• MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketo] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    Incentivizing your partners as well as making the entire process easy for them is important, which is why we here at Marketo have a gamification program. At Marketo, we actually rank our selling points and then make sure each message is exhausted before we move on to the next. Good question! But, I beg to differ! What does this mean?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketo] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. thought that might be a hard sell.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Marketo] Incorporating Video into Your Marketing Automation Platform
    Download the all new ebook , How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers, a joint venture of Marketo and Vidyard. The digital age is among us. And without a doubt, it’s changing how we consume content. Specifically, the digital age has breathed new life into how we consume video.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Marketo] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] What Every Marketer Should Know: What Is Marketing Automation? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish What is marketing automation ? Sound too good to be true? It is!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketo] Marketing Toolkit Essentials: CRM and Email Marketing Software
    If you’re just getting started on your search, start with Marketo , InfusionSoft and HubSpot. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. What You Need to Know Before Choosing CRM Software. Capabilities. Features.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketo] The Secret Life of a Social Media Manager
    As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. This week I am remote-live covering an event that Marketo is at in Cannes, France. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. 30AM: BUZZZZ!
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Marketo] How to Convince Your CEO of the Power of B2B Content Marketing
    47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization.  (CMI). Marketo ). Marketo ). Marketo ). 6.   You Can Do Content Marketing Without a Fully Staffed Internal Team. Set expectations. Map It.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Marketo] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotClick on the infographic below to view full size.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Marketo] Why Video Is Crucial to Your Marketing Automation Strategy
    Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. And you’re not alone.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Marketo] Summer Is Here—Bring on the Interns!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Marketo] [Video] 3 Types of Mobile Messages Marketers Must Know
    In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. SMS/MMS. Push Notifications. In-App Messaging.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Does Modern B2B Lead Generation Really Work?
    According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Yeah, those days are over. And it works, too.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Solid Identity Data – Unlocking the Secret to Higher Marketing ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Solid Identity Data – Unlocking the Secret to Higher Marketing ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wrong.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Marketo] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a Sept.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Marketo] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Great!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    For most posts, Facebook best practices indicate that including an image increases engagements and click-throughs, and at Marketo, we definitely believe that great imagery is the key to building relationships on Facebook. Author: Dayna Rothman Social media is all about the visuals. Take a look! Facebook. Twitter. But Twitter can be noisy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 18, 2015
    [Marketo] [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
    Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Interview with Dave Chaffey of Smart Insights
    We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketo] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    10 Thought-Provoking Books to Peruse This Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do It! Do It! Do It! Schaefer.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 15, 2015
    [Marketo] [Infographic] 7 Steps for SaaS Sales Success
    Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Marketo] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    Checklist] Don’t Forget to Pack These Essential Tradeshow Items was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Checklist] Don’t Forget to Pack These Essential Tradeshow Items appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enjoy these tips!
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Marketo] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! On that note, I am pleased to present Marketo’s first vlog, Mobile Permissions ! Hey marketers, listen up! Take a look…. Check it out!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Marketo] Drop the “Social” Prefix Already…It’s Just “Selling”
    Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s go deeper though.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Dear Sales, Marketing Automation Is for You, Too!
    Many marketing automation platforms, like Marketo, have an awesome plug-in for the CRM that sales teams would give a standing ovation. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! The answer is, well, everything. Get the Right Leads.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Marketo] Texts From Marketo: Starting Our Story From Page 1
    At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. So here’s how we’re changing that.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Reactivation?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Marketo] The New Digital Climate: AdTech and MarTech Join Forces
    Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Marketo] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    At this year’s Marketing Nation Summit, Marketo CEO Phil Fernandez spoke about how scheduling is broken. Marketo customers are really, really smart, but even the savviest marketers can struggle to reach their audiences with the right content they need them to read before they buy. Hate to Say It, but Marketers Have a Netflix Problem.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Marketo] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketo] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The 5-Step Graduate’s Guide to Shaping Your Personal Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 5-Step Graduate’s Guide to Shaping Your Personal Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They listen and engage ! Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Marketo] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Marketo] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Marketo] [Infographic] Go Mobile and Responsive…Or Go Home!
    src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Go Mobile and Responsive…Or Go Home! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Marketo] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Referral Marketing: Catapulting SaaS Businesses to the Next Level was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Referral Marketing: Catapulting SaaS Businesses to the Next Level appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tying It All Together.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Marketo] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Maybe that’s true—or maybe not—but it’s your company’s position). Let’s call that company GMO-full Food Co.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Marketo] 33 Inspiring B2B digital marketing case studies
    MARKETO : Is a leading provider of marketing analytics software. Although th ephone reminder added $2 for every registrant, it increased conversion of people who attended  from 26% to 48% and, according to Marketo, was well worth the investment in terms of sales results according to a company rep. million. million. million. million.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketo] Modern Marketing Skills
    Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the EconomistThe skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. That means a lot of new skills will be required to run these technologies.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Marketo] Introducing The Definitive Guide To Mobile Marketing
    Introducing The Definitive Guide To Mobile Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide To Mobile Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is Mobile Marketing? Let us know what you think!
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Marketo] Are Sales Pros Being Replaced by Content?
    In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. You’re left wondering, are the days of the Enterprise Sales Professional numbered ? Does social proof have you worried too?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Marketo] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”. This new offering from SnapApp is a cool example of what I mean.”.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Marketo] What’s in a Name? From Royal Babies to Brands
    From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name? Great question. bundle of joy!
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketo] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. List. 2.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Marketo] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Steps to Executing a Flawless Influencer Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Executing a Flawless Influencer Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Step 1: Identify Your Audience.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Marketo] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Marketo] [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
    Ebook] Introduction to Mobile Marketing: The Past, Present, and Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Marketo] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? How does this new digital-first world effect the traditional B2B salesperson?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketo] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    For example, a recent survey from Marketo and Ascend2 found that 14% of buyers rated marketing automation as clearly unsuccessful and only 25% rated it as very successful: again, there was a big intermediate group of 61% who said is was only “somewhat successful”. You can buy it here if you’re interested. Hence the “almost 70 percent” quote.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Marketo] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Marketo] 10 Incredible Inbound Marketing Statistics
    Marketo ). Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts. Hubspot ). Gleanster ).
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Marketo] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    For instance, if you are attending an event, maybe they would like event templates so they can invite key prospects. 2) Give the sales team visibility into marketing activities in the CRM: At Marketo, information is shared with our inside sales reps, so that over time, they get to know their prospects before they make a call. Sales.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    Source: Marketo. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Marketo] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more. Great!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketo] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” Click To Tweet.
  • VIDYARD  |  THURSDAY, APRIL 23, 2015
    [Marketo] CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video
    Last week, at Marketo’s Marketing Nation Summit, we chatted with this sought-after thought leader to discuss the opportunities she’s seeing for leaders in this digital world (see the video below!), a world that has grown far beyond the face-to-face, handshake interactions so many leaders are used to. And do so at scale.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketo] Marketers, Get Ready For Your Promotion: A Global Perspective
    In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] The Marketing Nation Summit Wrap-up
    Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit At last week’s the Marketing Nation Summit, 4,000 livel […].
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place.
  • ANNUITAS  |  TUESDAY, APRIL 21, 2015
    [Marketo] Increasing Conversion Rates – Part 2
    Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. All modern marketers want to increase conversion rates –it’s just good marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Marketo] How To Make Your Marketing Meme-tastic!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Marketo] Surviving on Swag Alone at the Marketing Nation Summit
    Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Marketo] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Marketo] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. This year’s event was bigger and better than ever. Engagement is Everything.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Simple Interface.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Insights from the Marketo Summit
    I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology Customer experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Happening Today at Marketo’s Marketing Nation Summit
    Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 30am Fun Run along the Embarcadero!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier. It’s been a great event so far. Develop Personal Relationships.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Marketo] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Blog education Kahn Academy marketing skills Marketo What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. These companies get it. Does yours?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Marketo] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    We’re proud to announce that InsideView Target is […]. Products & Technology
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Marketo] [Infographic] A Marketer’s Guide To Going Mobile
    Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2015
    [Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 
    Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Join Us at The Marketing Nation Summit Next Week
    Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
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