• BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Marketo] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    In May, Matt Heinz, of Heinz Marketing , debuted his book Full Funnel Marketing during the Marketo Marketing Nation Summit, and now the book is available to marketers everywhere as a free download. The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Marketo] Do You Need to Worry About CAN-SPAM Lawsuits?
    Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do You Need to Worry About CAN-SPAM Lawsuits? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wrong. .
  • INFER  |  TUESDAY, JULY 26, 2016
    [Marketo] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Marketo] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Ebook] 3 Best Practices for Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 3 Best Practices for Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can they do it? In fact, in the U.S.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half."
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Marketo] Evangelizing a Content Marketing Program
    in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. That’s why.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Marketo] Why Cisco Is Hiring Over 200 Content Marketers
    Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Marketo] Why Cisco Hired Over 200 Content Marketers
    Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. What the hell does that mean?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketo] 5 Top Marketing Automation Tools for SMB’s
    Marketo. 4. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Marketo] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Types of Transactional Emails That Every Email Marketer Should Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Types of Transactional Emails That Every Email Marketer Should Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Password Resets.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketo] Top 10 Marketing Automation Mistakes
    For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Launching lead scoring too soon.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Marketo] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Are You Making Some of the Biggest Mistakes in Digital Marketing? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Those are some tough lessons. Analysis Paralysis. How great is that? Tunnel Vision.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Marketo] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Tune into our webinar with our resident scalability expert, Chris Pooley, Principal Solutions Architect at Marketo, to learn the ins and outs of  Selecting a Marketing Automation Solution that Scales. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Marketo] Ebook Analytics and What We Didn't Expect to Find Out
    This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise. And this test case was no exception. and form fills (equivalent to eBook downloads).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Marketo] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Scrappy Content Hacks for Your Marketing Toolbox was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Scrappy Content Hacks for Your Marketing Toolbox appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nick Westergaard Content is king! Content rules!
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Marketo] Personalized content for more effective content marketing
    You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. 5. Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Marketo] Your Buyers Are Basically Pokémon, So Level Up
    Your Buyers Are Basically Pokémon, So Level Up was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Your Buyers Are Basically Pokémon, So Level Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I’m not alone. It was installed on 10.8
  • KAPOST  |  FRIDAY, JULY 15, 2016
    [Marketo] How Hach Went Global with Content
    Watch Becky’s full presentation here , delivered at Marketo Summit 2016. In this case, Becky and her team chose Kapost, Marketo, SFDC, and Cloudwords to create their marketing tech stack. Check out Becky’s deck below, or  watch her walk through these steps on stage at Marketo Summit 2016. Chaos ensues.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Marketo] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey  was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey  appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Marketo] 5 Ways to Win with Web Personalization
    For example, on the Marketo site, an enterprise visitor might notice different headlines and sidebar ads than a different visitor, such as our Enterprise Marketing Playbook Series: Lead Generation Metrics, while the standard ad is for a Marketo demo. These And another great reason to buy in for all of you self-sufficient marketers?
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Marketo] Lead Change and Transform Communications with Nurture Marketing
    According to Marketo , lead nurturing is defined as helping “marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.”. The times, they are a changin’. Both powerful, both rising in popularity.
  • INFER  |  TUESDAY, JULY 12, 2016
    [Marketo] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. We’re excited to share all of our newest product features and updates in greater detail below. Any, All, or None” Selector.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Marketo] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Marketo] The 14 Best Marketing Automation Tools
    Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Best suited (like Marketo) for large enterprises. Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Pricing:  free.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Marketo] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Fundamentals of Customer Base Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Marketo] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. Pull counts based on audience criteria. The result?
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Marketo] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Eventually, the turn-around got to him. was a thing.”. Something different. Content. Workflow.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Marketo] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. Then, trigger follow-up communications accordingly.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Marketo] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Platforms Are Raising the Bar on Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Platforms Are Raising the Bar on Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With 2.3 Coming soon! https://t.co/DFsuvnXkuL.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Marketo] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. would also like more Amazon Prime boxes and more NBA playoffs. More leads? You bet!
  • MODERN B2B MARKETING  |  FRIDAY, JULY 1, 2016
    [Marketo] You’ve Got Mail: 5 Things Your Subject Lines Are Missing
    You’ve Got Mail: 5 Things Your Subject Lines Are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post You’ve Got Mail: 5 Things Your Subject Lines Are Missing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. No really, you’re a sleep talker.
  • SNAPAPP  |  THURSDAY, JUNE 30, 2016
    [Marketo] The Writing’s on the Wall: Starting a Conversation With Interactive Content
    Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Along with SnapApp, speakers from Wistia , Uberflip , and KoMarketing presented to a room full of Marketo enthusiasts on how to amplify their marketing automation platforms with different forms of content campaigns. Starting a Conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Marketo] Is Your SEO Actually Working? 3 Ways to Find Out
    Marketo marketing software”—whereas non-branded traffic is from keywords that do not—e.g. Ways to Find Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your SEO Actually Working? Ways to Find Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Marketo] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • BIZIBLE  |  TUESDAY, JUNE 28, 2016
    [Marketo] How We Created Our First B2B Virtual Reality Video Case Study
    We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. We love creating new things. Even if it’s a prototype or proof of concept, we get really excited when we do something new at Bizible. We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 28, 2016
    [Marketo] There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption
    Just last month at Marketo’s Marketing Nation Summit, our President and CEO Phil Fernandez and our CMO Sanjay Dholakia spoke about Tomorrow’s Marketer and how imperative it is that the CMO partners with the CEO and CIO to enhance the customer experience and drive growth like never before. Partner with your CIO. Modern Marketing b2b Consumer
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Marketo] How to Generate Qualified Leads and Delight Your Sales Team
    are they using marketing automation vs. are they using Marketo). We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Sales and Marketing Alignment.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Marketo] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    ABM solutions, whether from a specific vendor or within a complete marketing automation platform, like Marketo’s, enable both marketing and sales teams to get a 360-degree account-level view and aggregate the engagement and actions of leads within a specific account. Author: Vyoma Kapur Welcome to Shark Week! Inbound vs. Outbound.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Marketo] 5 Ways to Amp Up Your Mobile Marketing Strategy
    For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. Author: Jamie Lewis Is it time for your brand to get mobile? While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Marketo] A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group
    My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Marketo] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Marketo] Insights from the chief marketing technologist of an $18B firm
    And don’t think you get to go out and choose a new marketing automation platform to supplant the standard (Marketo in our case). Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. Tell us a bit a about your background — what did your career path look like? ” 8. Questions?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Marketo] 5 Lifelong Business Lessons I Learned from Nordstrom
    At Marketo, I place a high premium on shadowing sales calls and debriefing immediately after the call concludes: what went well and what could have gone better. As a company, many of our product enhancements and features come directly from our incredible community of marketers who vocally tell us how they want to see Marketo iterate. As
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketo] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Here’s some research from Marketo on immediate benefits of more sales time: – 5% increase in selling time that can yield a 20% increase in revenue. We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Is it right for your business? Takeaway.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketo] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Here’s some research from Marketo on immediate benefits of more sales time: – 5% increase in selling time that can yield a 20% increase in revenue. We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Is it right for your business? Takeaway.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Marketo] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    heard Joe Chernov of InsightSquared speak at the most recent Marketo Summit in Las Vegas, and he said something that stuck with me that really illustrates the power of aligning marketing to goals further down the funnel: “The MQL is eating marketing. Related:  Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Marketo] Attribution Matters: Demystifying Social ROI in B2B Marketing
    If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Here’s a peek at what that looks like using the Hootsuite integration for Marketo (of course, your exact solutions may differ): 2. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Marketo] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. Actually, yes.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Marketo] Get Your Blog On: 4 Steps to Blogging Success
    Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! At Marketo, we publish a blog every weekday and on select holidays. Author: Elaine Ip To blog or not to blog, there is no question. Darn it, Google  you win again.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Marketo] Solved Mysteries: Tracking Your Content Marketing ROI
    Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend. Opentopic blog >> opentopic.com Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Marketo] Solved Mysteries: Tracking Your Content Marketing ROI
    Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend. Opentopic blog >> opentopic.com Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Marketo] What is Content Marketing? 10 Expert Video Responses
    Marketo: What is the “Content” in Content Marketing? In this video, Marketo provides more than 25 different types of collateral that can or should be considered by marketers across industries. I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Marketo] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Why You Can’t Afford to Gamble with Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why You Can’t Afford to Gamble with Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t “Let It Ride” with Lists.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Marketo] Solved Mysteries: Tracking Your Content Marketing ROI
    Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend. Opentopic blog >> contentmarketinginstitute.com Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation.
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [Marketo] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    Implementation of Bizible is easy and can be achieved in a matter of days instead of months, it comes with 5 out-of-the-box attribution models, is customizable to meet unique clients needs, and works with existing marketing systems like Salesforce, Marketo, and Pardot. Earn revenue by referring customers. Provide actionable data to clients.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Marketo] Guide Your Buyers Through the Customer Journey with Social Media
    Here at Marketo, we use our platform to track the number of leads our paid social campaigns generated that become actual customers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. The Many Roles of Social Media.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Marketo] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    What our industry is missing is a guide that tells marketers and sales what to do next, vs. just giving them a score or a data entry system like Salesforce or Marketo—this is the gap we’re filling with the Infer Profile Management Platform. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Marketo] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. We move fast; we learn and adjust even faster.
  • LATTICE  |  TUESDAY, JUNE 14, 2016
    [Marketo] Scaling ABM with Predictive Analytics and Marketing Automation
    Check out a recent webinar from our head of product marketing Nipul Chokshi, and Marketo’s VP of Product Marketing Mike Telem, that provides examples of how scaling ABM is making a huge impact for savvy companies! account-based marketing marketoWhy are we so focused on this? Interested in learning more?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Marketo] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    CMO Spotlight: 3 Trends That Will Drive Digital Transformation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post CMO Spotlight: 3 Trends That Will Drive Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Digital transformation.
  • SNAPAPP  |  MONDAY, JUNE 13, 2016
    [Marketo] [Video] How Modern Marketers Resonate With Their Audience
    A few weeks ago, marketers from around the globe converged on Las Vegas for one of the largest marketing events of the year: Marketo Summit. Marketers are inspired by the Marketo Summit because of the energy, creativity, and innovation displayed by their peers, sponsors, and speakers alike. It starts with the customer. Content loading.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Marketo] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Then I saw ZenIQ. At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Marketo] If Marketing Metrics Are Driving You Crazy, Read This
    The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this). Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It’s Not About ONE Metric .
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Marketo] How to Beat Dunbar’s Number with MarTech
    How to Beat Dunbar’s Number with MarTech was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Beat Dunbar’s Number with MarTech appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Automation. Referral Automation. Modern Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Marketo] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Ways Marketing Automation Helps Higher Ed Marketers Succeed was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Increased Customer Autonomy.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Marketo] Get Back on the Road After Sending the Wrong Email
    In the many years of working with marketers at Marketo, Business Consultants like myself have been called in to fix many of these road trip-like blunders. At Marketo, we don’t consider marketers battle-tested until they can overcome sending an incorrect email. But that’s how we learn, right? Drum roll, please.
  • VIEWPOINT  |  TUESDAY, JUNE 7, 2016
    [Marketo] Does Your Sales Team Know How to Follow-Up on a Lead?
    The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. Set sales straight—it’s a win win.
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Marketo] Infer Makes Headlines with Latest Product Innovations
    Articles from DestinationCRM , Demand Gen Report , and MarTech Advisor tout the benefits of the deep integration: “Infer’s latest offering has deep inroads into platforms like Eloqua and Marketo to develop a model and leverage every record of a prospect’s behavior. One topic that’s been trending lately is account-based marketing (ABM).
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Marketo] 3 Steps to Mobile App Personalization
    Steps to Mobile App Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Mobile App Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Here are three things to keep in mind on your journey towards app personalization: 1.
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Marketo] Big deals for Marketo and Demandware, but what do they mean?
    Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” billion. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Marketo] The Serious Takeaways from Sirius Decisions
    For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing. As you might expect, SiriusDecisions did not disappoint. If you weren’t able to make it out to Tennessee, it’s OK. The answer? Just get started.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Marketo] 3 Ways to Grow Your Business With User-Generated Content
    Ways to Grow Your Business With User-Generated Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Grow Your Business With User-Generated Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let Your Customers Do the Talking.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Marketo] How To Measure A B2B Social Media Program
    A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO. Social
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Marketo] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. This is a core component of Marketo’s account-based marketing strategy and helps us improve the effectiveness of our programs. Most marketers are familiar with marketing automation; in fact, you may already use it.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [Marketo] How to Keep Your Cool and Put Out Fires at Events
    How to Keep Your Cool and Put Out Fires at Events was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Keep Your Cool and Put Out Fires at Events appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Overprepare. Or are you? Expect the Unexpected. Let It Go.
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Marketo] Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio
    For years the question hasn’t been if but when Marketo would be acquired after so many of its marketing automation competitors became part of one or the other big marketing stack vendors. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Marketo] The disruptive effects of accelerating waves of marketing technology
    Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. STAY TUNED at the end of this post to learn about the upcoming INAUGURAL EPISODE of chiefmartecTV , which will be covering this topic with David Raab on June 10.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Marketo] 3 Easy Tactics to Get Personal with Your Audience
    Easy Tactics to Get Personal with Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Easy Tactics to Get Personal with Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t they know me by now?! What pages do they visit?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Marketo] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But can you afford to skip SEO?
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Marketo] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Tune in to find out !
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Marketo] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Send Timely, Relevant Responses. Content Matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Marketo] Why Now Is the Time for Women in Tech
    Our CEO at Marketo has made it a point to balance our board, including the appointment of Cammie Dunaway, former CMO of Yahoo, whom I had the pleasure of meeting when she joined our board last year. Growing up, I preferred video games and Legos to Barbies and dress-up. But I don’t want to talk about any of that. No internships for you!”
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Marketo] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Marketo] Are You Leveraging Your Content for Sales Enablement?
    The lead data went directly to their Marketo and Salesforce databases that allowed sales to follow up with powerful insights to the organization’s needs. You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Marketo] The Next Generation Platform for Account-Based Everything is Here!
    We are going to be at the Sirius Decisions Summit (Booth 316) this week, so drop by for a demo. I’ll also be doing a webinar with Mike Telem, VP Of Product Marketing at Marketo on Thursday, June 2 to walk through real-world examples of account-based marketing and sales. They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Marketo] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Warm Introductions. Sales b2b
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Marketo] The Myth of the 10x Marketer – How to Multiply Impact
    From Netflix to Uber to Marketo, the way business is being done is simply transforming. As humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. It’s how we express ourselves. Is this what we marketers have done to ourselves with the advent of the legendary 10x marketer?
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. 2. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Marketo] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? Download Marketo’s new eBook Summer Marketing 101 to learn how you can leverage what the season has to offer! PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. teens.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 20, 2016
    [Marketo] 5 Most Talked-About Trends from Marketing Nation 2016
    This year’s Marketing Nation Summit, hosted annually by Marketo, brought together 5,000 marketing innovators from around the world for three jam-packed days of learning, networking, and best practice sharing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Marketo] Salespeople Need More Ego, Not Less
    Salespeople Need More Ego, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie Yes, you read that right. Scenario 1: Low Ego. More ego.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Marketo] [Infographic] Why Creating A Personal Online Experience Is Critical
    Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them.
  • OPENTOPIC  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Marketo Re-Architected: Understanding Its Big Bet on Big Data
    Opentopic blog >> cmswire.com LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. based Marketo dropped hints about Project. San Mateo, Calif.-based Marketing Technology Cmo undefined
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Marketo] An Allbound Marketing Approach Closes Your Revenue Gaps
    Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” To get these C-level folks’ attention requires proactive reach to complement inbound efforts.” It helps that senior executives are 2.5 Here’s why.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Design Tips: Creating an Email Template
    On the niche side, for example, if you send your emails through Marketo, there is a company called KnaK that has a library of templates built specifically to work well within Marketo, a marketing platform that has its own set of coding requirements. Either way, chances are you’re considering a new email template. Summary.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Recommend the Next Best Action, Not the Next Best Offer. an instructional video).
  • CAPTORA  |  TUESDAY, MAY 17, 2016
    [Marketo] Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent
    Many of the most prominent marketing tech companies were born out of this revolution — Marketo, Omniture, and Adobe Suite, to name a few. Marketing technology’s promise has always been about efficiency: do more with better information, more tools at your fingertips, and the ability to reach specific audiences. Image via Pexels .
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