• MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Marketo] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Marketo] Your Trusty Guidebook to Marketing Nation Online 2015
    By attending Marketing Nation Online, you will be the very first to receive Marketo’s brand spankin’ new content! Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!? and it’s 100% free! But guess what? Prizes.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Marketo] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Happy tweeting!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Marketo] Build Your Marketing Strategy Like a Construction Site
    Build Your Marketing Strategy Like a Construction Site was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Build Your Marketing Strategy Like a Construction Site appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You mean messy, dirty, and disorganized?”.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Marketo] Doing Quality Assurance Smarter … Fathom-Style
    Marketing Automation / Email Marketo Email email marketing marketing automation quality assuranceDoing email smarter extends to our quality assurance process.  While QA is not glamorous, it is critical to an effective email campaign.  Nothing undermines your credibility more than a grammatical error, rendering issue, or broken link.  Links.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Marketo] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Proven Lead Generation Tactics to Jump on Now was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Data Talks! Proven Lead Generation Tactics to Jump on Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Strategy #1: Content Marketing. Website Landing Pages.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Marketo] 3 Tips for Achieving Alignment Between Marketing and Sales in the Field
    Here at Marketo, field team members are mapped directly to regional and industry-focused teams and meet with them at a regular cadence, typically weekly. Through Marketo’s Real-Time Personalization tool, we’re able to capture anonymous account activity on our website. Meet regularly with field team members.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Marketo] [Infographic] What Happens When 30,000 Marketers Converge?
    src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] What Happens When 30,000 Marketers Converge? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Want to know more?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Marketo] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! Ways to Fix a Dwindling Sales Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s make the most of our valuable time together!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Marketo] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Savvy Marketing Tips to Finish 2015 Strong was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Right now, many marketers (you?) may Finally!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Marketo] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? To answer this question, we’re going to play MythBusters!
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Marketo] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. The ad in question encourages consumers to “Look like a girl. Act like a lady. Think like a man. Hmm…let’s see…. 1.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Marketo] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    How 3 Core Shifts in Marketing Automation Can Transform Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How 3 Core Shifts in Marketing Automation Can Transform Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Get to it!
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Marketo] Infographic: 4 Marketing Analytics That Matter For Driving Revenue
    Read the full article on Marketo’s blog to dive in deeper. Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. So how do you do it? Image: Courtesy of Localytics .
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Marketo] Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
    Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketo] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Ways to Marry Your Email Marketing and Website Optimization Strategies was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Marry Your Email Marketing and Website Optimization Strategies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Marketo] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    For instance, a hotel chain that used Marketo’s solutions saw the following results from their personalization efforts. Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? The New Personalization Is All About Providing Value. Within one month!
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Marketo] Why Your Content Plan Must Include Interactive Content
    Why Your Content Plan Must Include Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Your Content Plan Must Include Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. to help fuel that conversation: 1. Period. Enjoy!
  • VIDYARD  |  THURSDAY, AUGUST 6, 2015
    [Marketo] Why Marketers Might Want to Shift Away from Top Quality Leads
    Here are some of our favorite resources on lead scoring to browse while you’re perfecting this craft: Lead Scoring Success Kit from Marketo. What is a quality lead? mean … really? And seeking out these types of leads exclusively is likely to leave you a little ‘high and dry’. Hey, you didn’t need them anyway. Source: Beachhead.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Marketo] On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend
    For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. In the past, Marketo gave all roadshow attendees a Starbucks gift card as a thank you touch. Interested in seeing what a Marketo roadshow looks like? Author: Rachel Yarnold Roadshows. Click here for more information!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Marketo] 7 Must-Read Tips To Simplify Content Marketing Planning
    For instance, brands should regularly review HubSpot’s and Marketo’s content and marketing strategy, whether or not they are competitors. Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Marketo] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Marketo] Are These 5 Mistakes Preventing Your B2B Marketing Success?
    One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. Putting off Buyer Personas. Being Top-Heavy.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Marketo] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Marketo] The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan
    This includes content creation, collection of relevant assets, like white papers and case studies, setup in Marketo and proper testing before launch. Author Lewis Carroll once wrote, “If you don’t know where you are going, any road will get you there.”. However, only 20% have a documented content marketing plan. Consult With Professionals.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Marketo] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    It’s me, Johnny, with your next blog from the Marketo Institute! The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. How does it stack up against the Marketo average? Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
  • KAON  |  FRIDAY, JULY 31, 2015
    [Marketo] How Marketing Technology Can Help Bridge the Sales/Marketing Divide
    According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. Original article posted on American Marketing Association. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Marketo] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products. products are pretty stable, too.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Marketo] [Ebook] How Marketing Automation Empowers Small Teams
    Ebook] How Marketing Automation Empowers Small Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How Marketing Automation Empowers Small Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That, in essence, is the name of the game.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Marketo] 4 Marketing Automation Must-Haves For Beginners
    There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos. Start simply with the basics. Get Logical -.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Marketo] 3 Actions for Marketers to Take During the Dog Days of Summer
    Actions for Marketers to Take During the Dog Days of Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Actions for Marketers to Take During the Dog Days of Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Re-evaluate your marketing process.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Marketo] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it? The Bottom Line.
  • FATHOM  |  MONDAY, JULY 27, 2015
    [Marketo] Maturity Curve
    MarketoThe post Maturity Curve appeared first on Fathom.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Marketo] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Marketo] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing in today’s environment is challenging.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Marketo] The Content-Ready Buyer Persona
    Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven). What’s
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Marketo] 7 Lessons To Help You Produce Content That Converts
    Lessons To Help You Produce Content That Converts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Lessons To Help You Produce Content That Converts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But what exactly is content that converts? Peter Drucker.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Marketo] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Score Your Data, Score Your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sometimes we hit a home run; other times we get shut out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Marketo] Manufacturers: Are you Using Marketing Automation Tools?
    And there are plenty of options out there:  Marketo and Hubspot being two of the better known. Marketing Tips Marketing Tools Traditional Marketing how to better engage sales leads hubspot John Sonnhalter marketing automation tools for manufacturers marketo tips for manufacturers to nurture sales leads tips to nurture sales leads
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Marketo] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Your Boss: Is that good?
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketo] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. QuantCast Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketo] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. QuantCast Demo.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Marketo] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Check out Marketo’s integration with Invoca. 10 Powerful Insights Marketers Can Only Get from Phone Calls was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ring, Ring! Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. What could we possibly be missing?
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Marketo] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com. Online video is one of the fastest growing and most effective areas of B2B marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Marketo] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [Marketo] [Video] The Social Media Lead Generation Trick You Need To Know
    Video] The Social Media Lead Generation Trick You Need To Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] The Social Media Lead Generation Trick You Need To Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I totally get it.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Marketo] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Why Lead Lifecycles Should Be Modeled after Assembly Lines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Marketo] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Marketo. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Fortinet. Adobe. 2. Industry
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Marketo] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Location Marketing Solutions. Location marketing solutions can encompass new technologies such as mobile device location awareness and tracking & beacon technologies. Exactly. Here, here!
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Marketo] Here’s How to Create a Modern SEO Strategy That Works
    Here’s How to Create a Modern SEO Strategy That Works was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Here’s How to Create a Modern SEO Strategy That Works appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can that be possible? Ah-ha! Leads!
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketo] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Blog Feed Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points. Saying that your brand is the best and can do amazing things doesn’t mean anything. That was rough.
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketo] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points. Saying that your brand is the best and can do amazing things doesn’t mean anything. That was rough. Identify Pain Points.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Marketo] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Marketing automation platforms like Marketo make it easy to create gifting campaigns. Gifting services like Rybbon integrate with Marketo to deliver these gifts nicely wrapped in your own branding and messaging. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? The most valuable lesson we learned?
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Marketo] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." Why did we ask? And sales is sick of it. Here's the problem. Contain inadequate sales input. Part 1.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 9, 2015
    [Marketo] [Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners
    Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. Promote and Partner.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Marketo] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Marketo] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketo] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    Incentivizing your partners as well as making the entire process easy for them is important, which is why we here at Marketo have a gamification program. At Marketo, we actually rank our selling points and then make sure each message is exhausted before we move on to the next. Good question! But, I beg to differ! What does this mean?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketo] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. thought that might be a hard sell.
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Marketo] Incorporating Video into Your Marketing Automation Platform
    Download the all new ebook , How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers, a joint venture of Marketo and Vidyard. The digital age is among us. And without a doubt, it’s changing how we consume content. Specifically, the digital age has breathed new life into how we consume video.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Marketo] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] What Every Marketer Should Know: What Is Marketing Automation? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish What is marketing automation ? Sound too good to be true? It is!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketo] Marketing Toolkit Essentials: CRM and Email Marketing Software
    If you’re just getting started on your search, start with Marketo , InfusionSoft and HubSpot. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. What You Need to Know Before Choosing CRM Software. Capabilities. Features.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketo] The Secret Life of a Social Media Manager
    As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. This week I am remote-live covering an event that Marketo is at in Cannes, France. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. 30AM: BUZZZZ!
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Marketo] How NOT To Write a Prospecting Email, Part II
    Blog Feed Marketing Automation / Email Marketo Sales & Marketing Alignment Sales Operations human marketing outbound prospecting emails sales-marketing alignmentI know, Part II? Is a series in the making? Which brings me to today’s email, which actually was not sent by the previously highlighted offender. What?! In good health?
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Marketo] How to Convince Your CEO of the Power of B2B Content Marketing
    47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization.  (CMI). Marketo ). Marketo ). Marketo ). 6.   You Can Do Content Marketing Without a Fully Staffed Internal Team. Set expectations. Map It.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Marketo] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotClick on the infographic below to view full size.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Marketo] Why Video Is Crucial to Your Marketing Automation Strategy
    Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. And you’re not alone.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Marketo] Summer Is Here—Bring on the Interns!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Marketo] [Video] 3 Types of Mobile Messages Marketers Must Know
    In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. SMS/MMS. Push Notifications. In-App Messaging.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Does Modern B2B Lead Generation Really Work?
    According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Yeah, those days are over. And it works, too.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Solid Identity Data – Unlocking the Secret to Higher Marketing ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Solid Identity Data – Unlocking the Secret to Higher Marketing ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wrong.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Marketo] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a Sept.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Marketo] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Great!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    For most posts, Facebook best practices indicate that including an image increases engagements and click-throughs, and at Marketo, we definitely believe that great imagery is the key to building relationships on Facebook. Author: Dayna Rothman Social media is all about the visuals. Take a look! Facebook. Twitter. But Twitter can be noisy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 18, 2015
    [Marketo] [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
    Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Interview with Dave Chaffey of Smart Insights
    We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketo] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    10 Thought-Provoking Books to Peruse This Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do It! Do It! Do It! Schaefer.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 15, 2015
    [Marketo] [Infographic] 7 Steps for SaaS Sales Success
    Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Marketo] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    Checklist] Don’t Forget to Pack These Essential Tradeshow Items was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Checklist] Don’t Forget to Pack These Essential Tradeshow Items appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enjoy these tips!
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Marketo] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! On that note, I am pleased to present Marketo’s first vlog, Mobile Permissions ! Hey marketers, listen up! Take a look…. Check it out!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Marketo] Drop the “Social” Prefix Already…It’s Just “Selling”
    Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s go deeper though.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Dear Sales, Marketing Automation Is for You, Too!
    Many marketing automation platforms, like Marketo, have an awesome plug-in for the CRM that sales teams would give a standing ovation. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! The answer is, well, everything. Get the Right Leads.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Marketo] Texts From Marketo: Starting Our Story From Page 1
    At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. So here’s how we’re changing that.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Reactivation?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Marketo] The New Digital Climate: AdTech and MarTech Join Forces
    Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Marketo] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    At this year’s Marketing Nation Summit, Marketo CEO Phil Fernandez spoke about how scheduling is broken. Marketo customers are really, really smart, but even the savviest marketers can struggle to reach their audiences with the right content they need them to read before they buy. Hate to Say It, but Marketers Have a Netflix Problem.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Marketo] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketo] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The 5-Step Graduate’s Guide to Shaping Your Personal Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 5-Step Graduate’s Guide to Shaping Your Personal Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They listen and engage ! Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Marketo] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion.
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