Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MARCH 22, 2017

Given Livity’s focus on young people, influencer marketing is even more important for them. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? While we advocate the fact that if you view influencer marketing as a long-term strategy you can build organic relationships with influencers without paying them a penny, there are some circumstances when payment of some sort may be appropriate.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

JULY 17, 2018

In addition, he produces weekly videos for his Guy in a Cube YouTube channel. I also have other people that influence me from a marketing, life or YouTube aspect. Peter and Casey have influenced my YouTube productions. Gary has been a big influence from a marketing perspective and also how to think about things.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Ranking 0

Lead Ranking Lead Scoring Marketing AI Marketing Management 0

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. ” Joe Martin , Global Strategic Marketing, Adobe. This gives the influencer intelligence on what’s available in the market place, which they can pass on to their audience. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

MARCH 12, 2018

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. SOURCE: www.curalate.com/blog/influencer-marketing-fails/. Casey Neistat is a well-known creative filmmaker on YouTube.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 22, 2017

According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. In fact, a massive 70% of CEOs engage on only one social network. So, how do you get your leadership team to embrace social?

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Or is this unfair since Devumi are just fulfilling a demand within the market? Philip Brown , Head of Influencer Marketing & Brand Advocacy Strategy at Come Round. “ Lee Odden , CEO, TopRank Marketing.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE. TOP INFLUENCERS DISCUSSING BLOGGING.

Conference 41

Conference Lead Ranking Lead Scoring Social Media 41

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. There is far more to influencer marketing. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

MAY 12, 2016

“Virtual reality and augmented reality are bringing a much needed boost in excitement back to the devices and key semiconductor markets. Bob O’Donnell – President and Chief Analyst at TECHnalysis Research. ” Brennan Spiegel , MD, MSHS – Director, Health Services Research at Cedars-Sinai Health System.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Digital Marketing. Video Marketing.

Lead Ranking 140

Lead Ranking Lead Scoring Content Marketing Marketing Management 140

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129