• MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketo] The Power of Word of Mouth Marketing & How You Can Do It
    Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. 'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Marketo] Why Website Engagement is the New Marketing “Must-Have”
    For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. 'Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Marketo] The New Brand Building in the Era of Engagement
    Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Marketo] It’s Never Too Early to Be a Marketing Genius
    It’s Never Too Early to Be a Marketing Genius was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 2, 2015
    [Marketo] Lead Nurturing: Unique tracks and impactful tests
    'Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Marketo blog: The Definitive Guide To Lead Nurturing. Think relevance. Sowing + Nurturing = Reaping.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Importance of Marketing Specialization
    also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo. 'Jeffrey L. I’m deeply saddened by the loss of Fatherr Hesburgh who just passed away at the age of 97.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Marketo] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Marketo] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] From Viewer to Customer: Attributing Deals to Video Views
    First things first, you’ll need some marketing technology to make this happen: A Marketing Automation System: Whether you’re using Marketo, Eloqua, or another system, you will need a way of aggregating your leads behaviour into a useful format, or you’ll miss out on the crucial data you need to make all this happen.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketo] 3 Ways to Be Your Customers’ BFF
    To combat this, run some tests in Marketo to determine what might be wrong with your customer data. Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Marketo] Marketers Will Define Company Strategy
    Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. 'Author: Sanjay Dholakia We’re living in a Marketing First world. Marketers Will Earn a Position on the Starting Line.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Why WordPress Is The Secret Ingredient To Your Success
    The best part: it’s SEO friendly and integrates with other necessary tools for B2B’s like CRMs such as Salesforce, Marketo, Eloqua, and SugarCRM. 'Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. But How? The WordPress Support Forum.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Marketo] Demystify & Define Your Marketing Strategy
    'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Marketo] Some facts about Jeff Ogden
    also wrote a lot of marketing content including the white paper How to Find New Customers , which was originally sponsored by Marketo and edited by a top sales author (the one I met for breakfast). 'This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. Hope you like it. see photo). Adios.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Marketo] Interesting Infographics: Nurture Your Leads With Narrative
    This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel?
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Marketo] B2B Events in 2015 – Where to Go and How to Learn
    Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. 1) If you go, be present.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Marketo] It’s All About Engagement in the Next Era of Marketing
    It’s All About Engagement in the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research— engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Marketo] [Infographic] Nurture Your Leads with Narrative 
    'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. good story. View the infographic in a new window here. Infographic Lead Nurturing b2
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Marketo] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Marketo] 4 Steps to Running a Successful Twitter Chat
    For example, Advertising Week hosts #AWchat every Tuesday morning and Marketo joins as the headliner guest once per month. Steps to Running a Successful Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Marketo] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] Conducting the buyer interview in buyer personas
    This blog is also on the Marketo Big List of B2B Marketing blogs , which is a great honor. My good friend, Adele is working on a new book, so please keep your eyes out for it.). I’d like to share one of the most important and difficult to do areas of buyer personas, Conducting the buyer Interview. Amen!). Whom should you talk to?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] How To Create A Website Your Clients Will Love
    eMagine created this bold and compelling site with a Marketo CMS API integration with ongoing blog and SEO initiatives to come! 'We’ve said it once and we’ll say it again… Your online presence is your most visible face. It is available 24/7 and judged by first impression. Which means it is way too important to risk doing wrong.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Marketo] The Definitive Guide To Lead Nurturing
    The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. Why Is Lead Nurturing Important? As a result, when you communicate with your buyer, you are welcomed instead of intrusive.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Marketo] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Marketo] 3 Management Lessons from Pete Carroll’s Super Bowl Mistake
    Management Lessons from Pete Carroll’s Super Bowl Mistake was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] 5 Reasons Your Company Should Be Blogging
    ” I agree 100% with this and wish to share it with our readers, because I’ve been writing this blog for many years, which is on the Marketo Big List of B2B Blogs. ” Dave Kerpen of Likeable Local. Even if you can’t attend, sign up anyway because it will be recorded and you can watch anytime you’re free.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Marketo] The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future
    The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? The results are insightful, encouraging, and exciting.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Marketo] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
    <a href="[link] alt="The End of the Facebook Free-For-All for Brands" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Is it the End of the Facebook Free-For-All for Brands?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Marketo] [Ebook] Leveraging Psychology in Digital Marketing
    Ebook] Leveraging Psychology in Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Marketo] 4 Steps to Tackle Data Quality and Velocity Issues
    Steps to Tackle Data Quality and Velocity Issues was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. This complacency has many negative consequences. This is a problem we need to address.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Marketo] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change. Leverage technology so you can scale.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Marketo] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible. Marketo allows you to create and send trusted emails. 'If you are having trouble getting noticed at a trade show, consider hosting a customer event. Who will you invite?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Marketo] How to Integrate Social Media and Blogging from The Art of Social Media
    recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. We hope so.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [Marketo] The Top 10 Best of Everything in 2015
    'In this new year, the award winning marketing expert Jeff Ogden of Find New Customers will share his top 10 best of everything for this new year with you. Since Fearless Competitor is the blog of the company Find New Customers , we hope you’ill visit that site too. Let’s have some fun here. Power it off and turn it on – done.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Marketo] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In this interview, Gavin mentions a conversation he has with a futurist friend on predicting trends. So let’s flash back to 2005 for a moment. Wi-Fi came of age in 2005.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Marketo] MarTech Momentum Continues into 2015
    It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. My answer—not yet, and I don’t think we should expect it to in 2015. Lifecycle Marketing/Customer Success.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Marketo] Bringing It Home: How To Build The Optimal Video Production Team
    If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for. 'Every company dreams of having all of their marketing handled in house. Your Videographer. Will this person bring your video vision to life?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Marketo] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] 5 Lead Generating B2B Website Trends
    Example: Marketo has an effective pop-up with a compelling blog subscribe offer. The text below the CTA is subtle but important, stating that Marketo will respect users privacy. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] Right Time, Real Time Selling
    This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo! Good marketing automation firms include Marketo, Act-On Software and Pardot. How to Find New Customers (a great white paper originally sponsored by Marketo). Right Nows.”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Marketo] Negative SEO: Does It Really Exist?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Scary right? But, do these tactics actually work? How can you protect your website from them? Negative SEO Is Harder Than You Think.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Marketo] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    That is what we mean here at Marketo when we describe this as a “Marketing First” world. Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Would you care about what they had to say? couldn’t agree more. sure do.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Marketo] Meet Your New Chief Marketing Officer, Jeff Ogden
    This blog is on Marketo’s Big List of B2B Blogs which is why the logo is here. 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. If it doesn’t work, why keep trying?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Marketo] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Marketo] Marketing and Finance: A Match Made in Heaven!
    At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”). To WHOM?”). Finance?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Marketo] The Simple Rule: The Person Who Fails the Most, Wins
    There’s a lot of free content on BtoB marketing at Find New Customers , so check it out and download our great content, like How to Find New Customers , a great white paper once sponsored by Marketo and edited by a top sales author, so it is very good and it is highly recommended. Petersburg on January 27th. No chance, no results.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Marketo] What is The Right Vehicle to Drive Your Email Marketing Success?
    At Marketo, batch emails are a part of our overall email strategy. Here’s an example: Figure 1:  A Marketo Batch Email Example. Here’s an example of a template email used by sales: Figure 4:  A Marketo Template Email Example. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Marketo] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. 'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The Play Button is the Most Compelling Call-to-Action on the Web.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Marketo] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. 'No matter what your marketing resolutions this year – more content, better creative, etc. no improvement matters if you can’t measure it. Nothing else really matters.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Marketo] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And I hope you’ve found these as insightful and helpful as I have. This week, I want to share a recent conversation with Marc Mathieu, SVP of Marketing at Unilever. And to that I say amen.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Marketo] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Musts for Every Marketer’s To-Do List When Investing in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. Marketing automation has completely changed the way we approach sales and marketing.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Marketo] Understanding Your B2B Website: 10 Key Terms to Know
    Examples of this would be Marketo or Hubspot. 'In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. to one’s inbox.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Marketo] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Quiz Mania: Why We Love Taking and Sharing Quizzes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. Brief History.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Marketo] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Marketo’s predictions for 2015 can help you to keep up with these trends and keep you ahead of the competition. Ways to Turn 2014 Marketing Challenges Into 2015 Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. How can I work toward overcoming the biggest online marketing challenges?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Marketo] 10 Marketing Terms You Need To Know – Pt. 1
    Many companies like Salesforce and Marketo offer software programs for B2B marketers. 'The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. Contextual Advertising: a form of targeted marketing. You can read more about remarketing here.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Marketo] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    Engage or Die: John Hagel of Deloitte on The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Sanjay Dholakia This is going to sound like a bit of a no brainer, but I love the holidays. And I have to say, I’m truly excited for 2015. The three I’s…. First you intercept.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 5, 2015
    [Marketo] Increasing Engagement: How to Drive Buyer Action with Customer Activation
    Download our ebook  to get started: Increasing Engagement: How to Drive Buyer Action with Customer Activation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make  active ; cause to function or act.”
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Marketo] The Evolution of Demand Generation In 2015
    Check out the rest of Marketo’s thought-leaders’ predictions for 2015 in our Marketing Predictions Slide Deck. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Marketo] The Dos and Don’ts of Celebrating the Holidays on Social
    The Dos and Don’ts of Celebrating the Holidays on Social was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shanna Cook I’ll be the first to admit that I love celebrating the holiday season, or really any holiday for that matter (yeah, even the made up ones like national fro-yo day).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Marketo] 22 Noteworthy Content Marketing Guides and Tips
    31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. 'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Image credit: Intergage. How do you create a content marketing strategy? by HubSpot.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Marketo] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    Things You Can Accomplish with A ‘Year In Review’ Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? And, what life events happened?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Marketo] Prepare for 2015 with Marketo’s Marketing Predictions
    To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Marketo] What is One of the Most Important Contributors to Marketing Automation Success?
    At Marketo, early group education is called Foundation Training. At Marketo this is called a Discovery Workshop. If you’re looking for Marketo education check out this page , our community , or follow us on YouTube. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Marketo] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    Here at Marketo, we talk about the Era of Engagement Marketing with these principles to guide companies on how to engage their buyers: As individuals. How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. little history.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Marketo] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
    <a href="[link] alt="Generation Z Marketings Next Big Audience" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> The Holidays Are Here! But what are the cold hard facts behind shopping?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Marketo] The Big List of Must-Attend Marketing Events of 2015
    Marketo’s Marketing Nation Summit – April 13 th -15 th  – San Francisco, CA. Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. Events.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Marketo] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. know, music to your ears, I’m sure.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Marketo] CMO Leadership and B2B Lead Generation Lessons in 2014
    Jon Miller, VP of Product Marketing, Strategy and Content Marketing at Marketo, says one of the main reasons is because they focus on the wrong metrics. 'At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Marketo] The Life of a Content Asset: Tracking Real ROI
    looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. Let’s take a look at what I dug up. Downloads.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Marketo] Find The Right Mix With The Content Food Groups
    At Marketo, these pieces are our Definitive Guides  — comprehensive guides to subjects within our core expertise, such as marketing automation, email marketing or content marketing. Find The Right Mix With The Content Food Groups was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Raisin Bran.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Marketo] 4 Holiday Social Campaigns That Win & Why
    Holiday Social Campaigns That Win & Why was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. 1) Memorable, Interactive Video: Kate Spade.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Marketo] The Next Era of Marketing: Hear from Seth Godin
    In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. The Next Era of Marketing: Hear from Seth Godin was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. He was hired by Yahoo!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Marketo] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales. And so forth.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Marketo] Connecting the Dots: Marketing Big Data
    For this we had to pull data from both Marketo and Salesforce. All of the Marketing information above can be found in both Marketo and Salesforce. 'Earlier this week we dreamed of having all of the information we need at our fingertips for making the most educated, data driven decisions possible for who and how we go to market.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Marketo] Architecture Marketing: 5 Tools to Measure Success
    Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You can help answer questions like: Which blog posts had the longest engagement times?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Marketo] Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest
    Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen How many emails do you send during the holiday season? So how else can you engage your audience? Are you trying to increase sales? Create Clear Guidelines.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketo] Black Friday and Cyber Monday Are Over. Now What?
    Given the amount of data and analytics out there today; given the ability to use marketing software, like Marketo’s Engagement Marketing Platform , to put that data to use — I have to wonder if some of that $800 million might be better spent not only on acquisition but in the follow up too. 'Author: Mike Moeller I am depressed. 
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Marketo] The Economist & Marketo: Figuring Out The Next Era of Marketing
    To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  The Economist & Marketo: Figuring Out The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Marketo] 5 Common Infographic Pitfalls to Avoid at All Costs
    At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Even at Marketo there have been times where an infographic with a typo went live, only to be taken down an hour later in order to fix the error.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketo] Content Marketing = Sales $, otherwise, Don’t Do It
    By the way, Marketo has a great list of Sales and Marketing experts on the Marketing Moguls page. How to Find New Customers (sponsored by Marketo ,). 'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Marketo] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That said, I also had a special mission assigned to me by three very important people–my children. needed to bring back the best tchotchkes that the event had to offer.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Marketo] 4 Things You Can Learn From Non-Profit Social Media Success
    At Marketo, we’re partnering with our local food bank this holiday season, delivering turkeys for each “early-bird” registration we receive for our Summit. Things You Can Learn From Non-Profit Social Media Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let’s take a look.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Marketo] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Tips To Prevent Cart Abandonment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? We call it Cyber Monday and it is right on the horizon. Timing is Important. Incentivize Further.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Marketo] 7 Questions to Ask Before Creating a Video Campaign
    If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient. Questions to Ask Before Creating a Video Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. First of all, you’re not alone! What are your goals and expectations?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Marketo] Last Minute Lifts – How to Increase Traffic on Black Friday
    Last Minute Lifts – How to Increase Traffic on Black Friday was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. Set Up Triggered Campaigns.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Marketo] Perfecting the Art & Science of Engagement Marketing at Panasonic
    A: We installed Marketo and have built a library of approximately 300+ campaigns in different languages (emails, newsletters, tradeshows, list uploads, etc.) Perfecting the Art & Science of Engagement Marketing at Panasonic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Want to hear more?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Marketo] [Infographic] The 3 Rs of Content Marketing
    'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. One way to fix this is to rewrite your content.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Marketo] The Top 200 Content Marketing Brands And Influencers
    marketo. Marketo. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. This is true in just about any major decision, including who we buy from. New to the rankings is a list of top content marketing brands. jeffbullas.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Marketo] One Simple Secret for Getting Your First 100 Trial Customers
    One Simple Secret for Getting Your First 100 Trial Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. What’s the problem? Signups on your site are still incredibly difficult to come by. Retarget. Click Here!”
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketo] How To Build Your Marketing Stack
    One place to start is with Marketo’s technology partner ecosystem on Launchpoint. See how the right Marketing Ecosystem can change your organization – download our new ebook : How To Build Your Marketing Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Read all about it here.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Marketo] Innovation in Marketing: A 2014 Survey Report
    Innovation in Marketing: A 2014 Survey Report was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Do the results surprise you?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Marketo] The Definitive Guide To Engaging Content Marketing
    The Definitive Guide To Engaging Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. So how does content marketing help?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Marketo] Always Be Improving: The 5 Rules of A/B Testing
    Always Be Improving: The 5 Rules of A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. But it’s hard.”  “But it’s time-consuming.” And it can’t just be a one-time event. Plan ahead .
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketo] [Quiz] Who’s Your Content Marketing Crush?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Inquisitive – You’re still a marketer under all of that content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketo] The Critical Importance of Marketing Specialization
    It turned out to be the white paper I wrote which was originally sponsored by Marketo and edited by a well-known sales author, so it is VERY well-written. 'Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. The award-winning marketing expert Jeff Ogden is 100% focused on marketing. This story explains why.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Marketo] Events for Everyone! How Industry Conferences Shape Your Organization
    If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons.
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