Biznology

OCTOBER 11, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Micro-influencers are changing the way brands do social marketing according to new report.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 20, 2018

I am a big believer in marketing investments returning more than their investment–and you probably are, too. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. Most of my clients simply don’t know the value of their marketing spending. This investment is in analytics.

ROI 190

ROI Youtube Demand Budget Management 190

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

APRIL 16, 2018

I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. The full transcript is in the YouTube video, but here’s the first question that I asked Mike: Tim Peter: All right, so let’s start off. I hope you’ll give it a listen. Like this post?

Marketing AI 188

Marketing AI Training Youtube Marketing 188

Biznology

APRIL 24, 2017

Social media is the most genuine form of marketing. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 86% of marketers now combine paid and organic tactics as part of their social media strategies. Marketing Charts ). Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

AUGUST 2, 2019

Short videos about technology are great for sales and marketing. This comes up sometimes with companies launching their first B2B marketing videos, because it’s so easy to upload an mp4 file and put an HTML5 <video> tag around it. Don’t just upload your video to YouTube and wait for viewers to show up.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Biznology

MAY 30, 2017

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. The post The salesmanship of influencer marketing appeared first on Biznology.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

JANUARY 20, 2022

Major video platforms like YouTube make this “chapterization” easy. Most people in sales and marketing think of videos in discrete categories like explainers, webinars, testimonials, and so forth. Content-rich descriptions of videos help self-educating customers discover links to topics they care about in search results.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

NOVEMBER 7, 2016

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: So, as a digital marketer, one of the first things you need to understand about SEO is that you will rank where you deserve to rank.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. What does this mean for your social media marketing efforts?

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. You’ll find a link to that episode in the show notes. Creating 5-star events in the virtual age. Guest Biographies.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Like this post?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. If You Build It, So What?

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

APRIL 19, 2012

Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make the adjustment to digital. Many areas of life are affected, but marketing is the one I like to talk about most. In 2007, no one was marketing on Facebook.

Paid Search Agency 80

Paid Search Agency Youtube Marketing Social Networks 80

Biznology

APRIL 29, 2019

YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. She suggests that marketers should try to insert their messages into these conversations “to piggyback on the credibility others have established.” Use of Facebook and Twitter by IT execs nearly doubled.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

JANUARY 31, 2020

Team includes the people with the most customer and market insight. ? Uploaded to YouTube + other platforms. ? Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization. ? Word order matches on-screen events. ? Distribution. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. A record 8 million people logged into YouTube at the same time to watch Felix Baumgartner jump from the edge of space earlier this year. Every phone on the market these days comes equipped with a camera.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

FEBRUARY 6, 2014

Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers, email addresses or page views as your next closest enemy, are you really at a digital marketing advantage ? Viral content. What gimmicks have worked for you?

Viral Marketing 80

Viral Marketing Planning Youtube Internet Marketing 80

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

OCTOBER 22, 2012

To save you frustration, here are 10 social media metrics every marketer should know. In the Google Analytics dashboard, “Traffic Sources” tell you how people come to your website – whether it’s from “Search” (organic and paid), “Referral” (social networks and e-marketing) or “Direct.”

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. Panopto calls their approach an “Enterprise YouTube” for corporate video management. Author Jesse Ariss suggests getting started with a technique that’s amazingly simple: update the thumbnail!

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia).

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 18, 2014

My expertise is in marketing and technology, and I must say that there are some lessons for companies that should not be ignored. This incident should put marketers on notice that: Emotional videos move people in powerful ways. If all of your customers see it, it doesn’t matter whether it was on TMZ or YouTube.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is a key business to business marketing tool. YouTube: Businesses use YouTube to broadcast content through Channels. The most effect YouTube Channels have a theme and provide frequent updates.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JUNE 5, 2017

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. Promotional video, such as corporate overview videos, sales videos, and marketing videos, have been around for a long time, still have a way to go before getting adopted by the mass majority of businesses.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

SEPTEMBER 17, 2020

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. She has executive experience in marketing, advertising, sales and publishing. Videos are available on YouTube. But they don’t come near the experience IRL. This is closest: [link].

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

JULY 30, 2015

” As soon as they heard that it was digital marketing, everyone had their favorite question to ask about their speaker website, social media, and YouTube channel. Most of the questions sounded something like this, “should I spend [gobs of money] to [do five huge marketing projects]?” Like this post?

Advertising Agencies 80

Advertising Agencies Paid Search Agency Course Youtube 80

Biznology

AUGUST 3, 2018

H5P is a widely used learning management solution that’s well-suited to injecting fun and games into any long-ish marketing video. You start by selecting a video on the web — your website or a video hosting platform like YouTube. Then you add pre-made interactions. Navigation Hotspots. Summary quiz.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. Drone video.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Hire them to consult. Like this post?

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80