close out Day 1, I will moderate two industry panels, the first with executives from four of the major marketing clouds — Adobe, Marketo, Oracle, and Salesforce. Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The state of ISV product ecosystems around each of their platforms.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Marketo] How to Move from Monologues to Dialogues with Engagement Marketing
    As the #1 internal customer/beneficiary of our marketing team and technology here at Marketo, I’m fortunate that we have the technology that “thinks on its feet” and helps us engage in many 1:1 conversations daily around the world. Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketo] Top 5 Marketing Must-Haves for Asset Managers and More
    Top 5 Marketing Must-Haves for Asset Managers and More was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top 5 Marketing Must-Haves for Asset Managers and More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar? You’re Engaging Content.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Marketo] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Marketo] Multi-Touch Attribution, A Full User Debrief
    Marketing automation platforms (MAPs), like Marketo, Pardot, and Eloqua, collect data that is crucial to include in multi-touch attribution data collection. Multi-touch attribution is a martech function of an advanced attribution solution. Understanding the breadth and depth of this topic is no mean feat. What is multi-touch attribution?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Marketo] Take a Seat at the Table: Make Workplace Equality a Grassroots Initiative
    Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. Most Community Manager, Liz Oseguera, identified an opportunity within Marketo for a grassroots initiative–aptly called Momentum. Margo shared her personal story of overcoming diversity and her career path to joining Marketo’s executive team.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketo] We’ve Partnered with Marketo to Accelerate Your Account-Based Marketing Initiatives
    Today we’re excited to announce that we’ve expanded our partnership Marketo to help companies jump-start their ABM initiatives. InsideView is one of a few select Marketo ABM launch partners that will team up to bring ABM solutions to the market. Ready to launch an account-based marketing (ABM) strategy, but not sure where to start?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketo] The 3 ABM Essentials You Need to Start Off and Take Off
    Marketo ABM is the first ABM solution that’s a native part of an engagement marketing platform and marketing automation solution, which has long been recognized as the best lead management solution focused on engagement. Let’s take a look: ABM 101: A Review of the Basics. In many cases, that is easier said than done. Fortune 500 companies).
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketo] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks. If you want the best B2B marketing news, there’s one place to go. Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. But how do posts earn upvotes on Inbound.org? Look closer, though.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Marketo] How to Complete the Picture of Your Buyers Across Devices
    How to Complete the Picture of Your Buyers Across Devices was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Bhumika Dadbhawala Omni-channel.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Marketo] 5 Ways to Make Your Social Media Marketing Rock
    At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 Be real.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [Marketo] 3 Content Marketing Mistakes You Can’t Afford to Make
    At Marketo, my team and I create content, but we also like to think of ourselves as Content Librarians—the people in our organization who can help someone find the assets they’re looking for. Author: Ellen Gomes I don’t know about you, but I hate reading something I wrote and finding a big, fat typo. The good news? Let’s get started!
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketo] Put Your Customers on Camera: Wise Words from Truman Tang
    check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers? ”, Tang said in our interview. And the best way to do that is video.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketo] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. About Infer.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketo] Top 5 Sessions to Watch at Marketing Nation Online
    In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. Author: Mary Kate Francis The  Marketing Nation Online: Tomorrow’s Marketer  is right around the corner! Comment below!
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketo] Marketo: Building Connections One Marketer at a Time
    Davis Lee of Marketo shares his point of view on the importance of events and experiences
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketo] How to Use Surveys for B2B Lead Generation
    How to Use Surveys for B2B Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Quarter?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 2, 2016
    [Marketo] 4 Reasons Why Google Analytics is the 51st Shade of Grey
    report from Marketo and the Economist Intelligence Unit revealed that “over the next three to five years, 75 percent of marketers say they will be responsible for the customer’s lifetime end-to-end experience.” – There’s a heightened necessity to understand better both who our customers are and what they do.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Marketo] 4 Marketing Lessons I Learned from Being a Mascot
    What you’re about to hear is top secret: I have proudly represented Marketo as Markie—our mascot (we can call it a hobby)! After spending time representing Marketo in high-pressure situations, I’ve learned four important lessons that you can apply to your marketing: 1. Author: Mike Madden Mascots. How do I know, you ask?
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketo] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    First up is Marketo’s epic invitation to their Marketing Nation Summit event. Personalization is a hot topic in the worlds of marketing and sales. How do we personalize the content journey? How do we deliver the right message at the right time to the right individual? It’s All About Connecting. From Personalization to Individualization.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketo] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Go Virtual.
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Marketo] Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More
    Raw Marketo Signals. Building on last month’s Marketo ABM enhancements , we’ve added even more functionality to the Marketo connector for Profile Management to help you hyper target your most engaged prospects.  Reports in this package include. Opportunity Velocity Reports. Campaign Performance Reports. Nested Subqueries.
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Marketo] Sean Zinsmeister and Microsoft Talk Account-Based Marketing
    At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. You can watch the video below, or listen to the audio interview on our podcast channel on SoundCloud.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Marketo] 3 Ways to Gauge Your Team’s Marketing Maturity
    At Marketo, we use a partner solution to check the health of IP addresses and blacklist status. At Marketo, we have a dedicated monitor in the middle of the marketing floor that shows a dashboard of our marketing campaign performance. Author: Jessica Minasian Are you on top of your marketing game? Have a Handle on the Right Metrics.
  • SNAPAPP  |  WEDNESDAY, AUGUST 31, 2016
    [Marketo] Content Marketing World: 3 Things to Look For in Cleveland
    Join our happy hour with our friends at Kapost, Uberflip, Brightcove, and Marketo on Tuesday, September 6th at 5 p.m. Fun times in Cleveland ahead! In two weeks, the SnapApp team will be trekking from our comfy enclave in the northeast to the heartland of America – Cleveland, Ohio – for Content Marketing World 2016. The Force. So, uh, yeah.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Marketo] Discover Marketing Technology Used by Leading Companies
    Marketo – marketing automation platform. For example, here are all of the companies using marketing automation software Hubspot versus Marketo. For example, these are the business tools used by Airbnb. Current ranking is… WordPress – website content management. Mailchimp – email marketing system.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Marketo] 4 Reasons Why You Can’t Miss Marketing Nation Online
    There truly is! I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. Or maybe you’re just interested in the best tips and tricks on how we do Marketo at Marketo. Fear not, Marketo has over 100 giveaways for our  Marketing Nation Online attendees! Well, there is! Check ‘em out! DO IT!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Marketo] Social Media and SEO: When and How They Work Together
    Social Media and SEO: When and How They Work Together was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Social Media and SEO: When and How They Work Together appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do social media signals impact search rankings?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Marketo] 5 Things Marketers Can Learn From Man’s Best Friend
    Things Marketers Can Learn From Man’s Best Friend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Things Marketers Can Learn From Man’s Best Friend appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Katie Pope Happy National Dog Day!
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Marketo] A Rosetta Stone of marketing technology terminology
    What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Marketo] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Marketo] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Steps for a Successful B2B Cross-Sell and Upsell Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how can you get started?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Marketo] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Marketo. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. However, Marketo seems to have found a sweet spot by posting unique, comical and industry related graphics that professionals will find charismatic and even inspirational at times. Adobe.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Marketo] 5 Ways to Get Personal With Your Audience at Scale
    Ways to Get Personal With Your Audience at Scale was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Develop Messaging Categories.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Marketo] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In one word: everything.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Marketo] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. If not, you’re not alone. They key? Get scrappy!
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Marketo] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data is Evolving.
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Marketo] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Chris Souza, Senior Marketing Manager at PagerDuty , will be a featured speaker along with other big names like Stacey Levy (Google), Jon Miller (Engagio), Heidi Bullock (Marketo) and Kevin Bobowski (Act-On Software). On Oct. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Marketo] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Marketo] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Happily ever after, right? Not quite. We were small, but we were mighty! What
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Marketo] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. Our research shows that while ABM adoption has grown explosively in recent months, companies are struggling to understand which of their top accounts are in the market at any given time.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Marketo] A High-Level B2B Marketing Budget Breakdown
    High-Level B2B Marketing Budget Breakdown was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A High-Level B2B Marketing Budget Breakdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You might use a variety of metrics to determine your ROI (e.g.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Marketo] What’s New in Social? Video Takes Center Stage
    Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Marketers, take note. and Japan. What’s New in Social?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2016
    [Marketo] Ready, Set, Gold: 4 Skills That Marketers Need to Master
    Ready, Set, Gold: 4 Skills That Marketers Need to Master was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Set, Gold: 4 Skills That Marketers Need to Master appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The results? Focus. Great Communication.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Marketo] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers).
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketo] Introducing the Definitive Guide to Social Media Marketing
    For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Increase Demand.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Marketo] The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know
    We do that often here at Marketo with luncheon series, roadshows, webinar series, and more. Author: Stacey Thornberry Acronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not know. Myself? BEO: Banquet Event Order. Guarantee.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Marketo] Getting Started with Video for Lead Generation
    Getting Started with Video for Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Getting Started with Video for Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Prepare Your Equipment. Identify Your Use Case. Product Videos.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2016
    [Marketo] The Beginner’s Guide to Negotiating Without the Scare Factor
    The Beginner’s Guide to Negotiating Without the Scare Factor was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Beginner’s Guide to Negotiating Without the Scare Factor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Your friends are a curious bunch.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Marketo] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] No One Wants Buzzwords: Wise Words from Tara Robertson
    For example, we had really fun swag at Marketo’s event last year, like flip-flops and sweatbands, and everyone thought that was really fun and different. Nobody said marketing was easy. It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. That’s the challenge that confronts Tara Robertson every day.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Marketo] 5 Core Components of a Successful ABM Strategy
    Core Components of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Core Components of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover “Narf!…What Define Your Segments.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Marketo] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Carebears.
  • CHIEFMARTECH  |  TUESDAY, AUGUST 2, 2016
    [Marketo] MarTech Europe agenda posted — alpha rate expires next week
    An amazing joint keynote from the Global Consumer CIO of Unilever and the Global Chief Strategy Officer of SapientNitro on “Digital Transformation: Getting It Done and Getting It Right” Candid interviews and open discussions with leading marketing technology vendors such as Adobe , Google , IBM , Marketo , Oracle , and Salesforce.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 1, 2016
    [Marketo] Get Scrappy: 7 Tips for Smarter Digital Marketing
    Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints. Author: Nick Westergaard Digital marketing isn’t going anywhere. What does it mean to be scrappy? Being both efficient and effective.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Marketo] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Have you set up Facebook Lead Ads within Marketo yet? I’d love to hear your use cases in the comments below!
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Marketo] SnapWrap: The Future, Live Streaming, Brands, and More!
    Kevin George, Marketo. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: A Day in the Life of a Social Media Marketer (2026 Edition).
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Marketo] Now and Later: Evaluating Sales Tools
    The evaluation process is just crazy,” Singh said. “If I want to send emails automatically to people, there used to be just something like Marketo. You’re in pain. You want relief. There’s trouble in your sales process. It’s hurting the business. and left you with a throbbing headache. What’s going to happen later. Hardware store.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Marketo] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Alexandra Nation spoke to this in her recent blog about women in tech and how groups of saleswomen (and men) support each other within Marketo. Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. CRACK!!! Don’t Make It Weird. So, my advice?
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Marketo] Infer Named a 2016 CRM Market Rising Star
    Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Marketo] Infer Named a 2016 CRM Market Rising Star
    Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Marketo] How to Find a Marketing Automation Platform That Grows With You
    How to Find a Marketing Automation Platform That Grows With You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Find a Marketing Automation Platform That Grows With You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Long-Term Considerations. 1.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Marketo] The 4th Reason for Content Marketing: A Profit Center
    In marketing, both Salesforce (with Dreamforce) and Marketo (Marketo Summit) create immensely valuable events that are profitable in their own right. This post was co-written by CMI’s Chief Content Adviser  Robert Rose. Goal of sales or win. When they are — your brand will be top of mind. Goal of savings or subscribe. Jyskebank.tv
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Marketo] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download. The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Marketo] Do You Need to Worry About CAN-SPAM Lawsuits?
    Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do You Need to Worry About CAN-SPAM Lawsuits? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wrong. .
  • INFER  |  TUESDAY, JULY 26, 2016
    [Marketo] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Marketo] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Ebook] 3 Best Practices for Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Best Practices for Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can they do it? In fact, in the U.S.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Marketo] Why Cisco Is Hiring Over 200 Content Marketers
    Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Marketo] Why Cisco Hired Over 200 Content Marketers
    Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. 4. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Marketo] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Types of Transactional Emails That Every Email Marketer Should Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Types of Transactional Emails That Every Email Marketer Should Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Password Resets.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketo] Top 10 Marketing Automation Mistakes
    For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Launching lead scoring too soon.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Marketo] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Are You Making Some of the Biggest Mistakes in Digital Marketing? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Those are some tough lessons. Analysis Paralysis. How great is that? Tunnel Vision.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Marketo] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Tune into our webinar with our resident scalability expert, Chris Pooley, Principal Solutions Architect at Marketo, to learn the ins and outs of  Selecting a Marketing Automation Solution that Scales. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Marketo] Ebook Analytics and What We Didn't Expect to Find Out
    This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise. And this test case was no exception. and form fills (equivalent to eBook downloads).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Marketo] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Scrappy Content Hacks for Your Marketing Toolbox was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Scrappy Content Hacks for Your Marketing Toolbox appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nick Westergaard Content is king! Content rules!
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