• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Marketo] Evangelizing a Content Marketing Program
    in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. That’s why.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Marketo] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But can you afford to skip SEO?
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Marketo] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Tune in to find out !
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Marketo] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Send Timely, Relevant Responses. Content Matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Marketo] Why Now Is the Time for Women in Tech
    Our CEO at Marketo has made it a point to balance our board, including the appointment of Cammie Dunaway, former CMO of Yahoo, whom I had the pleasure of meeting when she joined our board last year. Growing up, I preferred video games and Legos to Barbies and dress-up. But I don’t want to talk about any of that. No internships for you!”
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Marketo] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Marketo] Are You Leveraging Your Content for Sales Enablement?
    The lead data went directly to their Marketo and Salesforce databases that allowed sales to follow up with powerful insights to the organization’s needs. You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Marketo] The Next Generation Platform for Account-Based Everything is Here!
    We are going to be at the Sirius Decisions Summit (Booth 316) this week, so drop by for a demo. I’ll also be doing a webinar with Mike Telem, VP Of Product Marketing at Marketo on Thursday, June 2 to walk through real-world examples of account-based marketing and sales. They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Marketo] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Warm Introductions. Sales b2b
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Marketo] The Myth of the 10x Marketer – How to Multiply Impact
    From Netflix to Uber to Marketo, the way business is being done is simply transforming. As humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. It’s how we express ourselves. Is this what we marketers have done to ourselves with the advent of the legendary 10x marketer?
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketo] 3 Steps to Bridge the Gap Between Online and Offline Channels
    marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels. 2. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Marketo] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? Download Marketo’s new eBook Summer Marketing 101 to learn how you can leverage what the season has to offer! PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. teens.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 20, 2016
    [Marketo] 5 Most Talked-About Trends from Marketing Nation 2016
    This year’s Marketing Nation Summit, hosted annually by Marketo, brought together 5,000 marketing innovators from around the world for three jam-packed days of learning, networking, and best practice sharing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Marketo] Salespeople Need More Ego, Not Less
    Salespeople Need More Ego, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie Yes, you read that right. Scenario 1: Low Ego. More ego.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Marketo] [Infographic] Why Creating A Personal Online Experience Is Critical
    Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them.
  • OPENTOPIC  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Marketo Re-Architected: Understanding Its Big Bet on Big Data
    Opentopic blog >> cmswire.com LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. based Marketo dropped hints about Project. San Mateo, Calif.-based Marketing Technology Cmo undefined
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Marketo] An Allbound Marketing Approach Closes Your Revenue Gaps
    Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” To get these C-level folks’ attention requires proactive reach to complement inbound efforts.” It helps that senior executives are 2.5 Here’s why.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Design Tips: Creating an Email Template
    On the niche side, for example, if you send your emails through Marketo, there is a company called KnaK that has a library of templates built specifically to work well within Marketo, a marketing platform that has its own set of coding requirements. Either way, chances are you’re considering a new email template. Summary.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketo] Personalization Makes Programmatic Advertising a Win-Win
    This technology, like Marketo’s digital ads app, enables you to engage customers across their entire lifecycle and tell a continuous, relevant and personal story based on the activity and engagement of your audience member from other channels. Recommend the Next Best Action, Not the Next Best Offer. an instructional video).
  • CAPTORA  |  TUESDAY, MAY 17, 2016
    [Marketo] Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent
    Many of the most prominent marketing tech companies were born out of this revolution — Marketo, Omniture, and Adobe Suite, to name a few. Marketing technology’s promise has always been about efficiency: do more with better information, more tools at your fingertips, and the ability to reach specific audiences. Image via Pexels .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Marketo] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way. Choose a Captain. What are their goals?
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Marketo] How LeanData Stacks Up
    Like LeanData. “It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. At some point, Scott Brinker began to notice a familiar pattern at business conferences. The speaker would say something like: And here are the tools that we use. Scott Brinker.
  • SNAPAPP  |  MONDAY, MAY 16, 2016
    [Marketo] Marketo Summit 2016: See SnapApp in Action at Marketo’s Biggest Summit Yet.
    The 2016 Marketo Summit was one for the record books. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco. Take a quick peak at how SnapApp’s trip to Marketo Summit went below.  .  . We came. We saw. We conquered.
  • INFER  |  MONDAY, MAY 16, 2016
    [Marketo] The Risks of Blending Customer Signals from Disparate Sources
    Consider, for example, a lead that entered your Marketo system by visiting your website six months ago. Originally Posted on Data Informed. One of the more perilous steps in building a data model is determining the right signals to include. The Importance of Time. Sometimes 1 + 1 ≠ 2. How to Operationalize Distinct Fit and Behavior Scores.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Marketo] Do’s and Don’ts of Working with Technical Teammates
    Do’s and Don’ts of Working with Technical Teammates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do’s and Don’ts of Working with Technical Teammates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This list isn’t rocket science. 
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Marketo] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? Download Marketo’s new eBook Summer Marketing 101 to learn how you can leverage what the season has to offer! PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. by 2020.
  • LATTICE  |  FRIDAY, MAY 13, 2016
    [Marketo] The Age of Transparency
    Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Hootsuite presented at the Marketo Summit, and had some great examples of how sales and marketing teams can to be more transparent with one another.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Marketo] The Problem With Sales Enablement (and How to Fix It)
    The Problem With Sales Enablement (and How to Fix It) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Problem With Sales Enablement (and How to Fix It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The answer is simple: They can’t find it.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Marketo] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
  • CAPTORA  |  THURSDAY, MAY 12, 2016
    [Marketo] Memories of Marketo Summit 2016
    Once again, Marketo Summit was a smashing success! Bravo to Marketo for an awesome event, we are already looking forward to next year! Check out the photo slideshow for more event highlights: Marketo Summit 2016 from Captora. The post Memories of Marketo Summit 2016 appeared first on Captora Blog.
  • OPENTOPIC  |  THURSDAY, MAY 12, 2016
    [Marketo] Marketo CEO: The CMO’s agenda is now the company’s entire agenda
    Opentopic blog >> cmo.com.au Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  WEDNESDAY, MAY 11, 2016
    [Marketo] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    Opentopic blog >> blog.marketo.com The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. Marketing Technology Cmo Digital Marketing undefined
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Marketo] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. Step Up Your Game .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Marketo] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. Step Up Your Game .
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketo] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that. Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. could be heard throughout the office day and night.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Marketo] May Release 5.41: Studio Enhancements + Future Features
    Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon. This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Marketo] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. The day kicked off with Move with Marketo, an early morning, intense PiYo session. Meanwhile, other marketers were prepping for an intense day of learning with Marketo University Day and Certification exams. And, it’s already begun.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Marketo] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    In many ways, this was really just an extension of the heuristic lead scoring available in modern marketing automation platforms (like Marketo & Eloqua), but focused on adding more data points and data science techniques to score leads. His heroes included Archimedes, Da Vinci, Galileo, Newton, Maxwell and Einstein. And what is a lead?
  • CHIEFMARTECH  |  TUESDAY, MAY 10, 2016
    [Marketo] Keeping marketing technology integration in perspective
    In fact, a recent State of Digital Marketing Survey released by Ascend2 and Marketo quantified the things that are the most significant barriers to digital marketing success: Of course , inadequate marketing budget (43%) is top of the list. It’s fifth. And a good ways below the top challenge. Lack of an effective strategy (36%).
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Marketo] Kendra Brown: Unleashed
    It's been interesting to learn about the technology available to Bulldog and our clients ( Eloqua , Marketo , etc.). Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! Kendra is a native Texan and a graduate of the University of Texas at Austin (hook ‘em!). The Olympics.
  • INFER  |  MONDAY, MAY 9, 2016
    [Marketo] Join Infer at Marketo Summit 2016
    Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. The post Join Infer at Marketo Summit 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Marketo] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    According to a study by B2B Marketing and Marketo, nearly 70% of senior marketers say they feel pressure to demonstrate marketing’s contribution to the bottom line. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. That’s why we created this series. Attribution.
  • ANNUITAS  |  MONDAY, MAY 9, 2016
    [Marketo] Marketo Marketing Nation Summit – Learning Starts Now
    Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.
  • SNAPAPP  |  MONDAY, MAY 9, 2016
    [Marketo] Big Spring for SnapApp: A New Home and a New Platform Release
    This month is an especially busy one with a number of events SnapApp will be at, including: The Marketo Marketing Nation Summit. SnapApp’s got some new digs! With one week in the books, our #Countdown2Copley has officially ended. It’s been quite a journey. Catch all the action you missed on our facebook  page. What does it look like?
  • MODERN B2B MARKETING  |  MONDAY, MAY 9, 2016
    [Marketo] 10 Secrets to Delivering a Great Product Demo
    In my early days at Marketo, I watched my fellow SCs employ the magic of a pause in their demos. Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. didn’t ask questions. Tell them.
  • JUNTA 42  |  SATURDAY, MAY 7, 2016
    [Marketo] This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business
    Marketo : No matter what rumors you’ve heard – email is not dead! Check out Marketo’s Highly Effective Email Marketing Lookbook to get inspired with nine new email types to stay front and center with clever, catchy, and bold content. It’s on life support and needs to make some major changes to survive. Image source.
  • FATHOM  |  FRIDAY, MAY 6, 2016
    [Marketo] Fathom at Marketing Nation Summit: Marketo Socks, Will Smith, & More
    Next week, Fathom will be attending the 2016 Marketing Nation Summit and we’re looking forward to gaining insightful Marketo knowledge and creating lasting connections with other summit attendees. “I’m excited to see how Marketo and other thought leaders in the space will be tackling the challenges ahead.” Blog Feed
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Marketo] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. DO YOU? Special offers.
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Marketo] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    In this week’s episode of Publish or Perish , Jeff Leo Herrmann and Jon Pogact talk about sales emails, Marketo, and what they’re looking forward to at next week’s Marketing Nation Summit. Specifically, Jon and Jeff break down the best sales prospecting email they’ve ever seen—courtesy of Curata’s Harry Hayward. Almost everything. Thoughts?”
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Marketo] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. While this is a new capability, we expect it to become more sophisticated over time.”
  • INFER  |  THURSDAY, MAY 5, 2016
    [Marketo] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems. Infer also expanded its library of signals with new technographic data, and added Marketo behavioral activity to the platform’s wide range of existing input signals.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Marketo] How to Leverage Psychology for Influencer Marketing
    How to Leverage Psychology for Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Leverage Psychology for Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This tactic is known as influencer marketing. Of
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Marketo] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. What this Year’s Marketo Summit Means For Marketing Technology. This gives us a better understanding of what Marketo Summit attendees can expect and how they can understand the state of marketing technology at the ten thousand foot view.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Marketo] 15 Facts to Know About Bottom of the Funnel Marketing
    Marketo. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Are there remaining questions that need answered? Alinean. 6.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Marketo] 4 Ways to Win the Hearts of Consumers
    Ways to Win the Hearts of Consumers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Win the Hearts of Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What hasn’t changed is how we make buying decisions. ”: 1. Tell a Great Story.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Marketo] Remove the Guesswork from Top of Funnel Marketing
    Other customers like Marketo , DocuSign , and MongoDB have also seen impressive pipeline growth results. After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform. brief overview of release highlights: Continuous Demand Intelligence.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Marketo] Remove the Guesswork from Top of Funnel Marketing
    Other customers like Marketo , DocuSign , and MongoDB have also seen impressive pipeline growth results. After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform. brief overview of release highlights: Continuous Demand Intelligence.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Marketo] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. From Marketo’s workshops to more informal opportunities to connect with thought leaders and bring your marketing execution to a new level. One Getting ready for Vegas.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Marketo] 5 Steps to Amplify Your Paid Social Campaigns
    Steps to Amplify Your Paid Social Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Amplify Your Paid Social Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. billion worldwide. Define Your Goals. Identify Your Audience.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Marketo] Sneak Peak of The Marketing Nation Summit
    It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients. Summit.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Marketo] Are You in the Nation? Marketo’s Summit Goes to Sin City
    Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Here are a few of the things I’m most excited for as we prepare for Marketo’s big event. 1.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Marketo] 3 Things You Need to Know About SEO This Year
    Things You Need to Know About SEO This Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Things You Need to Know About SEO This Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame SEO is in a constant state of change.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Marketo] This Week in Content Marketing: The Future of Television Advertising Is Native
    Marketo : No matter what rumors you’ve heard – email is not dead! Check out Marketo’s Highly Effective Email Marketing Lookbook to get inspired with nine new email types to stay front and center with clever, catchy, and bold content. Rants include two beat downs on questionable native advertising practices.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Marketo] Financial Advisors Need to Get Personal or It’ll Cost Them
    Financial Advisors Need to Get Personal or It’ll Cost Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Financial Advisors Need to Get Personal or It’ll Cost Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Impact to Marketers. Scoring.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Fuel Marketing Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate marketing pipeline growth while reducing Customer Acquisition Cost. ToFu CAC infographic MarketoInterested in learning more? Schedule a meeting today !
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Fuel Marketing Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate marketing pipeline growth while reducing Customer Acquisition Cost. ToFu CAC infographic MarketoInterested in learning more? Schedule a meeting today !
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Marketo] Captora and Marketo: Fueling Your Pipeline Success
    Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Check out our infographic to see how Captora + Marketo can help you accelerate pipeline growth while reducing Customer Acquisition Cost. The post Captora and Marketo: Fueling Your Pipeline Success appeared first on Captora Blog.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Marketo] 4 Ways to Make Your Mobile Marketing Stand Out
    Ways to Make Your Mobile Marketing Stand Out was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Mobile Marketing Stand Out appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Okay, I might have stretched the truth there. Offer Choices.
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Marketo] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    Doesn't have quite the same ring to it, but team SalesPredict is excited to be participating in two important industry events next month: Marketo's Marketing Nation Summit and SiriusDecisions 2016 Summit. Marketo Marketing Nation Summit | Booth #821 May 9-12, 2016 | MGM Grand | Las Vegas, NV | #MKTGnation. Will we see you there?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Marketo] 10 Ways to Engage Your Audience with Interactive Content
    10 Ways to Engage Your Audience with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Ways to Engage Your Audience with Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why interactive? And a lengthy chart?
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Marketo] Why Digital Marketers Have an Advantage in Resume Writing
    For instance, you can’t assume that by having Marketo on your resume the robot or recruiter will know that means you have Marketing Automation experience. This advantage comes from the fact that principles vital in digital marketing are also vital in resume writing. It is vital you have a strong content strategy for your resume.  Careers
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2016
    [Marketo] Teradata Sells Its Marketing Applications Business for $90 Million
    This compares with Marketo stock selling at roughly 5x revenue ($1 billion market cap on $200 million revenue). It’s true that Teradata lost $45 million on the marketing applications business last year, but that’s still less on a percentage basis than Marketo’s loss of $71 million. That was what had been rumored.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketo] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Why Marketing Automation is the Key to Sharing Strategic Insights with Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketing Automation is the Key to Sharing Strategic Insights with Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Marketo] 15 best Big Data companies and why they stand out
    The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). PALANTIR. CLOUDERA.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Marketo] 3 Key Takeaways from Social Media Marketing World
    If so, I’d love to hear them in the comments below! 3 Key Takeaways from Social Media Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Key Takeaways from Social Media Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Marketo] 4 Ways to Make Your Video Content More Measurable
    Ways to Make Your Video Content More Measurable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Make Your Video Content More Measurable appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Attract . Engage . But how do you prove it? Convert. Delight.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Marketo] Why Knowledge of This Might Be All the Power You Need for Better Leads
    Webinar: How to Rev Up Your Revenue Engine by Adding Video Data to Marketo. Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !). This type of knowledge is like TOP TIER® gasoline with 10% ethanol.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Marketo] [Ebook] Get Your Marketing Ready for the Summer
    Ebook] Get Your Marketing Ready for the Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Get Your Marketing Ready for the Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that highlights a huge opportunity for marketers. Holidays.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Marketo] Managing Content Marketing: My Life Before and After Kapost
    By integrating Kapost with our marketing automation software (Marketo) and CRM (Salesforce), I can take a look at how specific pieces of content perform. If you stepped into my home at any given time, you would inevitably see a relatively tidy, clean space with lots of natural light and all new furniture. But, it’s clean. The Mess.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Building a marketing team to fuel triple-digit annual growth
    Every company I have worked for in the last ten years has gone through almost triple-digit growth every single year. In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. Aligning sales and marketing. It is always eye-opening. Hiring for success.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Digital Marketing 2016: Top 100 Influencers and Brands
    marketo. Marketo. The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. That’s all!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    At Marketo, our teams work with healthcare providers from all across the country to create ways to better engage with new and returning patients, nurture them through the entire experience, educate them, and even engage their family caregivers to improve the overall quality of their experience. The Potential. The Payoff.
  • JUNTA 42  |  WEDNESDAY, APRIL 20, 2016
    [Marketo] 4 Things Effective Enterprise Marketers Get Right [Exclusive Research]
    Today we release B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America sponsored by Marketo. Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has focused on a specific vertical. Clarity: Get on the same page. Just … wow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Marketo] How to Match Your Content Strategy with the Buyer’s Journey
    Here are some examples of content designed to support the “Ready to Buy” stage: Marketo Services and Support. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. The B2B content consumption stats are out there. Stage 1: Brand Awareness. HubSpot Pricing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Marketo] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Marketing example:  Our marketing team recently leveraged eight partners to help drive over 1,000 registrants to a Marketo-hosted webinar. Marketo recently built a task force with an agency that has unique expertise in a specific industry. Author: Sam Harkness Want to close 20 consecutive quarters on plan? Moneyball Marketing.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Marketo] How Brands Can Create Lasting Relationships on Social Media
    How Brands Can Create Lasting Relationships on Social Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Brands Can Create Lasting Relationships on Social Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And with 78% of the U.S. Show Up.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Marketo] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Heat Things Up: 3 Ways to Re-engage Cold Subscribers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Heat Things Up: 3 Ways to Re-engage Cold Subscribers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But this isn’t necessarily true. Too expensive?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. About Infer. Additional Resources.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Marketo] 4 Reasons Why Marketing Automation Fails
    At Marketo, avoiding these pitfalls are some of the fundamentals of effective marketing. Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Marketo] 3 Important Elements of a Customer Case Study
    Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. For example, if your solution is integrated into Marketo , explain how these different solutions synced together to solve a problem. 2. Tell a Story About Your Solution. Back Up Your Claims.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Marketo] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Marketo] 3 Viral Marketing Campaigns That Are Worth the Catch
    Viral Marketing Campaigns That Are Worth the Catch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Viral Marketing Campaigns That Are Worth the Catch appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That free trial of Netflix you signed up for?
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Marketo] The buzz around account-based marketing at MarTech
    Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketo] The Evolution of the B2B Marketer
    The Evolution of the B2B Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Evolution of the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The buyer is now in control of the sale, rather than the salesperson. Modern Marketing b2
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Marketo] 7 Simple Steps for a Solid SEO Strategy
    Simple Steps for a Solid SEO Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Simple Steps for a Solid SEO Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Pretty exciting, right? You’re not a SEO guru. The panic sets in. Hold on!
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketo] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketo. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Postplanner.
  • CINTELL  |  THURSDAY, APRIL 7, 2016
    [Marketo] How Marketers Use Data to Develop Personas
    Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. As it relates to buyer personas, the study uncovered some key insights as to how marketers are using their database today with buyer personas.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Inquire about sales intelligence tools like Marketo Sales Insights that live natively within your CRM. Lead Scoring. Asset Scoring. Behavior Scoring. Interest Scoring.
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