Paul Gillin

JULY 29, 2013

YouTube views are over 1 million. In today’s hyper-caffeinated media market, you have to make a scene to get noticed. Scores of articles have appeared in mainstream media. Reza Aslan is making out like a bandit. The Fox interview virtually guarantees his book will be a bestseller. What’s the lesson here?

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. Length limits are a great way to improve your writing.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MARCH 1, 2012

The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint. That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 4, 2010

In the days of broadcast, markets were abstractions created by advertising. The most popular stuff on YouTube is about humans screwing up. This also works in marketing, BTW. Echo chambers are bad for democracy and culture, but marketers like them because they say what marketers want to hear.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing?

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

APRIL 13, 2011

Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Embed media from your SlideShare and YouTube channels on your event website. Here’s an example.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. Playing pays off. Only one person identified the IT department.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Alan Belniak is director of social media marketing at PTC, a very large software company. 27 of the PDF). Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. Weak products will disappear quickly from the market, and advertising won’t be able to save them. Companies that don’t provide significant value will struggle to survive.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. 500′s use of social media , and once again small companies outpace large ones.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

MARCH 9, 2012

The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets. Mark Pritchard, who heads global marketing, echoed the one-to-one theme, noting “Digital marketing is past. Brand building in the digital world is the future.”

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50