• MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Marketo] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it? The Bottom Line.
  • FATHOM  |  MONDAY, JULY 27, 2015
    [Marketo] Maturity Curve
    MarketoThe post Maturity Curve appeared first on Fathom.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Marketo] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Marketo] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing in today’s environment is challenging.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Marketo] The Content-Ready Buyer Persona
    Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven). What’s
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Marketo] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Marketo] 7 Lessons To Help You Produce Content That Converts
    Lessons To Help You Produce Content That Converts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Lessons To Help You Produce Content That Converts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But what exactly is content that converts? Peter Drucker.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Marketo] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Score Your Data, Score Your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sometimes we hit a home run; other times we get shut out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Marketo] Manufacturers: Are you Using Marketing Automation Tools?
    And there are plenty of options out there:  Marketo and Hubspot being two of the better known. Marketing Tips Marketing Tools Traditional Marketing how to better engage sales leads hubspot John Sonnhalter marketing automation tools for manufacturers marketo tips for manufacturers to nurture sales leads tips to nurture sales leads
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Marketo] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Your Boss: Is that good?
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketo] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Choose Your Marketing Automation Platform : Marketing automation platforms like Pardot or Marketo offer powerful features such as identifying anonymous visitors on a website and even serving dynamic content in real-time based on unique characteristics of a visitor. But to B2B marketers, this IS a big deal. DemandBase Demo. QuantCast Demo.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Marketo] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Check out Marketo’s integration with Invoca. 10 Powerful Insights Marketers Can Only Get from Phone Calls was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ring, Ring! Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. What could we possibly be missing?
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Marketo] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com. Online video is one of the fastest growing and most effective areas of B2B marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Marketo] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [Marketo] [Video] The Social Media Lead Generation Trick You Need To Know
    Video] The Social Media Lead Generation Trick You Need To Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] The Social Media Lead Generation Trick You Need To Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I totally get it.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Marketo] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Why Lead Lifecycles Should Be Modeled after Assembly Lines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Marketo] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Marketo. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Fortinet. Adobe. 2. Industry
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Marketo] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Location Marketing Solutions. Location marketing solutions can encompass new technologies such as mobile device location awareness and tracking & beacon technologies. Exactly. Here, here!
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Marketo] Here’s How to Create a Modern SEO Strategy That Works
    Here’s How to Create a Modern SEO Strategy That Works was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Here’s How to Create a Modern SEO Strategy That Works appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can that be possible? Ah-ha! Leads!
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketo] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. Nor do they care about your value props or selling points. Saying that your brand is the best and can do amazing things doesn’t mean anything. That was rough. Identify Pain Points.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Marketo] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Marketing automation platforms like Marketo make it easy to create gifting campaigns. Gifting services like Rybbon integrate with Marketo to deliver these gifts nicely wrapped in your own branding and messaging. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? The most valuable lesson we learned?
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Marketo] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." Why did we ask? And sales is sick of it. Here's the problem. Contain inadequate sales input. Part 1.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 9, 2015
    [Marketo] [Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners
    Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. Promote and Partner.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketo] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Vital Strategies for a Successful Marketing Automation Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Vital Strategies for a Successful Marketing Automation Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Marketo] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Marketo] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketo] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    Incentivizing your partners as well as making the entire process easy for them is important, which is why we here at Marketo have a gamification program. At Marketo, we actually rank our selling points and then make sure each message is exhausted before we move on to the next. Good question! But, I beg to differ! What does this mean?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketo] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. thought that might be a hard sell.
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Marketo] Incorporating Video into Your Marketing Automation Platform
    Download the all new ebook , How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers, a joint venture of Marketo and Vidyard. The digital age is among us. And without a doubt, it’s changing how we consume content. Specifically, the digital age has breathed new life into how we consume video.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Marketo] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] What Every Marketer Should Know: What Is Marketing Automation? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish What is marketing automation ? Sound too good to be true? It is!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketo] Marketing Toolkit Essentials: CRM and Email Marketing Software
    If you’re just getting started on your search, start with Marketo , InfusionSoft and HubSpot. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. What You Need to Know Before Choosing CRM Software. Capabilities. Features.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketo] The Secret Life of a Social Media Manager
    As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. This week I am remote-live covering an event that Marketo is at in Cannes, France. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. 30AM: BUZZZZ!
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Marketo] How NOT To Write a Prospecting Email, Part II
    Blog Feed Marketing Automation / Email Marketo Sales & Marketing Alignment Sales Operations human marketing outbound prospecting emails sales-marketing alignmentI know, Part II? Is a series in the making? Which brings me to today’s email, which actually was not sent by the previously highlighted offender. What?! In good health?
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Marketo] How to Convince Your CEO of the Power of B2B Content Marketing
    47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization.  (CMI). Marketo ). Marketo ). Marketo ). 6.   You Can Do Content Marketing Without a Fully Staffed Internal Team. Set expectations. Map It.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Marketo] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotClick on the infographic below to view full size.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Marketo] Why Video Is Crucial to Your Marketing Automation Strategy
    Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. And you’re not alone.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Marketo] Summer Is Here—Bring on the Interns!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Marketo] [Video] 3 Types of Mobile Messages Marketers Must Know
    In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. SMS/MMS. Push Notifications. In-App Messaging.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Does Modern B2B Lead Generation Really Work?
    According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Yeah, those days are over. And it works, too.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Solid Identity Data – Unlocking the Secret to Higher Marketing ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Solid Identity Data – Unlocking the Secret to Higher Marketing ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wrong.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Marketo] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [Marketo] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a Sept.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Marketo] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Great!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    For most posts, Facebook best practices indicate that including an image increases engagements and click-throughs, and at Marketo, we definitely believe that great imagery is the key to building relationships on Facebook. Author: Dayna Rothman Social media is all about the visuals. Take a look! Facebook. Twitter. But Twitter can be noisy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Marketo] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 18, 2015
    [Marketo] [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
    Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Interview with Dave Chaffey of Smart Insights
    We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Marketo] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Marketo] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    10 Thought-Provoking Books to Peruse This Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do It! Do It! Do It! Schaefer.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 15, 2015
    [Marketo] [Infographic] 7 Steps for SaaS Sales Success
    Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Marketo] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    Checklist] Don’t Forget to Pack These Essential Tradeshow Items was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Checklist] Don’t Forget to Pack These Essential Tradeshow Items appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enjoy these tips!
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Marketo] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! On that note, I am pleased to present Marketo’s first vlog, Mobile Permissions ! Hey marketers, listen up! Take a look…. Check it out!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Marketo] Drop the “Social” Prefix Already…It’s Just “Selling”
    Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s go deeper though.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Dear Sales, Marketing Automation Is for You, Too!
    Many marketing automation platforms, like Marketo, have an awesome plug-in for the CRM that sales teams would give a standing ovation. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! The answer is, well, everything. Get the Right Leads.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketo] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 8, 2015
    [Marketo] Texts From Marketo: Starting Our Story From Page 1
    At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. So here’s how we’re changing that.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Reactivation?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketo] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Marketo] How to Structure Your Organization for Sales and Marketing Alignment
    How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Marketo] The Various Lifecycle Species: Which One Are You?
    To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Marketo] The New Digital Climate: AdTech and MarTech Join Forces
    Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Marketo] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    At this year’s Marketing Nation Summit, Marketo CEO Phil Fernandez spoke about how scheduling is broken. Marketo customers are really, really smart, but even the savviest marketers can struggle to reach their audiences with the right content they need them to read before they buy. Hate to Say It, but Marketers Have a Netflix Problem.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Marketo] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketo] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The 5-Step Graduate’s Guide to Shaping Your Personal Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 5-Step Graduate’s Guide to Shaping Your Personal Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They listen and engage ! Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Marketo] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Marketo] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Marketo] [Infographic] Go Mobile and Responsive…Or Go Home!
    src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Go Mobile and Responsive…Or Go Home! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Marketo] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Referral Marketing: Catapulting SaaS Businesses to the Next Level was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Referral Marketing: Catapulting SaaS Businesses to the Next Level appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tying It All Together.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Marketo] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Maybe that’s true—or maybe not—but it’s your company’s position). Let’s call that company GMO-full Food Co.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Marketo] 33 Inspiring B2B digital marketing case studies
    MARKETO : Is a leading provider of marketing analytics software. Although th ephone reminder added $2 for every registrant, it increased conversion of people who attended  from 26% to 48% and, according to Marketo, was well worth the investment in terms of sales results according to a company rep. million. million. million. million.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketo] Modern Marketing Skills
    Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the EconomistThe skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. That means a lot of new skills will be required to run these technologies.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Marketo] Introducing The Definitive Guide To Mobile Marketing
    Introducing The Definitive Guide To Mobile Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide To Mobile Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is Mobile Marketing? Let us know what you think!
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enhance Lead Nurturing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketo] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Marketo] Are Sales Pros Being Replaced by Content?
    In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. You’re left wondering, are the days of the Enterprise Sales Professional numbered ? Does social proof have you worried too?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. GoPro had started a trend.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Marketo] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”. This new offering from SnapApp is a cool example of what I mean.”.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Marketo] What’s in a Name? From Royal Babies to Brands
    From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name? Great question. bundle of joy!
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketo] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. List. 2.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Marketo] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Steps to Executing a Flawless Influencer Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Executing a Flawless Influencer Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Step 1: Identify Your Audience.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Marketo] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Marketo] [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
    Ebook] Introduction to Mobile Marketing: The Past, Present, and Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Marketo] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Marketo] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Marketo] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? How does this new digital-first world effect the traditional B2B salesperson?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketo] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    For example, a recent survey from Marketo and Ascend2 found that 14% of buyers rated marketing automation as clearly unsuccessful and only 25% rated it as very successful: again, there was a big intermediate group of 61% who said is was only “somewhat successful”. You can buy it here if you’re interested. Hence the “almost 70 percent” quote.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Marketo] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Marketo] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Marketo] 10 Incredible Inbound Marketing Statistics
    Marketo ). Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts. Hubspot ). Gleanster ).
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Marketo] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    For instance, if you are attending an event, maybe they would like event templates so they can invite key prospects. 2) Give the sales team visibility into marketing activities in the CRM: At Marketo, information is shared with our inside sales reps, so that over time, they get to know their prospects before they make a call. Sales.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    Source: Marketo. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. B2B marketers allocate approx. Digital Marketing Infographics
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Marketo] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more. Great!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketo] Do Brands Really Listen?
    In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketo] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. To which you probably say, who cares? Fair enough.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
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