Avitage

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Content Marketing Support Resource

Avitage

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. This is book for people who want or need an initial understanding of Content Marketing. I read it in a couple of hours on a plane ride.

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Move Beyond Concept to Create Content Like a Publisher

Avitage

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You understand the need to think like a publisher.