• MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Marketo] Surviving on Swag Alone at the Marketing Nation Summit
    Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. 'Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Marketo] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    'My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Marketo] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    'Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. This year’s event was bigger and better than ever. Engagement is Everything.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Simple Interface.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Insights from the Marketo Summit
    'I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology Customer experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    'Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Through its integrations with leading marketing clouds and CRM solutions, including Salesforce, Oracle Eloqua, Marketo, Adobe Marketing Cloud and Act-On, sales and marketing teams can track video viewing activities for each individual contact and use that information to identify their most engaged leads as well as their best performing content.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Happening Today at Marketo’s Marketing Nation Summit
    'Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 30am Fun Run along the Embarcadero!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketo] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    'Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier. It’s been a great event so far. Develop Personal Relationships.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Marketo] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer. These companies get it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Marketo] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 13, 2015
    [Marketo] InsideView Target Now Integrated With Marketo
    'We’re proud to announce that InsideView Target is […]. Products & Technology
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Marketo] [Infographic] A Marketer’s Guide To Going Mobile
    'Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    'Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. 6.    Test Variables.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2015
    [Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 
    'Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Join Us at The Marketing Nation Summit Next Week
    'Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Marketo] 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist
    Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Other University Sessions:  With passes selling quickly, the University Day offers marketers the ability to brush up on their Marketo skills and expertise. The Keynotes:  Feel. Engage. Have a Little Fun.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketo] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! Industry.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Marketo] Mobile + Marketing Automation Demystified
    Mobile + Marketing Automation Demystified was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mobile + Marketing Automation Demystified appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Continuous Cross-Channel Conversation. The Benefits of Mobile Listening.
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Marketo] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    'Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Marketo] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Marketo] MarTech Conference: Some Random Impressions and Interesting New Vendors
    A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. Or maybe the second MarTech experience is inherently less ground-breaking than the first.
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Marketo] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    Lattice Engines also uses their Vidyard-Marketo integration to alert the sales team when a prospective buyer has viewed a video. '“Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Marketo] The Walking Dead Approach to Slaying Marketing
    The Walking Dead Approach to Slaying Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Walking Dead Approach to Slaying Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Some programs have a greater hold over viewers than others.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. 'Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. 2) Build Buzz.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Marketo] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics.
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Marketo] Events Are Top Tactic for Marketers – Keep It That Way
    Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Marketo] 6 Key Steps to Global (Marketing) Domination
    Key Steps to Global (Marketing) Domination was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Key Steps to Global (Marketing) Domination appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. 'Author: Heidi Lorenzen Seven billion. What is it? Step 6. Go for it!
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Marketo] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    Join us at the Marketo Marketing Nation Summit to learn more. Ways To Make Sure Your Mobile Marketing Is Magical was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways To Make Sure Your Mobile Marketing Is Magical appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  FRIDAY, MARCH 27, 2015
    [Marketo] The Art of Creating Conference and Event Videos People Actually Like
    Just look at our video from Marketo’s 2014 Marketing Summit. 'Event season is upon us. We all know it. It’s the time that we work wacko hours developing booth graphics, coming up with off-the-wall swag ideas, planning crazy parties, and ultimately building a way-too-cool event presence. Or at least that’s what we hope. Have an Ask.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Marketo] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. 'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. Lifecycle Marketing Consume
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketo] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. 'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Some vendors do this better than others. pricing.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Marketo] Maximizing Event Effectiveness 3 Ways
    Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience Results.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Marketo] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Luckily, this year at Marketo’s Marketing Nation Summit , our Expo Hall has a huge selection of these technology categories and vendors. 'Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. Data Quality Tools.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Marketo] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    At Marketo we frequently use dark posts because of the many benefits mentioned above. 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts! Dark Posts In Action.
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [Marketo] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    Ad Agencies B2B Marketing Demand Generation lead generation B2B demand generation agency demand generation agency how to choose an agency lead generation agency Marketo agency marketo agency partner pardot agency pardot agency partner why hire an agency Agencies aren’t for everyone. Click on the infographic to view full size.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Marketo] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Marketo] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    'Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Marketo] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Board Game] Ready, Set, Play: The Game of Lead Nurture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Board Game] Ready, Set, Play: The Game of Lead Nurture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think you’re a pro lead-nurturer?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Marketo] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. 'Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Marketo] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Sometimes at Marketo, we like to take a pause and get back to the basics. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Marketo] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    'Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [Marketo] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. Then I cancelled my reminder  email program in Marketo, and replaced it with a program to email each attendee wishing them luck in the storm and to look for an email soon with the rescheduled date. The Impending Storm.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Marketo] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. Big topic! Crawl, walk, run.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Marketo] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Come meet me in the Marketo Engagement Lounge , and attend my speaking session on Transformation Engagement Marketing, March 15 at noon. 'Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. Where do you start?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Marketo] 4 Ways to Unleash Marketing Creativity at Work
    Ways to Unleash Marketing Creativity at Work was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Unleash Marketing Creativity at Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. 'Author: Libby Estell Marketing demands creativity.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 11, 2015
    [Marketo] 5 Ways To Unite Sales And Marketing For Increased Revenues
    HubSpot, Marketo, Eloqua, etc.). 'Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. Either way you look at it, it hurts revenues. It all comes down to goals.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Marketo] [Infographic] The Marketo(er’s) Guide to SXSW
    This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Event Marketing Infographic b2b Consume
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Marketo] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. 'Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. ProcessUnity.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 10, 2015
    [Marketo] Agility Will Rule in the Era of Engagement Marketing
    If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers. 'Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. The internet never sleeps.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Marketo] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. 'Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Marketo] The CMO Challenge: Personalized Conversations at Scale
    Our CMO at Marketo, Sanjay Dholakia , shared a framework for marketers to use when engaging with consumers. 'Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? It was a theme that was reinforced presentation after presentation. So how do we address this issue? It’s Difficult.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketo] The Power of Word of Mouth Marketing & How You Can Do It
    Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. 'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Marketo] Why Website Engagement is the New Marketing “Must-Have”
    For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. 'Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Marketo] It’s Never Too Early to Be a Marketing Genius
    It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 2, 2015
    [Marketo] Lead Nurturing: Unique tracks and impactful tests
    'Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Marketo blog: The Definitive Guide To Lead Nurturing. Think relevance. Sowing + Nurturing = Reaping.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Importance of Marketing Specialization
    also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo. 'Jeffrey L. I’m deeply saddened by the loss of Fatherr Hesburgh who just passed away at the age of 97.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] From Viewer to Customer: Attributing Deals to Video Views
    First things first, you’ll need some marketing technology to make this happen: A Marketing Automation System: Whether you’re using Marketo, Eloqua, or another system, you will need a way of aggregating your leads behaviour into a useful format, or you’ll miss out on the crucial data you need to make all this happen.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] 3 Ways to Be Your Customers’ BFF
    To combat this, run some tests in Marketo to determine what might be wrong with your customer data. Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. 'Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Why WordPress Is The Secret Ingredient To Your Success
    The best part: it’s SEO friendly and integrates with other necessary tools for B2B’s like CRMs such as Salesforce, Marketo, Eloqua, and SugarCRM. 'Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. But How? The WordPress Support Forum.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Demystify & Define Your Marketing Strategy
    'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Marketo] Some facts about Jeff Ogden
    also wrote a lot of marketing content including the white paper How to Find New Customers , which was originally sponsored by Marketo and edited by a top sales author (the one I met for breakfast). 'This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. Hope you like it. see photo). Adios.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Marketo] Interesting Infographics: Nurture Your Leads With Narrative
    This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel?
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Marketo] B2B Events in 2015 – Where to Go and How to Learn
    Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. 1) If you go, be present.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Marketo] It’s All About Engagement in the Next Era of Marketing
    It’s All About Engagement in the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research— engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Marketo] [Infographic] Nurture Your Leads with Narrative 
    'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. good story. View the infographic in a new window here. Infographic Lead Nurturing b2
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Marketo] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Marketo] 4 Steps to Running a Successful Twitter Chat
    For example, Advertising Week hosts #AWchat every Tuesday morning and Marketo joins as the headliner guest once per month. Steps to Running a Successful Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] Conducting the buyer interview in buyer personas
    This blog is also on the Marketo Big List of B2B Marketing blogs , which is a great honor. My good friend, Adele is working on a new book, so please keep your eyes out for it.). I’d like to share one of the most important and difficult to do areas of buyer personas, Conducting the buyer Interview. Amen!). Whom should you talk to?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] How To Create A Website Your Clients Will Love
    eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! 'We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] The Definitive Guide To Lead Nurturing
    The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. Why Is Lead Nurturing Important? As a result, when you communicate with your buyer, you are welcomed instead of intrusive.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Marketo] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Marketo] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    Management Lessons from Pete Carroll’s Super Bowl Mistake was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] 5 Reasons Your Company Should Be Blogging
    ” I agree 100% with this and wish to share it with our readers, because I’ve been writing this blog for many years, which is on the Marketo Big List of B2B Blogs. ” Dave Kerpen of Likeable Local. Even if you can’t attend, sign up anyway because it will be recorded and you can watch anytime you’re free.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future
    The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? The results are insightful, encouraging, and exciting.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Marketo] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
    <a href="[link] alt="The End of the Facebook Free-For-All for Brands" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Is it the End of the Facebook Free-For-All for Brands?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Marketo] [Ebook] Leveraging Psychology in Digital Marketing
    Ebook] Leveraging Psychology in Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Marketo] 4 Steps to Tackle Data Quality and Velocity Issues
    Steps to Tackle Data Quality and Velocity Issues was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. This complacency has many negative consequences. This is a problem we need to address.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Marketo] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change. Leverage technology so you can scale.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Marketo] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible. Marketo allows you to create and send trusted emails. 'If you are having trouble getting noticed at a trade show, consider hosting a customer event. Who will you invite?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Marketo] How to Integrate Social Media and Blogging from The Art of Social Media
    recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. We hope so.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [Marketo] The Top 10 Best of Everything in 2015
    'In this new year, the award winning marketing expert Jeff Ogden of Find New Customers will share his top 10 best of everything for this new year with you. Since Fearless Competitor is the blog of the company Find New Customers , we hope you’ill visit that site too. Let’s have some fun here. Power it off and turn it on – done.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Marketo] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In this interview, Gavin mentions a conversation he has with a futurist friend on predicting trends. So let’s flash back to 2005 for a moment. Wi-Fi came of age in 2005.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My answer—not yet, and I don’t think we should expect it to in 2015. Lifecycle Marketing/Customer Success.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Marketo] Bringing It Home: How To Build The Optimal Video Production Team
    If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for. 'Every company dreams of having all of their marketing handled in house. Your Videographer. Will this person bring your video vision to life?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Marketo] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] 5 Lead Generating B2B Website Trends
    Example: Marketo has an effective pop-up with a compelling blog subscribe offer. The text below the CTA is subtle but important, stating that Marketo will respect users privacy. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] Right Time, Real Time Selling
    This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo! Good marketing automation firms include Marketo, Act-On Software and Pardot. How to Find New Customers (a great white paper originally sponsored by Marketo). Right Nows.”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] Negative SEO: Does It Really Exist?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Scary right? But, do these tactics actually work? How can you protect your website from them? Negative SEO Is Harder Than You Think.
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