• REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Marketo] 7 Questions to Ask Before Creating a Video Campaign
    If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. Questions to Ask Before Creating a Video Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. First of all, you’re not alone! What are your goals and expectations?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Marketo] Last Minute Lifts – How to Increase Traffic on Black Friday
    Last Minute Lifts – How to Increase Traffic on Black Friday was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. Set Up Triggered Campaigns.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Marketo] Perfecting the Art & Science of Engagement Marketing at Panasonic
    A: We installed Marketo and have built a library of approximately 300+ campaigns in different languages (emails, newsletters, tradeshows, list uploads, etc.) Perfecting the Art & Science of Engagement Marketing at Panasonic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Want to hear more?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Marketo] [Infographic] The 3 Rs of Content Marketing
    'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. One way to fix this is to rewrite your content.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Marketo] The Top 200 Content Marketing Brands And Influencers
    marketo. Marketo. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. This is true in just about any major decision, including who we buy from. New to the rankings is a list of top content marketing brands. jeffbullas.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Marketo] One Simple Secret for Getting Your First 100 Trial Customers
    One Simple Secret for Getting Your First 100 Trial Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. What’s the problem? Signups on your site are still incredibly difficult to come by. Retarget. Click Here!”
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketo] How To Build Your Marketing Stack
    One place to start is with Marketo’s technology partner ecosystem on Launchpoint. See how the right Marketing Ecosystem can change your organization – download our new ebook : How To Build Your Marketing Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Read all about it here.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Marketo] Innovation in Marketing: A 2014 Survey Report
    Innovation in Marketing: A 2014 Survey Report was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Do the results surprise you?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Marketo] The Definitive Guide To Engaging Content Marketing
    The Definitive Guide To Engaging Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. So how does content marketing help?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Marketo] Always Be Improving: The 5 Rules of A/B Testing
    Always Be Improving: The 5 Rules of A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. But it’s hard.”  “But it’s time-consuming.” And it can’t just be a one-time event. Plan ahead .
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketo] [Quiz] Who’s Your Content Marketing Crush?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Inquisitive – You’re still a marketer under all of that content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketo] The Critical Importance of Marketing Specialization
    It turned out to be the white paper I wrote which was originally sponsored by Marketo and edited by a well-known sales author, so it is VERY well-written. 'Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. The award-winning marketing expert Jeff Ogden is 100% focused on marketing. This story explains why.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Events for Everyone! How Industry Conferences Shape Your Organization
    If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Marketo] At The Start Of A New Season, A Play For Success
    At The Start Of A New Season, A Play For Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Mike Moeller Just what is a season ticket holder? Does it mean that I am holding a season ticket?  Of course it does. But is that the best way to describe a team’s most loyal fan? think not.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] Jeff Ogden of Find New Customers is one of the best writers in America!
    And when you have written white papers for leading companies like Marketo , Silverpop and Genius.com, you are doing something right. 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. The world needs great writers. Write on! :).
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] Why Cost Per Lead Can Be a Bad Metric
    For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. then asked “how do you know that?”
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Marketo] The Do’s and Don’ts of Holiday Email Marketing
    The Do’s and Don’ts of Holiday Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! But do they work? Get creative!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketo] Marketing Horror Stories
    Marketing Horror Stories was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Happy Halloween everybody, and enjoy! Scream in horror!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Marketo] 4 Content Marketing Productivity Killers
    d love to hear what kills your content productivity and how you’ve found a way to overcome it in the comments below: 4 Content Marketing Productivity Killers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Too Much Guessing.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Marketo] To Prefer or Not to Prefer: You Must Ask The Question
    According to Marketo Co-founder, Jon Miller, “One of the best ways to manage your list – and simultaneously establish trust with your audience – is to allow them to take control of the communications they receive.”. from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. Finally, I decided to unsubscribe.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Marketo] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Marketo] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. More and more people are finding this blog each and every day. Thank you so much!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Marketo] Your Dream Team: The Marketing Trifecta
    Your Dream Team: The Marketing Trifecta was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” Play Owners are your strategists. Campaign Managers.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketo] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. You need to be the whole package. Sales b2b B2C
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Marketo] 5 Ways You’re Sabotaging Your Content Marketing
    Ways You’re Sabotaging Your Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. 2-    Planning Too Far In Advance.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Marketo] Track Exactly Who’s Watching Your Videos in Emails
    Marketo. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Still, there’s something to be said for a good ol’ fashioned email. link] vyemail=user@test.com.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Marketo] The Do’s and Don’ts of YouTube Marketing
    The Do’s and Don’ts of YouTube Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Operating without a video marketing strategy is no longer an option.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Marketo] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Rated I: For Strong Infographic Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Infographics for everyone!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketo] [Infographic] What’s in the Cards? Decide Your Marketing’s Fate
    <a href="[link] alt="Marketing Calendar Fortune Telling Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] What’s in the Cards? Infographic Modern B2B Marketing b2b B2C Consumer
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Marketo] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Media Contact: Tyler Lessard. Press Releases
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Marketo] The Real Cost of Sending Bad Email
    The Real Cost of Sending Bad Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do? Wrong.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketo] Create an Event Oasis: The Top Reasons to Host a Lounge
    Join us at  Dreamforce and check out our Marketo Engagement Lounge! Create an Event Oasis: The Top Reasons to Host a Lounge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Another area that complements and amplifies your digital and automated approach is event marketing.  What is it?
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Marketo] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Sales teams use a CRM like Salesforce, Zoho or Netsuite to manage their day-to-day operations; marketing teams have started to adopt marketing automation software solutions like Paradot, Marketo or HubSpot to perform key marketing activities. So what do we do with all of this data? Increases the flow of data between sale and marketing.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Marketo] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketo] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Marketo] Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
    'Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. Tweet to us @Marketo. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s those marketers, our superheroes that we’re featuring in Volume 2 of our Real Marketers ebook.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Marketo] Your Analytics Questions Answered (Interview)
    If you are using a Marketo installation for your landing pages for example, those will continue or can continue to be crawled by Semalt. 'Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  That’s a good question.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Marketo] How to Make it Rain: Part 2
    How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015. You want an amazing speaker, a band, an amazing event space, etc…. Well, it is.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Marketo] Best Practices for Mobile SEO
    Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). In 2013 there were 1.4 alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Marketo] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketo] Welcome to the Era of Engagement Marketing
    Instead, we are focused on continuous customer engagement in order to build personalized and enduring relationships with our customers and Marketo helps us do just that – at GE scale.”. Welcome to the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The result?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Marketo] Check out Resources at Find New Customers for great free B2B marketing content
    What you will find at the Resources tab: How to Find New Customers is perhaps the best white paper ever written on BtoB demand generation,  Originally sponsored by Marketo, and edited by a top sales author, it is quite good and highly recommended to you. Thanks Arthur! Book a meeting to bent your issues to me. Download it and read it today.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Marketo] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    To see this system in action, join Marketo’s LaunchPoint webinar on October 1 st : The Quest for the Holy Grail: Driving Predictable Revenue. The webinar will highlight how TrackMaven is using Fliptop and Marketo together to better qualify marketing leads, improve MQL to SQL conversion rates, and drive predictable revenue.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Marketo] Fixing the Appalling State of Marketing in Florida
    Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? 'Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. You can check it out here. link].
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketo] What Twitter Can Teach us About Marketing Automation Users
    To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). What Twitter Can Teach us About Marketing Automation Users was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Curious about what we learned? Want more?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketo] Get Ready for Ad Week – 5 Things You Can’t Miss
    3) Would it be tooting our own horn if I drew attention to some of Marketo’s sessions? 4) While I’m at it, you may as well check out frequent Marketo blog contributor (and Sr. Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Marketo] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  billion. Video Analytics.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    In the new ebook created by Kapost and Marketo,  Marketing Automation Runs on Content , we outline the execution of these 6 strategies, step-by-step. Ways to Create Rocket-Fuel Content for Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion industry by 2016. And it works. The 
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Marketo] Why Marketing Automation Software is like a set of nice golf clubs
    'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. This is epitomized by one of our former clients – a data security software company in the northeast that uses Marketo. I’ve been reading the Wall St.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Marketo] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. It was acquired by IBM in November 2013. Intralinks. SevOne.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Marketo] How Sustainable is Your Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. But to sustain also means to maintain , support , or endure. People.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Marketo] 9 Reasons Your Emails Get Rejected
    Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. Don’t waste it.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) 'Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Re-posted with permission.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Marketo] How Should I Segment My Database?
    Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How Should I Segment My Database? Company size. Industry.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Marketo] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketo’s scoring capabilities actually allow you to score interest in multiple products, and by prioritizing your products, you can avoid the risk. Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Prioritize Your Products.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Marketo] 3 Ways Marketing Automation Is Good for Your Business
    Marketo) Marketing automation drives a 14.5% 'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three of the most basic ways that marketing automation adds something good to your business. No problem.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Marketo] How to Win at B2B Video Marketing
    How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketo] Field Report: What’s Hot in Content Marketing
    At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Marketo] Hiring a PR Firm? Read This First
    Read This First was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketo] The Four Big Wins of a Marketing Calendar
    The Marketo Marketing Calendar is the industry’s first calendar to fuse campaign planning and execution, and it’s been part of our vision from the beginning. When Phil Fernandez, David Morandi and Jon Miller founded Marketo, they imagined a fully unified and easy-to-use marketing management solution. And marketing is a team sport.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Marketo] Why We’re (SO) Excited for Content Marketing World
    At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. Tweet us @marketo and use the hashtag #CMWorld. Come stop by the Marketo booth (we’re at #19!) Need names?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Marketo] The Appalling State of Marketing in Florida
    Have you purchased and set up marketing automation software, such as Marketo, Pardot or Act-On Software? 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? You can check it out here. link]. If you run a small company, then you’re in Sales.  20 points). 20 points).
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Marketo] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Go beyond simply knowing Marketo or Eloqua. Most Marketo administrators think of integrations as an extension of the system, simply a way to pull in data automatically. In Marketo, we use Programs. Know Your systems. Put Data First.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketo] Why Find New Customers is the best name of any Marketing Agency
    Originally sponsored by Marketo and edited by one of the top sales authors in the USA, it’s still one of the best papers ever written on BtoB lead generation you’ll ever find. 'When you lo0k at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketo] How Consumers Decide: Marketing for the 5-Step Model
    How Consumers Decide: Marketing for the 5-Step Model was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Many of those decisions we make easily, without even thinking – orange juice or coffee?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketo] New to Marketing Automation? Your First 5 Moves
    But as an Account Executive at Marketo, I work closely with our Customer Success and Support teams, where I’ve seen firsthand how marketers are sometimes hesitant to up-level their game. Marketo offers unlimited “office hours” – set times during which you can dial in, ask an expert your question, and discuss their response with your peers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Marketo] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Example #2: Yoplait. Yoplait donates $0.10
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] From Student to Digital Diva: A Successful Summer Internship
    had never heard of customer relationship management (CRM) and marketing automation tools like Salesforce and Marketo before starting at Fathom. 'The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship. The reality is terrifying. Each day has been different.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] The New Nonprofit: Better Communication, Bigger Donations
    Tweet to us @Marketo, or drop us a line in the comments below. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Unfortunately, the retention rate of first year donors is only 23.7%. When it comes to fundraising, email is still king.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] The Hidden Costs of Content Marketing
    Marketo, Hubspot and Eloqua have been making noises about them for years. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? But wait, there’s more. That’s right, for free. Creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketo] 10 things you need to know NOW about OmniChannel Marketing
    ” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Marketo] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and from a network of third-party Web sites.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Marketo] The Marketers First Virtual Event – Are You Ready?
    'Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. HEAR AMAZING SPEAKERS AND SESSIONS!
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Marketo] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Marketing Automation – This is where marketing tools like Act-On Software, Marketo and Pardot become invaluable. 'The answer: Lead Nurturing. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Sales looks for Mr. Right Now. Great line! That may be your question. Love comments here.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketo] 4 Things We Learned from the Ice Bucket Challenge
    Things We Learned from the Ice Bucket Challenge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. But even after following such an impressive list, the Ice Bucket Challenge stands out. Read on to find out.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Marketo] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Marketo] Why You Need an Editorial Calendar for Social
    At Marketo, all stakeholder have access to our social editorial calendars. At Marketo, we use this approach in email marketing, on our blog, and especially in social, because it allow you to find common ground with your audience — common ground besides  that fact that they might one day buy your products. Using Social Media
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Marketo] The Importance of Personalization in BtoB Marketing today
    This has been a popular topic on both the Marketo and Hubspot blog. If you can afford Hubspot or Marketo, great. 'Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Read it here.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Marketo] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Seth Lieberman Many marketers feel like the engine is always running. You probably already know about leveraging your marketing automation with interactive content.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Marketo] Is Marketing Automation Right for Every Company?
    B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner 'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Marketo] 10 Blogs to Bookmark: Social Marketing Edition
    10 Blogs to Bookmark: Social Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. We Are Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Marketo] 1+1=3 – How Partner Marketing Defies the Laws of Math
    At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. 1=3 – How Partner Marketing Defies the Laws of Math was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Partner Marketing Works.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Marketing Engines as a Game-Changing Strategic Advantage
    'As marketing engines replace marketing campaigns , thanks to ongoing advances in digital marketing, marketing engines offer smart SaaS companies a way to scale revenues faster while also widening margins. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools. Now what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Marketo] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? Have fun! b)  Of course!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Marketo] 3 Ways to Justify Your Event Spend
    Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. 2) Basic Event Metrics. 3) Revenue Attribution. In Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Marketo] The Essential 8: Marketing Reports You Need
    Once those opportunities form, you’ll want to use “MOFU,” or “Middle-of-Funnel” metrics to determine whether your programs are worth the investment.Through tools like Marketo’s Revenue Cycle Analytics, you can track metrics like: • Program costs and successes. How much profit was made last quarter vs. last year?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Marketo] How to get Started with Marketing – Step 2 – Content Marketing
    I suggest if you don’t have a process in mind, you use the one found in our great white paper, How to Find New Customers , originally sponsored by Marketo. 'If you read the earlier post on the importance of understanding your buyers using buyer personas  then you are well on your way to getting started with marketing. Have Problem.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Marketo] Intermediate Techniques to Build a Better Email Marketing Campaign
    The best fit will depend on your firm’s specific needs, but some of the most popular choices include: Marketo. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. HubSpot. Eloqua.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Marketo] Why Marketing Operations is the Heart of your Marketing Team
    'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. In my previous role, I’d handled marketing operations and demand generation.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Marketo] How (and Why) to Personalize Content on the Web
    To see how this looks is action, here are twoversions of Marketos home page. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Content Attributes.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Marketo] 6 Ways to Make Guerrilla Marketing Work For You
    Ways to Make Guerrilla Marketing Work For You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Clever, no?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 11, 2014
    [Marketo] Meet Generation Z: Marketing’s Next Big Audience [Infographic]
    Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.
  • ENGAGE  |  MONDAY, AUGUST 11, 2014
    [Marketo] This Week in Content: How Time Flies
    Writer Lee Odden reaches out to marketing experts at major brands such as Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn for their take on the year ahead. 'This weeks round-up offers a look into the not-too-distant future with trends and predictions for digital and content marketing for the year ahead. An Expert View. AdAge.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Marketo] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    good example of a company who has embraced the new importance of marketing is the fast-growing and now public marketing automation company Marketo. Marketo believed marketing is much more important than sales. In fact, at Marketo, to hire a salesperson requires the approval of marketing. Let’s look at a past example. Summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Marketo] 5 Ways to Redefine and Retell your Brand’s Story
    Ways to Redefine and Retell your Brand’s Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1. Be Precise.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Marketo] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Marketo] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    According to Marketo, 80% of leads generated by marketing are ignored by sales. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Marketo] The Lowdown on Native Advertising
    The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Basically it’s the “anti-ad”…as an ad. Deep Personalization.
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