• REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Marketo] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Referral Marketing: Catapulting SaaS Businesses to the Next Level was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Referral Marketing: Catapulting SaaS Businesses to the Next Level appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tying It All Together.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Marketo] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Maybe that’s true—or maybe not—but it’s your company’s position). Let’s call that company GMO-full Food Co.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Marketo] 33 Inspiring B2B digital marketing case studies
    MARKETO : Is a leading provider of marketing analytics software. Although th ephone reminder added $2 for every registrant, it increased conversion of people who attended  from 26% to 48% and, according to Marketo, was well worth the investment in terms of sales results according to a company rep. million. million. million. million.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketo] Modern Marketing Skills
    Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the EconomistThe skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. That means a lot of new skills will be required to run these technologies.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Marketo] Introducing The Definitive Guide To Mobile Marketing
    Introducing The Definitive Guide To Mobile Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide To Mobile Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is Mobile Marketing? Let us know what you think!
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Marketo] Are Sales Pros Being Replaced by Content?
    In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. You’re left wondering, are the days of the Enterprise Sales Professional numbered ? Does social proof have you worried too?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Marketo] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”. This new offering from SnapApp is a cool example of what I mean.”.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Marketo] What’s in a Name? From Royal Babies to Brands
    From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name? Great question. bundle of joy!
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketo] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. List. 2.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Marketo] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Steps to Executing a Flawless Influencer Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Executing a Flawless Influencer Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Step 1: Identify Your Audience.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Marketo] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Marketo] [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
    Ebook] Introduction to Mobile Marketing: The Past, Present, and Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Marketo] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? How does this new digital-first world effect the traditional B2B salesperson?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketo] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    For example, a recent survey from Marketo and Ascend2 found that 14% of buyers rated marketing automation as clearly unsuccessful and only 25% rated it as very successful: again, there was a big intermediate group of 61% who said is was only “somewhat successful”. You can buy it here if you’re interested. Hence the “almost 70 percent” quote.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Marketo] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Marketo] 10 Incredible Inbound Marketing Statistics
    Marketo ). Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts. Hubspot ). Gleanster ).
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Marketo] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    For instance, if you are attending an event, maybe they would like event templates so they can invite key prospects. 2) Give the sales team visibility into marketing activities in the CRM: At Marketo, information is shared with our inside sales reps, so that over time, they get to know their prospects before they make a call. Sales.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    Source: Marketo. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Marketo] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more. Great!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketo] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” Click To Tweet.
  • VIDYARD  |  THURSDAY, APRIL 23, 2015
    [Marketo] CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video
    Last week, at Marketo’s Marketing Nation Summit, we chatted with this sought-after thought leader to discuss the opportunities she’s seeing for leaders in this digital world (see the video below!), a world that has grown far beyond the face-to-face, handshake interactions so many leaders are used to. And do so at scale.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketo] Marketers, Get Ready For Your Promotion: A Global Perspective
    In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] The Marketing Nation Summit Wrap-up
    Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit At last week’s the Marketing Nation Summit, 4,000 livel […].
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Marketo] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place.
  • ANNUITAS  |  TUESDAY, APRIL 21, 2015
    [Marketo] Increasing Conversion Rates – Part 2
    Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. All modern marketers want to increase conversion rates –it’s just good marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Marketo] How To Make Your Marketing Meme-tastic!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Marketo] Surviving on Swag Alone at the Marketing Nation Summit
    Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Marketo] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Marketo] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. This year’s event was bigger and better than ever. Engagement is Everything.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Simple Interface.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Insights from the Marketo Summit
    I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology Customer experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Happening Today at Marketo’s Marketing Nation Summit
    Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 30am Fun Run along the Embarcadero!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier. It’s been a great event so far. Develop Personal Relationships.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Marketo] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Blog education Kahn Academy marketing skills Marketo What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. These companies get it. Does yours?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Marketo] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    We’re proud to announce that InsideView Target is […]. Products & Technology
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Marketo] [Infographic] A Marketer’s Guide To Going Mobile
    Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2015
    [Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 
    Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Join Us at The Marketing Nation Summit Next Week
    Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist
    Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Other University Sessions:  With passes selling quickly, the University Day offers marketers the ability to brush up on their Marketo skills and expertise. The Keynotes:  Feel. Engage. Have a Little Fun.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketo] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! Industry.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Marketo] Mobile + Marketing Automation Demystified
    Mobile + Marketing Automation Demystified was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mobile + Marketing Automation Demystified appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Continuous Cross-Channel Conversation. The Benefits of Mobile Listening.
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Marketo] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Marketo] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Marketo] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    Lattice Engines also uses their Vidyard-Marketo integration to alert the sales team when a prospective buyer has viewed a video. “Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Marketo] The Walking Dead Approach to Slaying Marketing
    The Walking Dead Approach to Slaying Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Walking Dead Approach to Slaying Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Some programs have a greater hold over viewers than others.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics.
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Marketo] Events Are Top Tactic for Marketers – Keep It That Way
    Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Marketo] 6 Key Steps to Global (Marketing) Domination
    Go for it! 6 Key Steps to Global (Marketing) Domination was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Key Steps to Global (Marketing) Domination appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Heidi Lorenzen Seven billion. What is it? Step 6.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Marketo] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    Join us at the Marketo Marketing Nation Summit to learn more. Ways To Make Sure Your Mobile Marketing Is Magical was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Make Sure Your Mobile Marketing Is Magical appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  FRIDAY, MARCH 27, 2015
    [Marketo] The Art of Creating Conference and Event Videos People Actually Like
    Just look at our video from Marketo’s 2014 Marketing Summit. Event season is upon us. We all know it. It’s the time that we work wacko hours developing booth graphics, coming up with off-the-wall swag ideas, planning crazy parties, and ultimately building a way-too-cool event presence. Or at least that’s what we hope. Have an Ask.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Marketo] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. Lifecycle Marketing Consumer
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketo] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience Results.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Marketo] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, this year at Marketo’s Marketing Nation Summit , our Expo Hall has a huge selection of these technology categories and vendors. Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. Data Quality Tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Marketo] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    At Marketo we frequently use dark posts because of the many benefits mentioned above. Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts! Dark Posts In Action.
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [Marketo] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    Ad Agencies B2B Marketing Demand Generation lead generation B2B demand generation agency demand generation agency how to choose an agency lead generation agency Marketo agency marketo agency partner pardot agency pardot agency partner why hire an agency Agencies aren’t for everyone. Click on the infographic to view full size.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Marketo] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Marketo] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Board Game] Ready, Set, Play: The Game of Lead Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Board Game] Ready, Set, Play: The Game of Lead Nurture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think you’re a pro lead-nurturer?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Marketo] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Marketo] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Sometimes at Marketo, we like to take a pause and get back to the basics. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder  email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. The Impending Storm.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Marketo] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Big topic! Crawl, walk, run.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Marketo] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Come meet me in the Marketo Engagement Lounge , and attend my speaking session on Transformation Engagement Marketing, March 15 at noon. Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. Where do you start?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Marketo] 4 Ways to Unleash Marketing Creativity at Work
    Ways to Unleash Marketing Creativity at Work was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Unleash Marketing Creativity at Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Libby Estell Marketing demands creativity.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 11, 2015
    [Marketo] 5 Ways To Unite Sales And Marketing For Increased Revenues
    HubSpot, Marketo, Eloqua, etc.). Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. Sales people will complain about lousy quality leads generated by marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Marketo] [Infographic] The Marketo(er’s) Guide to SXSW
    This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Event Marketing Infographic b2b Consume
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Marketo] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. ProcessUnity.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Marketo] The CMO Challenge: Personalized Conversations at Scale
    Our CMO at Marketo, Sanjay Dholakia , shared a framework for marketers to use when engaging with consumers. Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? It was a theme that was reinforced presentation after presentation. So how do we address this issue? It’s Difficult.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketo] The Power of Word of Mouth Marketing & How You Can Do It
    Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Marketo] Why Website Engagement is the New Marketing “Must-Have”
    For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation? Wouldn’t that be grand?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Marketo] It’s Never Too Early to Be a Marketing Genius
    It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
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